--- title: 'Senior Manager, Growth Marketing & Demand Generation at Hypori' canonical: 'https://feeny.ai/job/senior-manager-growth-marketing-demand-generation-hypori-austin-seh5pv3reba2' type: 'job' last_seen: '2026-10-19' --- # Senior Manager, Growth Marketing & Demand Generation at Hypori - **Company:** Hypori - **Location:** Austin, TX / United States - **Work type:** remote - **Posted:** 2026-03-25 - **Last confirmed live:** 2026-10-19 - **Apply:** https://job-boards.greenhouse.io/hypori/jobs/5836565004 ## Job description Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. Our virtual workspace platform enables users to access enterprise apps and data from any mobile device—with zero data on the endpoint and total personal privacy. Backed by $55M in funding from investors including UBS, AE Industrial Partners, Hale Capital Partners, and GreatPoint Ventures, Hypori is expanding into new commercial and regulated markets. Learn more at hypori.com. ## Overview This is a hands-on role for someone who wants to own a growth marketing program — not manage one from a distance. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO) as an internal practice, and deliver measurable pipeline for the Commercial segment. You will set up the campaigns. You will pull the reports. You will brief the content. You will optimize the stack. This is not a strategy-and-delegate role — it is an individual contributor role for someone who is energized by building something from the ground up and earning headcount through results. The right candidate is scrappy, analytical, and deeply curious about how AI algorithms surface and rank content. You read data before forming opinions, move fast, and thrive without a playbook. ## Responsibilities Paid Media & Growth Execution - Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box - Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise - Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted - Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome - Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage Answer Engine Optimization (AEO) Ownership - Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point - Monitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations - Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live - Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content - Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures Analytics, Ops & Systems - Own the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumped - Evaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, intent tools); make the case for new tools when justified and cut the ones that aren't earning their cost - Build closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on with RevOps to make sure attribution is accurate - Run a consistent reporting cadence: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being reminded - Identify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same time Cross-Functional Partnership - Work directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need - Coordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silos - Drive a unified organic + paid + AEO approach — you don’t need to own all three, but you need to make sure they’re connected - Manage external agency or contractor support when needed; you own the strategy and results regardless of who executes ## Qualifications - Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus - 4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency - Cybersecurity industry experience required — you’ve marketed to security buyers before and understand how they think, what they read, and what moves them - Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself - Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don’t wait for a BI team to tell you what’s happening - Hands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred) - Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven’t owned a formal program yet - Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus - Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing - You genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day one - Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership - Collaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decision Pay range: - $140,000 – $155,000 base salary, annual bonus eligible (company performance-based) ## About Us Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages. We also invest in our employees' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment. In addition to the base compensation, Hypori also offers a performance bonus, which is primarily contingent upon company-wide performance. We are dedicated to investing in the tools and skills required to be strong, collaborative colleagues and people managers to help build and retain a strong workforce. Hypori is an Equal Employment and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, veteran status, or any other characteristic protected by law. At Hypori, we are committed to creating and promoting an inclusive workplace that embraces differences and perspectives – making us a stronger, more successful company. In doing so, we are committed to providing reasonable accommodation to applicants with disabilities where appropriate. Applicants requiring reasonable accommodation for any part of the application or hiring process should contact people@hypori.com for assistance. #Hypori ## About Hypori ## Company Overview - **One-liner**: Hypori provides a secure mobile access platform that creates isolated virtual workspaces on personal devices, enabling organizations to implement BYOD policies without compromising security or user privacy. - **Entity Type**: Private (Series B) - **Headquarters**: Austin, Texas, USA - **Founded**: 2021 (as Hypori Inc., spun out from Intelligent Waves; the underlying technology, originally called DroidCloud, dates back to 2012) - **Founders**: Jared N. Shepard (CEO) ## Core Business - **Primary industry/industries**: Cybersecurity, Mobile Security, Virtual Mobile Infrastructure (VMI), Defense & Government IT - **Target customers**: B2B, with a strong focus on U.S. Department of Defense (DoD), Intelligence Community (IC), Federal Agencies, Defense Industrial Base (DIB), and Healthcare organizations. Also serves commercial enterprises with high security and compliance needs. - **Mission or purpose statement**: "To protect everything that’s important" by revolutionizing how people access information from anywhere, securely and privately. ## Products & Services - **[Hypori Halo Platform](https://www.hypori.com/)**: A virtual mobile infrastructure (VMI) SaaS platform that streams pixels (not data) from a secure virtual workspace to a user's personal device. This eliminates data spillage, ensures compliance, and removes the need for invasive Mobile Device Management (MDM) software. It supports BYOD without compromising personal privacy. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed. - **Key Metric**: Total Funding raised is approximately **$55M+** ($20M Series A in 2021, $23M Series B in 2023, and a $12M Series B extension in 2025). [hypori.com](https://www.hypori.com/about-us) - **Notable Investors/Partners**: GreatPoint Ventures (led Series A), Hale Capital (led Series B), and retired General David Petraeus (investor). Key partners include the U.S. Army, U.S. Air Force, National Geospatial-Intelligence Agency (NGA), and the Defense Information Systems Agency (DISA). [hypori.com](https://www.hypori.com/about-us) - **Growth Signals**: - Achieved **FedRAMP High authorization** in 2025. [hypori.com](https://www.hypori.com/about-us) - Won a **$12M renewal and expansion contract** from the U.S. Army in 2024. [hypori.com](https://www.hypori.com/about-us) - Awarded a **$4.1M contract** from the U.S. Department of Air Force in 2024. [hypori.com](https://www.hypori.com/about-us) - Named a **2025 Best Place to Work** and recognized on multiple Built In Best Places to Work lists (2023, 2024). [hypori.com](https://www.hypori.com/about-us) - Expanded into serving the Defense Industrial Base and Healthcare sectors in 2024. [hypori.com](https://www.hypori.com/about-us) ## Competitive Advantages - **Deep Government & Defense Roots**: A veteran-owned business with deep relationships and a proven track record within the DoD and IC, making it a trusted partner for national security missions. - **Compliance & Certification Leadership**: One of the few platforms to achieve FedRAMP High, DoD IL5, HIPAA, and NIAP Common Criteria certifications. This creates a massive barrier to entry for competitors. - **First-Mover in VMI**: Was the first VMI vendor to be added to the NSA's Commercial Solutions for Classified (CSfC) Program Components List. [hypori.com](https://www.hypori.com/about-us) - **Privacy-First Architecture**: By streaming pixels instead of data, Hypori uniquely solves the tension between enterprise security and personal privacy, a key differentiator for employee adoption. ## Strategic Focus - **Scaling Commercial & DIB Verticals**: After establishing a strong foothold in the military, Hypori is actively expanding into the Defense Industrial Base and Healthcare sectors. - **Maintaining Compliance Leadership**: Continuously pursuing and maintaining the highest levels of government security authorizations (FedRAMP, IL5) to stay ahead of competitors. - **Product Innovation**: Focused on enhancing its platform to simplify device management and user onboarding for large, global organizations. ## Why Work Here - **Mission-Driven Culture**: The company is intensely focused on a mission to "protect everything that’s important," with a clear tie to national security. The culture emphasizes core values: "Do the right thing," "Be impactful," "Innovate always," "Deliver excellence," and "Succeed as a team." [hypori.com](https://www.hypori.com/careers) - **Veteran-Friendly**: As a veteran-owned business, the company actively recruits veterans, offers a SkillBridge Training Program, and has a culture that values integrity and service. [hypori.com](https://www.hypori.com/careers) - **Remote-First & Flexible**: Hypori offers a remote work program with careers across the US, alongside flexible PTO and paid parental leave. [hypori.com](https://www.hypori.com/careers) - **Strong Benefits & Compensation**: Offers competitive salaries, performance bonuses, a 401(k) with company match, an employee stock option program (creating a culture of ownership), and comprehensive health/wellness benefits. [hypori.com](https://www.hypori.com/careers) - **Growth & Development**: Sponsors professional development certifications and educational courses, and has a peer-nominated "Hypori Stellar Awards" program for employee recognition. [hypori.com](https://www.hypori.com/careers) - **Inclusive Hiring**: Committed to equal opportunity and providing reasonable accommodations for applicants with disabilities. [hypori.com](https://www.hypori.com/careers) ## Sources 1. [Hypori Careers Page (Benefits & Culture)](https://www.hypori.com/careers) 2. [Hypori About Us (Milestones & History)](https://www.hypori.com/about-us) 3. [Hypori Official Website (Product)](https://www.hypori.com/) 4. [Hypori Job Board (Open Roles)](http://job-boards.greenhouse.io/hypori) 5. [Hypori Leadership & Board](https://www.hypori.com/leadership-and-board) ## Other roles at Hypori - [Senior Engineer - Desktop Application](https://feeny.ai/job/senior-engineer-desktop-application-hypori-austin-8y6zfhg1h1n8) — Austin, TX / United States - [Senior Engineer - Mobile Application](https://feeny.ai/job/senior-engineer-mobile-application-hypori-austin-rtkteephj7zk) — Austin, TX / United States - [IT Support Specialist (On-Site)](https://feeny.ai/job/it-support-specialist-on-site-hypori-austin-rpq8fpqs4g9z) — Austin, TX - [Systems Integration Engineer](https://feeny.ai/job/systems-integration-engineer-hypori-united-states-50vjs0gsqkgf) — United States - [Senior Software Engineer – Frontend-Focused Full-Stack (Remote)](https://feeny.ai/job/senior-software-engineer-frontend-focused-full-stack-remote-hypori-united-states-ct2d1q5d2fgb) — United States - [Senior Software Engineer – Frontend-Focused Full-Stack](https://feeny.ai/job/senior-software-engineer-frontend-focused-full-stack-hypori-austin-9rag2dp30fj7) — Austin, TX - [Senior Quality Assurance Engineer](https://feeny.ai/job/senior-quality-assurance-engineer-hypori-austin-knd0rc7txry8) — Austin, TX / United States - [Senior Engineer - Cloud Operations](https://feeny.ai/job/senior-engineer-cloud-operations-hypori-united-states-vvs1a3e77h8t) — United States - [SkillBridge Training Program - Tier 1 Support Specialist](https://feeny.ai/job/skillbridge-training-program-tier-1-support-specialist-hypori-united-states-w8va6qrff58z) — United States - [Business Development Representative](https://feeny.ai/job/business-development-representative-hypori-austin-jr2rxnm61n69) — Austin, TX