--- title: 'Senior Manager, Data Analytics at Babylist' canonical: 'https://feeny.ai/job/senior-manager-data-analytics-babylist-canada-xe8j6f2cg8xg' type: 'job' last_seen: '2026-09-08' --- # Senior Manager, Data Analytics at Babylist - **Company:** Babylist - **Location:** Canada - **Work type:** remote - **Posted:** 2026-08-25 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/babylist/jobs/6161296004 ## Job description What the Role Is As the Senior Manager of Data Analytics for Ecommerce, Health & Supply Chain, this role will be responsible for partnering with Health, Merchandising, Inventory Management, and Fulfillment teams. You will influence the company’s strategy and help the company grow through advanced business analytics that raise data fluency and sharpen how decisions are made. The successful leader must be ready to roll up their sleeves and dive into the data, systems, and models, while working collaboratively with the team ensuring you are able to effectively partner across the organization. This highly visible role will interact with the executive team as a thought partner to bring new insights and recommendations to the table. ## Who You Are - Deep eCommerce or retail analytics experience - fluent in the core KPIs for inventory, order economics, pricing, and fulfillment/supply chain cost and efficiency (AOV, unit economics, instock rates, meat beat scores, fulfillment CPUs), and you apply proven industry practice rather than rebuilding it from scratch - Proven at balancing people management with hands-on IC work - you can point to analysis you've owned yourself while leading a team, not just work you've coordinated - Experienced managing experienced analysts - you bring structure and clear prioritization to a team that already executes well, so they're always on the highest-impact work - Confident partnering with VP+ stakeholders - you've built real relationships with senior business leaders and shape priorities with them proactively, front and center with executives - Hands-on with AI-native analytics - you've built or are genuinely curious about self-serve analytics infrastructure (semantic layers, context layers, AI-connected reporting), not just traditional dashboards - Engaged in what we're building - you ask why before how, challenge assumptions, and contribute to direction instead of delivering dashboards in isolation - Prioritizes progress over perfection - you scale rigor to what's at stake and ship a strong, decision-ready answer on time rather than over-polishing - 8+ years of experience, ideally with experience in a Data role in a high growth consumer technology or e-commerce company; 5+ years of experience at a manager level - You naturally reach for AI in your work - at Babylist, every team uses AI daily. You're already using it to move faster and improve your output, and you stay curious about what's coming next. - Strong sense of ownership, intellectual curiosity and an ability to think creatively and critically and thrive in a fast-paced, dynamic environment and manage multiple priorities - High attention to detail but an equally important ability to see the big picture and evaluate analyses with strategic business context - Extensive experience in data analytics, big data technologies, and statistical modeling to drive business insights. - Strong knowledge of data governance, data quality management, and data strategy principles. ## How You Will Make An Impact - Lead and develop 5 experienced analysts and data scientists - prioritization, coaching, quarterly goal-setting, and clean handoffs with stakeholders - Own a meaningful book of actionable analysis yourself across eCommerce, supply chain, and health - you stay close to the data, not managing from a distance - Partner directly with senior leaders in each area, with regular exposure to the executive team - Define and steward the KPI and reporting standards these functions run on - Advance our AI-native analytics roadmap, including self-serve tools that connect business teams directly to our data - Set the bar for what strong, AI-forward analytics work looks like - and champion it across the team, pushing analysts to share ideas, cross-pollinate approaches, and spread unlocks org-wide - Create a culture of Data Analytics excellence where the function is viewed as a strategic partner on analytical matters, providing guidance and assistance to all functional groups as needed - Solve complex business challenges by delivering accurate and timely analysis, business insights, and recommendations that deliver results, drive improvements, and influence leaders - Translate business priorities into a clear, prioritized analytics roadmap - weighing tradeoffs and making strong recommendations on what the team takes on and what waits ## Why This Role - You're inheriting 5 strong analysts who are already delivering - this isn't a rebuild, it's a chance to level up and scale a team for the future growth of Babylist - This pod sits at the intersection of supply chain, health, and e-commerce, with direct exposure to senior business leaders - Babylist's data team is genuinely ahead of the curve on AI-native analytics - you'll help shape self-serve tooling most companies are just starting to think about - Real IC time is built into this role by design - you'll stay close to the work, not manage from a distance ## Who We Are Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step. Our Ways of Working Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up. ## Why You Will Love Working At Babylist Our Culture - We work with focus and intention, then step away to recharge - We believe in exceptional management, and we invest in the tools and the time to connect with colleagues - We build products that positively impact millions of people's lives - AI is part of how we work, not a side experiment. You'll have leading tools like Claude and ChatGPT from day one, with no waiting on access, so the busywork gets handled and your judgment goes where it counts Growth & Development - Competitive pay and meaningful opportunities for career advancement - We believe technology and data can solve hard problems - We're committed to career progression and performance-based advancement ## Benefits - Company-paid medical, dental, and vision insurance - Retirement savings plan with company matching and flexible spending accounts - Generous paid parental leave and PTO - Winter Wonder Week: the whole company takes a paid week off at the end of the year, whether or not you celebrate anything, so everyone's out at once and comes back refreshed - Remote work stipend to set up your office - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning Important Notices Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription. Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles. How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person. Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone. Protect Yourself from Scams. All official outreach comes from the Babylist Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles at babylist.com/careers. ## About Babylist ## Company Overview - **One-liner**: Babylist is the leading baby registry and comprehensive parenting platform that helps expecting parents discover, register for, and purchase everything they need for their growing family. - **Entity Type**: Private (Series C, 2021) - **Headquarters**: Emeryville, California, USA - **Founded**: 2011 - **Founders**: Natalie Gordon ## Core Business - **Primary industry/industries**: Baby products (commerce), consumer media, digital health & wellness - **Target customers**: B2C – expecting and new parents (primarily first-time parents in the US and Canada) - **Mission or purpose statement**: "Ensure expecting parents get exactly what they need. Help parents celebrate every moment & milestone. Make finding and registering for essentials a breeze. Provide honest, reliable and unbiased information. Offer support, connection and a sense of belonging." [babylist.com](https://www.babylist.com/our-story) ## Products & Services - **Baby Registry**: The core product – a universal registry allowing parents to add items from any store, plus Babylist’s own shop. Over 50% of first-time parents use Babylist. [babylist.com](https://www.babylist.com/our-story) - **Babylist Shop**: Direct ecommerce marketplace for baby essentials, integrated with the registry. - **Babylist Health**: Provides insurance-covered breast pumps and other health-related baby products. [builtin.com](https://builtin.com/company/babylist) - **Expectful**: A health and wellness app for pre-pregnancy through postpartum care (acquired in 2023). [linkedin.com](https://www.linkedin.com/company/babylist) - **The Push**: A branded content studio that partners with major baby brands to create sponsored content. [builtin.com](https://builtin.com/company/babylist) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue – Not publicly available; the company states it is “profitable, established and growing.” [babylist.com](https://www.babylist.com/about/careers)
Total Funding – At least $40.65M (Seed $650K in 2013, Series C $40M in 2021 led by Norwest Venture Partners). [linkedin.com](https://www.linkedin.com/company/babylist) - **Notable Investors/Partners**: Norwest Venture Partners (lead in Series C). Other investors in earlier rounds not fully disclosed. - **Growth Signals**: Over 9M people purchase from Babylist annually; 59M monthly pageviews; 1.2M TikTok followers; 300 total employees; acquired Expectful in 2023; expanding into health and content verticals. [builtin.com](https://builtin.com/company/babylist) [babylist.com](https://www.babylist.com/about/careers) ## Competitive Advantages - **Dominant market share**: Over 50% of first-time parents use Babylist for their registry, creating strong brand trust and network effects. - **Comprehensive ecosystem**: Combines registry, ecommerce, health products, wellness app, and content studio – a one-stop shop for the entire parenting journey. - **Data and personalization**: Large-scale user data (9M+ annual purchasers) enables personalized recommendations and product insights. - **Remote-first, profitable business model**: Profitable operation allows sustained investment without pressure to monetize aggressively. ## Strategic Focus - **Expansion beyond registry**: Growing Babylist Health (breast pumps, fertility support) and Expectful (wellness) to capture more of the $320B global baby products market. - **Content and community**: Building brand authority through The Push content studio and social media presence (TikTok, blog) to drive organic acquisition. - **Technology and AI**: Hiring senior product managers and engineers focused on AI-powered recommendations and discovery (e.g., Staff Product Manager, Recommendations & Discovery). [greenhouse.io](http://job-boards.greenhouse.io/babylist) ## Why Work Here - **Remote-first culture**: Work from home or from hubs in Emeryville, Austin, Boston, LA, or Canada. Home-office stipend provided. Company-wide offsites 1-2 times per year. [babylist.com](https://www.babylist.com/about/careers) - **Stability + growth**: The company is profitable, established, and still expanding – less startup risk with significant upside. - **Comprehensive benefits**: 100% paid medical/vision/dental, 401k matching, equity, fertility coverage with $5,000 reproductive care stipend, generous Babylist Shop discount, flexible PTO, 9 wellness days, and 10 paid holidays. [babylist.com](https://www.babylist.com/about/careers) - **High-performance culture**: Values include “Commit, act, deliver!”, direct feedback, and a growth mindset. Emphasis on ownership and impact. [babylist.com](https://www.babylist.com/about/careers) - **Meaningful mission**: Work directly impacts millions of growing families, making the parenting journey easier and less stressful. ## Sources 1. [babylist.com - Our Story](https://www.babylist.com/our-story) 2. [babylist.com - Careers](https://www.babylist.com/about/careers) 3. [builtin.com - Babylist Profile](https://builtin.com/company/babylist) 4. [linkedin.com - Babylist Company Page](https://www.linkedin.com/company/babylist) 5. [greenhouse.io - Babylist Jobs](http://job-boards.greenhouse.io/babylist) ## Other roles at Babylist - [Supervisor, Fulfillment Operations - Weekends](https://feeny.ai/job/supervisor-fulfillment-operations-weekends-babylist-commercial-point-373zhsdwy9a7) — Commercial Point, OH - [Senior Director, Brand Strategy & Creative Studio](https://feeny.ai/job/senior-director-brand-strategy-creative-studio-babylist-united-states-y6gkjq5hpzzc) — United States - [Senior Product Manager, Money](https://feeny.ai/job/senior-product-manager-money-babylist-canada-wsp4pjst1wgt) — Canada - [Senior Director, Content, Social, Creator Marketing](https://feeny.ai/job/senior-director-content-social-creator-marketing-babylist-united-states-q3gp48py14ny) — United States - [Senior Manager, Data Analytics](https://feeny.ai/job/senior-manager-data-analytics-babylist-united-states-9xyse15c0ppy) — United States - [Finance Manager, E-Commerce](https://feeny.ai/job/finance-manager-e-commerce-babylist-united-states-a36225abdxvn) — United States - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-canada-qqe8qbw5n7zp) — Canada - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-united-states-apbd01j7mvfr) — United States - [Senior Product Designer, AI Registry](https://feeny.ai/job/senior-product-designer-ai-registry-babylist-canada-anm9xwh1mhjk) — Canada - [Senior Product Designer, AI Registry](https://feeny.ai/job/senior-product-designer-ai-registry-babylist-united-states-e9y2ckxcdy67) — United States