---
title: 'Senior Manager, Dorm Category at Lola Blankets'
canonical: 'https://feeny.ai/job/senior-manager-dorm-category-lola-blankets-new-york-75n6v6f25233'
type: 'job'
last_seen: '2026-10-26'
---

# Senior Manager, Dorm Category at Lola Blankets

- **Company:** Lola Blankets
- **Location:** New York, NY
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-10-26
- **Apply:** https://job-boards.greenhouse.io/lolablankets/jobs/4409652009

## Job description

## About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. As we expand into new customers and occasions, we’re looking for a Senior Manager, Dorm Category to help build Lola’s emerging college and dorm business.

Reporting to the Director of Emerging Categories & Markets, this role will be the day-to-day owner of Dorm, responsible for turning an emerging opportunity into a repeatable, scalable business. You’ll develop a deep understanding of the college customer and the people shopping for them, build the category’s go-to-market calendar, and coordinate across Marketing, Product, Creative, Ecommerce, Finance, Operations, and Retail to execute it.

Dorm is a uniquely seasonal business. Winning requires understanding not only what to sell, but when and how students discover, consider, and purchase products for college. This person will help Lola build that playbook from the ground up.

Core Responsibilities

Category Growth & Performance

- Own the day-to-day growth plan for Lola’s Dorm category, translating goals and KPIs set with the Director of Emerging Categories & Markets into an actionable roadmap
- Track performance across revenue, customer acquisition, conversion, product performance, channel mix, and other key metrics
- Build a deep understanding of the Dorm customer, including both college students and parents or gift-givers, and identify how their behaviors differ from Lola’s core customer
- Identify opportunities and performance gaps throughout the season and recommend actions to improve results
- Capture learnings throughout each back-to-school cycle to build a stronger and more repeatable playbook year over year

Seasonal Go-to-Market & Marketing

- Own the Dorm marketing calendar, working backwards from key moments including college decision season, graduation, summer planning, move-in, back-to-school, and gifting
- Partner with Integrated Marketing, Creative, Ecommerce, CRM, Media, Social, Influencer, PR, and Retail to develop a cohesive customer journey for the category
- Translate category needs into clear briefs and cross-functional asks, ensuring Dorm receives the right support during its most important commercial windows
- Develop and test Dorm-specific messaging, audiences, offers, bundles, landing experiences, and creative concepts
- Identify opportunities to reach college consumers through channels and behaviors that may sit outside Lola’s traditional marketing playbook

College Culture, Community & Partnerships

- Become an internal expert on college culture, Gen Z consumer behavior, dorm trends, and the broader back-to-school landscape
- Identify opportunities for campus activations, ambassador programs, creator partnerships, student organizations, gifting, sampling, and other community-led growth strategies
- Explore partnerships with universities, retailers, platforms, and complementary brands that can increase Lola’s relevance and reach with college consumers
- Partner with Social, Influencer, and Creative teams to ensure Lola shows up authentically in the channels and cultural spaces where college consumers spend their time
- Stay close to emerging trends across campuses, social platforms, competitors, and the broader youth lifestyle landscape

Product & Customer Insights

- Gather insights from customer feedback, performance data, social listening, competitive activity, and market research to inform the Dorm roadmap
- Partner with Product and Merchandising to identify assortment, color, size, bundle, price-point, and product opportunities specific to the college customer
- Help determine which products and propositions have the strongest potential to become repeatable drivers of the Dorm business
- Translate seasonal learnings into recommendations for the following year’s assortment and go-to-market strategy

Cross-Functional Execution

- Serve as the primary day-to-day point person for Dorm across Lola’s functional teams
- Partner closely with Product, Finance, Operations, Inventory Planning, Retail, and Marketing to ensure the category is prepared for highly concentrated seasonal demand
- Maintain the cross-functional roadmap and keep deliverables, decisions, and dependencies moving against key deadlines
- Build clear performance recaps and recommendations for the Director of Emerging Categories & Markets and senior leadership

This role will report to the Director of Emerging Categories & Markets. Preference for candidates in New York or Utah who can be hybrid in our offices 3 days per week.

## Qualifications

- 5–7+ years of experience in brand marketing, integrated marketing, category management, ecommerce, consumer growth, or business strategy
- Experience building or growing a category, consumer segment, seasonal business, or emerging business unit
- Strong understanding of Gen Z consumers, culture, social media, creators, and community-led marketing
- Experience with highly seasonal businesses, back-to-school, retail, campus marketing, or youth-focused brands is a plus
- Strong commercial instincts and comfort using performance data to make decisions
- Demonstrated ability to manage complex cross-functional initiatives and execute against immovable seasonal deadlines
- Comfortable operating with ambiguity, testing quickly, and building processes where they do not yet exist
- Strong communicator who can turn category needs into clear briefs and actionable plans
- Excited by the opportunity to build a new customer and occasion for Lola from the ground up

