--- title: 'Senior Manager/Director Product Marketing at Siro' canonical: 'https://feeny.ai/job/senior-manager-director-product-marketing-siro-new-york-83jmv15a015x' type: 'job' last_seen: '2026-09-11' --- # Senior Manager/Director Product Marketing at Siro - **Company:** Siro - **Location:** New York, NY - **Employment:** full-time - **Posted:** 2026-08-04 - **Last confirmed live:** 2026-09-11 - **Apply:** https://jobs.ashbyhq.com/siro/fdbe9841-a1e1-4d65-837e-7ec2867b76b9 ## Job description Field sales powers the economy — but most teams are struggling. Reps are buried in admin work, managers are stretched thin, and leaders can’t see what’s really happening in the field. Siro is redefining how field sales teams learn, perform, and win. We started as an AI-powered coaching platform that helped reps improve their outcomes in the field. Today, we’re something much bigger — an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Our platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the org. Think Iron Man’s Jarvis for sales — proactive, personalized, and built directly into the tools teams already use. Siro has raised $75M and is backed by world-class investors like Index, Fika, CRV, and SignalFire. We are trusted by leading home-improvement, retail, hospitality, and automotive brands, and powered by a lean team from Meta, McKinsey, Doordash, and Uber. We’re building the future of human-AI collaboration in sales — and we’re just getting started. ## The role We’re hiring a Senior Manager or Director of Product Marketing to tell the story that makes Siro inevitable for in-person sales teams. You’ll be responsible for positioning across our target verticals, the messaging behind every launch, how we win against competitors, and the throughline that connects them all. This is a hands-on role. You’ll write the copy, build the decks and one-pagers, and get the team using them. You'll partner closely with Product, Sales, and the rest of GTM leadership, including our founder/CEO. ## Key Responsibilities - Positioning and messaging: Own a clear point of view on who we sell to, what problems we solve, and why we win, including a messaging framework for each of our target verticals. - Launch messaging and GTM narrative. Own the story behind every launch and coordinate across product, sales, customer success, and marketing to bring new launches to market. - Competitive positioning. Own how we win, whether we’re up against a direct competitor or against the way a team has always operated. Keep our competitive intel current and turn it into battlecards our reps can win with. - Bottom-of-funnel messaging. Own the pages, customer stories, and copy that move an in-market buyer from interested to convinced. Solution and comparison pages, one-pagers, and industry-specific proof that makes Siro feel built for them. - Customer marketing. Turn customer results into proof we can sell with: case studies, testimonials, quotes, and impact metrics. Partner with external contractors to produce high-quality video case studies for high-value customers. ## Requirements - 4+ years of product marketing experience at a B2B SaaS company, with a strong commercial orientation — you've worked shoulder-to-shoulder with AEs, sales leaders, and CROs and understand the sales motion. - Experience in management consulting preferred. - Exceptional storytelling. You can turn a half-baked feature spec into a tight narrative that a CRO wants to read. - A track record of owning major product launches end-to-end that actually landed. You can point to specific launches that moved pipeline, adoption, or revenue. - Strong sales enablement instincts. You've built battlecards, pitch decks, and one-pagers that reps actually used (not the kind that sit on a shared drive). - Numbers-driven — you instrument your work, tie it to outcomes, and bring data into every launch recap and case study. - A builder's mindset. You thrive in ambiguity, build systems from scratch, and raise your hand for work that doesn't have an owner. - Bias to ship. You'd rather publish a sharp v1 this week than a perfect v3 next quarter. - Comfortable operating as a senior IC with broad scope and no direct reports — influence and execution come from the quality of your work, not from headcount. Why join Siro as the Senior Manager, Product Marketing? - This is a senior, foundational PMM seat. You'll own the voice of Siro in a category that's still being defined - You'll work directly with leadership and the CEO, with high visibility and real influence on how the company grows - The category ceiling is enormous and almost entirely unclaimed. In-person sales is the biggest slice of B2B selling and the most underserved by software - You'll market a product people actually love. Reps rely on it, customers evangelize it. ## Compensation & Details - This role is open at two levels: Senior Manager = $205,000, Director = $235,000 - We do not sponsor H1B visas - This is a full-time role based in NYC (Flatiron), in-person Tues/Wed/Thurs At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. ## About Siro ## Company Overview - **One-liner**: Siro