---
title: 'Senior Manager, Demand Generation, WordPress VIP at Automattic Careers'
canonical: 'https://feeny.ai/job/senior-manager-demand-generation-wordpress-vip-automattic-careers-remote-t7rpf33x32w9'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Manager, Demand Generation, WordPress VIP at Automattic Careers

- **Company:** Automattic Careers
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-05-22
- **Last confirmed live:** 2026-09-10
- **Apply:** https://job-boards.greenhouse.io/automatticcareers/jobs/7946386

## Job description

[WordPress VIP](https://wpvip.com/?utm_source=adwords&utm_medium=cpc&keyword=wordpress%20vip&creative=655740592947&campaignid=20013986353&adgroupid=151284858474&matchtype=e&device=c&network=g&gad=1&gclid=Cj0KCQjw8NilBhDOARIsAHzpbLC6M_9KA-bYOPjv0w_QGTZ9bcU4BkhbYXcjgOCfds_-9IpDP2bGLmUaArDYEALw_wcB) is the world’s leading enterprise content management platform. We help leading companies and organizations (including NASA, Salesforce, and Disney) create powerful digital experiences with WordPress.

As Senior Manager, Demand Generation at WordPress VIP, you bring deep craft expertise in demand generation and lifecycle marketing from lead creation through closed/won opportunities. You’ll build our demand generation strategy across integrated programs in our priority industries: Media, Public Sector, and Corporate (including Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance).

You’ll draw on a shared AI Intelligence Layer (Product Marketing, AI agents, customer insight) for industry depth and insights on demand—working with AI agents the way other marketers work with juniors: brief them, review the output, ship what’s good, retrain what isn’t.

You’re T-shaped, AI-fluent, and strong with data. You bring serious depth in demand generation and credible breadth across the rest of the integrated marketing motion, with experience marketing to enterprise audiences. You read a pipeline report, interrogate it, and decide what to do differently.

## What you own

- Your craft anchor: Always-on demand generation strategy. You’ll own the continuous strategy for lifecycle (lead through to closed/won), email, content syndication, and new demand programs and channels. This includes running campaigns as your own programs, including Tier 1 product launches, and balancing top-of-funnel always-on campaigns with demand gen plays.
- Multi-channel, multi-touch programs: Anchored in conversion rate optimization and designed to convert leads to SQLs; executing holistic programs including content, email, and landing pages in collaboration with Marketing Ops, Web, Paid Media, and Integrated Marketers.
- Opportunity-led plays: You spot and respond to revenue opportunities as they emerge: a major industry moment, an inbound surge, a competitive shift, a partner play. Our internal Pipeline Council surfaces signals weekly, and you mobilize with the right mix of channels and assets. For some sprints, you anchor on one industry; for others, you run programs spanning three or four. You can flex without ever losing the thread.
- Working the AI intelligence layer: You shape AI insights and understand that intelligence is only useful if the team using it makes it better. You use AI agents and skills in your day-to-day workflow. Agents do the volume work; you do the judgment work.
- Cross-team operating: You work as part of a team of senior integrated marketers, including strategists in Partner Marketing, Experiential Marketing, ABM, and a Paid Media Strategist.

## What you bring

Craft

Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. You will have proven experience owning and running programs that move pipeline.

An understanding of lifecycle marketing. You have built lifecycle programs from scratch, made data-driven optimization decisions, and moved lead-to-Closed/Won conversion metrics.

Proficiency in marketing analytics platforms, with deep fluency in Google Analytics—independently configuring conversion events, tracking, and reporting infrastructure, plus experience with Tableau, Looker, and A/B testing tools.

Ideally, you have experience with Demandbase, 6sense and Hubspot.

AI fluency

You actively use AI tools in your work today. Not as a novelty, but as infrastructure. You have a point of view on what AI does well, where it fails, and where the human still earns the call.

You’re comfortable briefing agents, building skills, reviewing outputs critically, and iterating prompts and workflows.

You see AI as a leverage multiplier for senior marketers, not a threat to the craft.

Data fluency

You read dashboards before meetings, not after. You pull your own data, build your own views, and ask sharper follow-up questions than the report shows.

You make decisions from data without being paralyzed by it. You know when the data is good enough to move and when it’s not. You can tell the story behind the numbers in a way executive leadership can act on. What worked. What didn’t. What to do next.

You will collaborate closely with Marketing Ops and our finance team to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results.

## How you operate

- Comfortable with ambiguity and re-prioritization. Our AI model is built to flex; you flex with it.
- Strong collaborator. The team only works if peers genuinely partner, share, and trust each other.
- Bias to ship. Programs in market beat programs in planning.
- Curious about the industries you’ll work across. You don’t need to be a Financial Services or Public Sector expert on day one, but you need the curiosity to get smart fast.

