---
title: 'Senior Manager, Engineering at Grocery TV'
canonical: 'https://feeny.ai/job/senior-manager-engineering-grocery-tv-austin-zrbkfkqb19he'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Manager, Engineering at Grocery TV

- **Company:** Grocery TV
- **Location:** Austin, TX
- **Work type:** hybrid
- **Posted:** 2026-08-13
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/gtv/jobs/4704932006

## Job description

Senior Manager, Engineering

Job Title: Senior Manager, Engineering

Work Location: Austin, TX

Reports to: Chris Lee (CTO)

Level: 6

## About Grocery TV

Grocery TV is a leading in-store retail media platform. Over 120 retailers partner with Grocery TV to modernize stores and drive incremental revenue while delivering a more engaging shopping experience. We manage the complexities of operating an in-store media network, allowing retailers to focus on serving customers. Reaching 1 in 4 Americans across 6,500+ stores, Grocery TV connects brands with shoppers at the moment of decision, where 90% of purchases take place. For more information, visit [www.grocerytv.com](http://www.grocerytv.com).

## About The Role

The Senior Manager of Engineering owns the delivery and technical health of Grocery TV's engineering team. You will lead a team of approximately six engineers building the backend services, device platform, and applications that power a media network running across 6,500+ stores and tens of thousands of connected devices.

This is a hands-on leadership seat, you are accountable for the team completing committed scope on schedule, at quality; for the standards the codebase is held to; and for the health and growth of the people on your team. You will partner directly with Product to set delivery expectations, plan cycles, and define acceptance criteria, and you will run the team's weekly operating cadence.

Grocery TV runs on EOS. You will own your team's scorecard, quarterly rocks (goals), and issue list, and you will report status weekly to the leadership team.

## Responsibilities

People leadership

- Manage team through holding consistent 1:1s with every engineer on the team, hold team members accountable to work progress and output, and support development of team through providing feedback and consistent developmental opportunities
- Own right people, right seats: assess fit, develop strengths, and address gaps directly
- Run quarterly conversations covering performance, growth, and expectations
- Partner with the CTO on hiring, onboarding, and capacity planning

Delivery

- Own that the team ships committed scope on schedule, at quality
- Set and own quarterly goals with clear milestones, deadlines, and distinct owners
- Run the weekly team meetings: keep the scorecard current, prioritize the issue list, and drive issues to resolution
- Report weekly status including goal health, and a concrete recovery plan for anything off track

Technical health

- Participate in code review and hold the bar on architecture and process standards
- Identify, quantify, and manage down technical debt as an ongoing practice rather than a periodic cleanup
- Drive operational excellence through observability, monitoring, and incident follow-up
- Champion testing by example — unit and integration coverage as a default, not an afterthought

Product partnership

- Partner with Product on scope, sequencing, and cycle planning
- Negotiate and hold clear acceptance criteria before work starts
- Translate product intent into technical plans the team can execute against

## Requirements / Experience

- 8+ years of professional software engineering experience, including 3+ years directly managing engineers
- Track record of leading a team of 5–10 engineers delivering production software on a predictable cadence
- Strong technical depth in backend and distributed systems; able to review code, evaluate designs, and push back on architecture decisions with credibility
- Experience owning delivery commitments to a business, including recovering projects that have gone off track
- Demonstrated ability to raise engineering standards on an existing team — testing, code review, observability, or tech debt reduction
- Experience partnering closely with Product on scoping and planning
- Direct, low-ego communication style; comfortable being hard on the problem and easy on the person
- Bachelor's degree in Computer Science or Computer Engineering, or equivalent practical experience

## Nice to have

- Experience with Go, Android, or connected device / IoT fleets at scale
- Experience operating in EOS or a similar structured operating cadence
- Retail media, adtech, or digital signage background

Interview Process

- Apply: We review applications as soon as we can. You should hear back about your application within two weeks.
- Introduction to Hiring Manager: Meet with the hiring manager (virtually or in-person) to share your background, learn about the role, and align on logistics.
- In-Person Technical & Delivery Interview, split in 2: Visit our office for a two-part interview covering (a) systems design and technical judgment, and (b) delivery leadership: how you plan, unblock, and recover work. You'll respond to a prompt, and our team will ask questions to better understand your skillset.
- Virtual Values Interview: Meet with two Grocery TV employees you'll work with cross-functionally to discuss team collaboration. This is a perfect opportunity for you to ask us questions, too!
- Virtual Leadership Interview: Lastly, all candidates have a final interview with a member of the leadership team. This conversation gives you the opportunity to reflect on the interview process and affirm this is the right role for you.

Why Grocery TV?

100% medical, dental, vision coverage options for employees $1200 annual HSA match $1000 annual learning & development budget per employee Unlimited PTO 12 Week Parental Leave for all new parents Hybrid working model - 3x a week in office DoorDash monthly lunch stipend One $500 Work from home set up stipend

Awards & Recognition

2026 Built In Best Of Awards 2026 Best Place for Parents

## About Grocery TV

## Company Overview
- **One-liner**: Grocery TV operates the largest in-store retail media network for grocery, helping brands and retailers connect with shoppers through digital screens at the point of purchase.
- **Entity Type**: Private
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2016
- **Founders**: Marlow Nickell and Don Oelke

## Core Business
- **Primary industry/industries**: In-store retail media, grocery technology, advertising technology (AdTech)
- **Target customers**: B2B — serving both **retailers** (grocery stores) and **brands** (CPG companies) seeking to reach shoppers in-store
- **Mission or purpose**: Modernize in-store advertising for brands, retailers, and shoppers alike, making in-store retail media more accessible, scalable, and efficient.

