---
title: 'Senior Manager, Event Marketing at Plooto'
canonical: 'https://feeny.ai/job/senior-manager-event-marketing-plooto-canada-r04dn6j1eec4'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Manager, Event Marketing at Plooto

- **Company:** Plooto
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-08-10
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/plootocareers/jobs/5384406008

## Job description

## About Plooto

Plooto is a payment automation platform built to help accountants, bookkeepers, and their clients take control of their payables and receivables. From approval workflows and audit trails to bulk payments and automated reconciliation, Plooto gives our customers time back and confidence that their books are accurate and up to date. Our customers range from busy entrepreneurs to finance teams and non-profits, with a strong footprint among accounting firms and bookkeeping professionals across Canada.

## About the role

We're looking for a Senior Manager, Event Marketing to own our event strategy end to end — from deciding which events deserve our time and budget, to flawlessly executing them on-site. This is a highly visible, high-ownership role for someone who can move fluidly between strategic thinking (working closely with Demand Gen to recommend events to bring in new leads) and hands-on execution (making sure the booth, the swag, the sales reps, and the speaker are all exactly where they need to be).

Reporting to the Director of Brand & Content Strategy, you'll manage everything from intimate local lunch & learns and client dinners to large-scale conference sponsorships and speaking engagements, and you'll be the connective tissue that keeps leadership, sales, and marketing aligned before, during, and after every event.

This is a highly visible role with real ownership. You'll play an important part in how Plooto shows up in the market, in person, and you'll see the direct impact of your work on pipeline and customer growth. You'll work closely with demand generation team members, with the autonomy to build the event program the way you know it should be built.

## What you'll do

Event strategy

- Define which events Plooto should attend, sponsor, or host — and at what level of participation — based on their potential to drive new customer acquisition and support current customers
- Evaluate the ROI of owned and sponsored events and work closely with Demand Gen to recommend where to invest
- Build and maintain an annual event calendar that balances local, regional, and national opportunities
- Be the front-line owner of the events budget, ensuring our investments stay on budget
- Recommend any technology platforms critical for successful event management

Event logistics and execution

- Own pre-event planning end to end: budgets, timelines, vendor coordination, booth design, materials, staffing plans, and logistics
- Lead flawless on-site execution for events of every scale, from a 10-person lunch & learn to a large conference sponsorship
- Oversee owned events directly, including local lunch & learns, client dinners, and office visits.

Cross-functional coordination

- Prep leadership for speaking engagements, panels, and other visible moments
- Brief sales teams ahead of events so they're ready to staff booths and have productive, informed conversations with prospects and clients
- Partner with marketing to ensure event participation is promoted effectively before, during, and after

Program ownership

- Operate independently across the full spectrum of event work — from recommending which events to attend, to executing them without heavy oversight
- Track and report on event performance against pipeline and utilization goals
- Continuously refine processes and playbooks so events run more efficiently over time

## What you bring

- 7+ years of experience in event marketing, field marketing, or a related function, ideally in a B2B environment
- A track record of both strategic event planning and detail-obsessed, on-the-ground execution
- Extreme attention to detail and flawless project management skills, with the ability to document and project manage in Notion and Clickup; you're the person who catches the thing everyone else missed
- Strong cross-functional collaboration skills; comfortable briefing executives, coordinating with sales, and aligning with marketing
- Confidence in operating independently and owning outcomes from strategy through execution
- Based in Ontario, with the flexibility to travel for ~10-15 events throughout the year. Travel will be 75% based in Canada (Heavy in Toronto, Vancouver, and Montreal) with some occasional travel to the U.S. possible.
- Experience in SaaS, fintech, or marketing to accountants/bookkeepers in Canada is a strong plus

Our Commitment to Inclusion

Plooto is committed to building an inclusive workplace where people of all backgrounds, experiences, and perspectives can thrive. We know that great teams are built through diverse thinking, and we encourage you to apply even if your experience doesn't align perfectly with every qualification listed.

Accommodation is available throughout the recruitment process in accordance with applicable accessibility legislation. If you require accommodation at any stage, please let us know—we're happy to work with you.

This posting is for one available position. Compensation will be determined based on the successful candidate's knowledge, skills, experience, and overall alignment with the role.