## Qualifications

- Strong B2B enterprise marketing experience, ideally enterprise SaaS or technology. Track record of running growth programs that move pipeline and revenue, not just produce activity.
- Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools.
- Significant experience leading demand generation programs that have meaningfully shifted acquisition, progression and expansion metrics.
- Hands-on AI fluency. You use AI agents and LLM-based tools as part of your day-to-day workflow, and can brief, review, and iterate on agent outputs at a senior level.
- Strong data fluency. Comfortable pulling your own data, building your own views, interrogating dashboards, and making sharp calls from imperfect inputs.
- Experience operating in environments that prioritize speed and re-prioritization over fixed annual plans. You’re comfortable with sprint cadences and shifting scope.
- Demonstrated ability to operate cross-functionally with Sales, Product Marketing, Brand & Growth, and Customer Success. You don’t just build deliverables; you build trust with peers.

Note: We are only considering candidates based in North America at this time.

## Compensation and Benefits

Salary range: $140,000 - $180,000 USD.  Please note that salary ranges are global, regardless of location, and we pay in local currency.

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated.

This isn’t your typical work-from-home job: we are a fully-remote company with an open vacation policy. Read more about our [compensation philosophy.](https://automattic.com/compensation/) To see a full list of benefits by country, consult our [Benefits Page](https://automattic.com/benefits/). And check out these links to learn more about [How We Hire](https://automattic.com/how-we-hire/) and [What We Expect from Ourselves](https://automattic.com/expectations/). #LI-DNI

## About Automattic

Now in [our 20th year](https://timeline.automattic.com/), we’re the people behind [WordPress.com](http://wordpress.com/), [WooCommerce](https://href.li/?http://woocommerce.com/), [Beeper](https://www.beeper.com/), [Tumblr](https://href.li/?https://www.tumblr.com/), [Simplenote](https://href.li/?http://simplenote.com/), [Jetpack](https://href.li/?http://jetpack.com/), [Longreads](https://href.li/?http://longreads.com/), [Day One](https://href.li/?https://dayoneapp.com/), [PocketCasts](https://href.li/?https://www.pocketcasts.com/), and more. We believe in making the web a better place.

We’re a distributed company with more than 1500 Automatticians in nearly every corner of the globe, speaking over a hundred different languages. Enriched by this diversity, we’re united by a singular mission: to democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source. In short, we help maintain a balance in society, creating and continually refining powerful tools people can use to compete fairly—regardless of income, gender, politics, language, or where they live in the world.

[We believe in Open Source](https://github.com/Automattic), and the vast majority of our work is available under the [GPL](https://en.wikipedia.org/wiki/GNU_General_Public_License). Automattic is a [Most Loved Company](https://mostlovedworkplace.com/companies/automattic-inc/), an Equal Opportunity employer, and [Disability Confident Committed](https://disabilityconfident.campaign.gov.uk/). ([Here’s what that might mean for you](https://happinessengineer.blog/2022/09/08/happiness-for-everyone-working-with-a-disability-at-automattic/).) If you need accommodations during the application or interview process, please [fill out this form](https://automattic.com/application-accommodation-request/). We are committed to ensuring an accessible hiring process for all candidates. Learn more about our [Employee Resource Groups](https://automattic.com/automattician-resource-groups/).

You can track your application status and more at [MyGreenhouse](https://my.greenhouse.io/users/sign_in).

To learn about how we handle your data, please review our [Job Applicant & Candidate Privacy Notice](https://automattic.com/automattic-job-applicant-candidate-privacy-notice/) and our [Privacy Policy](https://automattic.com/privacy/).

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. View the “Know Your Rights: Workplace Discrimination is Illegal” poster [here](https://automattic.wordpress.com/wp-content/uploads/2026/03/22-088_eeoc_knowyourrights6.12.pdf). Automattic participates in the [E-Verify program](https://automattic.wordpress.com/wp-content/uploads/2026/03/e-verify_participation_poster_eng_es.pdf) in certain locations, as required by law.

## About Automattic Careers

## Company Overview
- **One-liner**: Automattic is the company behind WordPress.com, WooCommerce, Tumblr, and other open-source web tools, focused on democratizing publishing, commerce, and messaging.
- **Entity Type**: Private (Bootstrapped, profitable)
- **Headquarters**: San Francisco, California, USA (primary HQ; fully distributed workforce)
- **Founded**: 2005
- **Founders**: Matt Mullenweg

## Core Business
- Primary industry: Web publishing, e-commerce, content management, and online communication tools.
- Target customers: B2B and B2C, from individual bloggers and small businesses to large enterprises using WordPress.com, WooCommerce, Jetpack, and Tumblr.
- Mission: "Democratize publishing, commerce, and messaging so anyone with a story can tell it, anyone with a product can sell it, and everyone can manage their communications from a single source."

