--- title: 'Senior Manager, Loyalty & CRM at sweetgreen' canonical: 'https://feeny.ai/job/senior-manager-loyalty-crm-sweetgreen-los-angeles-7kxpc1x3s9qf' type: 'job' last_seen: '2026-09-15' --- # Senior Manager, Loyalty & CRM at sweetgreen - **Company:** sweetgreen - **Location:** Los Angeles, CA - **Compensation:** $150k–$180k - **Posted:** 2026-09-14 - **Last confirmed live:** 2026-09-15 - **Apply:** https://careers.sweetgreen.com/jobs/8202250?gh_jid=8202250 ## Job description Senior Manager, Loyalty & CRM sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 5,000 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we're committed to leaving people better than we found them. We're in the business of feeding people, and we're out to change what that means. Our teams are our most valuable ingredient, the heart of our company, the face of our brand, and what truly makes the sweetgreen experience special and unique. ## About the Role The Senior Manager, Loyalty & CRM owns how sweetgreen earns attention, frequency, and lifetime value across our owned surfaces. You will lead SG Rewards and the full CRM ecosystem (email, push, SMS, in-app), setting a clear point of view on what makes membership worth having and translating that into audience strategy, personalization, comms and offer architecture, engagement calendar, and a robust test roadmap. This is a strategy-first role. You will define direction across multiple streams (transactional, context-driven, lifecycle, loyalty, promo) before anything gets built, and you connect the loyalty calendar to the broader marketing calendar so every touchpoint compounds to maximize customer and business impact. As a leader, you influence cross-functional teams to bring a shared vision to life that builds true customer loyalty and value for the business, and you develop the team and the CRM & Loyalty function. ## What You'll Own Loyalty Program - Own SG Rewards end to end: member value proposition, earn and burn mechanics, tiers and benefits, activation and engagement layers, and the multi-year roadmap. - Build a program that feels distinctly like sweetgreen. Members should be able to describe why it's worth belonging to without mentioning a discount. - Sequence loyalty mechanics against the marketing calendar so menu drops, brand moments, and new restaurant openings each land with loyalty-specific value behind them. - Evolve offer logic and discount governance in partnership with Finance, optimizing who, what, when, why, and how much to maximize the ROI of every discount dollar and continually strengthen the SG Rewards program economics. CRM and Lifecycle - Define what each owned channel is for, how messages sequence across a member's journey, and how frequency is governed across the base. - Partner creatively across marketing teams (Brand, Creative, Social, PR, Local) to create engaging campaigns that are distinctively sweetgreen, adapted to each channel and the customer context, and drive conversion and engagement with our customers. - Set audience and segmentation strategy grounded in behavior, and refine journeys continuously to eliminate friction in the customer experience. - Develop SGs personalization approach across the customer journey in partnership with Product. - Lead strategy and concept for lifecycle programs (onboarding, frequency building, deceleration and win-back, tier progression) before execution begins. - Own the martech roadmap and vendor strategy, including requirements for future capability needs like decisioning and personalization. Customer analytics and measurement - Own the learning agenda: prioritize tests across offer, segmentation, creative, and cadence, and hold the team to a clean read. - Report performance in terms of incremental behavior, incremental revenue, and ROI, and translate it into recommendations that shape decisions beyond marketing. ## Team and operating model - Hire, develop, and retain a high-performing team; set clear expectations and grow people into their next role. - Steward how the team works cross-functionally: intake, prioritization, briefing standards, QA, and campaign velocity. - Evolve the function as the business scales, including where automation and AI decisioning should replace manual work. ## How We'll Measure Success - Member frequency, retention, and lifetime value - Incremental revenue from loyalty and