---
title: 'Senior Manager, Content Strategy Manager at Gen Digital Inc.'
canonical: 'https://feeny.ai/job/senior-manager-content-strategy-manager-gen-digital-inc-prague-m8watsav77x3'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Manager, Content Strategy Manager at Gen Digital Inc.

- **Company:** [Gen Digital Inc.](https://feeny.ai/companies/gen-digital-inc)
- **Location:** Prague, Czech Republic
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-30
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.ashbyhq.com/gen-digital/b4159ec3-0814-41ff-b29b-0178903dcdd3

## Job description

The Senior Manager, Content Strategy will lead the newly established content management capability within Experience Management, building a high-performing, future-ready function for AI-enabled support experiences. This role will own the strategy, quality, structure, governance, and continuous improvement of source-of-truth support content across customer-facing, agent-facing, and AI-powered channels. The role will ensure content is accurate, clear, trusted, reusable, and structured so it can be effectively indexed, retrieved, and surfaced by customer- and employee-facing AI agents, as well as by human support teams. The role is central to delivering a seamless customer experience when customers need help with their products. It will bring content work into a unified operating model, replacing fragmented ownership with clear standards, workflows, publishing controls, lifecycle management, and measurable quality expectations. The Senior Manager, Content Strategy will lead a team of subject-matter experts and content specialists and partner closely with Experience Streams, Support Delivery, AI Enablement, Quality Assurance, Training, Product, Operations, and vendor teams.

## Key Responsibilities

Content Strategy and Governance

- Own the managed source-of-truth content function across customer, agent, and AI experiences.
- Define and deliver a content strategy that supports self-service, virtual-agent, agent-assist, live-agent, and training experiences.
- Translate approved product, policy, and process changes into structured, trusted, and reusable support content.
- Define and maintain content models, taxonomies, metadata standards, templates, editorial guidelines, and style guardrails.
- Establish and manage publishing workflows, review cycles, version control, content inventories, and lifecycle standards.
- Build a unified operating model for governed content creation, review, publication, maintenance, and retirement.

Content Creation and Continuous Improvement

- Lead the creation, maintenance, and continuous improvement of customer-facing Help Center and knowledge-base content.
- Own agent-facing knowledge, FAQs, answer-store content, and known-issue knowledge where these form part of the source-of-truth layer.
- Ensure content is designed for findability, reuse, consistency, accessibility, usability, and AI readiness across the support ecosystem.
- Use content audits, search insights, customer and agent feedback, AI quality signals, and operational data to identify and prioritize improvements.
- Lead content UAT, content QA, surfacing validation, search and findability reviews, and governance checks.
- Validate that the right content object, variant, tag, and answer surface in the right place, in the right format, and at the right time.

AI-Enabled Support Experiences

- Partner with AI Enablement to ensure content packages, structures, and requirements are ready for prompts, bots, low-code solutions, agent-assist tools, and other AI use cases.
- Ensure content is structured to support retrieval, automation, and hybrid support experiences.
- Monitor AI-driven quality signals and translate them into targeted content improvements.
- Help establish practical standards for content accuracy, transparency, consistency, and trust in AI-enabled experiences.

Leadership and Cross-Functional Partnership

- Lead, coach, and develop a team of subject-matter experts and content professionals, establishing clear ways of working, ownership, quality expectations, and development plans.
- Manage team capacity, prioritization, performance, and delivery against business and customer needs.
- Partner with Experience Streams to translate customer intent, scenarios, and experience requirements into governed content outputs.
- Work with Support Delivery to align content work with intake, sequencing, readiness, and governance processes.
- Partner with Quality Assurance to turn customer and AI-quality signals into targeted content improvements.
- Collaborate with Training, vendors, Operations, Product, and Support stakeholders to ensure content changes are understood and operationally usable.

What Success Looks Like

- A clearly established and trusted content management function within Experience Management.
- A single, governed operating model for customer-, agent-, and AI-facing support content.
- Improved accuracy, consistency, reuse, findability, accessibility, and overall quality of support content.
- Greater confidence that content is structured, AI-ready, and surfacing correctly across channels.
- Improved customer and agent satisfaction with the content used to resolve support needs.
- Faster movement from customer or operational insight to a governed content change.
- Stronger collaboration across Experience Streams, Content Strategy, Support Delivery, Quality Assurance, and AI Enablement.
- A high-performing team of subject-matter experts and content specialists operating with clear standards, ownership, and development support.

