---
title: 'Senior Manager, Global Brand Programs at ARC''TERYX'
canonical: 'https://feeny.ai/job/senior-manager-global-brand-programs-arc-teryx-north-vancouver-8dsd6cnsmsvv'
type: 'job'
last_seen: '2026-10-27'
---

# Senior Manager, Global Brand Programs at ARC'TERYX

- **Company:** ARC'TERYX
- **Location:** North Vancouver, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-27
- **Apply:** https://jobs.lever.co/arcteryx.com/64c82cff-277f-432b-b3ad-4c032306da71

## Job description

Your Opportunity at ARC’TERYX:

As Senior Manager, Global Brand Programs, you are a senior strategic leader responsible for shaping how the Arc’teryx brand is expressed globally—across stories, moments, and experiences. You operate at the intersection of brand strategy, narrative development, and global alignment, translating strategic brand vision into clear frameworks that guide seasonal storytelling and maximize brand impact and reach globally.

You define what matters, why it matters, and how the brand should show up — while enabling teams across the organization to bring those strategies to life with consistency, relevance, and cultural credibility.

The Brand Programs portfolio spans across many important facets of the business including Circularity, ReBIRD, Community Impact, Brand Content and distribution.

You are a trusted partner to senior leaders across Brand, Product, Creative, Community, Sports Marketing, Retail, and Regional Marketing, influencing decisions that shape the future of the brand. In this role you are a people leader, managing, coaching and developing a high performing team.

This role is based out of our North Vancouver office and is open to hybrid work (or remote Canada with travels to North Vancouver, BC). Candidates must be eligible to work in Canada.

Meet Your Future Team:

The Brand Marketing team is the direct connection between the guest and the Arc’teryx brand through content and experience. We work in lockstep with our Regional Brand Marketing, Creative, Communications, Sports Marketing, Community, and Operational Teams, as well as our Partners and Agencies to create experiences and tell stories that are relevant, thought-provoking and true to who we are.

If you were the Senior Manager, Global Brand Programs, here are some of the core activities you would be doing:

- Stewarding the long-term global brand positioning, narrative, and strategic priorities in partnership with Brand Strategy leadership
- Owning the global storytelling calendar at a strategic level, ensuring clarity of intent and alignment to brand objectives
- Driving a compelling Global Brand Content and distribution strategy that expands reach, engagement and brand impact
- Influencing the direction of the brand’s Circularity initiatives across the organization, working in lockstep with cross functional partners to drive growth of the platform
- Leading and developing team members, creating clarity of purpose, enabling high performance and supporting career development
- Designing and owning the strategic frameworks that guide global brand programs, storytelling systems, and seasonal brand priorities
- Defining success metrics and guardrails for brand programs, enabling teams to execute with consistency while allowing for local relevance
- Supporting the long term strategy and positioning for the Brand’s Community Impact portfolio
- Supporting the development of the global GTM strategy, seasonal brand objectives and briefs
- Leading enablement sessions for regions and partners to drive understanding, adoption and integration of global strategies
- Leveraging consumer insights, market trends and competitive analysis to inform and drive strategic decisions
- Operating as a brand steward and cultural leader, advocating for long-term brand integrity and authenticity
- Partnering with the creative team on the Brand’s long form storytelling platform

Here are some of the things you could be working on in the future:

- Evolving the brand’s social impact and sustainability strategy
- Developing foundational brand tools and resources for the business to leverage such as toolkits, playbooks and guidelines
- Crafting global briefs and partnering with global creative through the lifecycle of a project, ensuring that campaigns and content deliver on strategic intent

Are you our next Senior Manager, Global Brand Programs?

- You have a Bachelor’s degree in Marketing, Advertising, Communications or a related field
- You have 8+ years of relevant experience within a global organization and a deep understanding of brand and product marketing in the outdoor industry
- You have experience in people management and leading teams
- You are authentically connected to and acutely aware of the outdoor industry, technical outdoor product, and are connected to the culture of outdoor sport
- You have a proven track record of building successful strategic marketing plans within brand and/or product marketing
- You are a relationship builder and people connector – you have proven experience working and connecting with people from the outdoor industry across the globe
- You have an entrepreneurial mindset – you enjoy thinking outside the box and search for solutions or improvement to any situation
- You have strong awareness of the Arc’teryx brand, product and consumer
- You remain highly flexible and creative when faced with ambiguity
- Your passion for work is paralleled by your passion for getting outside

Compensation: The salary range for this role is CAD$126,000 - CAD$165,000

Total Rewards Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility. We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team. In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life: Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP). Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable. Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore). Family support - Parental leave top-up and a nesting period for new parents. Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear). *Eligibility for certain programs may vary by role.

## Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values. Leave it Better We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. Join us in creating positive change in ourselves, our communities, and the world. Live it. Get out there - the mountains make us better Disruptive evolution. In pursuit of better. Always. Commit. We set bold objectives and see them through.

