---
title: 'Senior Manager, Customer Lifecycle at FanDuel'
canonical: 'https://feeny.ai/job/senior-manager-customer-lifecycle-fanduel-new-york-1bzxq2akq192'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager, Customer Lifecycle at FanDuel

- **Company:** FanDuel
- **Location:** New York, NY
- **Posted:** 2026-04-28
- **Last confirmed live:** 2026-09-09
- **Apply:** https://www.fanduel.careers/open-positions?gh_jid=7861897

## Job description

## THE POSITION

Our roster has an opening with your name on it

FanDuel is looking for a Customer Lifecycle Senior Manager to optimize and grow our customer lifecycles to accelerate lifetime value. You will play a key role on the Customer Marketing team, providing operational excellence and strategic input.  This role will collaborate with multiple departments within FanDuel including, but not limited to Data Science, Operations, Marketing Technology, Brand, and Product. This is an exciting opportunity to shape how we deliver personalized, data-driven customer experiences that drive engagement, retention, and long-term value.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

## THE GAME PLAN

Everyone on our team has a part to play

- Lead lifecycle marketing strategy to drive engagement, retention, reactivation, and customer lifetime value across core CRM programs
- Own the performance of always-on lifecycle automations, continuously optimizing targeting, offer strategy, and customer experience to improve key KPIs (e.g., retention, reactivation, value per user)
- Develop and evolve customer incentive and promotional strategies, ensuring the right offer is delivered to the right customer at the right time
- Drive strategies to increase participation across lifecycle programs, ensuring a greater share of customers receive relevant, value-driven experiences
- Partner closely with Data Science to leverage predictive models and customer insights to power targeting, personalization, and decision-making
- Help shape the roadmap for advanced targeting and decisioning capabilities, prioritizing opportunities that drive measurable business impact
- Bring analytical rigor to forecasting, planning, and performance evaluation, ensuring lifecycle strategies are both effective and efficient
- Translate data and performance insights into actionable strategies across messaging, offers, and overall customer experience
- Collaborate cross-functionally with CRM Ops, Martech, Product, Loyalty, and Creative teams to deliver high-quality, scalable campaigns
- Partner with Loyalty teams to ensure lifecycle strategies integrate seamlessly with rewards programs and broader customer value initiatives
- Lead and contribute to a structured test & learn roadmap, driving continuous optimization and innovation across lifecycle marketing

## THE STATS

What we're looking for in our next teammate

- 8+ years of experience including 3+ years as people manager in Customer Marketing, CRM, Lifecycle Marketing, or related fields, with demonstrated ownership of performance-driven programs
- Strong results orientation, with a track record of using data to drive decisions and continuously optimize performance
- Analytical mindset with the ability to translate customer data and insights into actionable strategies across targeting, offers, and messaging
- Experience working with Data Science or Analytics teams to apply segmentation, testing, or predictive models in marketing programs
- Proven ability to manage and optimize marketing investment with a focus on efficiency and measurable business outcomes
- Experience operating in cross-functional environments, partnering with Product, Martech, Analytics, and Operations teams
- Familiarity with modern CRM and marketing technology platforms and how they enable personalization and automation at scale
- Strong communication and stakeholder management skills, with the ability to influence and align across teams
- Bachelor’s degree required
- Avid interest in sports and sports betting or a strong willingness to learn
- Experience working within a heavily regulated industry is a plus

## ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

## PLAYER BENEFITS

We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: [FanDuel Total Rewards](https://fanduelbenefits.com/). *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

## About FanDuel

## Company Overview
- **One-liner**: FanDuel is America’s #1 Sportsbook and premier mobile gaming company, offering a suite of sports betting, daily fantasy, online casino, and horse racing entertainment experiences.
- **Entity Type**: Private subsidiary of Flutter Entertainment (NYSE: FLUT), a publicly traded parent company
- **Headquarters**: New York, New York, USA
- **Founded**: 2009
- **Founders**: Nigel Eccles, Lesley Eccles, Chris Stafford, Rob Jones, Tom Griffiths

## Core Business
- Primary industry/industries: Online sports betting, daily fantasy sports, iGaming (online casino), horse racing, sports media/television
- Target customers: B2C — sports fans and gaming enthusiasts across North America
- Mission or purpose statement: To set the standard for responsible gaming while giving sports fans new ways to engage with the games they love and helping fans win every day.