## About Plooto

## Company Overview
- **One-liner**: Plooto is an all-in-one payment automation platform that helps small and midsize businesses and their accountants streamline accounts payable and receivable in one secure, easy-to-use solution.
- **Entity Type**: Private (Series B)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2015
- **Founders**: Serguei Kloubkov (Co-Founder & Co-CEO), John McLane (CEO)

## Core Business
- **Primary industry/industries**: Financial Services, Fintech, Payment Automation
- **Target customers**: Small and Midsize Businesses (SMBs), Accounting Firms, Bookkeepers
- **Mission or purpose statement**: To put businesses in control of their finances so they can build the future of their dreams.

## Products & Services
- **Accounts Payable (AP) Automation**: Automates the entire bill payment process, from invoice receipt to approval and payment execution. Includes custom approval workflows, two-way sync with accounting software (QuickBooks, Xero, NetSuite), and real-time payment tracking.
- **Accounts Receivable (AR) Automation**: Automates the invoicing and collections process, sending invoices, collecting payments, and syncing back to accounting software for full cash flow visibility.
- **International Payments**: Facilitates cross-border payments with competitive exchange rates, clear fees, and built-in compliance for paying international vendors.
- **Payment Options**: Supports EFT/ACH, credit card, foreign exchange, and instant payments via a pre-funded Plooto Instant account.
- **Accounting Software Integration**: Two-way sync with QuickBooks, Xero, and NetSuite for seamless reconciliation and data entry reduction.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual Revenue of $35.0M (USD) and Total Funding of $29.4M (USD)
- **Notable Investors/Partners**: Centana Growth Partners (led Series B), FINTOP Capital (led Series A). Key integrations with QuickBooks, Xero, and NetSuite.
- **Growth Signals**: Supports 14,000+ businesses, processes 3.2M+ transactions annually, has grown headcount 5.6% year-over-year to 81 employees, and has a presence in Canada, the United States, India, and the United Kingdom.

## Competitive Advantages
- **Deep Accounting Integration**: Two-way sync with QuickBooks, Xero, and NetSuite creates a sticky ecosystem for accounting firms and their clients, reducing manual data entry and errors.
- **Unified AP & AR Platform**: Combines both accounts payable and receivable in a single platform, offering a complete cash flow management solution that competitors often split into separate tools.
- **Customizable Approval Workflows**: Provides granular control over payment approvals, reducing firm risk and ensuring compliance, which is a critical need for accounting firms.
- **Built-in Compliance for International Payments**: Simplifies complex cross-border payments with transparent fees and regulatory compliance, a key pain point for SMBs.

## Strategic Focus
- **Deepening Accounting Ecosystem**: Continuing to strengthen integrations with major accounting platforms (QuickBooks, Xero, NetSuite) to become the default payment layer for accounting firms.
- **Product Expansion**: Building out a more complete cash flow management platform that unifies payments, processes, control, reconciliation, and reporting.
- **Scaling Customer Base**: Growing beyond 14,000 businesses by expanding sales and marketing efforts, particularly in the US and international markets.
- **International Growth**: Expanding presence in the United States, India, and the United Kingdom to capture a larger share of the global SMB payment market.

## Why Work Here
- **Meaningful Impact**: Employees directly shape how thousands of businesses run and grow, with a clear mission to empower SMBs.
- **Growth Opportunities**: The company invests in learning and development, and the fast-growing fintech environment offers career advancement.
- **Inclusive Culture**: Celebrated diverse perspectives, with 86% of employees rating it a great place to work (vs. 60% at a typical company) according to Great Place to Work® Canada.
- **Flexibility and Balance**: Supports hybrid and remote-friendly ways of working, with many roles listed as "Remote - Canada" or "Remote - India."
- **Forward Momentum**: Part of a fast-growing fintech that is constantly evolving, with a clear product roadmap and international expansion.
- **Engineering Culture**: The engineering team is a core part of the business, with a Senior Backend Engineer role currently open. The company values data-informed learning and taking smart risks.
- **Hiring Process**: A structured 4-step process: Screening interview → Take-home or on-call case study → Final interview → Reference & background checks → Offer.

## Sources
1. [plooto.com](https://www.plooto.com/)
2. [plooto.com/careers](https://www.plooto.com/careers)
3. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/plootocareers)
4. [greatplacetowork.ca](https://www.greatplacetowork.ca/en/certified-company/z4870188000002257001)
5. [linkedin.com](https://ca.linkedin.com/company/plooto)

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