## About ARC'TERYX

## Company Overview
- **One-liner**: Arc’teryx designs and manufactures premium technical outdoor apparel, equipment, and footwear for mountain athletes and outdoor enthusiasts.
- **Entity Type**: Private – owned by Amer Sports Canada, Inc. (subsidiary of Amer Sports, which is privately held by a consortium led by ANTA Sports)
- **Headquarters**: North Vancouver, British Columbia, Canada
- **Founded**: 1989
- **Founders**: Founded by a crew of Vancouver-based climbers (specific individuals not publicly named)

## Core Business
- Primary industry: Apparel & Fashion – technical outdoor gear and apparel
- Target customers: B2C – mountain athletes, climbers, trail runners, hikers, and outdoor enthusiasts (from pros to weekend warriors)
- Mission/purpose: “Leave It Better” – a commitment to designing for a better future, reducing environmental impact, and making the outdoors accessible to everyone.

## Products & Services
- **Technical Apparel**: Jackets (e.g., Alpha SV, Atom), pants, baselayers, and mid-layers for climbing, skiing, and alpine use.
- **Footwear**: Hiking, trail running, and approach shoes designed for mountain terrain.
- **Packs & Harnesses**: Backpacks, climbing harnesses (the company’s original product), and other load-carrying gear.
- **Accessories**: Beanies, gloves, and other outdoor essentials.
- **Services**: In-store product repair and maintenance (Arc’teryx ReBIRD™), gear rental (select locations), and a loyalty/recognition program (Arc’Adventure).

## Market Standing
- **Valuation/Market Cap**: Not publicly available. Arc’teryx is a subsidiary of Amer Sports, which was acquired in 2019 by a consortium led by ANTA Sports; no separate valuation is disclosed.
- **Key Metric**: Retail presence in over 2,400 locations worldwide; global brand with company-owned stores across North America, Europe, China, and Asia Pacific.
- **Notable Investors/Partners**: Parent company Amer Sports (privately held); key partners include athletes, guides, and outdoor industry organizations.
- **Growth Signals**: Continued expansion into new international markets (e.g., China Mainland and Asia Pacific); growing direct-to-consumer retail network; investment in sustainability initiatives and manufacturing capacity (ARC’One facility in New Westminster, BC).

## Competitive Advantages
- **Design & Testing**: Utilizes athlete and guide feedback loops and in-situ testing in the Coast Mountains of British Columbia to refine products under extreme conditions.
- **Innovation Leadership**: Industry-leading technologies like Gore-Tex Pro laminates, WaterTight™ zippers, and advanced seam construction.
- **Heritage & Brand Loyalty**: Founded by climbers in 1989; deep credibility among technical mountain athletes and a cult-like following.
- **Sustainability Commitment**: Absolute emissions reduction targets aligned with the Paris Agreement (1.5°C) and a Circular Economy program (ReBIRD repair/reuse).

## Strategic Focus
- **Sustainability**: Reducing environmental impact through durable, repairable products and setting science-based carbon targets.
- **Global Growth**: Expanding retail footprint in high-growth regions (Asia Pacific, Europe) while strengthening direct-to-consumer channels.
- **Product Diversification**: Broadening footwear and trail-running lines to capture more of the outdoor active market.
- **Culture & Talent**: Investing in leadership development, equity and inclusion programs, and flexible work models to attract and retain top talent.

## Why Work Here
- **Culture**: “Leave It Better” mindset; emphasis on curiosity, collaboration, and commitment. Inclusive workplace with Employee Belonging Councils and dedicated EDI team.
- **Work Policy**: Hybrid office model with work-from-home accessibility; headquarters in North Vancouver at the base of a trail network for daily inspiration.
- **Perks & Benefits**:
  - Comprehensive health, dental, and vision plans.
  - 401K/RRSP matching and annual incentive bonus.
  - Parental leave program.
  - Arc’Adventure employee recognition program (all-expenses-paid outdoor trip for a week).
  - Learning and development programs (leadership development, skill-building).
  - Onsite amenities at ARC’One manufacturing hub (gym, free shuttle, cultural celebrations, ESL courses).
- **Engineering/Creative Culture**: Close collaboration between designers, athletes, and makers for rapid iteration; human-centred design approach.

## Sources
1. [linkedin.com](https://linkedin.com/company/arc-teryx-equipment-inc-)
2. [arcteryx.com](https://arcteryx.com/us/en/explore/whoweare)
3. [arcteryx.com](https://arcteryx.com/us/en/careers/corporate-opportunities)
4. [arcteryx.com](https://arcteryx.com/gb/en/careers)
5. [jobs.lever.co](https://jobs.lever.co/arcteryx.com?workplacetype=hybrid)

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