---
title: 'Senior Manager, Email & SMS Marketing at Madhappy'
canonical: 'https://feeny.ai/job/senior-manager-email-sms-marketing-madhappy-los-angeles-fxdc26cv9mtv'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager, Email & SMS Marketing at Madhappy

- **Company:** Madhappy
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-08-19
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/madhappy/1e615032-5948-492d-aa23-d5df5ea35b7c

## Job description

## SENIOR MANAGER, EMAIL & SMS MARKETING

Madhappy is a Los Angeles-based clothing brand made for a community of optimists, born in 2017. Madhappy uses apparel, events, and experimental retail spaces – including its permanent flagship in West Hollywood – to explore a personal expression as a means to an improved state of mind. Its own seasonal stores – with past and present locations including New York City (Soho), Aspen, Miami, East Hampton, and Tokyo – are each designed to reflect their site, while still sharing the brand’s DNA. The brand currently produces a selection of ever-evolving, evergreen classic styles, seasonally available collections and collaborations. Madhappy supports research and awareness in mental health through The Madhappy Foundation (a 501c(3) non-profit) and writes Local Optimist, a print magazine. Each to celebrate us as works-in-progress, and the personal and collective expression that is a part of that.

## About the Role

We're looking for a strategic and hands-on Senior Manager of Email & SMS Marketing to fully own our lifecycle programs and drive customer retention, first-time purchase conversion, and overall revenue through best-in-class lifecycle marketing strategies.

As the Senior Manager of Email & SMS Marketing, you'll be responsible for building and executing the full lifecycle marketing calendar—from strategy to deployment to analysis. You’ll work closely with our creative, ecomm, and data teams to develop campaigns, optimize automations, and improve performance through testing and personalization.

You should be equal parts strategic thinker and tactical executor—with strong creative instincts, sharp analytical skills, and a deep understanding of what drives retention and conversion.

You must be based in or willing to move to Los Angeles to be considered for this position.

## Responsibilities

●      Own the end-to-end Email & SMS strategy, execution, and performance across Klaviyo (or current ESP/SMS platforms) ●      Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalization, and A/B testing ●      Develop and maintain the monthly/quarterly content calendar in collaboration with creative and marketing teams ●      Continuously test and optimize: subject lines, send times, templates, CTAs, segmentation strategies, and more ●      Analyze performance metrics (open rate, CTR, CVR, unsubscribes, revenue) and translate insights into actionable improvements ●      Manage list health, deliverability, and compliance with privacy laws (GDPR, TCPA, etc.)Ideate and implement strategies to grow both email and SMS subscriber lists ●      Collaborate with acquisition and creative teams to ensure cross-channel alignment and customer journey consistency

## Qualifications

●      4–6+ years of experience in email and SMS marketing, ideally in DTC or e-commerce ●      Deep experience with Klaviyo (or similar ESP/SMS tools)Strong analytical skills; confident using data to drive decisions ●      Experience developing and executing lifecycle strategies and customer segmentation ●      Highly organized with the ability to manage multiple campaigns, deadlines, and calendars ●      Creative eye and strong collaboration instincts ●      Self-starter who can take full ownership of a channel and drive measurable growth

## Nice to Have

●      Experience in fashion/apparel or consumer goods ●      Shopify ecosystem familiarity ●      Knowledge of deliverability best practices and compliance standards

## Benefits

●      15 days PTO, and 9 days sick pay annually ●      Paid holidays ●      Health, dental, and vision insurance with 75% premium coverage by Madhappy ●      Retirement plans available$600 quarterly health stipends ●      Employee discount and early access to products

$90,000 - $120,000

## About Madhappy

Madhappy is a clothing brand for a community of optimists. Born in Los Angeles, 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.

## About Local Optimist

Local Optimist is a space for radical discovery and connection. By focusing on open conversations and mindful exploration, we orient people with reliable, optimistic resources — available at any moment.

## About The Madhappy Foundation

The Madhappy Foundation™ is non-profit organization, 501(c)(3) with a mission to improve mental health globally. Through The Madhappy Foundation™, 1% of proceeds from every sale benefit our efforts to raise awareness, fund research, and positively impact the mental health movement.

Learn more here.

## About Madhappy

## Company Overview
- **One-liner**: Madhappy is an optimistic lifestyle clothing brand born in Los Angeles that uses apparel, events, and experimental retail spaces to promote mental health awareness.
- **Entity Type**: Private (venture-backed; raised $3.8M in total funding)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2017
- **Founders**: Peiman Raf, Noah Raf, Mason Spector, Joshua Sitt

## Core Business
- **Primary industry/industries**: Retail Apparel and Fashion / Lifestyle Brand
- **Target customers**: B2C – primarily Gen Z and Millennials seeking streetwear with a positive mission; community-focused consumers
- **Mission or purpose statement**: To spread optimism and improve mental health globally through products, experiences, and the Madhappy Foundation.

