--- title: 'Senior Manager, Global Creator Programs at Twitch' canonical: 'https://feeny.ai/job/senior-manager-global-creator-programs-twitch-san-francisco-487q02zp0kra' type: 'job' last_seen: '2026-11-07' --- # Senior Manager, Global Creator Programs at Twitch - **Company:** Twitch - **Location:** San Francisco, CA - **Compensation:** $116k–$185k - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-07 - **Apply:** https://job-boards.greenhouse.io/twitch/jobs/8929584002 ## Job description ## About Us Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day. We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on [LinkedIn](https://link.twitch.tv/TwitchLinkedinJD) and [X](https://link.twitch.tv/TwitchTwitterJD),  and discover the projects we’re solving on our [Blog](https://link.twitch.tv/TwitchBlogJD). Be sure to explore our [Interviewing Guide](https://link.twitch.tv/TwitchInterviewingJD) to learn how to ace our interview process. ## About the Team The Global Partnerships team lies at the heart of Twitch. Our team is dedicated to serving streamers in our Twitch Partner Program from around the world. Our partner managers are custodians of meaningful and enduring relationships with our Partners. Our operations managers lead the execution and efficiency of critical processes used to support the Partner experience. Our program managers design and implement initiatives that acknowledge and enable Partner success. Collectively, we shape and evolve the Partner Program with meticulous care. Every decision is guided by the diverse needs of our streamers, who are the essence of Twitch's success. ## About the Role The Sr. Global Creator Programs Manager owns the end-to-end execution of Twitch's global scaled creator activation program, a structured system that recruits, develops, and retains creators through community-driven programming and milestone-based progression. You'll build and operate the program's infrastructure, work with a distributed team of regional community leads, and drive creators toward meaningful retention milestones. Working cross-functionally with Partnerships, Product, Engineering, Business Development, and Marketing, you'll deliver against ambitious membership and retention targets, then report program performance to senior leadership. You will report to the Sr. Manager of Global Creator Programs and you can work from Twitch’s headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours. You Will: - Own the operational strategy and execution of the scaled retention program: community infrastructure, progression systems, and cohort-based programming - Work closely with a team of contract-based regional community leads driving community operations, programming facilitation, and cohort support across priority markets - Design and run rolling cohort programs, including facilitator management and educational programming (webinar series, office hours) - Develop and execute regional go-to-market plans to drive program membership and creator activation - Own the creator verification pipeline, ensuring participants meet eligibility criteria and represent active, authentic creators - Define, track, and report program success metrics: membership, conversion, retention milestones, and time-to-graduation (how long a creator takes to complete the program) - Identify and mitigate program risks early, iterating on program design based on creator feedback and performance data You Have: - 6+ years in program management, community operations, or creator/influencer ecosystem roles (or equivalent experience) - A track record of building and scaling programs from early stage to thousands of participants - Experience working across distributed teams, including contractors or vendor relationships across multiple regions - Strong operational skills: you build systems, processes, and workflows that scale, and you partner effectively across Product, Engineering, Marketing, and Partnerships - A data-driven mindset, with comfort using AI and automation tools to improve program efficiency without compromising creator experience - Excellent written and verbal communication: you write effective narratives and present program strategy to Directors and VPs Bonus Points - A Twitch enthusiast: you bleed purple! - Experience running cohort-based programs (accelerators, bootcamps, creator programs) and creator onboarding/retention - Familiarity with community platform architecture (Discord, Slack), bots, and automation tools - Fluency with data and PM tooling (Tableau, Mode, Salesforce, Airtable); multilingual or cross-market experience a plus ## Perks - Medical, Dental, Vision & Disability Insurance - 401(k) - Maternity & Parental Leave - Flexible PTO - Amazon Employee Discount Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Job ID: TW9320 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. US, WA, Seattle - Annually $115,600—$160,000 USD US, CA, San Francisco - Annually $127,200—$185,000 USD US, NY, New York - Annually $127,200—$185,000 USD US, CA, Los Angeles - Annually $115,600—$160,000 USD US, CA, Irvine - Annually $115,600—$160,000 USD Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Twitch values your privacy. Please consult our [Candidate Privacy Notice](https://www.twitch.tv/jobs/en/legal/privacy-notice/), for information about how we collect, use, and disclose personal information of our candidates. ## About Twitch ## Company Overview - **One-liner**: Twitch is the world’s leading live-streaming platform for gamers, creators, and live entertainment, enabling real-time interaction between broadcasters and their communities. - **Entity Type**: Public (subsidiary of Amazon; no separate ticker) - **Headquarters**: San Francisco, California, USA - **Founded**: 2011 (spun out from Justin.tv) - **Founders**: Justin Kan, Emmett Shear, Michael Seibel, Kyle Vogt ## Core Business - **Primary industry/industries**: Live streaming, Video game broadcasting, Entertainment, Creator economy - **Target customers**: B2C (streamers and viewers), B2B (advertisers and brand partners); core audience is gaming and esports communities, but expanding into “Just Chatting,” music, and IRL (in-real-life) content - **Mission or purpose statement**: “We’re building the future of live entertainment, and we’d do it even better with you. Twitch doesn’t just serve communities, we work as one too.” (from careers page) ## Products & Services - **[Twitch.tv (Platform)]**: The flagship live-streaming website and app. Viewers watch, chat, subscribe, and donate to streamers. Type: SaaS/Platform. - **[Twitch Turbo]**: An ad-free subscription tier for viewers, removing pre-roll and mid-roll ads across all channels. Type: Subscription service. - **[Twitch Subs (Subscriptions)]**: Tiered monthly subscriptions (Tier 1/2/3) allowing viewers to support streamers directly, with associated perks like emotes and badges. Type: Digital goods/subscription. - **[Bits & Cheering]**: Virtual goods (Bits) purchased by viewers to “Cheer” in chat, with streamers receiving a revenue share. Type: Virtual currency. - **[Twitch Extensions]**: Interactive overlays and panels that streamers can add to their channels (e.g., live polls, mini-games, donation alerts). Type: API/Software development kit. - **[Twitch Studio]**: Free, beginner-friendly broadcasting software for streamers. Type: Desktop app. - **[Twitch Advertising (Video & Display)]**: Ad placements for brands targeting the live-streaming audience. Type: Ad network. ## Market Standing - **Valuation/Market Cap**: Not disclosed (subsidiary of Amazon). Amazon acquired Twitch for $970 million in 2014. - **Key Metric**: Total funding (pre-acquisition): $35 million (Series C, led by Thrive Capital). Current revenue: estimated at $2.5–3 billion annually (2024-2025 analyst estimates, not publicly confirmed). - **Notable Investors/Partners**: Amazon (parent company); prior investors include Thrive Capital, Bessemer Venture Partners, Alsop Louie Partners, and Draper Associates. Key partners include major game publishers (Riot Games, Epic Games, Blizzard) and brands (Coca-Cola, State Farm, Red Bull). - **Growth Signals**: - Over 31 million average daily active viewers (Q1 2025). - Over 7 million unique streamers go live each month. - Strong growth in non-gaming categories (Just Chatting, Music, Sports). - Continued investment in creator monetization tools and advertising products. - Remote-friendly work culture with global no-meeting days. ## Competitive Advantages - **First-mover & network effects**: The largest and most entrenched live-streaming community for gaming and esports, with deep social features (chat, emotes, subscriptions) that create high switching costs. - **Amazon integration**: Leverages AWS infrastructure (reliability, low latency) and can cross-sell with Amazon Prime (Prime Gaming / Twitch Prime free sub). - **Creator monetization**: Best-in-class suite of tools (Subs, Bits, Ads, Sponsorships) allowing streamers to build sustainable careers. - **Brand & culture**: Iconic “purple” brand with a highly engaged, passionate user base and a distinct internet culture (emotes like Kappa, PogChamp). ## Strategic Focus - **Expanding beyond gaming**: Growing “Just Chatting,” music, sports, and IRL categories to attract a broader audience and advertisers. - **Improving creator tools & discovery**: Investing in AI-powered recommendations, discoverability features, and better tools for streamers (Twitch Studio, analytics). - **Ad revenue growth**: Scaling its ad business (video ads, sponsorships, brand integrations) to diversify revenue beyond subscriptions and Bits. - **Mobile & global expansion**: Enhancing the mobile app experience and growing in markets like Latin America, Europe, and Asia. - **Safety & moderation**: Continued investment in automated moderation (AutoMod, Machine Learning) and human review to maintain community health. ## Why Work Here - **Culture**: Described as a “quest” to empower live communities. Emphasis on inclusion, diversity, and a strong sense of purpose. The careers page says: “We take care of communities at Twitch — and that includes our own.” - **Flexibility**: Remote-friendly workplace with global no-meeting days and company holidays. Modified work arrangements available. - **Benefits**: Amazon’s competitive benefits (health, retirement, parental leave) plus Twitch-specific perks for mental health and wellness. - **Engineering culture**: Heavy focus on behavioral and technical interviews; real human reviews (no AI overlords). Onsite interviews are currently remote. - **Growth opportunities**: Mentorship, coaching, live workshops, e-learnings, and a strong early-career program (internships, Kappastone projects). - **Perks**: “Twitch-specific perks to keep your mind and body well” (details not fully public). Office locations in San Francisco, Seattle, Los Angeles, New York City, and London. ## Sources 1. [Twitch Careers Page](https://careers.twitch.com/) 2. [Twitch Interview Process](https://careers.twitch.com/en/interviewing) 3. [Twitch Early Career Program](https://careers.twitch.com/en/early-career/) 4. [Twitch Greenhouse Job Board](http://job-boards.greenhouse.io/twitch) 5. [Wikipedia – Twitch (service)](https://en.wikipedia.org/wiki/Twitch_(service)) 6. [Bloomberg – Twitch Revenue Estimates](https://www.bloomberg.com/news/articles/2024-03-15/twitch-revenue-2024-estimates) 7. 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