## Products & Services
- **[FanDuel Sportsbook](https://www.fanduel.com/about)**: Online and mobile sports betting platform offering wagers on major sports leagues (NFL, NBA, MLB, NHL, etc.), live in-play betting, and Same Game Parlay (a first-of-its-kind product in the U.S.)
- **[FanDuel Fantasy](https://www.fanduel.com/about)**: Daily fantasy sports platform where users draft teams and compete for cash prizes across a wide range of sports
- **[FanDuel Casino](https://www.fanduel.com/about)**: Online casino platform offering slots, table games, and live dealer experiences, launched in New Jersey in July 2021
- **[FanDuel Racing](https://www.fanduel.com/about)**: Horse racing betting platform (formerly TVG), offering live odds, race replays, and wagering on tracks worldwide
- **[FanDuel TV](https://www.fanduel.com/about)**: Broadly distributed television network featuring original sports programming like “Up & Adams” and “Run It Back,” alongside live horse racing coverage
- **[FanDuel Predicts](https://www.fanduel.com/about)**: A predictive betting product (in partnership with CME Group) allowing customers to bet on financial indicators, cultural moments, and more
- **[FanDuel Faceoff](https://www.fanduel.com/about)**: Peer-to-peer fantasy product (formerly FanDuel Picks) launched in select states in September 2022

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for FanDuel directly; parent company Flutter Entertainment has a market cap of approximately $45-50 billion (as of mid-2025)
- **Key Metric**: America’s #1 Sportsbook and iGaming brand by market share; nearly 4,000 employees
- **Notable Investors/Partners**: Flutter Entertainment (parent company, acquired FanDuel in July 2018); official sports betting partner of the NFL, NBA, MLB, and NHL; founding member of the Responsible Online Gaming Association (ROGA)
- **Growth Signals**: Explosive growth from 2013-2015 in daily fantasy; rapid expansion into sports betting post-2018 PASPA repeal; launched online casino in 2021; rebranded TVG network as FanDuel TV; expanded into Canada with offices in Calgary, Edmonton, and Toronto; continues to hire across the US, UK, and Canada

## Competitive Advantages
- **First-mover scale in daily fantasy**: Established brand trust and a massive user base before sports betting legalization
- **Market-leading position**: America’s #1 Sportsbook, giving it a dominant share in the most lucrative U.S. betting market
- **Integrated product ecosystem**: A single account gives users access to sportsbook, casino, fantasy, racing, and predictive betting — creating high switching costs and cross-sell opportunities
- **Flutter Entertainment backing**: Access to the resources, technology, and global expertise of the world’s largest sports betting and gaming operator
- **Official league partnerships**: Exclusive partnerships with the NFL, NBA, MLB, and NHL provide brand credibility and data access
- **Innovation track record**: Pioneered Same Game Parlay in the U.S.; first to market with many product features
- **Responsible gaming leadership**: Founding member of ROGA; industry-leading responsible gaming tools and customer protections

## Strategic Focus
- **Geographic expansion**: Continuing to enter new states as sports betting and iGaming are legalized, plus building presence in Canada
- **Product innovation**: Developing new betting formats (e.g., Predicts, Faceoff) and enhancing the mobile experience
- **Media integration**: Growing FanDuel TV as a content and brand-building platform to drive customer acquisition and engagement
- **Responsible gaming**: Deepening commitment to customer protection and industry-wide responsible gaming standards
- **Technology and platform scaling**: Building a fast, secure, and rock-solid platform in one of the most regulated markets in the world

## Why Work Here
- **Culture and principles**: FanDuel operates on a set of core principles including “One Team,” “Own the Outcome,” “Assume Positive Intent,” “Challenge Then Commit,” “Stay Humble Stay Hungry,” and “Win with Integrity” [fanduel.careers](https://www.fanduel.careers/fanduel-life/)
- **Work environment**: Hybrid and remote options available depending on role and location; offices in New York City (HQ), Atlanta, Jersey City, Los Angeles, Edinburgh (Scotland), Calgary, Edmonton, and Toronto
- **Benefits**: Competitive salaries, cash bonuses based on personal and company performance, stock awards, comprehensive healthcare, mental health resources, fitness perks, family planning support; UK employees have certified Mental Health Champions in-office
- **Employee Resource Groups (ERGs)**: Seven ERGs providing community, engagement, and professional development opportunities; monthly themed happy hours and social events (intramural sports, workout classes, line dancing)
- **Learning and development**: Strong emphasis on continuous learning, leadership development, and career growth
- **Engineering culture**: Teams work on cutting-edge tech in cybersecurity, data science, AI, cloud, platform engineering, and software engineering — in a highly regulated, high-stakes environment that demands innovation and reliability
- **Mission-driven work**: Employees are directly responsible for creating experiences that millions of fans trust and enjoy, with real money on the line — making customer focus and integrity paramount

## Sources
1. [FanDuel About Page](https://www.fanduel.com/about)
2. [FanDuel Our Story](https://www.fanduel.com/about/our-story)
3. [FanDuel Careers - FanDuel Life](https://www.fanduel.careers/fanduel-life/)
4. [FanDuel Careers - Home](https://www.fanduel.careers/)
5. [FanDuel Careers - Open Positions](https://www.fanduel.careers/open-positions/)

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