---
title: 'Senior Manager, CRM Revenue Expansion at Babbel'
canonical: 'https://feeny.ai/job/senior-manager-crm-revenue-expansion-babbel-new-york-59fd5czvq3vx'
type: 'job'
last_seen: '2026-09-15'
---

# Senior Manager, CRM Revenue Expansion at Babbel

- **Company:** Babbel
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/babbel/9b9b8caa-97b3-4f36-9fa1-49d0bb2e53f3

## Job description

Are you passionate about learning languages? About helping people connect and communicate across cultures, for travel, friendship, or career advancement? About making an impact to our company and our 25MM+ learners? Come join our NY-based team as a Senior Manager, CRM Revenue Expansion

About the Role: Babbel is hiring a Senior Manager, CRM Revenue Expansion to join our team in our New York City office. This role will report to the Director of CRM, Revenue Expansion, and lead our global customer upsell and winback campaign strategy across email, push, and in-app messaging. This role focuses on identifying revenue‑driving moments in the subscriber lifecycle and deploys campaigns that boost repeat purchases and minimize churn. Your work will ensure millions of Babbel’s subscribers continue to feel valued, inspired, and motivated to learn. To succeed in this role, you’ll bring a data-driven approach, a passion for testing, and an interest in crafting strategies tailored to global markets. You’ll collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross sell opportunities, and increase CLV. Responsibilities:

- Own the CRM growth strategy, set the vision for upsell, cross-sell, and win-back, and make it happen globally.
- Build journeys customers love, from first idea to full launch, driving conversions and LTV at every stage.
- Run the engine, manage the campaign calendar and turn results into sharp insights that shape what we do next.
- Test, learn, repeat, run A/B tests, trust the data, and never stop optimizing.
- Partner with creative, product, and international teams so every message lands and feels right everywhere, for everyone.

What You Bring:

- At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
- A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
- A strong understanding of international markets and corresponding customer behaviors
- Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
- Fluency with ESPs like Salesforce, Emarsys, Braze, orhttp://customer.io[Customer.io](http://Customer.io)
- Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
- Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
- Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
- A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
- Proficiency with A/B and multivariate testing methodologies
- Exceptional written and verbal communication skills with attention to detail and a creative sensibility Why Babbel:
- Join a global company with purpose
- Competitive compensation, PTO, benefits
- Have an Impact on Babbel's product, company, and learners
- Career growth and skill development

This position is located in NYC and requires a minimum of 3 days/week in office. Salary Information The annualized full-time salary for this role is $115,000 - $126,000, plus an annual bonus. Salary placement within the above range will vary based on several factors including, but not limited to, experience and skill level.

Babbel is an equal opportunity employer committed to diversity and inclusion. Babbel Inc. uses AI-assisted tools to help review applications and support our recruiting team. All hiring decisions are made by people.

## About Babbel

## Company Overview
- **One-liner**: Babbel is a subscription-based language learning platform that offers self-paced lessons, live classes, and AI-powered conversation practice across 14 languages.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Berlin, Germany (with an office in New York City, USA)
- **Founded**: 2007
- **Founders**: Thomas Holl, Markus Witte, Lorenz Heine, Toine Diepstraten

## Core Business
- **Primary industry**: E-Learning / Language Education
- **Target customers**: B2C (individual learners) and B2B (Babbel for Business for corporate training)
- **Mission or purpose statement**: “Creating mutual understanding through language”

## Products & Services
- **[Babbel App](https://www.babbel.com/)**: Award-winning self-study app with over 60,000 lessons in 14 languages. Includes speech recognition, interactive dialogues, and progress tracking.
- **[Babbel Live](https://www.babbel.com/live)**: Instructor-led live group classes for real-time conversation practice.
- **[Babbel Speak](https://www.babbel.com/speak)**: AI-powered conversation partner that guides users through realistic scenarios without pressure.
- **[Babbel for Business](https://www.babbel.com/business)**: Corporate language training solution for teams and enterprises.
- **[Babbel Podcasts & Magazine](https://www.babbel.com/magazine)**: Free cultural and language‑learning content, including podcasts and articles.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Over 25 million subscriptions sold; 1,299 total employees (per Built In)
- **Notable Investors/Partners**: Not disclosed in sources consulted
- **Growth Signals**:
  - Named to GSV 150 list of most transformational digital learning companies (2025)
  - Fast Company’s Most Innovative Language Learning Company (2023)
  - 92% of users improved proficiency in 2 months (internal study)
  - Proven effectiveness studies with Yale University, City University of New York, and Michigan State University
  - Employee base of 1,000+ representing 80+ nationalities

## Competitive Advantages
- **Content moat**: All lessons created in‑house by 200+ linguists, ensuring high quality and pedagogical rigor.
- **Proven methodology**: Backed by academic studies showing real‑world speaking confidence.
- **AI integration**: Babbel Speak offers stress‑free, AI‑driven conversation practice, blending technology with human expertise.
- **First‑mover**: Pioneered online language learning in 2007 and remains one of the most recognized brands in the space.

## Strategic Focus
- Expanding AI capabilities (Babbel Speak) to personalize and accelerate learning.
- Growing B2B segment (Babbel for Business) and live class offerings.
- Deepening content library across 14 languages and all proficiency levels.
- Maintaining leadership in digital learning innovation (consistent awards and recognitions).

## Why Work Here
- **Culture**: Diverse, international team (80+ nationalities) based in Berlin and New York. Emphasis on mutual understanding and inclusion.
- **Work policy**: On‑site presence expected (offices in Berlin and NYC); not fully remote.
- **Employee ratings**: 3.5/5 on LinkedIn (Work‑Life: 4.4, Culture: 3.8, Compensation: 3.0, Career: 3.3).
- **Notable perks**: Opportunity to work on a mission‑driven product used by millions; access to language learning resources; modern offices in central locations.

## Sources
1. [Babbel Careers](https://jobs.babbel.com/en)
2. [Babbel About Us](https://www.babbel.com/about-us)
3. [Babbel LinkedIn](https://www.linkedin.com/company/babbel-com)
4. [Built In Babbel Profile](https://builtin.com/company/babbel)
5. [Babbel Homepage](https://www.babbel.com/)

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