## What You Will Bring

- Significant experience in content strategy, content management, knowledge management, content operations, digital support content, or a related field.
- Experience leading teams of subject-matter experts, writers, content specialists, editors, or knowledge professionals.
- A strong understanding of how content structure, taxonomy, metadata, governance, and editorial standards improve findability and reuse.
- Experience creating and managing content across multiple digital and support channels.
- A track record of improving content quality through analytics, audits, search insights, feedback, and performance signals.
- Experience with content management systems, knowledge bases, workflow tools, search optimization, or AI-enabled support platforms.
- Experience building or scaling content governance models, publishing workflows, and content lifecycle processes.
- An understanding of AI-facing content design and how content should be structured for retrieval, automation, agent assist, and hybrid support experiences.
- Strong stakeholder management skills and confidence working across business, operations, product, technical, and support teams.
- Excellent editorial judgment, written communication skills, and the ability to make complex information clear and actionable.
- Confidence operating in ambiguity and building new ways of working in a changing environment.
- A practical, customer-centered approach with a strong focus on quality, trust, usability, and continuous improvement.

## About Gen Digital Inc.

## Company Overview
- **One-liner**: Gen is a global leader in Cyber Safety, powering Digital Freedom through its trusted consumer brands Norton, Avast, LifeLock, and MoneyLion.
- **Entity Type**: Public (ticker not confirmed in provided sources; refer to SEC filings)
- **Headquarters**: Dual headquarters in Tempe, Arizona, United States, and Prague, Czech Republic
- **Founded**: Not explicitly disclosed; the merged entity (Gen) was formed in 2022 following the combination of NortonLifeLock and Avast
- **Founders**: Not publicly available for the merged company; predecessor brands were founded by Peter Norton (Norton) and Pavel Baudiš & Eduard Kučera (Avast)

## Core Business
- **Primary industry**: Cybersecurity (Cyber Safety), digital privacy, identity protection, and financial wellness
- **Target customers**: B2C (individuals and families), with some B2B2C offerings for enterprises and institutions (breach response, employee benefits)
- **Mission or purpose statement**: “Powering Digital Freedom” – giving people the confidence, tools, and insights to control, manage, and grow their digital and financial lives

## Products & Services
- **Norton**: Award-winning cybersecurity, online privacy, and device protection for individuals and families (SaaS security suites, VPN, password manager, etc.)
- **Avast**: AI-powered threat detection and digital security products focused on malware, privacy, and real-time protection (freemium model, top-ranked by industry experts)
- **LifeLock**: Identity theft protection with proactive monitoring, alerts, and dedicated Identity Restoration Specialists (U.S. leader)
- **MoneyLion**: Digital financial wellness platform offering Instacash, RoarMoney, Credit Builder Plus, and a marketplace for financial products (B2C and B2B2C)

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a publicly traded company, refer to SEC filings for current market cap
- **Key Metric**: Nearly 500 million global users across the brand ecosystem; MoneyLion has processed $7.5B+ in transaction volume and served 81M+ users since launch
- **Notable Investors/Partners**: No specific investors cited; the company partners with leading institutions for breach response, employee benefits, and identity protection
- **Growth Signals**: 
  - Total cyberattacks blocked in 2024 is a key metric (exact number not shared)
  - MoneyLion’s rapid growth in transaction volume and user base
  - Expanding from protection into financial wellness and AI-driven personalization

## Competitive Advantages
- Family of trusted, globally recognized consumer brands (Norton #1 top-of-mind Cyber Safety brand, LifeLock leader in identity protection)
- Deep visibility into a vast threat network (machine learning and AI across ~500M users) enables superior threat detection and personalization
- Unique platform combining cybersecurity, privacy, identity restoration, and financial wellness – a “trust layer” for the digital economy
- Dual HQ presence (U.S. and Europe) provides diverse talent and regulatory insight

