---
title: 'Senior Manager, Demand Generation - Sharegate at ShareGate- en'
canonical: 'https://feeny.ai/job/senior-manager-demand-generation-sharegate-sharegate-en-canada-jbr1pyap5x11'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager, Demand Generation - Sharegate at ShareGate- en

- **Company:** ShareGate- en
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/sharegateen/jobs/5203873007

## Job description

## About ShareGate

[ShareGate](https://sharegate.com/) is the leading Microsoft 365 migration and governance platform, trusted by over 100,000 IT pros for its unmatched simplicity.

It offers the simplest, most reliable, and most affordable way to move business data to Microsoft 365.

Whether migrating from Google Workspace, file shares, Exchange Online, SharePoint On-Premises, or tenant-to-tenant, ShareGate gets the job done, without surprises. From cloud transformation to M&A integration, it keeps things just damn simple.

ShareGate also helps organizations stay in control once their data is migrated. Its powerful governance features let users assess environments, uncover issues, and apply fixes on the spot, so everything stays clean, secure, and optimized. It lays the groundwork for safe Microsoft Copilot deployment within organizations.

ShareGate is developed by Workleap Technologies, a Montréal‑based software company.

## Your role

As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how ShareGate acquires new customers. As we continue to evolve from market-leading products into a unified platform, we're focused on scaling how we attract, convert, and acquire the right customers. You'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth.

Your impact:

- Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR.
- Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and RevOps to maximize revenue outcomes.
- Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact.
- Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact.
- Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making.
- Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth.

## Your team

You'll join ShareGate's Marketing leadership team during an exciting stage of growth as we continue to evolve how we acquire new customers and expand our platform. Over the next 12 months, you'll play a key role in growing our visibility across traditional and AI-powered search, improving website conversion, scaling integrated campaigns, and building a predictable acquisition engine that fuels revenue growth.

You'll lead a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships. We're a collaborative, high-performing team that moves quickly, embraces experimentation, and holds ourselves accountable for measurable business outcomes.

## What you'll bring

- 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets;
- Bonus: Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences
- Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization;
- Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions;e
- Experience managing a budget over 1M$ CAD;
- Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs;
- Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams;
- Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations;
- A builder mindset with a bias toward action, ownership, accountability, and continuous improvement;
- Comfort leveraging AI tools to improve campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

Most of this sounds like you? Apply.

What the job comes with

- LTIP program, share in Workleap's long-term growth.
- RRSP + Family health insurance + telemedicine + annual wellness budget.
- Flexible vacation policy.
- Remote work, with access to our Montreal office.
- In-person gathering twice a year.
- Claude access, for everyone.

What drives us

We build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home. We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.

## How we hire

Transparency is how we hire — for you as much as for us.

Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You'll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.

We use AI to support certain steps of the process, but every hiring decision remains human.

We can't wait to meet you.

By applying, you confirm that you have read and agree to our [privacy policy](https://workleap.com/trust-center/privacy).

#LI-Remote

## About ShareGate- en

## Company Overview
- **One-liner**: ShareGate provides IT teams with out-of-the-box tools to simplify Microsoft 365 migrations and governance, helping them migrate, secure, and optimize their environments.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Montreal, Canada
- **Founded**: 2005 (as GSoft; ShareGate product launched later)
- **Founders**: Simon De Baene (CEO and Co-founder), Guillaume Roy (Chief Innovation Officer and Co-founder), Sébastien Leduc (Co-founder)

## Core Business
- **Primary industry**: Microsoft 365 IT management, cloud migration, and data governance
- **Target customers**: B2B; IT professionals, sysadmins, cloud architects, and operations teams at SMBs, mid-market companies, and enterprises (300+ users for Protect; 500 to 50,000+ users for Migrate)
- **Mission or purpose**: "Helping organizations modernize and move with confidence" — delivering tools that "just work" so IT teams can focus on enabling business success.