## Products & Services
- **Apparel & Accessories**: Hoodies, t-shirts, sweatpants, outerwear, denim, footwear, bags – seasonal collections and evergreen classics. Collaborations with Gap, PUMA, UGG, Hanes, and artists like Sasha December.
- **Pantry® (Café)**: In-store café concept launched alongside flagships in partnership with HOTEL DRUGS, Courage Bagels, and others. Locations in West Hollywood, New York (Mulberry St.), Tokyo, and Malibu.
- **Local Optimist Magazine**: Print magazine focused on mental health, wellness, and art.
- **Madhappy Podcast**: Weekly show featuring diverse guests discussing mental health and shared life experiences.
- **The Madhappy Foundation**: 501(c)(3) non-profit that dedicates 1% of proceeds to mental health research, awareness, and initiatives (e.g., Pediatric Psychiatric Fund at Vanderbilt).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding – $3.8M
- **Notable Investors/Partners**: LVMH Luxury Ventures (lead investor in 2019 venture round); also investors in seed round (2019). Partners include Gap, PUMA, UGG, Hanes, The JED Foundation, Project Healthy Minds, University of Pennsylvania Positive Psychology Center, Vanderbilt University Medical Center.
- **Growth Signals**: 
  - Opened 4 permanent flagships (West Hollywood, New York, Tokyo, Malibu) and multiple seasonal pop-ups.
  - Yearly LinkedIn headcount growth: +41.2% (currently ~69 employees).
  - Active job postings: 13 (as of recent data).
  - Strong social following (15,718 LinkedIn followers, +23.7% yearly).
  - Expanded into international markets (Tokyo flagship, Dover Street Market Ginza shop-in-shop).

## Competitive Advantages
- **Mental Health Mission**: Differentiated from typical apparel brands by embedding mental health advocacy into its core – via the Foundation, magazine, podcast, and in-store experiences.
- **Community & Retail Experience**: Each flagship is a localized “experimental retail space” often featuring a café, art installations, and events, creating a destination beyond transactional shopping.
- **Collaboration Network**: Partnerships with heritage brands (Gap, PUMA, UGG) and premium boutiques (Dover Street Market) signal credibility and reach.
- **Content Ecosystem**: Print magazine, podcast, and billboard campaigns keep the brand voice active year-round beyond merchandise.

## Strategic Focus
- Expand retail footprint globally (current focus on US and Japan).
- Deepen mental health impact through The Madhappy Foundation (e.g., developing a childhood anxiety screener with Vanderbilt).
- Continue limited-edition collaborations with major brands to drive buzz and reach new audiences.
- Scale direct-to-consumer e-commerce alongside brick-and-mortar.

## Why Work Here
- **Culture**: Brand built on optimism, positivity, and community. Emphasis on mental health awareness creates a mission-driven workplace.
- **Work Policy**: In-office (OnSite) – all employees work from physical offices (HQ in Los Angeles).
- **Perks**: Employee discounts, creative and collaborative environment in the fashion/lifestyle space.
- **Growth Stage**: Growing company (+41% headcount YoY) with opportunities to make a tangible impact as the brand scales.
- **Notable for Job Seekers**: Roles span design, marketing, operations, retail, and e-commerce; recent job posts include Office Manager, Senior Product Development Manager, Associate Graphic Designer, and store supervisors/associates.

## Sources
1. [madhappy.com](https://www.madhappy.com/pages/about)
2. [linkedin.com](https://linkedin.com/company/madhappy)
3. [builtin.com](https://builtin.com/company/madhappy)
4. [en.wikipedia.org](https://en.wikipedia.org/wiki/Madhappy)
5. [jobs.lever.co](https://jobs.lever.co/madhappy)

## Other roles at Madhappy

- [Warehouse Lead](https://feeny.ai/job/warehouse-lead-madhappy-los-angeles-yeb4fjc2aa1b) — Los Angeles, CA
- [Madhappy Malibu Full-Time Store Supervisor](https://feeny.ai/job/madhappy-malibu-full-time-store-supervisor-madhappy-malibu-jjaxx25hj7cs) — Malibu, CA
- [Warehouse Associate](https://feeny.ai/job/warehouse-associate-madhappy-los-angeles-xn3mq4n51mf5) — Los Angeles, CA
- [Madhappy NYC Part-Time Store Associate](https://feeny.ai/job/madhappy-nyc-part-time-store-associate-madhappy-new-york-8yf4dr21dd10) — New York, NY
- [Freelance Graphic Designer, Marketing](https://feeny.ai/job/freelance-graphic-designer-marketing-madhappy-los-angeles-1dpp2bhnecgz) — Los Angeles, CA
- [Graphic Designer, Marketing](https://feeny.ai/job/graphic-designer-marketing-madhappy-los-angeles-w1q8hngxa97z) — Los Angeles, CA
- [Madhappy West Hollywood Pantry Part-Time Barista](https://feeny.ai/job/madhappy-west-hollywood-pantry-part-time-barista-madhappy-los-angeles-hpp4e4mvjk13) — Los Angeles, CA
- [Madhappy Malibu Part-Time Store Associate](https://feeny.ai/job/madhappy-malibu-part-time-store-associate-madhappy-malibu-t17t68ne2tjc) — Malibu, CA
- [Madhappy Malibu Pantry Full-Time Cafe Supervisor](https://feeny.ai/job/madhappy-malibu-pantry-full-time-cafe-supervisor-madhappy-malibu-hmb8afdxf6gs) — Malibu, CA
- [Madhappy NYC Pantry Part-Time Cafe Shift Lead](https://feeny.ai/job/madhappy-nyc-pantry-part-time-cafe-shift-lead-madhappy-new-york-p5pxa17xhbd5) — New York, NY