---
title: 'Senior Manager, Integrated Marketing & Demand Generation at Gap International'
canonical: 'https://feeny.ai/job/senior-manager-integrated-marketing-demand-generation-gap-international-2xyypbw81a38'
type: 'job'
last_seen: '2026-10-28'
---

# Senior Manager, Integrated Marketing & Demand Generation at Gap International

- **Company:** Gap International
- **Location:** Springfield, PA
- **Posted:** 2026-10-02
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/gapinternational/jobs/6215644004

## Job description

## ABOUT THE ROLE

Gap International is seeking a Senior Manager, Integrated Marketing & Demand Generation to help define how we translate our distinctive point of view, expertise, and body of work into meaningful market impact.

This is a significant opportunity to shape and elevate how Gap engages the market—building an integrated demand generation capability that creates relevance, earns attention, develops relationships, and ultimately drives growth. You’ll operate at the intersection of strategy, marketing, and sales, bringing rigor and creativity to how we identify opportunities, engage the right audiences, and convert market interest into lasting business value.

The right candidate will be energized by the opportunity to build something sophisticated and enduring: a high-performing marketing engine that reflects the quality of Gap’s work, raises our presence in the market, and plays a meaningful role in the company’s next stage of growth.

## ABOUT GAP INTERNATIONAL

Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in an ever-changing marketplace. For nearly 50 years, we’ve helped leaders articulate and fulfill the boldest possible future for their business — creating breakthrough outcomes and aligning the organization’s actions to be consistent with that future.

Our work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs.

## RESPONSIBILITIES

- Develop and execute integrated demand generation strategies and plans that translate business objectives, market insights, and target audience opportunities into measurable pipeline, revenue, retention, and growth outcomes.
- Own Marketing’s contribution to pipeline and revenue, partnering closely with Sales to align growth priorities, optimize lead management, and improve conversion, pipeline velocity, and revenue outcomes.
- Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes, using data, attribution, testing, and funnel analysis to generate insights and continuously improve performance and investment decisions.
- Build scalable marketing operations by strengthening processes, operating rhythms, reporting standards, data quality, measurement accuracy, and marketing technology effectiveness.
- Serve as a strategic advisor to senior leadership and cross-functional teams, using clear communication, data-driven insights, and strong business judgment to influence growth strategy, customer acquisition, and go-to-market performance.
- Execute integrated campaigns across leading platforms, including LinkedIn, Google, Meta, and other digital channels, leveraging deep platform expertise to maximize audience reach, campaign performance, conversion, and return on investment.

## QUALIFICATIONS

- Bachelor’s degree required; advanced degree in marketing, business, communications, or a related field preferred.
- 8+ years of progressive experience in demand generation, integrated marketing, growth marketing, revenue marketing, or related B2B marketing roles.
- Proven success building and scaling integrated marketing programs that generate measurable pipeline, revenue, and business growth.
- Strong understanding of the B2B customer journey, full-funnel demand generation, and the connection between marketing and commercial outcomes.
- Experience developing and executing multi-channel marketing strategies across digital, content, events, email, ABM, nurture, thought leadership, and partnerships.
- Proven ability to partner with Sales and senior business leaders to improve lead quality, opportunity creation, conversion, pipeline velocity, and revenue.
- Strong analytical and commercial acumen, with experience using data, customer insights, and market intelligence to guide strategy and investment.
- Experience with CRM, marketing automation, analytics, and reporting platforms; Salesforce, HubSpot, Marketo, Pardot, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, or Demandbase preferred.
- Excellent communication, judgment, and execution skills, with the ability to influence senior leaders, manage multiple priorities, and drive results.

## WHY THIS ROLE

This is an opportunity to build and scale a modern demand generation function with a direct connection to business growth. You’ll have the opportunity to shape strategy, strengthen Marketing and Sales alignment, build scalable capabilities, and see the impact of your work in measurable business results.

## WHAT SUCCESS LOOKS LIKE

- Increased marketing contribution to pipeline and revenue.
- Higher-quality leads and improved conversion and pipeline velocity.
- Stronger alignment between Marketing and Sales.
- Greater effectiveness and efficiency across marketing investments.
- Clear visibility into marketing performance and business impact.
- Scalable processes, systems, and best practices that support continued growth.

## LOCATION

Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.

In order to be considered for this role, applicants should be legally authorized to work in the US.

Gap International is an equal opportunity employer and values diversity. All employment is decided on the basis of qualifications, merit and business need, and all qualified candidates will receive consideration.