## Products & Services
- **In-Store Retail Media Network**: A network of digital screens placed strategically throughout grocery stores, reaching shoppers during key moments of their visit. The platform handles the full complexity of operating an in-store media network, from screen deployment to ad sales and performance measurement.
- **For Brands**: Access to a measurable, scalable channel to reach shoppers where over 90% of purchases happen, with proven incremental lift in campaign performance.
- **For Retailers**: A turnkey solution to modernize stores, drive incremental revenue, and uphold a high-quality shopper experience without operational burden.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total Funding — Not publicly available (private company)
- **Notable Investors/Partners**: Over 120 retail partners across the U.S., reaching 6,500 stores and 1 in 4 Americans [grocerytv.com](https://grocerytv.com/).
- **Growth Signals**: The company has scaled from founding in 2016 to operating the nation’s largest in-store retail media network for grocery, with a presence across 6,500 stores. Headcount is 56 total employees, with 15 in Product + Tech [builtin.com](https://builtin.com/company/grocery-tv). Offices span Austin, Dallas, and New York City.

## Competitive Advantages
- **Scale**: Operates the largest in-store retail media network for grocery, reaching 95M+ shoppers across 6,500 stores.
- **First-mover advantage**: Deep specialization in grocery retail media, with real, hands-on experience in stores.
- **Shopper experience focus**: Media is designed to be impactful yet respectful of the shopping experience, avoiding intrusive formats.
- **Proven performance**: Measures real campaign lift in-store, where the vast majority of purchases occur.

## Strategic Focus
- **Network expansion**: Continuing to grow the number of retail partners and store locations.
- **Technology & platform development**: Building out the platform to serve both retailers and brands more effectively, with a strong engineering team focused on Golang, Kotlin (Android), and cloud infrastructure (AWS, Docker, Terraform) [builtin.com](https://builtin.com/company/grocery-tv).
- **In-store measurement**: Deepening capabilities to prove incremental lift and ROI for brand advertisers.

## Why Work Here
- **Culture**: Named one of Built In’s Best Places to Work in the U.S. (multiple years) [grocerytv.com](https://grocerytv.com/blog/built-in-named-us-a-best-place-to-work-heres-why/). The company emphasizes a hybrid work model (3 days in-office per week) with flexibility.
- **Engineering environment**: Tech stack includes Golang, Kotlin, TypeScript, Node.js, React, PostgreSQL, Redis, Docker, AWS, and Terraform. The team values innovation and agility.
- **Benefits**: Offers health insurance, dental insurance, Flexible Spending Account (FSA), family medical leave, childcare benefits, company equity, relocation assistance, home-office stipend for remote employees, paid industry certifications, online course subscriptions, quarterly engagement surveys, and employee awards [builtin.com](https://builtin.com/company/grocery-tv).
- **DEI**: Has a documented equal pay policy, a diversity manifesto, and a mean gender pay gap below 10%.
- **Offices**: Hybrid workspace with offices in Austin (HQ), New York City, and Dallas.

## Sources
1. [Grocery TV About Page](https://grocerytv.com/about/)
2. [Grocery TV Homepage](https://grocerytv.com/)
3. [Grocery TV Careers Page (Greenhouse)](http://job-boards.greenhouse.io/gtv)
4. [Built In Grocery TV Profile](https://builtin.com/company/grocery-tv)
5. [Grocery TV Blog - Built In Best Places to Work](https://grocerytv.com/blog/built-in-named-us-a-best-place-to-work-heres-why/)

## Other roles at Grocery TV

- [Senior Account Director, National Media](https://feeny.ai/job/senior-account-director-national-media-grocery-tv-new-york-9fpnzs0vwq3j) — New York, NY
- [Senior Staff Engineer - Golang](https://feeny.ai/job/senior-staff-engineer-golang-grocery-tv-austin-rh8p92bkj37n) — Austin, TX
- [Part Time Field Technician](https://feeny.ai/job/part-time-field-technician-grocery-tv-brooklyn-8p5tpwg152sy) — Brooklyn, NY
- [Staff Quality Assurance Engineer](https://feeny.ai/job/staff-quality-assurance-engineer-grocery-tv-austin-em14n6scat44) — Austin, TX
- [Part Time Field Technician](https://feeny.ai/job/part-time-field-technician-grocery-tv-des-moines-dvz80beeymzd) — Des Moines, IA
- [Part Time Field Technician](https://feeny.ai/job/part-time-field-technician-grocery-tv-cedar-rapids-8xkzznfe240v) — Cedar Rapids, IA
- [Installation Manager - Raleigh, NC](https://feeny.ai/job/installation-manager-raleigh-nc-grocery-tv-raleigh-1qbxjavt5d0e) — Raleigh, NC
- [Staff Android (Kotlin) Engineer — Digital Signage / Embedded Media Platform](https://feeny.ai/job/staff-android-kotlin-engineer-digital-signage-embedded-media-platform-grocery-qab829vrp6bv) — Austin, TX
- [Senior Manager, Engineering](https://feeny.ai/job/senior-manager-engineering-webflow-united-states-azjn996kjc3a) — United States
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