---
title: 'Senior Manager, Lifecycle Marketing at Monumental Sports & Entertainment'
canonical: 'https://feeny.ai/job/senior-manager-lifecycle-marketing-monumental-sports-entertainment-washington-f635c2qg3v0w'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Manager, Lifecycle Marketing at Monumental Sports & Entertainment

- **Company:** Monumental Sports & Entertainment
- **Location:** Washington, DC
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/monumentalsports/jobs/5229099007

## Job description

Monumental Sports & Entertainment (MSE) is one of the leading integrated sports and entertainment companies globally. MSE’s portfolio spans premier professional sports teams, world-class venues, and next-generation media properties, with marquee assets including the NHL’s Washington Capitals, NBA’s Washington Wizards, WNBA’s Washington Mystics, NBA G League’s Capital City Go-Go, Capital One Arena, and Monumental Sports Network, along with an investment in Team Liquid.

Rooted in the nation’s capital, MSE brings Washington, D.C's distinct influence, ambition, and leadership to the global sports and entertainment landscape. The company harnesses the power of its platform to drive continuous innovation and deliver extraordinary experiences that inspire and unite our community, our fans, and our people.

Our success is powered by talented people who bring passion, creativity, and collaboration to everything they do. If you're looking to build your career in a dynamic, fast-paced organization that's shaping the future of sports and entertainment, we'd love to hear from you.

Position Overview:

The Senior Manager, Lifecycle Marketing is responsible for leading strategy across onboarding and engagement, while leading lifecycle efforts focused on engaging new subscribers and reducing churn. This is a critical role in the Monumental+ Marketing team, responsible for shaping the customer journey from initial sign-up to active, engaged fandom.

Do you have experience in marketing or media and have a passion for sports? We would love to hear from you!

Responsibilities:

- Assist with building strategies encouraging high-value engagement behaviors and retaining new subscribers at scale.
- Lead strategy across onboarding and engagement, using Braze and Salesforce Marketing Cloud to deliver impactful, personalized messaging that cultivates healthy user behaviors and fandom habits.
- Design and implement a comprehensive strategy to engage and retain new subscribers during their early tenure period.
- Map high-value early behaviors and guide users to take those actions through personalized journeys and nudges.
- Drive the development of journeys in Braze, using capabilities like push, in-app messages, and content cards.
- Use Braze's advanced orchestration capabilities to develop sophisticated automations and testing strategies.
- Ensure best practices in personalization, segmentation, and lifecycle orchestration.
- Build and maintain a scalable testing roadmap to improve retention metrics.
- Partner with Analytics and Data Science teams to track performance, evaluate incrementally, and share insights.
- Increase relevancy and performance through culturally attuned messaging and campaign customization.
- Oversee internal agency partners to support design and operations.
- Other duties as assigned.

Minimum Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field.
- 5+ years of experience in CRM, Lifecycle Marketing, or Retention with strong exposure to early customer onboarding and engagement strategies.
- 5+ years of experience in direct-to-consumer business.
- Experience building strategies in improving retention and behavioral engagement.
- Experience with Braze and/or Salesforce Marketing Cloud (or comparable orchestration platforms), including journey design, real-time triggers, and channel execution.
- Expertise in transforming complex data into strategic insights that guide impactful decisions.
- Expertise with A/B testing, multivariate testing, and experimentation methodologies.
- Experience handling lifecycle marketing programs.
- Experience managing internal and external agencies/vendors with a focus on creative and operational efficiency.

Pay Range: $80k - $90k USD.

Benefit Eligibility: This role is eligible to participate in health and welfare benefits. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

## About Monumental Sports & Entertainment

## Company Overview
- **One-liner**: Monumental Sports & Entertainment (MSE) is a private, family-owned sports and entertainment conglomerate that owns and operates eight professional sports teams, five venues, a regional media network, and a philanthropic foundation, primarily based in Washington, D.C.
- **Entity Type**: Private
- **Headquarters**: Washington, D.C., USA
- **Founded**: June 10, 2010
- **Founders**: Ted Leonsis (Founder, Chairman, Managing Partner, and CEO)

## Core Business
- **Primary Industries**: Sports management, venue management, media broadcasting, esports, live entertainment.
- **Target Customers**: B2C (fans, event attendees), B2B (corporate partners, advertisers, sponsors), and the broader Washington, D.C. community.
- **Mission/Purpose**: Guided by a "double bottom line" philosophy: to do well and do good, serving the community while delivering world-class sports and entertainment experiences. Their stated goal is to be "America’s leading sports and entertainment family."