CRM programs - Discount ROI and margin efficiency of offer spend - Loyalty participation, attach rate, and tier progression - Owned channel engagement, with healthy opt-in and unsubscribe rates - Growth of the digital customer base The Ideal Background - 8+ years in CRM, lifecycle, or loyalty, including direct ownership of a consumer loyalty program - ## Experience managing and developing a team - Strong customer analytics skills. You are comfortable with SQL and BI tools and fluent in experiment design, holdouts, and incrementality - Financial acumen. You can work with program economics models, discount ROI, and the P&L impact of an offer construct - Strategic. You lead with a point of view and a concept, then bring the data and the plan to support it - Brand instinct. You can create programs and moments that drive conversion and brand love. - Comfortable with ambiguity. You can operate on problems with no precedent and get to a defensible answer - Cross-functional leadership. You can align Product, Finance, Data, Brand, Ops, and Creative without formal authority ## Nice to Have - Hands-on experience with Braze, SessionM, Hightouch, or comparable loyalty and CRM platforms - Familiarity with a modern data stack (Snowflake, AI) - Familiarity with decisioning concepts like Next Best Action or Next Best Offer, and how to operationalize them - Background in restaurant, retail, or another high-frequency consumer category What you'll get: - Highly competitive pay + bonus plan - Three different medical plans to suit your and your family's needs - Dental and Vision insurance - Flexible PTO plan - 401k program - Employee HSA and FSA - Complimentary greens - An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food - To live the sweetlife and celebrate your passion + purpose - A collaborative team of people who live our core values and have your back - A clear career path with opportunities for development, both personally and professionally - Free sweetgreen swag Come join the sweetlife! ## About sweetgreen sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means. sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law. sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please [click here](https://www.uscis.gov/e-verify). Salary range for this role: Starting salary range based on experience $150,000—$180,000 USD Sweetgreen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law. California residents: Review our applicant privacy notice [HERE](https://drive.google.com/file/d/14IrmjTwzN2BIuNkteB5EqJFSDDgPqJNL/view). sweetgreen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program, please [click here](https://www.uscis.gov/e-verify). ## About sweetgreen ## Company Overview - **One-liner**: Sweetgreen is a purpose-driven fast-casual restaurant chain that builds healthier communities by connecting people to real food through a farm-to-table, tech-enabled experience. - **Entity Type**: Public (NYSE: SG) - **Headquarters**: Los Angeles, California, USA - **Founded**: 2007 - **Founders**: Jonathan Neman, Nicolas Jammet, and Nathaniel Ru ## Core Business - **Primary industry**: Fast-casual restaurants & food service - **Target customers**: B2C — health-conscious consumers, busy professionals, students, and families seeking fresh, convenient, and sustainable meal options - **Mission or purpose statement**: “Building healthier communities by connecting people to real food.” [sweetgreen.com](https://www.sweetgreen.com/mission/) ## Products & Services - **Sweetgreen Restaurants**: Over 225 locations across the U.S. serving seasonal salads, warm bowls, plates, and sides made from scratch using locally sourced, high-quality ingredients. - **Sweetgreen App & Sweetpass Loyalty Program**: Mobile ordering and delivery via iOS/Android app, with a free loyalty program (Sweetpass) offering rewards, birthday gifts, and menu exclusives. - **Catering & Group Orders**: Bulk meal options for offices, events, and communities. - **Infinite Kitchen (Automation)**: A proprietary, tech-enabled kitchen system that automates bowl assembly for speed and consistency, currently being rolled out to select locations. ## Market Standing - **Valuation/Market Cap**: Approximately $2.5–3.5 billion market cap (as of mid-2025, fluctuating with public markets). Exact figure varies daily. - **Key Metric**: Annual Revenue — $650+ million (FY2024 