---
title: 'Senior Manager DTC Planning & Inventory at BRUNT Workwear'
canonical: 'https://feeny.ai/job/senior-manager-dtc-planning-inventory-brunt-workwear-wilmington-cffr3mbznqea'
type: 'job'
last_seen: '2026-09-12'
---

# Senior Manager DTC Planning & Inventory at BRUNT Workwear

- **Company:** BRUNT Workwear
- **Location:** Wilmington, MA
- **Compensation:** $115k–$125k
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-12
- **Apply:** https://boards.greenhouse.io/bruntworkwear/jobs/4708868006?gh_jid=4708868006

## Job description

We’re leading the way in redefining the workwear category. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.

The BRUNT team is not only devoted to improving on the old workwear standards, but we’re also creating a community that tradesmen and women can call their own. From our weekly hangouts at the BRUNT Garage, to hosting events across the country, we’re all about getting boots on the ground and building something real with the BRUNT crew.

How You’ll Do:

As Senior Manager, DTC Planning & Inventory, you'll take full ownership of demand and inventory planning for BRUNT's direct-to-consumer channel translating unit forecasts into revenue plans that ladder up to the company's financial goals, owning inventory flow and the open-to-buy process for our ecommerce channel. You'll drive the recurring cadence of Weekly (WBR), Monthly (MBR), and Seasonal Strategy business reviews for DTC, staying closely attuned to the broader omnichannel picture so DTC plans reflect how Wholesale and Retail are trending as those channels scale. You'll also bring an AI-forward approach to the role, using AI tools to accelerate forecasting, sharpen analysis, and streamline reporting and decision support.

What You’ll Do:

DTC Demand & Financial Planning

- Prepare monthly and seasonal unit forecasts for the DTC/e-commerce channel, factoring in seasonality, marketing calendar, product life cycle, and other demand drivers, to be signed off by senior leadership.
- Develop a robust forecast plan inclusive of key KPIs revenue, AUR, margin, weeks of supply, turnover, and forecast accuracy not just unit totals.
- Manage category-level contributions, shifting investment and inventory based on new product introductions, product life cycle stage, and emerging trend signals.
- Own the open-to-buy process for DTC, ensuring purchase orders reflect accurate, up-to-date demand and financial targets before submission.
- Collaborate with cross functional stakeholders to meet DTC revenue and inventory goals: weeks of supply, turnover, and in-stock targets.
- Partner with marketing and e-commerce teams to align inventory flow with the promotional calendar and launch timing.

Business Reviews & Recaps

- Participate in the Weekly Business Review (WBR) for DTC, summarizing sales, inventory, and forecast performance against plan.
- Participate in the Monthly Business Review (MBR), synthesizing trends, risks, and recommending actions for senior leadership.
- Build and present Seasonal Strategy recaps, tying DTC performance back to the seasonal buy and flow plan.
- Use the WBR/MBR/seasonal cadence to surface variances early, articulate the trend behind "actual vs. targeted" performance, and escalate to senior leadership with a clear point of view utilizing data before it becomes a problem.

Omni-Channel Visibility & Reporting

- Stay closely attuned to how DTC performance intersects with Wholesale and Retail promotional cannibalization, cross-channel stockouts, and shifting demand signals to inform DTC decisions.
- Proactively flag DTC-specific inventory trends, risks, and insights to senior leadership as they arise, outside the formal business review calendar.
- Maintain DTC sell-through reporting that underpins the WBR/MBR/seasonal readouts, and partner with the Director of Planning and Wholesale& Retail Planning leads to ensure consistent methodology and keep DTC's channel-level plan well-informed by and consistent with company-wide demand planning efforts.

Planning Process & Continuous Improvement

- Participate in bottoms-up planning and cross-functional line reviews, delivering DTC's inputs into the company-wide line plan.
- Identify opportunities to streamline the monthly buy process and reduce manual, time-intensive planning work.

AI-Enabled Planning & Tools

- Embed AI as a core part of the planning workflow, building and stress-testing forecast models, drafting WBR/MBR/seasonal readouts, and accelerating hindsight and ad hoc analysis.
- Bring a builder's mindset to identify where AI can eliminate manual, repetitive work across the monthly buy process and reporting cadence, freeing capacity for higher-value analysis.
- Serve as an active contributor to BRUNT's internal AI Council, sharing workflows, prompts, and tools that raise the bar for the broader planning team.
- Exercise sound judgment on where human review and channel expertise remain non-negotiable, using AI to sharpen and accelerate, never replace planning decisions.