## Products & Services
- **[WordPress.com](https://wordpress.com)**: A hosted website and blog platform powering over 40% of all websites. Available as a free, open-source product (WordPress.org) and a premium hosted service.
- **[WooCommerce](https://woocommerce.com)**: An open-source e-commerce plugin for WordPress, enabling anyone to sell products online.
- **[Tumblr](https://tumblr.com)**: A microblogging and social networking platform.
- **[Jetpack](https://jetpack.com)**: A suite of security, performance, and marketing tools for WordPress sites.
- **[Simplenote](https://simplenote.com)**: A cross-platform note-taking app.
- **[Pocket Casts](https://pocketcasts.com)**: A podcast player app.
- **[Day One](https://dayoneapp.com)**: A journaling app.
- **[Longreads](https://longreads.com)**: A storytelling and long-form reading platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company).
- **Key Metric**: Over half a billion US dollars in annual revenue (stated on the "About Us" page). [automattic.com](https://automattic.com/about/)
- **Notable Investors/Partners**: Automattic is bootstrapped and profitable. Key partners include the open-source community, WordPress hosting providers, and major tech platforms.
- **Growth Signals**: 1,450 employees in 82 countries speaking 108 languages. Their founding product (WordPress) powers over 40% of all websites. [automattic.com](https://automattic.com/about/)

## Competitive Advantages
- **Open Source Dominance**: WordPress powers 40%+ of the web, giving Automattic a massive, entrenched user base and ecosystem.
- **Fully Remote-First Since 2005**: A pioneer in remote work, with a deeply ingrained asynchronous, distributed culture that doesn't force a return to office.
- **Product Portfolio**: A diverse suite of beloved, high-traffic products (WordPress.com, Tumblr, WooCommerce, Pocket Casts) that are used by millions globally.
- **Profitability & Independence**: Bootstrapped and profitable, allowing long-term strategic thinking without VC pressure.

## Strategic Focus
- **Open Web & User Freedom**: Prioritizing an open, decentralized web over locked-in platforms. They give away their most successful product for free.
- **AI Literacy**: AI literacy and competency are expected across roles, with varying expectations by position. [automattic.com](https://automattic.com/how-we-work/)
- **Product Iteration**: Data-informed, user-driven development with a one-button deploy system pushing code 60–80 times a day. [automattic.com](https://automattic.com/how-we-work/)
- **Global Expansion**: Continued hiring across 82 countries, focusing on diverse talent and local benefits.

## Why Work Here
- **Remote-First & Asynchronous**: Fully distributed since 2005. Work from anywhere, anytime. No return-to-office mandate. [automattic.com](https://automattic.com/about/)
- **Unique Hiring Process**: Includes a paid, short-term contract trial (2-6 weeks) to see how you work together, followed by a final interview and offer. [automattic.com](https://automattic.com/work-with-us/)
- **Generous Benefits**: Open vacation policy (encouraged minimum 25 days), fully paid parental leave (up to 6 months after 12 months), paid three-month sabbatical every 5 years, home office/coworking allowances, stock options, wellness benefits (Calm, Headspace, ergonomic consultations), and professional development budget. [automattic.com](https://automattic.com/benefits/)
- **Engineering Culture**: Strong emphasis on open source (GPL), one-button deploys, data-informed decisions, and autonomy. New hires spend their first two weeks doing customer support for WordPress.com to connect with users. [automattic.com](https://automattic.com/how-we-work/)
- **Travel**: Expect to travel 3-4 weeks per year for team meetups and company gatherings in diverse locations (e.g., Buenos Aires, Las Vegas, Vienna, Mexico). [automattic.com](https://automattic.com/how-we-work/)
- **Diversity & Inclusion**: 1,450 people in 82 countries, speaking 108 languages. Employee Resource Groups, monthly People Lab series, and a commitment to accessibility and inclusion. [automattic.com](https://automattic.com/about/)
- **Culture**: Values impact over hours, autonomy, open communication (P2 blogs, Slack), and a fun, challenging work environment. [automattic.com](https://automattic.com/how-we-work/)

## Sources
1. [automattic.com/about](https://automattic.com/about/)
2. [automattic.com/work-with-us](https://automattic.com/work-with-us/)
3. [automattic.com/how-we-work](https://automattic.com/how-we-work/)
4. [automattic.com/benefits](https://automattic.com/benefits/)
5. [automattic.com/work-with-us/jobs](https://automattic.com/work-with-us/jobs/)

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