---
title: 'Senior Manager, Growth Marketing at Highland Electric Fleets'
canonical: 'https://feeny.ai/job/senior-manager-growth-marketing-highland-electric-fleets-beverly-zhxb4ea1vajp'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Manager, Growth Marketing at Highland Electric Fleets

- **Company:** Highland Electric Fleets
- **Location:** Beverly, MA
- **Compensation:** $145k–$165k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-21
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.lever.co/highlandfleets-2/d3ab745d-0a5a-46f1-8aa9-738f8df3169a

## Job description

## About Us

Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.

Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

Summary: We’re seeking a hands-on, strategic and performance-driven Senior Manager, Growth Marketing to own Highland’s digital marketing engine and lead generation strategy. This is an individual contributor role reporting to the Senior Director, Marketing and is responsible for accelerating customer acquisition through a mix of hands-on campaign execution and day-to-day leadership of our digital agency. The ideal candidate is highly analytical, brings deep expertise in paid media strategy, targeting, and campaign setup, and is a continuous learner who isn’t afraid to challenge how we do things. They know how to put AI and marketing tools to work efficiently to build processes that drive growth and scale — deep AI expertise isn’t required, but a bias for finding smarter ways of working is. This role will play a critical part in scaling our presence with school districts, municipalities, and fleet operators, and in building the infrastructure to optimize pipeline growth, campaign performance, and marketing-sourced revenue.

Overview:

Growth Strategy & Performance Marketing

- Own full-funnel growth strategy across paid media (Google, LinkedIn, Meta, TikTok), SEO/AEO, email, and web to drive qualified leads and maximize ROI
- Direct our digital marketing agency on demand generation strategy and paid media execution — reviewing, approving, and optimizing campaigns to hit CPL and pipeline targets
- Develop paid acquisition strategies tailored to priority personas (e.g., superintendents, directors of transportation, CFOs/business managers, school board members)
- Collaborate with Sales and Market Development to align campaign targeting with key territories, procurement cycles, and prospect lists to fill the pipeline

Agency & Vendor Management

- Serve as Highland’s day-to-day owner of the digital agency relationship — briefing, prioritizing, and holding the partner accountable to scope, timelines, and performance
- Translate Highland’s goals into clear direction for agency-led strategy and paid media, and approve deliverables against brand, quality, and performance standards
- Manage media budget and pacing alongside the agency to maximize return
- Own the balance of in-house vs. agency work, bringing execution in-house where it drives efficiency and result

Digital Analytics & Reporting

- Own Highland’s marketing data integrity and single source of truth across GA4, HubSpot, Looker, and ad platform dashboards
- Partner with the agency on reporting infrastructure to track core funnel KPIs across all digital channels with a goal to continually improve quality of leads
- Turn data insights into test plans and growth hypotheses; lead reporting cycles to share learnings and recommendations with leadership

Website & CRO

- Optimize Highland’s website for traffic, engagement, and conversion through UX improvements, funnel analysis, and A/B testing
- Own landing page strategy and performance, collaborating with the agency, design, content, and web development resources as needed

SEO/AEO & Content Performance

- Own on-page and technical SEO strategy to grow organic traffic and improve rankings, including visibility within AI/LLM search
- Partner with content, brand, and PR teams to build a content calendar that supports keyword priorities and thought leadership goals
- Use tools like SEMrush to identify and fill content gaps aligned with buyer intent

CRM, Email & Personalization

- Own and execute email marketing and marketing automation (HubSpot) — nurture flows, and lifecycle programs — aligned with agency strategy and recommendations
- Build and manage audience segmentation strategies for email, advertising, and nurture flows
- Support account-based marketing (ABM) campaigns in coordination with Sales — targeting high-value districts or municipalities with personalized ads and assets
- Run structured A/B tests on email subject lines, content, and send timing, using AI tools to generate and evaluate variants faster and turn results into repeatable playbooks

AI & Marketing Operations

- Take a practical, efficiency-minded approach to AI and marketing tools — you don’t need to be an AI expert, but you know how to put the right tools to work for targeting, campaign optimization, content, and analytics
- Partner with the agency to assess, integrate, and roll out AI tools that help drive efficiency and scale
- Build workflows and playbooks that improve team efficiency and create a scalable, data-driven marketing operation

Qualifications:

- 7+ years of experience in growth, digital, or performance marketing with a track record of owning channel strategy and performance
- Comfortable operating as a senior individual contributor and subject-matter expert
- Experience managing agencies or external vendors and driving strong results from partners
- Deep hands-on experience with analytics platforms (GA4, Looker, HubSpot, etc.) and testing frameworks (A/B, multivariate)
- Deep hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and paid social tools
- Experience developing full-funnel strategies across acquisition, nurture, and retention
- Working knowledge of SEO, CRO, and marketing automation tools (HubSpot, etc.)
- Highly analytical, with strong communication skills and the ability to distill complexity into clear recommendations
- A continuous learner who stays on top of new tools and tactics, and isn’t afraid to challenge how we currently do things
- Experience in B2B or public sector (B2G) marketing a plus

What You Can Expect from Highland: Competitive base salary and performance-based bonus program A supportive, highly collaborative, team-oriented environment Ability to work with bright, innovative, and forward-thinking colleagues Health, Vision, and Dental coverage for employees & their dependents Generous Paid Time Off 401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

