---
title: 'Senior Manager, Customer Lifecycle & Loyalty at Coins.ph'
canonical: 'https://feeny.ai/job/senior-manager-customer-lifecycle-loyalty-coins-ph-taguig-09t5qnpte3kv'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Manager, Customer Lifecycle & Loyalty at Coins.ph

- **Company:** Coins.ph
- **Location:** Taguig, Philippines
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-24
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/coins/6ffcca83-5a7d-421a-94be-0be2d1a0dac6

## Job description

Join the Pioneer Crypto Brand in the Philippines!

Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.

Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.

## What you’ll do

CRM, Loyalty & Lifecycle Strategy:

- Develop and own the comprehensive CRM strategy, focusing on customer retention, lifetime value (LTV), and reducing churn.
- Design, launch, manage, and optimize the customer loyalty program/point system, including program structure, value proposition, tiering, benefits, and partner integrations.
- Define advanced customer segmentation and personalization frameworks to deliver hyper-relevant communications across the user lifecycle.
- Analyze customer behavior, transaction data, and engagement metrics to generate insights that inform strategy and campaign optimization.
- Build, automate, and optimize data-driven customer journeys (onboarding, activation, nurture, win-back) to guide users toward key actions and milestones.
- Conduct A/B testing and leverage analytics to continuously improve campaign performance and customer experience.

Platform Management & Technology Integration:

- Serve as the primary owner and expert for the CRM platform, maximizing its capabilities for segmentation, automation, and personalization.
- Collaborate with the external CRM vendors and internal Tech/Data teams to ensure seamless platform integration, data hygiene, and alignment with our data infrastructure.
- Manage and evolve the CRM tech stack, ensuring tools for analytics, messaging, and user tracking are effectively integrated.
- Automate marketing processes to increase efficiency and scale personalized communication.

Campaign Execution & Performance:

- Plan, build, and execute omnichannel engagement campaigns (email, push notifications, in-app messages, SMS) that support product launches, feature adoption, and business objectives.
- Partner with the Product team to design and trigger communication based on user behavior within the app/product.
- Collaborate closely with Campaign and Content teams to produce compelling, brand-consistent creative assets for all CRM channels.
- Monitor, analyze, and report on CRM KPIs (e.g., retention rates, engagement rates, conversion lift, LTV, churn) to demonstrate ROI and guide strategy.

Cross-functional Leadership & Collaboration:

- Partner with the Marketing team to ensure a seamless handoff from acquisition to onboarding and ongoing engagement.
- Collaborate with Product, Data, and Engineering teams to implement tracking, share insights, and leverage product data for enhanced targeting.
- Mentor and guide team members or specialists on CRM best practices and data-driven decision making.
- Act as the voice of the customer, bringing lifecycle insights to broader business and product strategy discussions.

## What we expect from you)

- Must hold a bachelor’s degree in Marketing, Business, Data Analytics, or a related field. A master’s degree is an advantage.
- Minimum 2-5 years of progressive experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 1 year in a senior or leadership capacity.
- Required: Hands-on experience managing and optimizing a modern CRM/marketing automation platform (e.g., CleverTap, Braze, Salesforce Marketing Cloud, HubSpot).
- Proven expertise in customer segmentation, journey mapping, and executing automated, multi-channel campaigns.
- Strong analytical skills with proficiency in using data to diagnose problems, measure campaign success, and inform strategy.
- Excellent communication and interpersonal skills, with the ability to translate complex data into actionable insights for cross-functional partners.
- Strong leadership experience with the ability to manage projects and influence stakeholders without direct authority.
- Ability to work independently and collaboratively in a fast-paced environment.
- A strong understanding of blockchain technology and the crypto ecosystem is a plus, but deep CRM expertise is essential.

## About Coins.ph

## Company Overview
- **One-liner**: Coins.ph is the Philippines' most trusted crypto wallet and exchange, providing easy access to Web3, digital assets, and a broad range of financial services for both consumers and businesses.
- **Entity Type**: Private (acquired by Gojek in 2019; last funding round: Series C in 2022)
- **Headquarters**: Manila, Philippines
- **Founded**: 2014
- **Founders**: Not publicly available (founder names are not disclosed in the provided sources)

## Core Business
- **Primary industries**: Financial services, cryptocurrency exchange, digital payments, remittances, blockchain / Web3
- **Target customers**: B2C (Filipino consumers and underbanked/unbanked individuals) and B2B (financial institutions, businesses needing cross-border payments and treasury services)
- **Mission statement**: "To create an open financial system by providing everyone easy access to Web3 and digital assets" (from [coins.ph](https://www.coins.ph/en-ph/careers))

## Products & Services
- **Coins.ph Mobile App**: A cryptocurrency wallet and exchange where users can buy and sell 20+ cryptocurrencies with low minimums (₱5), plus access payments, remittances, and bill payments.
- **Coins Business Platform**: A suite for businesses and financial institutions enabling stable-powered settlements, cross-border money movement, currency conversion, digital asset access, cards, credit, investments, and treasury management — available 24/7/365.
- **Coins Remittance**: International money transfer services leveraging crypto rails to lower costs and speed up settlement.

