--- title: 'Senior Manager, Experience Optimization at Axios' canonical: 'https://feeny.ai/job/senior-manager-experience-optimization-axios-remote-kxznqz25bfzk' type: 'job' last_seen: '2026-09-08' --- # Senior Manager, Experience Optimization at Axios - **Company:** Axios - **Location:** Remote - **Work type:** remote - **Posted:** 2026-08-17 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/axios/jobs/8138227 ## Job description 1 big thing: Axios is a media company dedicated to delivering trustworthy, award-winning news in an audience-first format. We are hiring a Senior Manager of Experience Optimization to own the conversion layer of the Axios funnel: the subscription, registration, and paywall experiences where readers become subscribers and subscribers become members. Why it matters: By continuously improving conversion rates, you'll increase the impact of every growth initiative while helping Axios maximize the value of its investment in subscriptions, paywalls, and audience growth. Go deeper: In this role, you'll own the registration, subscription, and paywall ecosystem, lead landing page and first-party data capture testing, drive SEO/GEO conversion strategies, and orchestrate personalized onsite experiences to create a seamless journey across web and email. Reporting to the SVP of Audience & Growth, you'll partner across subscriptions, membership, and event marketing to optimize every step of the conversion experience. Responsibilities: Subscription, Registration & Paywall Optimization - Own the performance and optimization of Axios's subscription, registration, and paywall experiences across national and local products. - Lead ongoing experimentation across offers, messaging, templates, and access rules to improve conversion. - Serve as the subject matter expert for the Piano platform, driving platform capabilities and performance. - Establish conversion benchmarks, reporting, and scalable optimization processes across the business. Conversion Optimization & First-Party Data - Design and execute experiments across landing pages, lead generation, and first-party data capture to improve acquisition and conversion. - Partner with Audience Insights and Lifecycle Marketing to strengthen first-party data collection and personalization. - Build and maintain a prioritized experimentation roadmap, using data and testing to drive continuous improvement. Search, AI & Onsite Experiences - Optimize conversion experiences for SEO, GEO, and AI-driven traffic, partnering with Analytics to measure performance and identify new opportunities. - Own onsite audience segmentation and personalization in Segment, ensuring a seamless customer journey across web and email. Cross-Functional Leadership - Partner closely with Product, Editorial, Revenue, Analytics, Design, and Marketing to deliver high-impact growth initiatives. - Manage relationships with external vendors and internal stakeholders while driving a shared roadmap for onsite experience optimization. - Champion a culture of experimentation by documenting learnings, sharing insights, and scaling best practices across the Growth organization. ## Skills - 6+ years of experience in conversion rate optimization (CRO), growth marketing, growth product, or digital experience optimization. - Proven success improving conversion through A/B testing and experimentation. - Experience with subscription, membership, or digital media businesses. - Hands-on experience with paywall or subscription platforms (Piano preferred). - Strong analytical skills, including funnel analysis, experimentation, and performance measurement. - Experience with marketing technology platforms such as Segment, Braze, Sailthru, or similar tools. - Excellent cross-functional collaboration and stakeholder management skills. What success looks like In your first year, you will: - Increase subscription and registration conversion rates through continuous experimentation. - Establish a scalable testing program with measurable improvements across the conversion funnel. - Improve first-party data capture to support personalization and audience growth. - Create seamless onsite experiences that work in concert with lifecycle marketing. - Build strong partnerships across Product, Editorial, Analytics, Revenue, and Growth to drive measurable business impact. Starting salary for this role is in the range of $130,000 - $150,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location. Axios is committed to embracing artificial intelligence as a core part of how we work. All team members are expected to actively develop AI literacy and use AI tools to enhance their productivity, creativity, and efficiency. We invest in ongoing learning to ensure every employee is equipped to responsibly and effectively integrate AI into their daily workflows. What Axios brings to the table besides salary: - 401(k) with employer match - Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network - Employer Health Savings Account (HSA) contribution for the high deductible health plan option - Dental and vision coverage - Primary caregiver 12-week paid leave - Generous vacation policy, plus holidays - One mental health day per quarter - Annual learning and development stipend - $100 monthly work-from-home stipend - Tele-mental health services through Headspace - OneMedical membership, including telehealth services - Personal health advocacy resources through HealthAdvocate - Inclusive fertility, hormonal health, and family-forming benefits through Carrot Fertility - Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies - Increased work flexibility for parents and caretakers - Virtual company-sponsored social events - A strong and positive work environment - A commitment to an open, inclusive, and diverse work culture ## Equal Opportunity Employer Statement Axios is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time. ## About Axios ## Company Overview - **One-liner**: Axios is a digital news media company that delivers vital, trustworthy news and analysis in a smart, efficient format, covering politics, tech, business, health, and local news. - **Entity Type**: Private (wholly owned by Cox Enterprises since September 2022) - **Headquarters**: Arlington, Virginia, United States - **Founded**: 2017 (launched in 2017; founded in 2016) - **Founders**: Jim VandeHei, Mike Allen, Roy Schwartz ## Core Business - **Primary industry**: Internet News, Digital Media - **Target customers**: B2C (general readers), B2B (advertisers, brands, and agencies through client partnerships and branded content) - **Mission or purpose statement**: To help people get smarter, faster on what matters most — delivering the cleanest, smartest and most efficient news experience. ## Products & Services - **Axios.com**: The flagship news website featuring short, bullet-point articles (Smart Brevity) covering national, local, and international news. - **Axios Local**: Hyper-local newsletters and reporting in dozens of U.S. cities (e.g., Cincinnati, Phoenix, Atlanta, D.C., Chicago). - **Axios AM / PM**: Daily flagship newsletters written by founder Mike Allen, providing top news summaries. - **Axios Pro**: Premium industry-specific newsletters (e.g., deal reporting for corporate strategy, policy). - **Axios Events (Axios Live)**: In-person and virtual events bringing together newsmakers, business leaders, and the Axios community. - **Branded Content / Native Advertising**: Custom content solutions for brands. - **Data Automation & Visualization**: Tools and products (e.g., producers for data automation) supporting editorial work. ## Market Standing - **Valuation/Market Cap**: Acquired by Cox Enterprises in September 2022 for $525 million (implied valuation at acquisition). Not publicly traded. - **Key Metric**: Annual revenue of approximately $87.7 million (most recent data). Total funding raised prior to acquisition: $102 million. - **Notable Investors/Partners**: Lerer Hippeau (lead Series A & B), Greycroft, Glade Brook Capital Partners, Cox Enterprises (acquirer). Parent company is Cox Enterprises, Inc. - **Growth Signals**: 510 total employees (410 on LinkedIn), with a 150% year-over-year increase in active job postings. Expanding Axios Local network (e.g., reporters hired across multiple cities). Recent grant of $45 million (December 2024). Headquarters in Arlington, VA, with additional offices in New York, San Francisco, Charlotte, Washington D.C. ## Competitive Advantages - **Smart Brevity**™ editorial style: Articles are typically under 300 words with bullet points, optimized for quick consumption on mobile and desktop. - **Trusted news brand**: High levels of trust and engagement, especially among political and business professionals. Named from the Greek word for “worthy.” - **Original reporting and scoops**: Strong track record on national politics, tech, and health policy (e.g., Mike Allen’s daily newsletter). - **Local news network**: A growing footprint of local bureaus that differentiates from national-only competitors. ## Strategic Focus - **Scaling Axios Local**: Expanding coverage into more U.S. metro areas with dedicated reporters and editors. - **Data-driven journalism**: Investing in data automation, visualization, and tools for reporters (e.g., Data Automation Producer roles). - **Events business**: Growing Axios Live as a revenue and engagement channel. - **Brand partnerships**: Deepening relationships with advertisers through custom branded content and events. - **Efficiency and digital innovation**: Leveraging technology (e.g., Python, React, SQL, Tableau, Salesforce) to streamline content production and audience growth. ## Why Work Here - **Work model**: Hybrid workspace (combination of remote and on-site). Employees are based in Arlington (HQ), New York, San Francisco, Charlotte, Washington D.C., and remote locations across the U.S. Offices are in five cities. - **Culture**: Axios emphasizes smart brevity in all communications, a fast-paced newsroom environment, and collaboration across editorial, product, and sales teams. Rated 3.2/5 on LinkedIn (240 reviews). Top reviewers note strong work-life balance (3.6) but mixed satisfaction on career growth (2.6). - **Tech stack**: Engineering teams use Python, JavaScript, React, Redux, SQL, Tableau, Google Analytics, Salesforce, JIRA, Wrike, DocuSign, and more. - **Notable perks**: Flexible remote work policy, opportunity to work on a trusted national news brand, and exposure to high-level newsmaking. - **Open roles** (as of mid-2026): Account Executive (Pro Deals), Associate Director of Sales, Growth & Expansion, Associate Business Development, Local Advertising Account Executive, Account Manager (Client Success), editors and reporters for Axios Local, Analytics Engineer, Engineering Manager, Director of Accounting, and others. ## Sources 1. [axios.com](https://www.axios.com/) 2. [greenhouse.io (Jobs at Axios)](http://job-boards.greenhouse.io/axios) 3. [builtin.com (Axios Careers, Perks + Culture)](https://builtin.com/company/axios) 4. [linkedin.com/company/axios-media](https://www.linkedin.com/company/axios-media) 5. 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