## About Highland Electric Fleets

## Company Overview
- **One-liner**: Highland Electric Fleets is North America’s leading provider of Electrification-as-a-Service (EaaS), partnering with school districts, municipalities, and fleet operators to transition diesel fleets to electric.
- **Entity Type**: Private (Venture-backed; latest round: $75M preferred equity, June 2026)
- **Headquarters**: Beverly, Massachusetts, United States
- **Founded**: 2019
- **Founders**: Duncan McIntyre

## Core Business
- **Primary industry/industries**: Transportation Programs, Fleet Electrification, Clean Energy Infrastructure
- **Target customers**: B2G (Business-to-Government) — primarily school districts, municipalities, and municipal fleet operators across North America
- **Mission or purpose statement**: "Make electric fleets accessible and affordable for all communities" [highlandfleets.com](https://highlandfleets.com/about-us/)

## Products & Services
- **Electrification-as-a-Service (EaaS)**: A full-service, long-term contract model covering planning, procurement, implementation, and ongoing optimization of electric fleets. Includes vehicles, charging infrastructure, software, and operational support — all bundled at a cost comparable to traditional diesel.
- **Vehicle-to-Grid (V2G) Integration**: Technology enabling electric school bus batteries to feed power back to the grid, creating an additional revenue stream for fleet operators and supporting grid stability.
- **Major Event Transportation Operations**: Managing large-scale electric fleet operations for events, including serving as the Official Electric School Bus Provider for the LA28 Olympic and Paralympic Games.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: **Total Funding** — $478M across 4 rounds (most recent: $75M from Galvanize Climate Solutions in June 2026)
- **Notable Investors/Partners**:
  - Galvanize Climate Solutions (lead, 2026 preferred equity)
  - Aiga Capital Partners (lead, prior preferred equity)
  - LA28 Olympic and Paralympic Games (official provider)
  - Team USA
- **Growth Signals**:
  - Electric school buses have traveled **over 10 million miles** to date [cbinsights.com](https://www.cbinsights.com/company/highland-electric-transportation)
  - Active deployments in California, Colorado, Massachusetts, Michigan, New Jersey, New York, and Texas
  - 121 employees (stable headcount, +0.6% YoY)
  - 12,934 LinkedIn followers (+10.5% yearly growth)
  - $150M in total preferred equity commitments structured for long-term asset-backed deployment

## Competitive Advantages
- **First-mover scale**: Manages some of the nation’s largest electric school bus fleets, with proven reliability across diverse climates (Florida to Michigan to California).
- **EaaS business model**: Long-term service agreements create predictable, recurring revenue and reduce financial risk for customers by matching electric fleet costs to traditional fuel costs.
- **Vertical integration**: Owns the full stack — vehicles, charging, software, V2G, and operations — making switching costs very high for clients.
- **Major event credential**: The LA28 Olympic selection provides unmatched brand validation and operational experience at global scale.
- **Asset-backed financing**: Capital structure designed specifically for long-term, large-scale infrastructure deployment, a moat against undercapitalized competitors.

## Strategic Focus
- **National expansion**: Deploying electric school buses and charging infrastructure into new U.S. markets.
- **Municipal fleet diversification**: Broadening capabilities beyond school buses into other municipal fleet and energy applications.
- **Energy infrastructure integration**: Advancing projects that combine charging infrastructure with on-site energy resources (solar + storage) for customers.
- **Scaling asset portfolio**: Using the latest $75M capital injection to accelerate vehicle and charger deployments.

## Why Work Here
- **Mission-driven impact**: Directly contributes to reducing childhood asthma, improving local air quality, and combating climate change — measurable community outcomes.
- **Hybrid work model**: Flexible remote/office balance; headquarters in Beverly, MA, with roles listed as hybrid or remote.
- **Exceptional benefits**:
  - **100% premium coverage** for medical, dental, and vision (employees + dependents)
  - Long-Term Disability & Life Insurance
  - Flexible Spending/Saving Accounts
  - 3% Employee-Sponsored 401k Match
  - Stock Options
  - $100/mo Cell Phone Reimbursement
- **Work-life balance**:
  - 15 Paid Vacation Days
  - 10 Paid Holidays
  - 6 Paid Sick Days
  - Bonus week off between Christmas and New Year’s
  - 8 Weeks Paid Parental Leave (birthing parents get up to 16 weeks total)
- **Culture**: "Everybody serves" — each employee gets one paid day of service per year. Innovation and practical ingenuity are core values. In-person employee engagement annually. DEI opportunities available.
- **Current open roles** (as of search date): EV Field Service Technician (Hybrid, Boston), Project Finance Analyst (Hybrid, Beverly), Sr. Manager FP&A and Treasury (Remote, Beverly), General Manager Major Event Operations [jobs.lever.co](https://jobs.lever.co/highlandfleets-2)

## Sources
1. [highlandfleets.com - About Us](https://highlandfleets.com/about-us/)
2. [highlandfleets.com - Careers](https://highlandfleets.com/careers/)
3. [jobs.lever.co - Open Positions](https://jobs.lever.co/highlandfleets-2)
4. [cbinsights.com - Company Profile](https://www.cbinsights.com/company/highland-electric-transportation)
5. [linkedin.com - Company Page](https://linkedin.com/company/highlandelectricfleets)

## Other roles at Highland Electric Fleets

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- [Customer Success Manager (CA)](https://feeny.ai/job/customer-success-manager-ca-highland-electric-fleets-california-c3x6syxytetk) — California
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- [Director, Legal - Commercial](https://feeny.ai/job/director-legal-commercial-highland-electric-fleets-beverly-me458t57bxdn) — Beverly, MA
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