## Products & Services
- **Professional Sports Teams**: Owns and operates championship-winning franchises across multiple leagues.
    - **Washington Capitals** (NHL)
    - **Washington Wizards** (NBA)
    - **Washington Mystics** (WNBA)
    - **Capital City Go-Go** (NBA G League)
    - **Wizards District Gaming** (NBA 2K League)
    - **Caps Gaming** (NHL Gaming League)
- **Venues**: Operates premier sports and entertainment venues.
    - **Capital One Arena**: A 20,000-seat venue in downtown D.C. hosting over 220 events annually. Undergoing a multi-year, transformative renovation to create a world-renowned entertainment district.
    - **MedStar Capitals Iceplex**: State-of-the-art training facility for the Capitals.
    - **EagleBank Arena** (at George Mason University): Managed by MSE.
    - **District E Powered by Ticketmaster**: A dedicated esports and live-event theater.
- **Media Platform**:
    - **Monumental Sports Network**: A regional media platform distributed on linear, digital, and OTT platforms. It is the exclusive local broadcast and streaming network for the Capitals, Wizards, and Mystics.
- **Philanthropy**:
    - **Monumental Foundation**: Unifies the charitable efforts of the teams, athletes, and fans to support local, regional, and national nonprofits in the greater Washington D.C. region.

## Market Standing
- **Valuation**: Valued at **$7.84 billion** by CNBC in July 2025.
- **Key Metric**: **Net Revenue Goal of $1B+** and **850+ full-time employees**.
- **Notable Investors/Partners**: Minority shareholders include the **Qatar Investment Authority** and **Arctos Partners**. Other notable stakeholders include Jeffrey Skoll, Sheila Johnson, and Mark Lerner. The company has a long-term deal with the city of Washington, D.C. to keep the Capitals and Wizards at Capital One Arena through **2050**.
- **Growth Signals**:
    - **$9.2 billion redevelopment** of downtown Washington, D.C. surrounding Capital One Arena.
    - Expansion into **Gallery Place** encompassing over 200,000 square feet of space.
    - Expansion of the Monumental Sports Network footprint to the Anacostia area.
    - Named a **Top Corporate Philanthropist** by Washington Business Journal in 2025, with over $4.5 million donated to local nonprofits.

## Competitive Advantages
- **Integrated Ecosystem**: Unmatched vertical integration owning the teams, the venues, the media network, and the esports franchises, creating a unique, self-reinforcing business model.
- **Prime Real Estate**: The long-term, 2050 lease for Capital One Arena and the surrounding $9.2 billion redevelopment provides a stable, high-value physical and economic moat in the nation's capital.
- **Brand Power & Legacy**: Ownership of iconic, championship-winning teams (Capitals, Mystics) with decades of history and deep community roots.
- **"Double Bottom Line" Philosophy**: A strong focus on community impact and philanthropy enhances brand loyalty and attracts mission-driven talent.

## Strategic Focus
- **Fan Experience & Technology**: Integrating technology across all touchpoints to create immersive, data-driven experiences. The Capital One Arena renovation is a key priority.
- **Entertainment District Development**: Transforming the area around Capital One Arena into a world-class, year-round entertainment destination.
- **Media & Content Growth**: Expanding the Monumental Sports Network's reach and original programming.
- **Esports & Gaming**: Continued investment in and growth of its esports franchises (Wizards District Gaming, Caps Gaming) and the District E venue.

## Why Work Here
- **Culture**: Described as "values driven," transparent, nimble, and collaborative. The organization emphasizes a "culture of teamwork and collaboration" and is consistently named a **"Top Place To Work in Washington, D.C."**
- **Mission-Driven**: Employees are part of a company that genuinely prioritizes community impact, philanthropy, and being "in service to the community."
- **Scale & Impact**: Opportunity to work across eight professional teams, five venues, and a media network, offering a diverse and large-scale operational environment.
- **Work Environment**: Based in Washington, D.C., at the heart of a major redevelopment project. Specific remote/hybrid policy not publicly disclosed but likely office-centric given the nature of venue and event management.
- **Leadership**: Led by Ted Leonsis, a well-known entrepreneur and venture capitalist, who is deeply involved in the community and the league governance (NBA, NHL, WNBA).

## Sources
1. [Monumental Sports & Entertainment - Who We Are](https://monumentalsports.com/who-we-are/)
2. [Monumental Sports & Entertainment - Brands](https://monumentalsports.com/brands/)
3. [Monumental Sports & Entertainment - Management](https://monumentalsports.com/group/management/)
4. [Wikipedia - Monumental Sports & Entertainment](https://en.wikipedia.org/wiki/Monumental_Sports_%26_Entertainment)

## Other roles at Monumental Sports & Entertainment

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- [Capitals Radio Host & Reporter](https://feeny.ai/job/capitals-radio-host-reporter-monumental-sports-entertainment-arlington-jm5fbrd3zhm0) — Arlington, VA
- [Specialist, Platform Product](https://feeny.ai/job/specialist-platform-product-monumental-sports-entertainment-washington-4ycg64avjapx) — Washington, DC
- [Internship: Digital Editing (Part-Time/Seasonal)](https://feeny.ai/job/internship-digital-editing-part-time-seasonal-monumental-sports-entertainment-4tavrq3z774w) — Washington District of Columbia, United States
- [Game Night Staff: Videographer (Part-Time/Seasonal)](https://feeny.ai/job/game-night-staff-videographer-part-time-seasonal-monumental-sports-nvdgdhncwg02) — Washington District of Columbia, United States
- [Coordinator, Facility Resources](https://feeny.ai/job/coordinator-facility-resources-monumental-sports-entertainment-washington-kdkcz9v7eacp) — Washington, DC
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