--- title: 'Senior Manager, Demand Generation at Vibes' canonical: 'https://feeny.ai/job/senior-manager-demand-generation-vibes-united-states-xyb1tv5e4vja' type: 'job' last_seen: '2026-09-16' --- # Senior Manager, Demand Generation at Vibes - **Company:** Vibes - **Location:** United States - **Work type:** remote - **Posted:** 2026-08-07 - **Last confirmed live:** 2026-09-16 - **Apply:** https://job-boards.greenhouse.io/vibesllc/jobs/8687998002 ## Job description ## About Vibes Vibes is reinventing the messaging ecosystem. You probably get dozens of brand communications every day — most of them aren't interesting, don't make you love the brand more, or improve the service you receive. That's about to change. RCS is an exciting new messaging channel that delivers the richness of an app through the ubiquity of your phone's native messaging — no download required. Vibes has been shaping mobile engagement since the advent of text messaging, routing billions of messages per month and guiding innovation across the industry. We hold one of only four coveted Tier-1 DCA spots for RCS — which means we're not just watching this shift happen, we're driving it. If you want to be part of a team building the next era of brand-to-consumer communication, this is the place. To learn more, visit www.vibes.com. ## About the Role This is a high-ownership, high-visibility role for a Demand Gen practitioner who wants to lead the practice for a growth stage SaaS company. Reporting directly to the VP of Marketing, you'll own strategy and execution end-to-end — from campaign architecture and pipeline targets to day-to-day program delivery. This person will be an individual contributor with autonomy to create the strategy and drive results, a direct line to senior leadership, and the opportunity to build something that matters at a company on the edge of a major market shift. We're looking for someone who's been a standout executor and is ready to take on a larger role — someone who wants to own outcomes, not just tasks. You'll shape how Vibes goes to market, influence pipeline directly, and contribute to an exciting growth story. This is a remote position based in the United States reporting to our Vice President of Marketing. ## What You'll Own Strategy & Pipeline - Own quarterly and annual MQL and pipeline targets — and drive the strategy to hit them - Lead target account selection and ABM program design in close partnership with sales and marketing teammates - Maintain a continuous focus on improving pipeline conversion metrics, qualified lead volume, and account targeting effectiveness - Track and report on program performance, making data-driven recommendations to the VP of Marketing and broader leadership team - Stay current on Demand Gen trends in an AI-first, agent-led world and translate insights into actionable adjustments for Vibes Campaign Execution - Serve as the hands-on owner of marketing campaign execution across paid advertising (Google, LinkedIn), email, SEO/SEM, webinars, and content syndication - Build and manage automated nurture programs and one-off campaigns in HubSpot, including writing the emails yourself - Launch campaigns, landing pages, and new resources on the Vibes website; learn and use Webflow for hands-on website management as part of a small, nimble team - Lead relationships with external consultants supporting SEM, SEO, and content syndication Collaboration & Stakeholder Management - Partner closely with sales AEs on demand generation strategies, target account selection, and daily execution - Build strong working relationships with internal stakeholders, external partners, and agency vendors - Represent demand gen in cross-functional planning conversations with clear data and well-reasoned points of view ## What You Bring - 6–10 years of hands-on, strategic & tactical demand generation experience — 4+ years in B2B required, B2B SaaS experience strongly preferred - Demonstrated ownership of MQL and pipeline targets, with a track record of building and optimizing programs inside a marketing automation platform (HubSpot strongly preferred; Marketo or Pardot also relevant) - Hands-on experience managing paid media campaigns across Google Ads and LinkedIn, including budget management and performance optimization - Data fluency: you're comfortable in dashboards, can build a performance report, and make decisions from metrics — not gut alone - ABM experience or strong familiarity with account-based strategies and sales-marketing alignment in a B2B context - Strong written communication skills - Demonstrated ability to identify and solve problems proactively - Confident making recommendations and selling through your ideas - Working knowledge of SEO/SEM fundamentals and experience managing agency or consultant relationships in those areas - AI-literate: you understand how AI tools are reshaping demand gen and are actively incorporating them into your workflow - Highly organized and self-directed — you manage multiple programs without dropping balls, and you flag issues early - Comfortable in a lean environment where you wear multiple hats, move fast, and figure things out ## Nice to