--- title: 'Senior Manager, Demand Generation at Backstory' canonical: 'https://feeny.ai/job/senior-manager-demand-generation-backstory-remote-anavzksg189b' type: 'job' last_seen: '2026-10-17' --- # Senior Manager, Demand Generation at Backstory - **Company:** Backstory - **Location:** Remote - **Compensation:** $150k–$170k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-10-02 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.lever.co/people-ai/04017fde-2838-4d5e-88c8-55e68d8deb3e ## Job description ## About Backstory Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like OpenAI, IBM, Red Hat, Verizon, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital. ## The Role As Senior Manager of Demand Generation at Backstory, you will own how buyers find us and how they convert into pipeline. This is an AI-first marketing seat—equal parts strategy and hands-on execution. You will manage paid media, agency partners, web conversion, and organic discovery across both traditional search engines and AI answer engines. Partnering directly with the SVP of Marketing, you will commit to an enterprise pipeline target and build the automated systems to hit it. ## Responsibilities - Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback. - Manage performance marketing agency partners, driving strong execution, creative output, experimentation, and efficient campaign performance. - Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels, including technical SEO, content strategy, schema, and site health. - Own Backstory’s Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines relative to competitors. - Build AI-powered campaign automation tools to scale enrichment, personalization, research, and campaign execution. - Own web performance and CRO, continuously testing landing pages, messaging, offers, and user experiences to increase qualified conversions and pipeline. - Lead lifecycle nurture and funnel optimization, improving segmentation, messaging, sequences, and conversion across MQL → SQL → Opportunity. - Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing, aligning paid, search, content, and distribution while measuring impact through multi-touch attribution. - Drive performance creative strategy, partnering with Creative and agencies to develop, test, and optimize campaign assets based on CTR, conversion, and pipeline contribution. ## Qualifications - 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup. - AI-Forward Operator: Proven track record of testing and integrating cutting-edge AI software into campaign operations. You are deeply technical with modern tools and constantly look for ways to replace manual marketing tasks with automated AI workflows. - Proven Pipeline Ownership: Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end. - Full-Funnel & Lifecycle Mastery: Strong experience managing paid performance, CRO, and automated email nurture streams - Data & Attribution Rigor: Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting. - Cross-Functional Partner: Ability to work smoothly alongside Product Marketing, Creative Director, and Sales to turn messaging and content into scalable pipeline. - Curiosity, collaboration and a focus on impact. Headquartered in San Francisco, CA, Backstory is backed by Y Combinator and Silicon Valley’s top investors, including ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures, and Mubadala Capital. Backstory is listed in the top 20 percent of Inc 5000 companies, is a regular leader in our key categories on G2, and is on the Forbes list of America’s Best Startup Employers. For more information, please visit www.Backstory.ai. -- Regular employees may be eligible for commissions or bonus programs (target included in OTE), equity, and benefits. The range is subject to change. Backstory takes into wide range of factors when determining an individual’s pay. These factors can include, skill set, training and experience, licensure and certifications, and location and metropolitan area. We are committed to providing accommodations throughout the hiring process. If you require an accommodation at any stage, please contact askHR@people.ai ## About Backstory ## Company Overview - **One-liner**: Backstory provides a revenue AI platform that captures every sales interaction automatically and gives revenue leaders direct answers about deal risk, pipeline health, and what to do next. - **Entity Type**: Private (startup stage, formerly People.ai) - **Headquarters**: San Francisco, California, USA (remote-first with optional HQ access) - **Founded**: 2016 (as People.ai; rebranded to Backstory in 2026) - **Founders**: Originally founded by Oleg Rogynskyy (as People.ai); current CEO is Jason Ambrose ## Core Business - Primary industry: Revenue intelligence / Sales AI (Software Development) - Target customers: B2B – CROs, VPs of Sales, Revenue Operations leaders at mid-market and enterprise companies - Mission or purpose: “Stop making revenue teams dig through emails, call recordings, and CRM notes just to figure out where a deal stands.” – [backstory.ai](https://www.backstory.ai/about-us) ## Products & Services - **Backstory Revenue Answers Platform**: The core SaaS product that captures emails, meetings, calls, and chats automatically, matches activity to deals, and surfaces direct answers on deal risk, forecast health, and account coverage. No manual rep entry required. [backstory.ai](https://www.backstory.ai/) - **Pipeline Health & Deal Risk**: Module that reveals hidden forecast risks and flags deals likely to slip before it’s too late. - **Account Strategy**: Maps account coverage and maximizes territory visibility by identifying who matters in each account. - **Opportunity Qualification**: Enhanced deal scoring to focus teams on the most likely-to-close opportunities. - **Situation Search** (launched July 2026): Helps sales teams win more deals by learning from their own past wins. [backstory.ai](https://www.backstory.ai/about-us) ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Processes billions of signals and powers trillions in revenue for customers; 100,000+ sellers use Backstory daily. [backstory.ai](https://www.backstory.ai/) - **Notable Customers**: NVIDIA, OpenAI, Red Hat, HPE, Zscaler, Rubrik. [backstory.ai](https://www.backstory.ai/) - **Growth Signals**: Rebranded from People.ai to Backstory in 2026; launched Situation Search; most teams live in 2–4 weeks; analyzes two years of historical activity on day one; 29,952 LinkedIn followers; 95 employees as of 2026. [linkedin.com](https://linkedin.com/company/backstory-ai) ## Competitive Advantages - **Automatic data capture**: No rep behavior change – every email, call, meeting, and chat is logged automatically, making CRM data complete without manual entry. - **Direct answers, not dashboards**: Instead of charts and scores to interpret, Backstory gives a straight answer: “This deal is at risk, here’s why, here’s what to do.” [backstory.ai](https://www.backstory.ai/) - **Full-party visibility**: Captures all interactions (not just calls) and identifies who said what – title, seniority, department, buying power, win rate. - **Multi-CRM support**: Works across Salesforce, Microsoft Dynamics, Oracle, and more simultaneously, giving a unified view across geographies or subsidiaries. - **Custom configuration**: Matching rules, Agents, and signals can be tailored to a company’s specific CRM setup and sales methodology. ## Strategic Focus - Continue expanding the Revenue Answers Platform to serve CROs and sales leaders with actionable, defensible pipeline intelligence. - Grow enterprise adoption and deepen integrations with existing sales stacks. - Leverage proprietary activity data to improve AI-driven deal risk prediction and account mapping. ## Why Work Here - **Remote-first culture**: Work from home or at the San Francisco HQ. [backstory.ai](https://www.backstory.ai/about-us/careers) - **Flexible PTO** and company-wide holidays for collective unplugging. - **Home office perks**: Monthly phone/internet allowance and office setup reimbursement for new hires. - **Inclusive parental leave**: For birthing and non-birthing parents, plus adoption and foster leave. - **Company equity**: All employees share in the company’s long-term success. - **Engineering culture**: Building a platform that processes billions of signals and answers the most critical question for revenue leaders every day. Open roles include Senior Software Engineer (Matching) and Principal Customer Success Manager. [jobs.lever.co](https://jobs.lever.co/people-ai) ## Sources 1. [backstory.ai - About Us](https://www.backstory.ai/about-us) 2. [backstory.ai - Careers](https://www.backstory.ai/about-us/careers) 3. [backstory.ai - Homepage](https://www.backstory.ai/) 4. [linkedin.com - Backstory Company Page](https://linkedin.com/company/backstory-ai) 5. 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