--- title: 'Senior Manager, Growth Marketing Strategy & Operations at HelloFresh' canonical: 'https://feeny.ai/job/senior-manager-growth-marketing-strategy-operations-hellofresh-new-york-80jk6p04dd0g' type: 'job' last_seen: '2026-11-10' --- # Senior Manager, Growth Marketing Strategy & Operations at HelloFresh - **Company:** HelloFresh - **Location:** New York, NY - **Compensation:** $140k–$180k - **Posted:** 2026-11-09 - **Last confirmed live:** 2026-11-10 - **Apply:** https://careers.hellofresh.com/global/en/job/8360271?gh_jid=8360271 ## Job description Senior Manager, Strategy & Operations This is a hybrid position to the NYC HelloFresh Headquarters ## About the role The Senior Manager, Strategy & Operations is accountable for the business performance of Factor US’s Paid portfolio (conversions, CAC, and ROI) and for the operating rhythm behind it: the forecast, the executive reviews, and the testing roadmap. You will… - Own the business performance of the Paid portfolio against plan: diagnose variance in conversions, CAC, and ROI, and recommend the priorities in collaboration with Global paid media channel owners - Partner with Global paid media resources to translate performance gaps into channel-level actions, and escalate when required - Act as the Growth team’s liaison with Finance for accurate P&L forecasting: build and refresh forecasts, surface risks early, and keep reported spend reconciled. - Drive executive reviews for Paid, including weekly business reviews, QBRs, and annual business planning. - Own the channel diversification and lift testing roadmap: prioritize tests, question the design standard, read out results, and convert them into budget moves. - Manage spend allocation within approved budgets across the Paid portfolio, continuously shifting dollars toward efficiency and ROI. - Direct the day-to-day work of the Manager, Growth Channels (dotted line), including weekly review preparation, paid spend compliance and reporting accuracy, and diversification initiatives. - Mentor the Manager, Reactivations/RAF on strategy and ops rigor for React/RAF: forecasting, reviews, and analytical structure. - Support Finance and Legal processes, including forecasting inputs and invoice approvals - Use AI and automation to build reports, summarize performance, and speed up planning cycles. You are… - Accountable for outcomes you don’t directly execute: You get results from Global resources and a dotted-line team through clarity, credibility, and follow-through. - A strategic operator: You build the system around the work (cadences, forecasts, test roadmaps), not just the analysis inside it. - Analytical: You build forecasts, run retrospectives, and explain the story behind the numbers. You are fluent in CAC, CPA, CPM, CVR, LTV, and payback, and fast in Excel or Google Sheets. - A coach: You develop managers through day-to-day direction and mentorship, and set a clear standard for rigor. - A clear executive communicator: You write and present for Director, VP, and C-level audiences, with the answer first. - Detail-oriented and results-driven: Forecasts reconcile, and measurable outcomes motivate you. - Tech-forward: You actively use AI tools to work smarter. At a minimum, you have… - 8+ years in performance marketing or growth, with ownership of a multi-channel paid budget - Experience being accountable for paid performance results through partners or matrixed teams. - Experience owning forecasts and partnering with Finance on P&L accuracy. - Experience running executive reviews (WBR/MBR/QBR) and business planning. - Experience coaching or mentoring other managers. - Comfort using AI tools in analysis and reporting workflows. You’ll get… - Competitive salary, 401k with company match that vests immediately upon participation - Generous PTO, including sabbatical, and parental leave of up to 16 weeks - Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment - Tuition reimbursement for continuing education (upon 2 years of service) - Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) - Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ - Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. #Factor #JD1008 #marketing New York Pay Range $140,000—$180,000 USD ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. 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