What You Need to Succeed:

- 5-6 years of sustained success managing demand planning, ideally with a DTC/e-commerce focus.
- Advanced technical proficiency with Excel and ERP/planning systems (NetSuite, Toolio, or similar).
- Experience managing inventory investment and forecasts for a high-growth DTC or e-commerce business.
- Experience translating unit plans into dollar plans (revenue, AUR, margin) tied to company financial targets.
- Comfort making category-level trade-off calls based on product newness and trend, not just historical run-rate.
- Experience owning recurring business review cadences (WBR/MBR/Seasonal) and turning them into leadership-ready recaps.
- Hands-on experience or strong interest in using AI tools to accelerate planning, forecasting, and reporting workflows.
- Strong analytical, critical thinking, and problem-solving skills.
- Ability to execute within tight timeframes with superior attention to detail and accuracy.
- A drive for continuous improvement, streamlining processes and eliminating redundancy.
- Sound strategic thinking to ensure all forecasts are rooted in data.
- Ability to move seamlessly between tactical day-to-day issues and long-term process improvement projects.
- Ability to translate complex data sets into clear insights and recommendations for leadership.
- Background in footwear, apparel, retail, or D2C experience preferred.
- Ability to commute to the office 4x per week.

In accordance with applicable salary transparency laws, we are providing the good-faith salary range for this position. This range reflects the base salary that we reasonably expect to pay for this position at the time of posting. The actual compensation offered will depend on factors such as qualifications, experience, skills, and budget.

Benefits & Perks:

- Healthcare: Comprehensive medical, dental, and vision insurance options.

- Retirement: 401(k) plan with Company Match.

- Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.

- Incentives: Performance-based bonus eligibility and Equity if applicable.

The anticipated salary range for this role is:

## Compensation

$115,000—$125,000 USD

No matter what experience you have within our industry we encourage you to apply. At BRUNT, we believe that a strong crew is assembled with people from different backgrounds.

We look for individuals who thrive on challenges, will be passionate about our brand, and believe that teamwork is necessary for success. Show us how your experiences have shaped you and how you can contribute to BRUNT. We can’t wait to hear from you!

## About BRUNT Workwear

## Company Overview
- **One-liner**: BRUNT Workwear engineers high-quality work boots and apparel designed in partnership with tradesmen and women to deliver performance, durability, and comfort at a fair price.
- **Entity Type**: Private (Venture-backed)
- **Headquarters**: North Reading, Massachusetts, USA
- **Founded**: 2020
- **Founders**: Eric Girouard

## Core Business
- Primary industry: Retail Apparel and Fashion (Workwear)
- Target customers: B2C – tradesmen and women (construction, electrical, plumbing, etc.) in the US
- Mission or purpose statement: “We built BRUNT Workwear for workers, with workers. Our mission is to engineer better boots and apparel for our country’s tradesmen and women by working directly with real workers to learn what they actually need to execute their jobs.”

## Products & Services
- **Work Boots**: A range of boots including waterproof, composite toe, slip-resistant, and electrical hazard options. Physical product.
- **Work Apparel**: Jackets, hoodies, work pants, utility shorts, and performance shirts. Physical product.
- **Work Boot Insoles**: Designed for added comfort and support on the job. Physical product.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Total Funding of approximately **$52.5M** across 4 rounds (Seed, Series A, Series B, and a Venture Round in 2023). Annual revenue estimated at **$4.5M**.
- **Notable Investors/Partners**: Stripes (led Series B), TF Cornerstone (led Series A). Other investors include NextGen Venture Partners.
- **Growth Signals**: Headcount of ~106 employees (+23.5% year-over-year). Active job postings are up 700% year-over-year, indicating aggressive scaling. Operates in 5 countries with a growing retail footprint.

## Competitive Advantages
- **Customer Co-Creation**: Products are built directly with feedback from tradespeople, creating a strong product-market fit and brand loyalty among a typically underserved market.
- **Community Focus**: The “BRUNT Garage” and national events create a physical community hub, differentiating them from purely online apparel brands.
- **Omnichannel Presence**: A strong direct-to-consumer (DTC) online presence combined with expanding physical retail stores allows for a seamless customer experience.

## Strategic Focus
- **Omnichannel Expansion**: Hiring for Retail Store Manager and Part-Time Retail roles indicates a push into physical retail to complement their DTC model.
- **Data-Driven Product Development**: Hiring a Data Engineer and AI Full Stack Developer suggests a focus on using data to improve product design, customer insights, and personalization.
- **Brand Awareness**: Hiring a Director of Public Relations and Director of Wholesale Marketing signals a move to build broader brand recognition and enter wholesale partnerships.

## Why Work Here
- **Culture**: Emphasizes “Crew Comes First,” scrappiness, and ownership. The team is described as fast-moving and entrepreneurial. Employees highlight a culture of mutual respect and celebration of wins.
- **Work Policy**: Hybrid work environment. Requires being on-site 4 days a week (Mon-Thurs) at the North Reading, MA HQ.
- **Notable Perks**: Onsite gym, company equity, 401(k) matching, generous parental leave, employee awards & recognition, and company-sponsored outings.
- **Engineering Culture**: Uses a modern tech stack including Python, SQL, TensorFlow, Shopify, Figma, and Looker. The team is small (14 Product + Tech employees), offering high autonomy and impact.

## Sources
1. [bruntworkwear.com](https://bruntworkwear.com/)
2. [bruntworkwear.com (Careers)](https://bruntworkwear.com/pages/brunts-careers)
3. [linkedin.com](https://www.linkedin.com/company/brunt-workwear)
4. [builtin.com](https://builtin.com/company/brunt-workwear)
5. [pitchbook.com](https://pitchbook.com/profiles/company/437356-72)

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