Have - Experience with Webflow or a comparable CMS - Familiarity with content syndication platforms (e.g., Bombora, TechTarget, Integrate) - Background in martech, mobile, or messaging industries Our Core Values At Vibes, how we work is as important as what we build. We operate by six principles: - Respect, honesty, and integrity for all stakeholders - Always be learning - Relentless focus on the customer - Never be satisfied - Create value - Seek accountability and ownership ## Compensation & Benefits The base salary range for this role is $130,000–$150,000 annually, depending on experience. Vibes offers a full benefits package including competitive equity, medical/dental/vision coverage, short- and long-term disability, life insurance, 11 paid holidays, flexible vacation, commuter benefits, 401(k) with company match, and paid parental leave. ## Equal Opportunity Vibes is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. #LI-Remote ## About Vibes ## Company Overview - **One-liner**: Vibes provides a mobile messaging platform that enables brands to engage customers through SMS, MMS, RCS, and mobile wallet marketing, with direct carrier connections for high reliability. - **Entity Type**: Private (bootstrapped – no funding rounds disclosed) - **Headquarters**: Chicago, Illinois, USA - **Founded**: 1998 - **Founders**: Jack Philbin (Co-Founder & CEO) and Alex Campbell (Co-Founder & CIO) ## Core Business - **Primary industry**: Mobile marketing and customer engagement - **Target customers**: B2B, enterprise-level brands (e.g., Chipotle, Kohl’s, Polo Ralph Lauren, Ulta Beauty) - **Mission/Purpose**: To create personal, revenue-driving mobile engagement between consumers and the brands they love, combining direct carrier relationships with a robust platform. ## Products & Services - **[Vibes Mobile Engagement Platform](https://www.vibes.com/)**: A SaaS platform for SMS, MMS, RCS, and mobile wallet campaigns, designed to automate and optimize mobile marketing outcomes. Includes analytics, targeting, and ROI attribution. - **[Vibes Connect SMS API](https://www.vibes.com/)**: An API-first offering for developers who want to integrate high-volume SMS/MMS messaging directly into their own applications or workflows. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Routed over 60 billion messages in 2025 (from the website); average 90x ROI reported by SMS customers; 25% lower subscriber churn than competitors. - **Notable Investors/Partners**: Not publicly available (no funding rounds found); partners include 65+ North American carriers (Verizon, T-Mobile, AT&T). - **Growth Signals**: Active launch of RCS agents for brands; long-tenured client relationships (25 years in business); continued hiring in engineering, sales, and operations. ## Competitive Advantages - **Direct carrier connections** – As the last independent Tier 1 aggregator in North America, Vibes maintains its own links to major carriers, ensuring fastest message routing and compliance. - **High customer retention** – 97% SMS audience retention and 1% opt-out rate, indicating strong engagement and lower churn. - **Specialized expertise** – Over 25 years focused exclusively on mobile messaging, with a tailored service model that assigns experts to each customer. ## Strategic Focus - **RCS leadership** – Actively deploying Rich Communication Services (RCS) for interactive, app-like messaging. - **Mobile wallet marketing** – Expanding capabilities to integrate offers, loyalty, and location-based triggers. - **Platform automation** – Using data and AI to help brands automate campaign optimization and personalization. ## Why Work Here - **Culture**: Values-driven (relentless customer focus, accountability, never satisfied, always learning) with an emphasis on collaboration and innovation. - **Work policy**: Hybrid workspace – employees choose when to work remotely and when to work in the newly designed Chicago office. - **Notable perks**: Tuition assistance, 401k match, wellness reimbursement, flexible time off (including wellness days), parental leave, summer Fridays, one full holiday week off, mobile phone/home office reimbursement, learning & development program, volunteer time off and charitable match. - **Tenure**: One of the longest average employee tenures in the industry, pointing to strong retention and career growth. ## Sources 1. [vibes.com/company/careers](https://www.vibes.com/company/careers) 2. [vibes.com/company/about-us](https://www.vibes.com/company/about-us) 3. [vibes.com](https://www.vibes.com/) 4. [builtin.com/company/vibes](https://builtin.com/company/vibes) 5. [greenhouse.io/vibesllc/jobs](https://job-boards.greenhouse.io/vibesllc/jobs/8387805002) ## Other roles at Vibes - [Enterprise Account Executive - Platform](https://feeny.ai/job/enterprise-account-executive-platform-vibes-united-states-of-ax02czzbwx5c) — United States of, United States - [Director of Product Management](https://feeny.ai/job/director-of-product-management-vibes-chicago-n9gxe84psb2y) — Chicago, IL - [Senior Manager, Demand Generation](https://feeny.ai/job/senior-manager-demand-generation-charthop-united-states-6kqtaawdd7mv) — United States