---
title: 'Senior Manager, Demand Partnerships (Commercial), Japan at Equativ'
canonical: 'https://feeny.ai/job/senior-manager-demand-partnerships-commercial-japan-equativ-tokyo-h1875xscez9x'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Manager, Demand Partnerships (Commercial), Japan at Equativ

- **Company:** Equativ
- **Location:** Tokyo, Japan
- **Work type:** hybrid
- **Posted:** 2026-11-10
- **Last confirmed live:** 2026-11-10
- **Apply:** https://jobs.lever.co/equativ/0f0c2a01-62dd-4971-b4ef-7ffde47718fc

## Job description

Equativ is committed to maximizing the economic potential of digital media companies through innovative programmatic advertising solutions. By creating high-performance, transparent ad markets and technologies, Equativ empowers publishers and advertisers to achieve superior value across every ad served on all platforms. At Equativ, our team is driven by market design, cutting-edge technology, operational excellence, and empathetic partner service. We are looking for thoughtful, strategic professionals who are passionate about advancing the boundaries of digital advertising and building long-term, high-impact partnerships.

## About the Role

The Partnerships team at Equativ manages key strategic relationships across the Equativ Ad Exchange. As Senior Manager, Demand Partnerships, you will play a critical role in driving the growth, performance, and long-term success of our most important Agencies partners and DSP partners. Reporting to the Head of Sales Japan, this role will work closely with senior stakeholders to manage executive-level relationships, negotiate complex commercial agreements, and drive scalable revenue growth. You will also lead strategic initiatives across agency holding companies, brand-direct clients, and independent agencies, ensuring Equativ’s programmatic offerings are adopted and expanded effectively. You will also be involved with DSPs activation and Commercial activation to ensure revenue growth. This is a highly visible, senior commercial role requiring strong executive presence, deep programmatic expertise, and the ability to operate autonomously in a fast-paced, high-growth environment.

## Key Responsibilities

Develop, negotiate, and close new strategic partnerships that drive scalable, repeatable revenue from emerging and existing demand sources. Own and grow a portfolio of senior-level partnerships, identifying upsell opportunities, diversifying product adoption, and ensuring long-term partner satisfaction. Lead executive-level conversations with strategic agency partners, brand-direct partners, and strategic platforms. Build and maintain a robust pipeline of commercial opportunities, providing clear visibility and regular updates to internal stakeholders. Create revenue forecasts for new partnerships and channels, ensuring alignment with broader business objectives. Achieve revenue targets across innovative programmatic solutions and propose catalog deals and curated deals. Partner closely with Sales leadership to support sellers managing key accounts and accelerate incremental net revenue. Required Qualifications 8+ years of experience in business development, partnerships, or commercial leadership within programmatic advertising. Deep understanding of the programmatic advertising ecosystem, including DSPs like DV360, TDD and including Japanese DSPs, SSPs, data, identity, and demand-side solutions. Proven track record of driving and exceeding significant revenue goals through strategic partnerships. Strong analytical mindset with the ability to translate data into commercial insights and recommendations. Experience negotiating complex commercial and legal agreements in collaboration with internal legal teams. Ability to communicate, present and influence credibly and effectively at all levels of the organization in both native Japanese and business level English A team player, a quick thinker and a fast learner to pick up the industry nuances Comfortable operating autonomously in a dynamic, fast-paced, and evolving environment.

## About Equativ

## Company Overview
- **One-liner**: Equativ is a global, independent end-to-end media platform that provides AI-driven ad tech solutions for advertisers, publishers, broadcasters, and retailers.
- **Entity Type**: Private (Acquired by Bridgepoint in 2023; $406M in total funding)
- **Headquarters**: Paris, France
- **Founded**: 2005 (originally as Smart AdServer)
- **Founders**: Not publicly available (born from within a premium publisher)

## Core Business
- **Primary industry/industries**: Advertising Technology (AdTech), Digital Media, Programmatic Advertising
- **Target customers**: B2B — serving advertisers, publishers, broadcasters, and retailers (50,000+ brands globally)
- **Mission or purpose statement**: To make advertising better and smarter, leading to better marketing results while consumers benefit from an improved and elevated advertising experience. [equativ.com](https://www.equativ.com/company)

