---
title: 'Senior Manager, Events & Field Marketing at Retool'
canonical: 'https://feeny.ai/job/senior-manager-events-field-marketing-retool-united-states-tqdp9jzev9ms'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Manager, Events & Field Marketing at Retool

- **Company:** Retool
- **Location:** United States
- **Compensation:** $188k–$232k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-11
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.gem.com/retool/am9icG9zdDqwUA5RDmv0zOuA1qG5Kmxr

## Job description

## WHY WE’RE LOOKING FOR YOU:

We are seeking a talented and results-driven Events & Field Marketing leader who will own the function in the AMER region and help Retool upscale our event motion. As the Sr. Manager of Events & Field Marketing, you will report to the Sr. Director of Demand Gen, and lead the charge on expanding the field marketing function at Retool while owning the pipeline generated from the events & field marketing program. The ideal candidate has experience growing the field marketing function both from a team perspective and a programming perspective, and has previously scaled the function at a fast paced organization across both internal and external events. This role requires a highly organized individual who doesn’t shy away from executive level collaboration and who thinks both strategically and tactically to reach our ideal prospect, customers and partners.

## WHAT YOU’LL DO:

- Lead the event & field marketing function and manage our own internal events from conception to execution
- Manage a team of event and field marketing managers, providing career development and team building, while putting an execution model in place for repeatable success
- Be a partner to the the marketing leadership team and translate strategic direction into effective field marketing engagements that support pipeline growth
- Manage a budget and make investment decisions for the global field marketing function and be on top of ROI from those investments. Report progress at a regular cadence to stakeholders
- Partner closely with GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines with our ICP and key personas.
- Work hand in hand with the PMM and Content teams on messaging, talk tracks and presentations, as well as work internally to identify speakers and staff for each event
- Extend the Retool brand presence in tasteful ways for different formats like executive dinners, roadshows, product launch events, and user conferences.
- Create highly visible experiential projects that rely on multiple vendors and internal stakeholders
- Work with our GTM and revenue operations teams to track the effectiveness of our events, ROI and lead quality, and use data to inform future decisions

## THE SKILLSET YOU'LL BRING:

- 5+ years of field marketing experience with a B2B or tech startup
- 4+ years of leading the field marketing function
- 5+ years experience planning and executing hosted and sponsored events
- Strategic and cross-functional mentality with excellent attention to details and the ability to grasp the bigger picture
- Excellent project management skills, with an uncanny ability to keeping multiple work streams, partners and vendors in sync around timelines
- The ability to span events built for awareness (reaching new ICP accounts in tasteful ways) and demand (partnering with GTM teams on building and accelerating pipeline).
- Strong familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign effectiveness
- Strong sense of curiosity and first principles thinking—bring your intuition, but leave behind any playbooks
- The ability to build strong cross-functional relationships to both GTM and product teams, as well as with our brand design teams and the rest of the marketing org
- Excellent written and verbal communication chops
- Ability to travel domestically and internationally up to 25%

## About Retool

## Company Overview
- **One-liner**: Retool provides a platform for building, deploying, and managing custom internal software and AI applications by connecting to any database, API, or LLM.
- **Entity Type**: Private (Series C)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2017
- **Founders**: David Hsu (CEO)

## Core Business
- **Primary industry**: Software Development, Enterprise Internal Tools, AI Application Platform
- **Target customers**: B2B, Enterprise, SMB; specifically developers, IT teams, and business operators building internal software
- **Mission or purpose**: To enable companies to build production-ready internal software and AI applications dramatically faster, with enterprise-grade security and governance, so that domain experts and developers alike can solve critical business problems.

## Products & Services
- **Retool App Builder**: A low-code platform to build custom internal apps (dashboards, admin panels, CRUD tools) by connecting to databases and APIs. Type: SaaS/Platform.
- **Retool Workflows**: A visual automation tool to build and orchestrate complex business processes and backend logic. Type: SaaS/Platform.
- **Retool AI**: An AI-powered app generation capability that transforms natural language into production-ready applications, agents, and workflows, integrating with any LLM. Type: AI Feature/Platform.
- **Retool Mobile**: A solution to build and deploy internal mobile apps from the same Retool platform. Type: SaaS/Platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (last round was Series C).
- **Key Metric**: Annual Revenue of $5 million (as per LinkedIn company data); Total Funding of $141.3 million.
- **Notable Investors/Partners**: Sequoia Capital (lead), Nat Friedman, John Collison, Daniel Gross. Customers include Amazon, Stripe, Brex, and Orangetheory Fitness.
- **Growth Signals**: Over 10,000 organizations use Retool. The company has automated over 100 million hours of work. It has 6 offices across the US and UK. Despite a recent headcount reduction (-11% YoY), it maintains a strong brand in the enterprise internal tools space and is aggressively pivoting into AI-powered app generation.

## Competitive Advantages
- **Enterprise Governance from Day One**: Unlike point solutions, apps built in Retool are production-ready and pass security reviews, eliminating the need for rebuilds or audit scrambles.
- **Deep Data Connectivity**: Securely connects to existing databases, APIs, and internal systems, ensuring apps run on real data with real permissions.
- **Unified Platform**: One platform to manage, orchestrate, and scale all internal apps, agents, and workflows, providing centralized visibility and governance for IT.
- **Trusted by Large Enterprises**: A strong customer base of high-profile companies (Amazon, Stripe, Brex) serves as a powerful validation of its enterprise readiness.

## Strategic Focus
- **AI as the Core Platform**: Retool is positioning itself as the "first enterprise AppGen platform," where AI is used to generate production-ready code from natural language, expanding the definition of "developer" to include analysts and operators.
- **Scaling Enterprise Features**: The company is focused on building out governance, security, and platform capabilities to support large-scale deployments across complex organizations.
- **International Expansion**: With offices in London and a German-speaking Sales Engineer role, Retool is actively expanding its presence in the European market.

## Why Work Here
- **Culture**: The company values ambition, intense curiosity, energy, and deep care. They emphasize moving fast, acting like an owner, and being both demanding and supportive.
- **Work Environment**: Hybrid model with offices in San Francisco, New York, Salt Lake City, and London. The company believes great work happens when teams collaborate in person.
- **Product Impact**: Employees are close to the product and use Retool internally, giving them a direct voice in improving it. The mission is to enable a wider community of builders to create production-grade software safely.
- **Hiring Process**: Structured, with initial recruiter/hiring manager chats, a technical evaluation or practical exercise, and a final round of 3–5 interviews. The company aims for transparency and candidate preparation.
- **Employee Sentiment**: Employer rating of 3.4/5.0 (127 reviews). Strengths include Work-Life Balance (4.1) and Culture (3.7). Compensation (3.4) and Career (3.4) are areas for potential improvement.

## Sources
1. [retool.com](https://retool.com/)
2. [retool.com/careers](https://retool.com/careers)
3. [retool.com/about](https://retool.com/about)
4. [linkedin.com/company/tryretool](https://www.linkedin.com/company/tryretool)
5. [jobs.gem.com/retool](https://jobs.gem.com/retool)

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