---
title: 'Senior Manager, GEO/SEO at Grüns'
canonical: 'https://feeny.ai/job/senior-manager-geo-seo-gruns-remote-a94gfpghrnvj'
type: 'job'
last_seen: '2026-11-05'
---

# Senior Manager, GEO/SEO at Grüns

- **Company:** Grüns
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-05
- **Apply:** https://job-boards.greenhouse.io/gruns/jobs/5468942008

## Job description

We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!

## About the role

We’re hiring our first full-time owner of organic search and AI discovery across every U.S. brand: Grüns, Nütrops, Immün, Jüced, Müves, and more to come. When someone searches for what we sell, on Google or in ChatGPT, Gemini, or Perplexity, they should find us. Organic is one of our biggest levers to win first orders efficiently and cut our reliance on paid media, and you’ll build it. You’ll set the strategy and ship the work yourself, using AI agents and workflows to do what usually takes a much bigger team.

This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.

In this role, you will:

- Own the SEO and GEO strategy and roadmap across all U.S. brands (informational, commercial, and comparison intent), prioritized by revenue impact
- Personally ship technical SEO on Shopify: crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and canonicals
- Make our products machine-readable, with clean product data and agent-ready pages so AI shopping assistants can find and recommend us
- Write and optimize content across PDPs, collection pages, landing pages, comparison pages, FAQs, and the blog, using AI-assisted production without losing quality or brand voice
- Act as first-line compliance on SEO content using pre-approved claims, escalate to Science & Regulatory only when content goes beyond them, and help build our claims library
- Build off-site authority through syndication, targeted link building, competitor link-gap outreach, and unlinked-mention reclamation, coordinated closely with PR
- Own organic and AI visibility reporting (non-brand traffic, rankings, organic first orders and revenue, AI share of voice, citations), set targets with Finance, and report to leadership
- Build AI agents and workflows for research, briefs, production, and audits, and partner with Ecom, CRO, Copy, Creative, PR, Paid Search, and Retail to get work shipped

We’re looking for someone who:

- Has 6-8+ years of hands-on SEO experience, doing the work yourself rather than managing agencies
- Has proven GEO/AEO results: you’ve measurably increased a brand’s visibility in AI answers and can explain exactly what moved it
- Is equally strong in traditional SEO and AI search
- Is fluent in SEO tools (Semrush, Google Search Console, GA4, a site crawler) and AI visibility tools (AthenaHQ, Profound)
- Has deep Shopify experience: theme/Liquid basics, apps, faceted navigation, duplicate content, JS rendering, and structured data implementation and validation
- Uses Claude Code (or similar) to build agents and workflows that produce more work, faster, at higher quality
- Is a strong writer and editor who balances search intent, conversion, and brand voice
- Bonus: DTC experience and time in a regulated category (supplements, food, health, or beauty)

Approach to the role:

- AI-driven: You’re obsessed with automating work and building new workflows with AI
- Hands-on builder: You do the work and ship it
- Revenue-prioritized: You pick the work that drives the most first orders and revenue, not the most traffic
- Compliance-minded: You use approved claims with confidence and know when to escalate
- Cross-functional shipper: You move work through dev, Copy, CRO, and PR, and handle shared-page tradeoffs with Ecom without friction
- Comfortable with imperfect attribution: You make strong calls without clean data or mature GEO tooling

Compensation & Benefits:

At Grüns, we’re committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $140,000 - $160,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team. A bit about us...

At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.

Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.

So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.

What we care about...

Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.

Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.

Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.

Compensation & Perks:

For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.

Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns, and a few more perks centered around health and well-being that we can't wait to tell you about!

## About Grüns

## Company Overview
- **One-liner**: Grüns makes daily nutrition simple and enjoyable by offering comprehensive, whole-food ingredient gummies designed to replace multiple supplements.
- **Entity Type**: Private (Debt Financing)
- **Headquarters**: Beaverton, Oregon, United States
- **Founded**: 2023
- **Founders**: Chad Janis (Founder & CEO)

## Core Business
- Primary industry: Wellness and Fitness Services / Nutritional Supplements
- Target customers: B2C (direct-to-consumer and retail), with a focus on health-conscious individuals seeking a convenient alternative to pills and powders
- Mission or purpose statement: "To make daily nutrition simple and enjoyable" by providing foundational nutrition that is convenient and delicious.

## Products & Services
- **Grüns Daily Nutrition Gummies**: A comprehensive nutrition gummy formulated with 60 nutrient-dense, whole-food ingredients across 8 core nutrient categories. Designed to replace multiple supplements (pills, powders) with a single, daily, grab-and-go snack pack. The product is produced in FDA and GMP compliant facilities.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding of $11.1M (Debt Financing round in August 2024)
- **Notable Investors/Partners**: Headline (led the Series B round, 1 investor). The company operates in 7 countries.
- **Growth Signals**: Rapid headcount growth of 163.5% year-over-year (from ~41 to 144 employees). Expanding retail presence with roles for Directors of Conventional Grocery and Alternative & Specialty Channels. Active job postings up 300% year-over-year.

## Competitive Advantages
- **Product Innovation**: Claims to be the "world's only comprehensive nutrition gummy," combining 60 ingredients into a single, enjoyable format, differentiating from the fragmented supplement market of pills and powders.
- **Quality & Sourcing**: Emphasizes high standards with FDA and GMP compliant facilities, global sourcing of whole-food ingredients, and a commitment to real science and clinical research.
- **Brand & Mission**: A clear, consumer-centric mission to simplify nutrition, which resonates in a crowded market. The brand has a strong, modern identity and a growing social media presence.

## Strategic Focus
- **Retail Expansion**: Actively hiring for key retail and sales roles (Director of Sales, Target & Drug; Director of Conventional Grocery), indicating a push into major brick-and-mortar retail channels beyond direct-to-consumer.
- **International Growth**: Operating in 7 countries and hiring for "International Future Opportunities," signaling a focus on global market expansion.
- **Data & Technology**: Investing in data infrastructure and engineering (Senior Backend Engineer, Data; Sr. Product Manager, Retention; CPFR Sr. Analyst) to optimize operations, supply chain, and customer retention.
- **Brand Building**: Building a strong brand through roles like Senior Graphic Designer and Livestream Host, focusing on digital engagement and content creation.

## Why Work Here
- **Culture**: Grüns promotes a high-performance, ownership-driven culture. Key pillars include "Be the Best" (raising the bar), "Own It" (complete ownership of outcomes), and "Drive Impact, Urgently" (measuring impact over effort, using AI as a tool). This environment is suited for proactive, results-oriented individuals.
- **Growth & Impact**: With 163.5% headcount growth and a young company (founded 2023), employees have the opportunity to make a significant impact and grow their careers rapidly in a scaling organization.
- **Work Mode**: Many roles are remote, particularly in departments like Engineering, Data, Sales, and Marketing. Production and quality roles are based in the Dallas, Texas area. The company has a distributed team across the US and several other countries.
- **Salary Transparency**: Based on job postings, salary ranges are provided for some roles (e.g., Sr. Backend Engineer: $150k-$170k; BizOps Associate: $110k-$125k), indicating a level of transparency.

## Sources
1. [Grüns Careers Page (Greenhouse)](http://job-boards.greenhouse.io/gruns)
2. [Grüns Official Website](https://gruns.co/)
3. [Grüns LinkedIn Page](https://www.linkedin.com/company/gruns)
4. [Grüns "Our Story" Page](https://gruns.co/pages/our-story)
5. [Indeed Company Page for Grüns](https://www.indeed.com/cmp/Gr%C3%BCns)

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