## Strategic Focus
- Building a unified AI-powered platform that delivers personalized, proactive, and automated Cyber Safety and financial empowerment
- Deepening leadership in Cyber Safety while extending into financial wellness to compound lifetime customer value
- Positioning Gen as the “trust layer” for the AI economy – bridging what AI can do and what consumers trust it to do
- Expanding B2B2C partnerships (breach response, employee benefits, identity protection for institutions)

## Why Work Here
- **Culture**: Emphasizes collaboration, innovation, a giving mindset, and customer obsession. Values include “Think Big. Be Bold.”, “Be Scrappy. Make it Happen.”, and “Play to Win. Together.”
- **Work model**: Hybrid – choose which days to be in the office with an expectation of three days per week; unlimited paid time off; recognized holidays; parental leave and leaves of absence
- **Benefits**: 
  - Employee Stock Purchase Plan (ESPP) 
  - Performance-based bonuses
  - Learning & development (Learn@Gen, mentorship, degree/certification reimbursement, 24/7 eLearning)
  - Wellness: virtual fitness, on-site gyms, Employee Assistance Program (EAP) extending to dependents
  - Adoption, foster care, fertility, and surrogacy benefits in 15+ countries
  - Global recognition program (“Inspire”) and diverse employee communities
- **Interview process**: Transparent – 15-30 min recruiter chat, 2-3 skill/team interviews (may include a task), then offer. Reflects the company’s collaborative culture.

## Sources
1. [gendigital.com](https://www.gendigital.com/us/en/) – Company overview, brand family, mission, and metrics
2. [gendigital.com](https://www.gendigital.com/us/en/who-we-are/) – Who We Are, strategy, and solution details
3. [gendigital.com](https://www.gendigital.com/us/en/life-gen/) – Careers page with culture, values, and interview process
4. [gendigital.com](https://www.gendigital.com/us/en/life-gen/jobs/) – Open roles listing
5. [gendigital.com](https://www.gendigital.com/us/en/benefits/) – Benefits overview (hybrid work, wellness, learning, compensation)

## Other roles at Gen Digital Inc.

- [Machine Learning Manager - MoneyLion](https://feeny.ai/job/machine-learning-manager-moneylion-gen-digital-inc-kuala-lumpur-zg8cqg5n9135) — Kuala Lumpur, Malaysia
- [Senior Principal Product Manager - MoneyLion (Rewards)](https://feeny.ai/job/senior-principal-product-manager-moneylion-rewards-gen-digital-inc-kuala-lumpur-afac1xa189z5) — Kuala Lumpur, Malaysia
- [Creative Director Gen Studio](https://feeny.ai/job/creative-director-gen-studio-gen-digital-inc-united-states-new-york-ny-17nfnk3bq0zh) — United States / New York, NY
- [Associate Creative Director - Copy](https://feeny.ai/job/associate-creative-director-copy-gen-digital-inc-united-states-new-york-ny-yb48r4s85t4v) — United States / New York, NY
- [Machine Learning Engineer - MoneyLion](https://feeny.ai/job/machine-learning-engineer-moneylion-gen-digital-inc-kuala-lumpur-6b7rzz97t62t) — Kuala Lumpur, Malaysia
- [Lead AI Scientist - MoneyLion](https://feeny.ai/job/lead-ai-scientist-moneylion-gen-digital-inc-kuala-lumpur-p26a1fja7fe2) — Kuala Lumpur, Malaysia
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-gen-digital-inc-london-6cztgra31q85) — London, United Kingdom
- [Senior Backend Engineer (Java/Spring)](https://feeny.ai/job/senior-backend-engineer-java-spring-gen-digital-inc-united-states-new-york-ny-ke13at53t8jv) — United States / New York, NY
- [Senior Backend Engineer - (Java/Spring Boot)](https://feeny.ai/job/senior-backend-engineer-java-spring-boot-gen-digital-inc-united-states-new-york-0a02b0t5cjdk) — United States / New York, NY
- [Principal Product Manager - MoneyLion Marketplace](https://feeny.ai/job/principal-product-manager-moneylion-marketplace-gen-digital-inc-united-states-gx5gtgp2ntgv) — United States / New York, NY