---
title: 'Senior Manager, Demand Generation Marketing at Siro'
canonical: 'https://feeny.ai/job/senior-manager-demand-generation-marketing-siro-new-york-4164906bbyqs'
type: 'job'
last_seen: '2026-09-18'
---

# Senior Manager, Demand Generation Marketing at Siro

- **Company:** Siro
- **Location:** New York, NY
- **Employment:** full-time
- **Posted:** 2026-09-15
- **Last confirmed live:** 2026-09-18
- **Apply:** https://jobs.ashbyhq.com/siro/61475a4a-7811-48fb-a12a-a08324d854fe

## Job description

Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started.

We are seeking a Senior Manager of Demand Gen to scale qualified pipeline generation across our Mid Market, and Enterprise segments.

- Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
- Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
- Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
- Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

## Requirements

- 6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies.
- Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
- Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
- Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
- Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
- Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Why join Siro as a Senior Manager, Demand Generation?

- High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase
- Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales
- Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

## About Siro

## Company Overview
- **One-liner**: Siro builds an AI-powered platform that records, transcribes, and analyzes in-person sales conversations to provide coaching, automate admin work, and surface strategic insights for field sales teams.
- **Entity Type**: Private (Series B)
- **Headquarters**: New York, New York, United States
- **Founded**: 2020
- **Founders**: Jake Cronin

## Core Business
- **Industry**: Sales Intelligence / AI-powered Conversation Intelligence
- **Target Customers**: B2B – field sales teams in home improvement, retail, distribution, hospitality, and automotive sectors
- **Mission**: “To make in-person sales the most empowered, data-driven, and coachable aspect of any business” and “rewire the trillion-dollar world of in-person sales by turning every customer conversation into winning insights.”

## Products & Services
- **Siro Platform**: An intelligent sales companion (often described as “Iron Man’s Jarvis for sales”) that captures and analyzes in-person conversations via mobile/audio, integrates deeply with Salesforce, automates CRM workflows, and provides real-time coaching, performance dashboards, and trend analysis. Type: AI SaaS with mobile and web applications.

## Market Standing
- **Total Funding**: $75M (according to the company’s about page) or $68M (per LinkedIn funding history – conflicting reports)  
- **Key Metric**: $50M Series B led by SignalFire (June 2025)  
- **Notable Investors**: Index Ventures, CRV, SignalFire, Fika Ventures, 01A, Stepstone  
- **Growth Signals**:  
  - Headcount grew 107.5% YoY (86 employees as of mid-2026)  
  - Trusted by ServiceTitan’s Field Pro and leading home-improvement, retail, and automotive brands  
  - Expanding into new verticals (automotive, hospitality) with dedicated GMs (e.g., Grant Shisler – GM Automotive)

## Competitive Advantages
- **In-Person Focus**: Unlike most conversation intelligence tools that only capture virtual meetings, Siro solves for the large, untapped market of in-person field sales conversations.
- **AI Infrastructure for Unstructured Data**: Builds proprietary pipelines to decode industry-specific conversation data that is not recorded anywhere else.
- **Deep Integrations**: Seamless connection with Salesforce and other enterprise tools to automate workflows and provide actionable insights in real time.
- **Lean, Experienced Team**: Core team includes alumni from Meta, McKinsey, Doordash, and Uber, enabling fast execution.

## Strategic Focus
- **Product Vision**: Evolve from a coaching platform into an “intelligent companion” that automates reps’ admin work, gives managers real-time visibility, and helps executives anticipate trends.
- **Vertical Expansion**: Targeting new industries beyond home improvement, such as automotive and hospitality, with dedicated product and go-to-market teams.
- **Engineering Investment**: Hiring heavily in backend, full-stack, mobile, and AI/ML roles to scale the platform.

## Why Work Here
- **Hybrid Policy**: Employees work from the NYC Flatiron office three days a week (Tuesday–Thursday), with WFH on Mondays and Fridays.
- **Benefits**: 100% medical coverage, 75% dental and vision, 401k, unlimited PTO (genuinely encouraged), paid parental leave, gym/wellness stipend, paid lunch on in-office days, and memberships covered.
- **Culture**: Described as fast-paced, impact-driven, collaborative (“We before Me”), with a focus on ownership and raising the bar. Egos are discouraged; the best ideas come from anywhere.
- **Compensation**: Real equity (meaningful stake) and competitive pay.
- **Rating**: 4.6/5 on Built In (27 reviews) – Culture 4.8, Compensation 4.5, Career 4.5.
- **Tech Stack**: TypeScript, Node.js, React, React Native, Swift, Redux, BigQuery, Google Cloud, Natural Language Processing.

## Sources
1. [siro.ai](https://www.siro.ai/careers)
2. [siro.ai](https://www.siro.ai/about)
3. [linkedin.com](https://www.linkedin.com/company/siro-ai)
4. [builtin.com](https://builtin.com/company/siro)
5. [pitchbook.com](https://pitchbook.com/profiles/company/467099-38)

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