## Products & Services
- **Maestro by Equativ**: A unified platform for buyers and sellers offering AI-powered optimization, real-time insights, and cross-channel campaign management with precision and safety.
- **AI-Powered Programmatic Agents**: A suite of tools that automate planning, optimization, reporting, and campaign diagnostics, cutting planning time by up to 40%.
- **Creative Ad Enhancements**: Proprietary technology that automatically enhances standard ad formats (CTV, Video, Display, Native) to boost engagement, comprehension, and conversions, powered by attention and cognitive behavior research.
- **Retail Media Solutions**: Monetization tools for retailers and agencies to drive conversions and reach high-intent shoppers across on-site and off-site channels.
- **CTV Stack**: Comprehensive connected TV offering including server-side ad insertion (SSAI), an ad server, and shoppable formats for a user-centric viewer experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of **€197.1M**; Total Funding of **$406M**
- **Notable Investors/Partners**: Acquired by **Bridgepoint** (2023). Key acquisitions include LiquidM (2019) and Sharethrough.
- **Growth Signals**: Headcount of ~596 (+18.3% YoY, +111 people); global team across 18 countries and 21 offices; serves 50,000+ brands globally. [linkedin.com](https://www.linkedin.com/company/equativ)

## Competitive Advantages
- **Independence & Transparency**: One of the most trusted independent ad tech platforms, operating without the conflicts of ownership by a major walled garden.
- **20+ Year Track Record**: Longevity and deep expertise in the ad ecosystem, having evolved from a premium publisher's internal ad server.
- **Vertically Integrated & Comprehensive**: A single, unified platform covering supply, demand, data, and creative — from ad server to DSP to retail media.
- **Attention-Focused Innovation**: Creative enhancement technology built on research into attention and cognitive behavior, providing a differentiated value proposition.

## Strategic Focus
- **AI and Automation**: Heavy investment in AI-powered agents to streamline campaign management and reduce manual work for buyers and sellers.
- **CTV Expansion**: Building out a comprehensive CTV stack with SSAI, shoppable ads, and enhanced viewability.
- **Retail Media**: Scaling its retail media solution to help retailers and brands monetize inventory and connect with high-intent shoppers.
- **Sustainability**: Offering sustainability-focused offerings as part of its platform.

## Why Work Here
- **Culture & Values**: Emphasizes three core values: **Be Brave** (ownership, trust, continuous improvement), **Be Thoughtful** (work-life balance, DE&I, integrity), and **Be Stronger Together** (collaboration, global programs). [equativ.com](https://www.equativ.com/careers/culture)
- **DE&I**: DEIB is at the forefront of company values, celebrating differences in age, ethnicity, race, religion, and more.
- **Flexible Work**: Flexible work schedules and generous paid time off are offered.
- **Global & Collaborative**: A team of 750+ people across 43 nationalities and 21 countries, with 17 offices globally.
- **Benefits**: Includes career acceleration and global learning opportunities, family-focused leave benefits, country-specific pension plans, and a company-wide Globetrotter program.
- **Engineering & Technical Focus**: 20% of the workforce is in technical roles (142 people), with opportunities for growth in a fast-moving AdTech environment.
- **Work Model**: Promotes a hybrid/office policy with a flexible schedule. [equativ.com](https://www.equativ.com/careers)
- **Headcount & Growth**: 596 employees (+18.3% YoY), indicating a scaling company with room for career advancement. [linkedin.com](https://www.linkedin.com/company/equativ)

## Sources
1. [equativ.com - Company Overview](https://www.equativ.com/company)
2. [equativ.com - Careers](https://www.equativ.com/careers)
3. [equativ.com - Culture](https://www.equativ.com/careers/culture)
4. [linkedin.com - Equativ Company Page](https://www.linkedin.com/company/equativ)
5. [equativ.com - Homepage](https://www.equativ.com/)

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