---
title: 'Senior Manager, Creative Strategy at Business Insider'
canonical: 'https://feeny.ai/job/senior-manager-creative-strategy-business-insider-new-york-new-york-w0r0sv3xjfmk'
type: 'job'
last_seen: '2026-09-14'
---

# Senior Manager, Creative Strategy at Business Insider

- **Company:** Business Insider
- **Location:** New York New York, United States
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-14
- **Apply:** https://www.businessinsider.com/work-at-business-insider?gh_jid=6141112004

## Job description

Business Insider is seeking a Senior Manager, Creative Strategy to join a fast-paced, collaborative team responsible for developing strategic advertising campaigns that connect brands to our influential audience.

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we get better every day.

The Role & Team:

You’ll lead brainstorms, craft campaign narratives, and collaborate with cross-functional partners to build ideas that inspire brands and move the business forward. The ideal candidate is a creative thinker with strategic rigor, an understanding of how ad products and storytelling formats come to life, and a knack for translating complexity into clarity.

The Senior Manager reports to the VP, Creative Strategy & Studios and sits within the Global Marketing and Studios department. This position is based in our New York City HQ, with an in-office presence of at least two days per week.

Key Responsibilities:

- Partner with Sales, agencies, and clients in collaborative brainstorms to clarify objectives and shape creative strategies that meet advertiser goals.
- Create persuasive proposals and presentations that bring together storytelling, data, and insights to deliver results.
- Work with Planning, Insights, and Strategy teams to build integrated campaigns that balance creativity and performance.
- Use audience insights, category trends, and campaign learnings to recommend proactive, cross-platform content and partnership opportunities.
- Collaborate with Product, Video, and Ad Innovation teams to help translate new formats and features into sellable creative ideas.
- Support Sales in presenting campaign concepts and strategies, communicating ideas confidently to senior stakeholders.
- Partner with Insights and Client Success teams to review campaign performance and apply learnings to future recommendations.
- Maintain sales enablement materials, case studies, and editorial packages that help drive proactive selling and business growth.
- Internally merchandise standout work and case studies to showcase success, share learnings, and inspire best practices across teams.

The Ideal Candidate:

- 5+ years of experience in marketing, advertising, or brand strategy — ideally within a publisher or high-growth media environment.
- Exceptional storytelling ability — translating data, insights, and ideas into compelling narratives that resonate with both clients and audiences.
- Strong writing and presentation skills, with a track record of producing high-quality creative materials.
- A strategic and creative mindset, equally comfortable discussing brand goals, audience behavior, and business results.
- Understanding of how ad products and creative storytelling intersect, with curiosity about emerging formats and innovation.
- Proficiency in visual storytelling tools (slide design, mockups, data visualization).
- A collaborative, proactive approach — able to manage multiple projects and stakeholders in a fast-moving environment.
- High attention to detail, organization, and a solutions-oriented mindset.

Salary & Benefits:

- Base salary: $100,000 - $115,000 (dependent on skills, experience, and competencies)
- Additional bonus
- Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Business Insider is committed to providing equal employment opportunities and, when making employment  decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.

Business Insider is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer is dedicated to shaping the future of journalism in the free world, believing that a free and informed society is essential to democracy. The company’s guiding principles – first articulated as [The Essentials](https://www.axelspringer.com/en/inside/the-essentials-what-we-have-adapted-and-why) by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today.[Learn more about Axel Springer.](https://www.axelspringer.com/en/)

Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Business Insider.

## About Business Insider

## Company Overview
- **One-liner**: Business Insider is a leading global news brand that delivers award-winning journalism covering business, technology, and innovation.
- **Entity Type**: Private (Subsidiary of Axel Springer SE)
- **Headquarters**: New York City, USA (with offices in San Francisco, Chicago, London, and Singapore)
- **Founded**: 2007
- **Founders**: Kevin Ryan, Dwight Merriman, and Henry Blodget

## Core Business
- **Primary industry/industries**: Digital Media & News Publishing
- **Target customers**: B2C (next-generation leaders, digital generation, professionals interested in business, tech, and innovation)
- **Mission or purpose statement**: To delight readers by connecting the digital generation with the news, ideas, technologies, and trends that are changing our world. The company’s journalism helps millions of readers get more out of their careers and lives.

