---
title: 'Senior manager, lifecycle & audience marketing at WRITER'
canonical: 'https://feeny.ai/job/senior-manager-lifecycle-audience-marketing-writer-san-francisco-m5dfh7pe6j76'
type: 'job'
last_seen: '2026-10-14'
---

# Senior manager, lifecycle & audience marketing at WRITER

- **Company:** WRITER
- **Location:** San Francisco, CA
- **Compensation:** $141k–$185k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-13
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.ashbyhq.com/writer/bc619666-6bb6-4792-abd9-25131a58fda1

## Job description

🚀 About WRITER WRITER is where the world's leading enterprises orchestrate AI-powered work. Our vision is to expand human capacity through superintelligence. And we're proving it's possible – through powerful, trustworthy AI that unites IT and business teams together to unlock enterprise-wide transformation. With WRITER's end-to-end platform, hundreds of companies like Mars, Marriott, Uber, and Vanguard are building and deploying AI agents that are grounded in their company's data and fueled by WRITER's enterprise-grade LLMs. Valued at $1.9B and backed by industry-leading investors including Premji Invest, Radical Ventures, and ICONIQ Growth, WRITER is rapidly cementing its position as the leader in enterprise generative AI. Founded in 2020 with office hubs in San Francisco, New York City, Austin, Chicago, Seattle, and London, our team thinks big and moves fast, and we're looking for smart, hardworking builders and scalers to join us on our journey to create a better future of work with AI.

📐 About the role WRITER is looking for a senior lifecycle marketing manager to own how we engage, nurture, and grow our audiences across the customer journey. You'll own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization. At the heart of the role is a simple goal: getting the right message to the right person at the right time. This is both a strategic and highly hands-on role. You'll define our lifecycle strategy and then get into HubSpot to build it: creating emails, audiences, workflows, nurture programs, triggered journeys, tests, and reporting. You'll use behavioral, account, intent, and engagement signals to understand where people are in their journey and create experiences that become more relevant and personalized over time. You'll also help define what lifecycle marketing looks like in an AI-first world, exploring how AI can change the way we build audiences, personalize communications, and use email to move people throughout their journey with WRITER. This is a hybrid role based out of our San Francisco, Chicago, Austin, New York City, or Seattle hubs. You will report directly into the Director, lifecycle marketing.

🦸🏻‍♀️ What you’ll do

- Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot
- Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations
- Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at the right time across a growing contact base
- Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time, supporting complex enterprise buying journeys and account-based GTM motions
- Partner cross-functionally with demand generation, ABM, content, product marketing, and sales to align lifecycle programs with broader GTM priorities and ensure nurture supports pipeline from first touch through expansion
- Explore how AI can transform the way we build audiences, personalize communications, and use email to move people through their journey — experimenting quickly and pushing beyond traditional lifecycle playbooks
- Establish the reporting and measurement framework that connects lifecycle activity to engagement, pipeline, and revenue outcomes, and translate performance into clear decisions and program improvements

⭐️ What you need

- 6+ years of experience in lifecycle, CRM, email, or retention marketing, ideally in B2B SaaS or enterprise technology.
- Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.
- Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.
- Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation, and reporting.
- Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.
- Strong understanding of segmentation, personalization, behavioral triggers, and audience management.
- Strong understanding of email fundamentals, including deliverability, experimentation, frequency management, QA, and performance measurement.
- Strong analytical instincts and the ability to translate performance into clear decisions and program improvements.
- A builder mentality. You're equally comfortable developing the strategy and getting into the tools to make it happen.
- Strong ownership and comfort operating in ambiguity, identifying what needs to happen rather than waiting for a fully formed brief.
- A strong point of view on personalization and curiosity about how AI is changing email, audience strategy, and lifecycle marketing. You don't need to have all the answers, but you should be excited to experiment, learn quickly, and push beyond traditional lifecycle playbooks.

🍩 Benefits & perks (US Full-time employees)

- Generous PTO, plus company holidays
- Medical, dental, and vision coverage for you and your family
- Paid parental leave for all parents (16 weeks)
- Fertility and family planning support
- Early-detection cancer testing [through Galleri](https://www.galleri.com/partner/writer)
- Flexible spending account and dependent FSA options
- Health savings account for eligible plans with company contribution
- Annual work-life stipends for:
- Wellness stipend for gym, massage/chiropractor, personal training, etc.
- Learning and development stipend
- Company-wide off-sites and team off-sites
- Competitive compensation, company stock options and 401k

WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. By submitting your application on the application page, you acknowledge and agree to [WRITER's Global Candidate Privacy Notice](https://writer.com/legal/candidate-privacy-notice/).