## Market Standing
- **Valuation**: Not disclosed
- **Annual Revenue**: $33.4 million (per [LinkedIn](https://ph.linkedin.com/company/coins-ph))
- **Total Funding**: $40 million (across multiple rounds, including Series A led by Quona Capital and Series C led by Ribbit Capital)
- **Other Key Metrics**: 16+ million registered users, 7+ million monthly active users, 300+ headcount
- **Notable Investors/Partners**: Quona Capital, Ribbit Capital, Gojek (parent company, acquired Coins.ph in 2019 for $72M)
- **Growth Signals**: +15.7% YoY headcount growth (236 employees as of recent data), active job postings up +165% year-over-year; expanding beyond crypto into full-stack financial services

## Competitive Advantages
- Fully regulated by the **Bangko Sentral ng Pilipinas (BSP)** — one of the first crypto-based companies in Asia to hold both Virtual Currency and Electronic Money Issuer licenses, providing trust and compliance.
- **First-mover & brand trust**: Most established crypto brand in the Philippines since 2014, with 16M+ users.
- **Integrated with Gojek ecosystem**: Access to a larger regional network of services and capital.
- **Broad product range**: Single platform for crypto, payments, remittances, cards, credit, and treasury — reducing fragmentation for users.

## Strategic Focus
- Building the "next generation of global money movement" by merging stable-powered settlements with local payment rails to make transactions faster, cheaper, and available 24/7.
- Expanding into adjacent financial services (cards, credit, investments) and deepening B2B offerings for financial institutions.
- Scaling compliance/AML capabilities to serve a growing user base and support international expansion.

## Why Work Here
- **Culture & Flexibility**: Flexible work arrangements (hybrid/remote options reported); work-from-equipment provided; a culture built on trust.
- **Benefits**: Comprehensive HMO for employees and dependents (dental, vision, mental health support); 15 vacation days, 15 sick days, birthday leave, quarterly mental health day; continuous learning and career development programs.
- **Growth**: Fast-growing startup with 200+ active openings; yearly headcount growth of 15.7%; roles span engineering, compliance, product, sales, and operations.
- **Compensation**: Competitive base plus performance-based rewards; salary data indicates operations roles around ₱336K/month and manager roles around ₱1.32M/month (though actual offers vary).
- **Engineering culture**: Emphasis on Web3 and blockchain; product teams work on compliance/risk platforms, trading UX, and backend infrastructure.

## Sources
1. [coins.ph – Careers](https://www.coins.ph/en-ph/careers)
2. [coins.ph – About](https://www.coins.ph/en-ph/about)
3. [LinkedIn – Coins.ph](https://ph.linkedin.com/company/coins-ph)
4. [Lever – Coins.ph Jobs](https://jobs.lever.co/coins)
5. [Built In – Coins.ph](https://builtin.com/company/coinsph)

## Other roles at Coins.ph

- [Senior Tax Manager](https://feeny.ai/job/senior-tax-manager-coins-ph-singapore-hvb4nv6kv924) — Singapore
- [Partner Solutions Lead](https://feeny.ai/job/partner-solutions-lead-coins-ph-taguig-5cpg2fvkcmg2) — Taguig, Philippines
- [AI Product Manager – Cross-Border Payments](https://feeny.ai/job/ai-product-manager-cross-border-payments-coins-ph-shanghai-te3xq9pt0td1) — Shanghai, China
- [Product Manager – KYC / Compliance / Risk](https://feeny.ai/job/product-manager-kyc-compliance-risk-coins-ph-shanghai-n5gpjsmphbda) — Shanghai, China
- [Lead Product Manager – Internal Management Platform](https://feeny.ai/job/lead-product-manager-internal-management-platform-coins-ph-shanghai-hzwttvetx8mn) — Shanghai, China
- [Product Manager — Trading Experience](https://feeny.ai/job/product-manager-trading-experience-coins-ph-shanghai-k8tdmkq0yewt) — Shanghai, China
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