## Products & Services
- **ShareGate Migrate**: A desktop application for tenant-to-tenant migrations (Microsoft 365, Google Workspace, on-premises SharePoint), as well as day-one-ready landings. Flat-rate annual plans based on machine activations (Essentials: $5,995/yr, Pro: $9,995/yr, Enterprise: $17,995/yr). Unlimited data, users, and workloads.
- **ShareGate Protect**: A SaaS app for governing Microsoft 365 environments. Covers oversharing and access control, AI/Copilot readiness, cost optimization (inactive workspaces, unused licenses, storage), and more. Powered by AI-driven recommendations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (bootstrapped company)
- **Key Metric**: Annual revenue estimated at $125M USD (cited on careers page)
- **Notable Investors/Partners**: No external investors (proudly bootstrapped). Deep Microsoft partnership (trusted Microsoft partner). Partner program with 1,800+ partners globally (MSPs, resellers, system integrators).
- **Growth Signals**: 375+ employees; trusted by over 100,000 IT pros; migrates over 5 PB of data monthly; 96% customer satisfaction score; launched next-gen governance tools with AI-driven recommendations in 2025; expanding into Copilot readiness services.

## Competitive Advantages
- **Bootstrapped & independent**: Full control over product roadmap and company direction, no pressure from external investors.
- **Deep Microsoft 365 expertise**: Built specifically for Microsoft environments; not owned or backed by Microsoft, but a trusted partner with deep integration.
- **Simplicity and reliability**: Out-of-the-box tools that "just work," with 24/7 human support and 3-hour response times (96% CSAT).
- **Dual product suite**: Both Migrate and Protect cover the full lifecycle from migration to ongoing governance, creating a sticky ecosystem.
- **Scalability**: Serves organizations from 500 to 50,000+ users, from SMB to enterprise.

## Strategic Focus
- **AI-readiness**: Helping customers prepare their Microsoft 365 environments for Copilot and other AI tools.
- **Governance expansion**: Growing Protect as a comprehensive governance platform (oversharing cleanup, cost optimization, inactive workspace management).
- **Global reach**: Expanding partner program and customer base across 100+ countries.
- **Product innovation**: Continuous investment in both Migrate and Protect, with a focus on AI-driven recommendations and automation.

## Why Work Here
- **Remote-first culture**: Fully remote across Canada, with a beautiful office in Montreal for those who prefer in-person work. Can work anywhere in Canada, plus up to 150 days per year abroad.
- **Asynchronous communication**: Default to written, async-first collaboration with principles to maximize communication and collaboration across time zones.
- **Bi-annual on-sites**: Twice a year, the whole company gathers in Montreal (on the company) for strategic off-sites to build connections and alignment.
- **Competitive compensation**: Competitive salary, annual performance bonuses, 5% contribution to RRSP, referral bonuses.
- **Benefits**: Group insurance (medical, dental, life), $1,300 health and wellness allowance per year, telemedicine and mental health support, financial support for new parents.
- **Work-life balance**: Flexible vacation policy, home office allowance, internet reimbursement, ready-to-eat meal delivery.
- **Growth opportunities**: Training and conferences, language courses, internal mobility, and a culture that encourages career exploration and growth.
- **Engineering culture**: Emphasis on written and async communication, proactive collaboration, and making room for informal social interactions. Strong focus on building great software with autonomy and ownership.

## Sources
1. [ShareGate Careers Page](https://sharegate.com/careers)
2. [ShareGate Official Website](https://sharegate.com/)
3. [ShareGate About Page](https://sharegate.com/about)
4. [ShareGate LinkedIn](https://ca.linkedin.com/company/sharegate)
5. [ShareGate Greenhouse Job Board](https://job-boards.greenhouse.io/sharegateen)

## Other roles at ShareGate- en

- [Marketing Operations Analyst (RevOps) - ShareGate](https://feeny.ai/job/marketing-operations-analyst-revops-sharegate-sharegate-en-canada-cj4hjc2tg03y) — Canada
- [Sales Development Representative — ShareGate](https://feeny.ai/job/sales-development-representative-sharegate-sharegate-en-canada-0n9babt6nkpr) — Canada
- [Senior Fullstack Developer (C#/React), Migrate - ShareGate](https://feeny.ai/job/senior-fullstack-developer-c-react-migrate-sharegate-sharegate-en-canada-tt9m43w1t7x4) — Canada
- [Senior Manager, Demand Generation - Sharegate](https://feeny.ai/job/senior-manager-demand-generation-sharegate-workleap-en-canada-05dam0t8k0xg) — Canada