builds an AI-powered platform that records, transcribes, and analyzes in-person sales conversations to provide coaching, automate admin work, and surface strategic insights for field sales teams. - **Entity Type**: Private (Series B) - **Headquarters**: New York, New York, United States - **Founded**: 2020 - **Founders**: Jake Cronin ## Core Business - **Industry**: Sales Intelligence / AI-powered Conversation Intelligence - **Target Customers**: B2B – field sales teams in home improvement, retail, distribution, hospitality, and automotive sectors - **Mission**: “To make in-person sales the most empowered, data-driven, and coachable aspect of any business” and “rewire the trillion-dollar world of in-person sales by turning every customer conversation into winning insights.” ## Products & Services - **Siro Platform**: An intelligent sales companion (often described as “Iron Man’s Jarvis for sales”) that captures and analyzes in-person conversations via mobile/audio, integrates deeply with Salesforce, automates CRM workflows, and provides real-time coaching, performance dashboards, and trend analysis. Type: AI SaaS with mobile and web applications. ## Market Standing - **Total Funding**: $75M (according to the company’s about page) or $68M (per LinkedIn funding history – conflicting reports) - **Key Metric**: $50M Series B led by SignalFire (June 2025) - **Notable Investors**: Index Ventures, CRV, SignalFire, Fika Ventures, 01A, Stepstone - **Growth Signals**: - Headcount grew 107.5% YoY (86 employees as of mid-2026) - Trusted by ServiceTitan’s Field Pro and leading home-improvement, retail, and automotive brands - Expanding into new verticals (automotive, hospitality) with dedicated GMs (e.g., Grant Shisler – GM Automotive) ## Competitive Advantages - **In-Person Focus**: Unlike most conversation intelligence tools that only capture virtual meetings, Siro solves for the large, untapped market of in-person field sales conversations. - **AI Infrastructure for Unstructured Data**: Builds proprietary pipelines to decode industry-specific conversation data that is not recorded anywhere else. - **Deep Integrations**: Seamless connection with Salesforce and other enterprise tools to automate workflows and provide actionable insights in real time. - **Lean, Experienced Team**: Core team includes alumni from Meta, McKinsey, Doordash, and Uber, enabling fast execution. ## Strategic Focus - **Product Vision**: Evolve from a coaching platform into an “intelligent companion” that automates reps’ admin work, gives managers real-time visibility, and helps executives anticipate trends. - **Vertical Expansion**: Targeting new industries beyond home improvement, such as automotive and hospitality, with dedicated product and go-to-market teams. - **Engineering Investment**: Hiring heavily in backend, full-stack, mobile, and AI/ML roles to scale the platform. ## Why Work Here - **Hybrid Policy**: Employees work from the NYC Flatiron office three days a week (Tuesday–Thursday), with WFH on Mondays and Fridays. - **Benefits**: 100% medical coverage, 75% dental and vision, 401k, unlimited PTO (genuinely encouraged), paid parental leave, gym/wellness stipend, paid lunch on in-office days, and memberships covered. - **Culture**: Described as fast-paced, impact-driven, collaborative (“We before Me”), with a focus on ownership and raising the bar. Egos are discouraged; the best ideas come from anywhere. - **Compensation**: Real equity (meaningful stake) and competitive pay. - **Rating**: 4.6/5 on Built In (27 reviews) – Culture 4.8, Compensation 4.5, Career 4.5. - **Tech Stack**: TypeScript, Node.js, React, React Native, Swift, Redux, BigQuery, Google Cloud, Natural Language Processing. ## Sources 1. [siro.ai](https://www.siro.ai/careers) 2. [siro.ai](https://www.siro.ai/about) 3. [linkedin.com](https://www.linkedin.com/company/siro-ai) 4. [builtin.com](https://builtin.com/company/siro) 5. [pitchbook.com](https://pitchbook.com/profiles/company/467099-38) ## Other roles at Siro - [VP of Marketing](https://feeny.ai/job/vp-of-marketing-siro-new-york-3q2t4z6xfx3a) — New York, NY - [Senior Product Manager](https://feeny.ai/job/senior-product-manager-siro-new-york-5mc6zp6p3mdp) — New York, NY - [Commercial Counsel (in-house)](https://feeny.ai/job/commercial-counsel-in-house-siro-new-york-fkxg9hkcsqm6) — New York, NY - [Senior Mobile Engineer](https://feeny.ai/job/senior-mobile-engineer-siro-new-york-v81yeaytwm3w) — New York, NY - [Enterprise Account Executive](https://feeny.ai/job/enterprise-account-executive-siro-new-york-m4mcy3tdv1ym) — New York, NY - [Staff Software Engineer, Full Stack](https://feeny.ai/job/staff-software-engineer-full-stack-siro-new-york-19ctnbj7bbw9) — New York, NY - [Senior Software Engineer, Full Stack](https://feeny.ai/job/senior-software-engineer-full-stack-siro-new-york-ajsv9865vzyx) — New York, NY - [Staff Software Engineer, Backend](https://feeny.ai/job/staff-software-engineer-backend-siro-new-york-4aey9qwc8dj8) — New York, NY - [Senior Software Engineer, Backend](https://feeny.ai/job/senior-software-engineer-backend-siro-new-york-1vga3s1ndrqe) — New York, NY