## About WRITER

## Company Overview
- **One-liner**: WRITER provides an enterprise AI platform that enables organizations to build, activate, and supervise AI agents grounded in company data and powered by its own family of large language models (LLMs).
- **Entity Type**: Private (Series C; $326M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: May Habib (CEO) & Waseem AlShikh (CTO)

## Core Business
- **Primary Industry**: Enterprise AI / Generative AI Software Development
- **Target Customers**: B2B; Large enterprises in regulated industries (e.g., financial services, healthcare, professional services). Named customers include Accenture, Mars, Marriott, Uber, and Vanguard.
- **Mission Statement**: To expand human capacity through superintelligence by building trustworthy AI that unites IT and business teams for enterprise-wide transformation.

## Products & Services
- **WRITER Platform**: An end-to-end platform for building, deploying, and monitoring AI agents that are grounded in enterprise data and governed by IT controls. Includes an "AI Studio" for custom agent creation.
- **WRITER Agent**: A delegation-based agent that executes complex, multi-step workflows from natural language instructions (e.g., drafting reports, conducting research, generating compliant content).
- **Palmyra Family of LLMs**: WRITER’s own suite of purpose-built LLMs, designed for transparency, reliability, and control in regulated environments.
- **Security & Compliance Integrations**: Pre-built integrations with enterprise security, identity, and observability stacks (e.g., SSO, audit logs, role-based access controls) to meet compliance standards.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (total funding of $326M).
- **Key Metric**: Annual recurring revenue (ARR) estimated at $26M (source: LinkedIn company profile).
- **Notable Investors**: Premji Invest, Radical Ventures, ICONIQ Growth, Insight Partners, Balderton Capital, B Capital, Salesforce Ventures, Adobe Ventures, Citi Ventures, IBM Ventures.
- **Growth Signals**: Headcount of ~727 employees (+33.1% YoY); operates in 42 countries; LinkedIn followers grew +35.7% YoY to ~88k; expanding office footprint with hubs in San Francisco, New York, London, Chicago, and Austin.

## Competitive Advantages
- **Five-year track record of in-house LLM R&D**: Co-founders have been building AI for enterprise since 2013 (first company focused on machine translation). WRITER controls its own model stack, not just a wrapper on third-party APIs.
- **Enterprise-first DNA**: Platform is built from the ground up for governance, compliance, and IT integration — a key differentiator in regulated industries.
- **Purpose-built for agentic workflows**: Unlike generic chatbot platforms, WRITER focuses on autonomous, multi-step task execution with deep domain context.
- **Strong partner ecosystem**: Backed by a consortium of strategic investors including Salesforce, Adobe, Citi, and IBM, signaling deep enterprise channel potential.

## Strategic Focus
- **Agentic AI for the enterprise**: Moving beyond simple prompting to autonomous agents that can be delegated complex tasks.
- **Deepening IT and security integrations**: Making it easy for security and compliance teams to approve and deploy AI at scale.
- **Expanding AI research**: Continuing to invest in the Palmyra family of LLMs to maintain frontier capabilities.
- **Global expansion**: Growing presence across North America and Europe (offices in SF, NY, London, Chicago, Austin).

## Why Work Here
- **Hybrid culture**: The company is built around a mix of in-office collaboration and remote work. Offices are in San Francisco, New York, and London (plus Chicago and Austin).
- **Ownership mindset**: All employees receive company stock options, plus a 401k plan with employer contributions.
- **Growth opportunities**: "Expect to quickly improve your skills and expand your responsibilities" — learning and development stipend and generous PTO are provided.
- **Cutting-edge technical challenges**: Teams build advanced AI technology from scratch, solving problems few other companies tackle.
- **Comprehensive benefits**: Employer-covered medical, dental, and vision plans; life insurance; FSA; competitive parental leave; family-friendly policies.
- **Strong values-driven culture**: Emphasizes active listening, high standards, long-term thinking, and diverse perspectives.
- **Active hiring**: Multiple open roles across engineering, product, sales, and customer success (see careers page).

## Sources
1. [writer.com/about](https://writer.com/company/about/)
2. [writer.com](https://writer.com/)
3. [writer.com/careers](https://writer.com/company/careers/)
4. [LinkedIn Company Profile](https://www.linkedin.com/company/getwriter)
5. [Ashby Careers Page](https://jobs.ashbyhq.com/writer)

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