## What We Offer

- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets

## About Lola Blankets

## Company Overview
- **One-liner**: Lola Blankets is a design-driven, direct-to-consumer (DTC) brand that creates luxury faux-fur blankets, aiming to deliver "life-changing softness" while supporting breast cancer patients through donations and community initiatives.
- **Entity Type**: Private
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2021
- **Founders**: Tommy Higham and Will Higham

## Core Business
- **Primary Industry**: Textile Manufacturing / Consumer Home Goods & Lifestyle Products
- **Target Customers**: B2C (direct-to-consumer), primarily individuals passionate about home comfort, luxury, and fashion-forward design (referred to by the brand as "the details of life"). Also conducts B2B bulk/corporate sales.
- **Mission/Purpose**: To provide "life-changing softness" with a life-changing impact. A core part of their mission is giving back to the cancer community, donating to the Huntsman Cancer Institute and other charities in honor of their mother, Amy Higham.

## Products & Services
- **[Lola Blankets — The Core Product]**: Luxury faux-fur blankets, pillows, and throws. The brand is known for its exceptionally soft fabric and vibrant, fashion-forward colors. The product line also includes apparel, accessories, and candles.
- **[Casa de Lola]** A physical creative retreat and brand experience ("the soft spot of the desert") designed for creators and influencers to slow down and reset, serving as an extension of the brand's lifestyle.
- **[Blankets for the Brave]** A program that provides blankets to breast cancer patients through the Huntsman Cancer Institute, honoring the brand's founding story and commitment to giving back.

## Market Standing
- **Valuation/Funding**: Not publicly available. The company is privately held and growing quickly without public funding rounds.
- **Key Metric — Total Funding**: Not publicly available. The company appears to be privately funded or bootstrapped and is currently profitable enough to scale rapidly.
- **Notable Investors & Partners**: No institutional investors publicly listed. Key executive hires include leaders from *birddogs*, *McKinsey & Company*, and *Teva Pharmaceuticals*. Strategic partners include the Huntsman Cancer Institute.
- **Growth Signals**: Extremely high growth trajectory. Notable data points include **+200% headcount growth year-over-year**, currently employing 36 people. Web traffic has seen +517.4% yearly growth, with a strong digital DTC presence. They have a physical branded space ("Casa de Lola") and have taken activations to major events like Coachella.

## Competitive Advantages
- **Powerful Brand & Origin Story**: A deeply resonant story of honoring the founders' mother, Amy Higham, which drives brand loyalty and a meaningful corporate giving mission (Huntsman Cancer Institute).
- **"Luxury-for-Everyone" Positioning**: They have captured a trend of combining high-fashion, design-forward aesthetics with the comfort/décor category, successfully positioning themselves as a lifestyle brand, not just a blanket company.
- **High Rapid Growth & Brand Momentum**: Demonstrating very strong DTC flywheel with massive traffic growth, high social engagement, and a successful influencer/creator strategy.

## Strategic Focus
- **Retail & Channel Expansion**: Actively hiring for a *Retail Marketing Manager* and a *Bulk/Corporate Sales Account Executive*, indicating a push into physical retail and B2B wholesale.
- **Product Diversification**: Hiring for multiple *Product* and *Merchandising* roles (including a *Color & Print Designer*, *Production Manager*, and *Product Development Manager*) suggests an aggressive expansion of the product line.
- **Brand Experience & Community**: Building out physical experiences ("Casa de Lola") and deepening their creator/influencer network to stay at the forefront of lifestyle marketing.
- **Technology & Operations**: Growing the tech team with a *Senior Digital Product Manager* and *Operations Technology and Systems Engineer*, signaling a move to invest in internal digital tools and scale operations.

## Why Work Here
- **High-Growth Environment**: A genuinely fast-growing company (headcount up 200% YoY) that offers massive "ride the rocket" experience. This translates to great opportunities for career growth and taking on significant responsibility early.
- **Strong Culture & Values**: They explicitly list their values as "Dream Big," "Commit to Excellence," and "Have Fun." Employees consistently cite working with "obsessive attention to detail" in a creative, supportive atmosphere.
- **Robust Benefits & Perks**: Offers a strong package for a fast-growing startup: **21 PTO days + Federal holidays**, full health benefits, a 401(k) plan, **16 weeks of paid parental leave for birth parents** (and 8 weeks for non-birth parents), a "Lola Summer vacation" perk, and 50% off Lola Blankets for friends and family.
- **Remote & Hybrid Flexibility**: Roles are a mix of Remote, New York, and Utah-based. They support flexible work arrangements.
- **Mission-Driven Work**: The opportunity to work for a brand with a core "give back" mission (Huntsman) makes the work feel meaningful beyond the product.

## Sources
1. [lolablankets.com](https://lolablankets.com/pages/careers)
2. [LinkedIn - Lola Blankets](https://www.linkedin.com/company/lola-blankets)
3. [Greenhouse - Lola Blankets Careers](https://job-boards.greenhouse.io/lolablankets)
4. [Greenhouse - Job Posting (Influencer Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4132176009)
5. [Greenhouse - Job Posting (Sys & Integration Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4212055009)

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