## Products & Services
- **Business Insider**: The flagship brand covering business, technology, and innovation. Known for breaking stories on Facebook’s founding, demystifying the 2008 financial crisis, and profiling tech visionaries. Coined terms like “quiet quitting.”
- **Tech Insider**: A sub-brand reaching people who embrace innovation.
- **Insider**: A broader lifestyle-focused brand for those who believe life is an adventure.
- **Newsletters**: Including *Business Insider Today*, *Defense Flash*, and *Tech Memo*.
- **Audio Briefing**: An AI-powered audio feature delivering news.
- **Social & Video**: Extensive video team and distribution across YouTube, LinkedIn, Twitter/X, Instagram, and Facebook.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private subsidiary). Axel Springer SE is a family-owned, multi-billion euro media company.
- **Key Metric**: Reaches over 90 million people each month globally.
- **Notable Investors/Partners**: Parent company is Axel Springer SE (a family-owned transatlantic media powerhouse headquartered in Berlin and New York). The company is the most read business news publication in the world.
- **Growth Signals**: Expanded from a single blog (Silicon Alley Insider, 2007) to a global news organization with journalists from New York to Singapore. Launched Tech Insider, Business Insider UK, and the broader Insider brand. Won its first Pulitzer Prize. Continues to grow its footprint with offices in major cities.

## Competitive Advantages
- **Award-winning journalism**: Won a Pulitzer Prize; stories have changed government policies, gotten executives fired, launched investigations, and reopened closed cases.
- **Massive reach**: Over 90 million monthly readers, making it the most read business news publication in the world.
- **Brand trust and authority**: A leading global news brand known for breaking major stories and setting the agenda in business and tech.
- **Part of a global powerhouse**: As a subsidiary of Axel Springer SE, it leverages resources, reach, and stability of a major international media company.
- **Digital-native culture**: Founded in the digital age, with a strong focus on social distribution, platforms, video, and AI-powered features.

## Strategic Focus
- **Continued innovation in digital storytelling**: Embracing AI (audio briefings), social distribution, and platform growth.
- **Global expansion**: Building out offices in San Francisco, Chicago, London, and Singapore.
- **Deepening coverage**: Maintaining a center of gravity in business, tech, and innovation while expanding into new areas.
- **Audience growth**: Reaching the next generation of leaders and the digital generation.

## Why Work Here
- **Culture**: Fast, informative, smart, and social. A fun-loving culture built for the digital age. Collaborative and dynamic environment.
- **Impact**: Employees have a huge impact, with work resonating with over 90 million people each month.
- **Diversity & Inclusion**: Committed to creating a work environment that embraces difference and leverages diverse backgrounds. EEO employer.
- **Work-Life Balance**: Unlimited vacation policy; freedom to manage work and life without compromising either.
- **Benefits**: Competitive medical, dental, and vision insurance; 401(k) plan; commuter benefits; gym membership discounts; parental leave; and more.
- **Activities & Events**: Basketball tournaments, volunteering in homeless shelters, Whisky Wednesdays, and other employee-led activities.
- **Locations**: HQ in Silicon Alley, NYC, with offices in San Francisco, Chicago, London, and elsewhere.
- **Management**: A leadership team that has worked together since 2008, focused on growth and staying ahead of industry changes.

## Sources
1. [businessinsider.com](https://www.businessinsider.com/about-us)
2. [businessinsider.com](https://www.businessinsider.com/careers-v2)
3. [businessinsider.com](https://www.businessinsider.com/careers)
4. [businessinsider.com](https://www.businessinsider.com/work-at-business-insider)
5. [businessinsider.com](https://www.businessinsider.com/)

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