---
title: 'Senior Manager, GTM Strategy at brightwheel'
canonical: 'https://feeny.ai/job/senior-manager-gtm-strategy-brightwheel-united-states-g0ndmztm6gc1'
type: 'job'
last_seen: '2026-10-14'
---

# Senior Manager, GTM Strategy at brightwheel

- **Company:** brightwheel
- **Location:** United States
- **Compensation:** $171k–$209k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-29
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/brightwheel/282b08d1-17fe-4fdc-940d-54e46764c16d

## Job description

## Our Mission and Opportunity

Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time [Cloud 100 company](https://www.forbes.com/lists/cloud100/a), backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban.

## Our Team

Our team is passionate, talented, and customer-focused. We embody our [Leadership Principles](https://mybrightwheel.com/about/) in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally.

## What You'll Do

- Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel's Education products.
- Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.
- Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.
- Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
- Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.
- Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes.
- Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders.

## What You've Done

- Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement.
- Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result.
- Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption, expansion, or retention.
- Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation.
- Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority.
- Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function.

What Sets You Apart

- A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it.
- Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established.
- A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you.
- The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time.

Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Protecting Our Applicants: Please be aware of recruiting scams impersonating Brightwheel. All legitimate communications come from @[mybrightwheel.com](http://mybrightwheel.com) addresses, and we never ask for payment or sensitive personal data as part of our hiring process. If you suspect fraudulent contact, reach out to security@mybrightwheel.com. Thank you for helping us keep our applicant community safe.

## About brightwheel

## Company Overview
- **One-liner**: Brightwheel provides the #1 all-in-one childcare management platform that combines SaaS, payments, and a consumer‑like daily experience for early education programs.
- **Entity Type**: Private (venture‑backed; funding rounds including Series? Not explicitly stated, but investors include Addition, Bessemer, GGV Capital, etc.)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2015
- **Founders**: Not publicly listed on the provided sources; founders are likely Dave Vasen (CEO) and others (not confirmed in search results)

## Core Business
- **Primary industry**: Early childhood education technology (EdTech / Childcare Management Software)
- **Target customers**: B2B – daycare centers, preschools, and early education administrators; B2C – parents and guardians of enrolled children.
- **Mission / purpose**: “High quality early education for every child.” The platform aims to give teachers more time with students, engage parents, and support the $100‑175B early education market.

## Products & Services
- **brightwheel platform**: An integrated SaaS solution covering enrollment management, billing automation, tuition payments, messaging, daily learning reports, photo/video sharing, staff scheduling, payroll, CACFP reporting, and compliance tracking. Available as a mobile app and web dashboard.
- **Payments & billing**: Automated invoicing, online payment processing, subsidy tracking, and financial reporting.
- **Communication hub**: In‑app messaging, newsletters, alerts, and milestone sharing between teachers, administrators, and families.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed.
- **Key Metric**: Total funding is not explicitly stated in the search results, but notable investors indicate significant venture backing. Brightwheel is the fastest‑growing and top‑reviewed product in early education with 150,000+ reviews (4.9 rating).
- **Notable Investors / Partners**: Addition, Bessemer Venture Partners, Emerson Collective, GGV Capital, Lowercase Capital, Mark Cuban.
- **Growth Signals**: 373 total employees (Built In) and 400+ employees (careers page); fully remote‑first team across all US time zones; #1 childcare management software by market presence; expanding into AI‑powered features (e.g., AI assistant for support).

## Competitive Advantages
- **All‑in‑one platform**: Combines enrollment, billing, communication, payroll, and learning tools – reducing the need for multiple third‑point solutions.
- **High customer trust**: 4.9 rating from 150,000+ reviews; strong brand recognition as “the most loved technology brand in early education.”
- **Superior support**: 1:1 onboarding coach, live human support via chat in under 30 seconds, dedicated account specialists, and an AI assistant.
- **Market leadership**: Addresses a $100‑175B US early education market with a rapidly growing customer base and deep integrations for compliance (CACFP, ratios, health checks).

## Strategic Focus
- **Continued product expansion**: Enhancing billing, payroll, and reporting features to serve administrators better.
- **AI‑driven innovation**: Hiring for AI roles (Principal Engineer, AI; Senior Technical Program Manager, AI) to add intelligent automation and insights.
- **Remote‑first scaling**: Maintaining a distributed workforce across the US to attract top talent.
- **Diversity & inclusion**: Employee‑led initiatives (anti‑racist book club, affinity groups) and a culture of belonging.

## Why Work Here
- **Culture**: Mission‑driven, fast‑growth environment with a focus on continuous learning, ownership, and customer value. Leadership principles include “Take Ownership,” “Deliver Value for Customers,” “Get Better Every Day,” and “Make it Happen.”
- **Remote/Hybrid**: Fully remote team across all US time zones; headquarters in San Francisco and an office in Austin, TX (hybrid/in‑office options available for some roles).
- **Perks & Benefits**: 401(k), company equity, employee stock purchase plan, generous parental leave, health/vision/dental insurance, pet‑friendly office, free snacks/drinks, and a strong DEI program with employee resource groups.
- **Engineering culture**: Emphasis on pragmatic problem‑solving, data‑driven decisions, and rapid iteration; teams operate with autonomy and high standards.

## Sources
1. [mybrightwheel.com (Careers)](https://mybrightwheel.com/careers/)
2. [mybrightwheel.com (About)](https://mybrightwheel.com/about/)
3. [mybrightwheel.com (Product)](https://mybrightwheel.com/)
4. [Built In (brightwheel company profile)](https://builtin.com/company/brightwheel)
5. [jobs.ashbyhq.com (brightwheel jobs)](https://jobs.ashbyhq.com/brightwheel)

## Other roles at brightwheel

- [Senior Manager, Revenue Ops](https://feeny.ai/job/senior-manager-revenue-ops-brightwheel-united-states-pehnf9a1k82p) — United States
- [Manager, GTM Intelligence](https://feeny.ai/job/manager-gtm-intelligence-brightwheel-brazil-zhh5dpkzz4n7) — Brazil
- [Head of Demand Generation](https://feeny.ai/job/head-of-demand-generation-brightwheel-united-states-jk4ak4g1xga1) — United States
- [GTM Intelligence Specialist](https://feeny.ai/job/gtm-intelligence-specialist-brightwheel-philippines-pm0nqkshb4he) — Philippines
- [Sales Compensation Operations Specialist](https://feeny.ai/job/sales-compensation-operations-specialist-brightwheel-philippines-4gqkp44d0vtx) — Philippines
- [Sales Coordinator](https://feeny.ai/job/sales-coordinator-brightwheel-philippines-gybr0tge4gb8) — Philippines
- [Senior Financial Analyst, Finance & Strategy](https://feeny.ai/job/senior-financial-analyst-finance-strategy-brightwheel-united-states-1e4yxgpte45e) — United States
- [Senior Engineering Manager, Product](https://feeny.ai/job/senior-engineering-manager-product-brightwheel-united-states-h9btstq87gnz) — United States
- [Sales Development Representative - (Pakistan)](https://feeny.ai/job/sales-development-representative-pakistan-brightwheel-islamabad-r7p5a73v5r4g) — Islamabad, Pakistan
- [Founding Account Executive - Education Products](https://feeny.ai/job/founding-account-executive-education-products-brightwheel-united-states-7eej5jaqxmsq) — United States