---
title: 'Senior Manager, Lifecycle Marketing at Dropbox'
canonical: 'https://feeny.ai/job/senior-manager-lifecycle-marketing-dropbox-canada-wbsnyynwqr21'
type: 'job'
last_seen: '2026-10-27'
---

# Senior Manager, Lifecycle Marketing at Dropbox

- **Company:** Dropbox
- **Location:** Canada
- **Work type:** remote
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-27
- **Apply:** https://jobs.dropbox.com/listing/8279632?gh_jid=8279632

## Job description

## Role Description

As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.

The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.

## Responsibilities

- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
- Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.

## Requirements

- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.

## Preferred Qualifications

- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.

Durable Skills

AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:

- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.

To learn more about why these skills matter and what the data shows about thriving through change, read this [blog post](https://www.dropbox.jobs/en/our-blog/employee-stories/the-era-of-durable-skills-what-the-data-tells-us-about-thriving-in-change/) from our Chief People Officer, Melanie Rosenwasser.

## Compensation

## About Dropbox

## Company Overview
- **One-liner**: Dropbox is a cloud storage and file synchronization company that is evolving into an AI-enhanced platform for distributed work.
- **Entity Type**: Public (NASDAQ: DBX)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2007
- **Founders**: Drew Houston and Arash Ferdowsi

## Core Business
- **Primary industry**: Cloud storage, file sharing, collaboration software, and AI-powered productivity tools.
- **Target customers**: Both B2C (individuals) and B2B (small businesses to large enterprises).
- **Mission statement**: “Design a more enlightened way of working.” [dropbox.jobs](https://www.dropbox.jobs/en/inside-dropbox/)

## Products & Services
- **Dropbox (Core)**: Cloud storage and file sync service (SaaS).
- **Dropbox Paper**: Collaborative document creation and project management tool (SaaS).
- **Dropbox Sign (formerly HelloSign)**: E-signature solution for businesses (SaaS).
- **Dropbox Replay**: Video review and approval tool for creative teams (SaaS).
- **Dropbox Dash**: AI-powered universal search and knowledge management tool (SaaS).
- **Dropbox Capture**: Screen recording and video messaging tool (SaaS).

## Market Standing
- **Valuation/Market Cap**: Not provided in search results; as a public company, latest figures are available via SEC filings and financial news. Ticker: DBX.
- **Key Metric**: Annual revenue – not included in provided sources; refer to Dropbox’s 10-K filings.
- **Notable Investors/Partners**: Not detailed in search results. Historical investors include Sequoia Capital, Accel Partners, and Index Ventures. Key partnerships often include Microsoft, Google, and Zoom.
- **Growth Signals**:
  - 92% of employees agree that the Virtual First model is a key reason they stay at Dropbox. [dropbox.jobs](https://www.dropbox.jobs/en/virtual-first/)
  - High internal satisfaction: 89% feel productive, 87% feel they have greater impact in a Virtual First model. [dropbox.jobs](https://www.dropbox.jobs/en/virtual-first/)
  - Continued expansion of AI features (Dropbox Dash, AI-powered search) signals a pivot toward intelligent work orchestration.

## Competitive Advantages
- **Brand trust**: Used by millions of teams and individuals worldwide; strong reputation for reliability and simplicity.
- **Virtual First operating model**: A deliberate distributed-work culture that is deeply embedded in the company’s products and employee experience.
- **AI integration**: Early mover in applying AI to file organization, search, and workflows (e.g., Dropbox Dash).
- **User base & ecosystem**: Large installed base creates network effects and switching costs.

## Strategic Focus
- **AI-powered productivity**: Building AI tools to automate and streamline knowledge work (e.g., universal search, smart summaries).
- **Deepening platform stickiness**: Expanding beyond storage into collaboration, e-signature, video review, and workflow automation.
- **Scaling Virtual First**: Refining a distributed work model that balances asynchronous deep work with intentional in-person connection. [dropbox.jobs](https://www.dropbox.jobs/en/virtual-first/)

## Why Work Here
- **Culture**: Values-driven environment centered on “Own your impact,” “Make work human,” and “Be worthy of trust.” Emphasis on experimentation, simplicity, and customer focus. [dropbox.jobs](https://www.dropbox.jobs/en/inside-dropbox/)
- **Work model**: Virtual First – designed for flexibility with asynchronous communication, core collaboration hours, and optional in-person workspaces and offsites. [dropbox.jobs](https://www.dropbox.jobs/en/virtual-first/)
- **Benefits**: Medical/dental/vision, mental health support (Modern Health), 401(k) plan, paid parental and family leave, adoption assistance, Peloton Corporate Wellness, quarterly perks allowance, volunteer time off. [dropbox.jobs](https://www.dropbox.jobs/en/inside-dropbox/)
- **Community**: Employee Resource Groups (ERGs), Dropbox for Good volunteer program, and Neighborhoods for local coworking and connection. [dropbox.jobs](https://www.dropbox.jobs/en/virtual-first/)
- **Growth**: Commitment to employee development through durable skills, mentorship, and a culture of continuous learning. Hiring process focuses on durable human skills like critical thinking, adaptability, and judgment. [dropbox.jobs](https://www.dropbox.jobs/en/how-we-hire/)

## Sources
1. [Dropbox Careers – Inside Dropbox](https://www.dropbox.jobs/en/inside-dropbox/)
2. [Dropbox Careers – How We Hire](https://www.dropbox.jobs/en/how-we-hire/)
3. [Dropbox Careers – Virtual First](https://www.dropbox.jobs/en/virtual-first/)
4. [Dropbox Careers – Teams Overview](https://www.dropbox.jobs/en/teams/)

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