## About Gap International

## Company Overview
- **One-liner**: A global management consulting firm that partners with executives to close the gap between current organizational performance and ambitious strategic outcomes.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Springfield, Pennsylvania, United States
- **Founded**: 1978
- **Founders**: Pontish Yeramyan (Founder & CEO)

## Core Business
- Primary industry: Business Consulting and Services (management consulting, performance consulting)
- Target customers: B2B – Fortune 500 executives and large organizations across manufacturing, retail, energy, pharmaceuticals, financial services, and more
- Mission statement: "Transforming Organizations, Transforming the World" – the firm helps leaders turn ambitions into new realities through a focus on mindset and execution.

## Products & Services
- **[Custom Consulting Engagements]**: Strategic advisory and hands-on partnership to achieve breakthrough business outcomes (e.g., increasing manufacturing output by 40%, raising on‑time delivery from 45% to 80%, growing operating profit from 4% to 25% over six years). Type: Service.
- **[Proprietary Methodology]**: A mindset‑based approach that shifts entrenched thinking and aligns leadership to drive enterprise‑wide transformation. Type: Methodology/IP.
- **[Training & Development Programs]**: Designed to build leadership capability and execution excellence within client organizations. Type: Service.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of USD 37,000,000 (reported, recent)
- **Notable Clients/Partners**: Worked with over 50,000 executives across 1,500 organizations in 68 countries; 90% client return rate
- **Growth Signals**: Headcount grew +19.7% year‑over‑year (107 employees); active job postings up +14.3% year‑over‑year; recent hires from top firms (Vanguard, Wharton, JPMorgan, etc.); new role postings include AI/LLM Engineer and Digital Product Program Manager

## Competitive Advantages
- **Proven track record**: Over 40 years of documented, large‑scale results with Fortune 500 clients – outcomes that outperform industry benchmarks
- **High client retention**: 90% of clients return, indicating deep trust and long‑term value
- **Proprietary mindset methodology**: Differentiates from traditional strategy or process‑focused consulting firms by addressing the underlying beliefs and culture that drive performance
- **Global reach with deep local presence**: Offices in the US, India, Egypt, and Romania; experience across dozens of industries

## Strategic Focus
- **Digital & AI transformation**: Recent job postings for an AI/LLM Engineer and Digital Product Program Manager signal a push toward embedding technology and data into consulting delivery
- **Continued talent expansion**: Growing headcount (+19.7% YoY) and active recruitment across multiple functions (marketing, legal, travel operations, linguistics)
- **New thought leadership**: Launching initiatives like "Lightning in a Bottle" to help executives navigate uncertain markets (e.g., tariff disruptions)

## Why Work Here
- **Purpose‑driven culture**: "Transforming Organizations, Transforming the World" is the guiding principle; employees report strong alignment with the mission
- **Early client exposure**: Consultant roles involve working with senior executives from day one, offering significant impact and visibility
- **Growth & learning environment**: The firm values continuous learning, comfort with ambiguity, and welcoming feedback – described as "always pushing beyond your comfort zone"
- **Travel opportunities**: Consultant roles require domestic and international travel, giving exposure to diverse industries and geographies
- **Culture & benefits**: Rated 3.7/5 on employer review sites; culture and career scores (3.7) outpace compensation (3.4) and work‑life balance (3.2); the headquarters in Springfield, PA is described as award‑winning and collaborative
- **Hybrid/Remote policy**: Not explicitly stated, but consultant roles include travel; some roles (e.g., Chef, Linguist) may have different arrangements.

## Sources
1. [gapinternational.com](https://www.gapinternational.com/)
2. [gapinternational.com/careers](https://www.gapinternational.com/careers)
3. [gapinternational.com/about](https://www.gapinternational.com/about)
4. [gapinternational.com/about/people](https://www.gapinternational.com/about/people)
5. [linkedin.com/company/gap-international](https://www.linkedin.com/company/gap-international)

## Other roles at Gap International

- [Freelance Graphic Designer](https://feeny.ai/job/freelance-graphic-designer-gap-international-springfield-t37z38hg840e) — Springfield, PA
- [Digital Experience Product Leader](https://feeny.ai/job/digital-experience-product-leader-gap-international-springfield-pqhe7ce1ty58) — Springfield, PA
- [Head Cook](https://feeny.ai/job/head-cook-gap-international-springfield-8sm4b2zrwp4g) — Springfield, PA
- [Performance Consultant & Legal Specialist](https://feeny.ai/job/performance-consultant-legal-specialist-gap-international-springfield-yt05fhj6843j) — Springfield, PA
- [Enterprise Digital Program Manager](https://feeny.ai/job/enterprise-digital-program-manager-gap-international-springfield-2qxanr09b4kr) — Springfield, PA
- [AI/LLM Engineer](https://feeny.ai/job/ai-llm-engineer-gap-international-springfield-93rrhxb76xm6) — Springfield, PA
- [Linguist](https://feeny.ai/job/linguist-gap-international-springfield-vr34p2pb8yms) — Springfield, PA