---
title: 'Senior Manager, Demand Generation - Sharegate at Workleap - en'
canonical: 'https://feeny.ai/job/senior-manager-demand-generation-sharegate-workleap-en-canada-05dam0t8k0xg'
type: 'job'
last_seen: '2026-09-07'
---

# Senior Manager, Demand Generation - Sharegate at Workleap - en

- **Company:** Workleap - en
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-08-05
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/workleap/jobs/5203870007

## Job description

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines: [Workleap Agent](https://workleap.com/), our newest solution built to make every manager more effective, and [ShareGate](https://sharegate.com/), the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

## Your role

As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how ShareGate acquires new customers. As we continue to evolve from market-leading products into a unified platform, we're focused on scaling how we attract, convert, and acquire the right customers. You'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth.

Your impact:

- Own ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR.
- Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and RevOps to maximize revenue outcomes.
- Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact.
- Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact.
- Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making.
- Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth.

## Your team

You'll join ShareGate's Marketing leadership team during an exciting stage of growth as we continue to evolve how we acquire new customers and expand our platform. Over the next 12 months, you'll play a key role in growing our visibility across traditional and AI-powered search, improving website conversion, scaling integrated campaigns, and building a predictable acquisition engine that fuels revenue growth.

You'll lead a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships. We're a collaborative, high-performing team that moves quickly, embraces experimentation, and holds ourselves accountable for measurable business outcomes.

## What you'll bring

- 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets;
- Bonus: Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences
- Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization;
- Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions;e
- Experience managing a budget over 1M$ CAD;
- Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs;
- Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams;
- Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations;
- A builder mindset with a bias toward action, ownership, accountability, and continuous improvement;
- Comfort leveraging AI tools to improve campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

Most of this sounds like you? Apply.

What the job comes with

- LTIP program, share in Workleap's long-term growth.
- RRSP + Family health insurance + telemedicine + annual wellness budget.
- Flexible vacation policy.
- Remote work, with access to our Montreal office.
- In-person gathering twice a year.
- Claude access, for everyone.

What drives us

At Workleap, we build software that sits at the center of how people experience work, every day, at every level.

We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home. We're builders. We do what it takes to move forward. AI is part of our toolkit. We use it to go faster and decide smarter, not to replace judgment.

If you want real impact and a place where your decisions matter, this is it.

## How we hire

Transparency is how we hire — for you as much as for us.

Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. You'll then complete a take-home case study, followed by a meet with future colleagues to discuss it together. Depending on the role, the process may vary slightly — your recruiter will walk you through it on your first call.

We use AI to support certain steps of the process, but every hiring decision remains human.

We can't wait to meet you.

By applying, you confirm that you have read and agree to our [privacy policy](https://workleap.com/trust-center/privacy).

#LI-Remote

## About Workleap - en

## Company Overview
- **One-liner**: Workleap is an AI-powered talent management platform that brings engagement, performance, and compensation into one connected system for small to mid-sized businesses.
- **Entity Type**: Private (Growth stage, series not publicly disclosed)
- **Headquarters**: Montreal, Quebec, Canada
- **Founded**: 2006
- **Founders**: Simon De Baene, Guillaume Roy, Sébastien Leduc

## Core Business
- **Primary Industry**: Human Resources Technology (HR Tech), Employee Experience, Talent Management
- **Target Customers**: SMBs and growing businesses with small or generalist HR teams (B2B)
- **Mission**: "To make work simpler" and help HR leaders ignite employee potential and boost business results.

## Products & Services
- **[Workleap Platform](https://workleap.com/)**: An AI-powered HR suite that includes employee engagement surveys (Officevibe), performance reviews (Performance), and compensation management (Compensation). Designed as a unified system to replace fragmented HR tools.
- **[ShareGate](https://workleap.com/)**: A Microsoft 365 migration and governance solution for IT professionals, focused on simplicity and security. Operates as a separate product line under the Workleap umbrella.

## Market Standing
- **Valuation**: Not publicly disclosed.
- **Key Metrics**: 70,000+ leaders worldwide use Workleap; 20,000+ companies across the entire customer base; 375+ employees.
- **Notable Investors/Partners**: Not specifically listed. Investors are not publicly disclosed.
- **Growth Signals**: Significant customer growth (from "over 70,000 leaders" on the about page), investment in AI features (manager agent, survey summaries), and expansion of the ShareGate product line. The company has a remote-first talent model, hiring across Canada.

## Competitive Advantages
- **Purpose-built for Small HR Teams**: Workleap is designed specifically for smaller or generalist HR teams that lack the resources of enterprise HR departments, offering simple, high-adoption tools.
- **Unified AI Platform**: Combines engagement, performance, and compensation in one system, reducing the "DIY chaos" and clunky legacy tools common in HR tech.
- **High User Satisfaction**: Praised on G2 for fast implementation, ease of use, and high adoption rates.
- **Strong Market Position in M365 Ecosystem**: ShareGate is a leading tool for Microsoft 365 migration and governance, providing a strong, separate revenue stream and brand recognition among IT professionals.

## Strategic Focus
- **AI-First Management Agent**: Developing a proactive "manager agent" that drafts 1:1 agendas, surfaces signals, and helps drive performance reviews, making great management a repeatable process.
- **Product Expansion**: Continuing to unify engagement, performance, and compensation into a single, intelligent platform.
- **Remote-First Culture**: Committed to a remote-first policy (work from anywhere in Canada, up to 150 days abroad annually) with twice-yearly in-person gatherings, aiming to attract top talent without geographic constraints.
- **ShareGate Growth**: Scaling the ShareGate product line for M365 administration and security.

## Why Work Here
- **Remote-First & Flexibility**: Work from anywhere in Canada; work up to 150 days per year abroad. Office in Montreal is optional except for two annual in-person gatherings. [workleap.com](https://workleap.com/careers)
- **Comprehensive Benefits**: Group insurance, $1,300 health & wellness allowance, telemedicine & EFAP, financial support for new parents, home office allowance, internet reimbursement, and delivered meals. [workleap.com](https://workleap.com/careers)
- **Competitive Compensation**: Competitive salary, annual performance bonuses, 5% RRSP contribution, and referral bonuses. [workleap.com](https://workleap.com/careers)
- **Learning & Growth**: Training, conferences, language courses, and a focus on career development.
- **Engineering Culture**: Emphasis on written, asynchronous communication; proactive communication principles; and a strong focus on sustainable, high-performance collaboration. [workleap.com](https://workleap.com/careers)
- **Values-Driven**: "Walk the talk" on employee experience, with a strong internal focus on caring for own team before serving customers.

## Sources
1. [Workleap About Page](https://workleap.com/about)
2. [Workleap Careers Page](https://workleap.com/careers)
3. [Workleap Job Board (Greenhouse)](https://job-boards.greenhouse.io/workleap)
4. [Workleap Homepage](https://workleap.com/)
5. [Workleap LinkedIn](https://ca.linkedin.com/company/workleaphq)

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