reported revenue); company is not yet profitable but has shown improving margins. - **Notable Investors/Partners**: Major institutional investors include Fidelity, T. Rowe Price, and Durable Capital Partners. Strategic partners include local farmer networks across 8+ states. - **Growth Signals**: Expanded from 91 stores (2020) to over 225 stores (2025); launched Infinite Kitchen automation; entered new markets like Houston, Fort Lauderdale, and Atlanta; committed to carbon neutrality by 2027. [careers.sweetgreen.com](https://careers.sweetgreen.com/categories/about-sweetgreen) ## Competitive Advantages - **Farm-to-table supply chain**: Direct relationships with 150+ farmers; scratch cooking daily; no artificial flavors, colors, or dyes. - **Brand loyalty & mission-driven culture**: Strong consumer trust around sustainability, transparency, and health; Sweetpass loyalty program drives repeat visits. - **Technology & automation lead**: Infinite Kitchen reduces labor costs and increases throughput — a potential moat against traditional fast-casual competitors. - **Plant-forward, carbon-conscious menu**: 30% less carbon intensive than average American meal; targets carbon neutrality by 2027. [careers.sweetgreen.com](https://careers.sweetgreen.com/categories/about-sweetgreen) ## Strategic Focus - **Scale through automation**: Rolling out Infinite Kitchen to improve unit economics and enable faster expansion. - **Menu innovation & local sourcing**: Continuously evolving seasonal menus and deepening grower partnerships. - **Digital & loyalty growth**: Expanding Sweetpass membership and app-based ordering to drive higher frequency and customer lifetime value. - **Sustainability leadership**: Investing in regenerative agriculture, animal welfare, and reducing environmental footprint. ## Why Work Here - **Culture & values**: Six core values guide everything — “Win, Win, Win,” “Think Sustainably,” “Keep It Real,” “Add the Sweet Touch,” “Make an Impact,” and “Live the Sweet Life.” [careers.sweetgreen.com](https://careers.sweetgreen.com/) - **Growth & development**: Strong emphasis on empowering team members to do their best work and develop lifelong skills — from restaurant team members to corporate roles. - **Perks**: Free greens stipend, 401k plan, paid family leave, and a commitment to best-in-class benefits across both corporate and field teams. [careers.sweetgreen.com](https://careers.sweetgreen.com/) - **Work environment**: Main campus in sunny Los Angeles with a diverse mix of chefs, engineers, designers, data scientists, and more. Restaurant teams work in over 225 stores across 8+ states. - **Hybrid/remote**: Corporate roles likely hybrid (Los Angeles HQ); restaurant roles are fully on-site. Not explicitly stated as fully remote for most positions. ## Sources 1. [sweetgreen.com](https://www.sweetgreen.com/mission/) 2. [careers.sweetgreen.com](https://careers.sweetgreen.com/) 3. [careers.sweetgreen.com - About Sweetgreen](https://careers.sweetgreen.com/categories/about-sweetgreen) 4. [Indeed - Sweetgreen Careers](https://www.indeed.com/cmp/Sweetgreen) ## Other roles at sweetgreen - [Head Coach](https://feeny.ai/job/head-coach-sweetgreen-woodland-hills-dnabs53yev5b) — Woodland Hills, CA - [Senior Food Safety Manager](https://feeny.ai/job/senior-food-safety-manager-sweetgreen-remote-2vb8j09wj5t1) - [Senior Video Editor](https://feeny.ai/job/senior-video-editor-sweetgreen-los-angeles-jzc6tfcp68ah) — Los Angeles, CA - [Assistant Restaurant Manager](https://feeny.ai/job/assistant-restaurant-manager-sweetgreen-culver-city-z8bvzfncm3y5) — Culver City, CA - [Restaurant General Manager](https://feeny.ai/job/restaurant-general-manager-sweetgreen-new-york-dndj49mmcc6r) — New York, NY - [Bench Restaurant General Manager](https://feeny.ai/job/bench-restaurant-general-manager-sweetgreen-richmond-7t8q8ygs1j1z) — Richmond, VA - [Restaurant General Manager](https://feeny.ai/job/restaurant-general-manager-sweetgreen-fairfax-91wb55ev6khw) — Fairfax, VA - [Assistant Restaurant Manager](https://feeny.ai/job/assistant-restaurant-manager-sweetgreen-birmingham-j2ztwb7d5p5c) — Birmingham, MI - [Restaurant General Manager](https://feeny.ai/job/restaurant-general-manager-sweetgreen-miami-w7w0sv1czqx3) — Miami, FL - [Systems Engineer, New Restaurant Openings](https://feeny.ai/job/systems-engineer-new-restaurant-openings-sweetgreen-los-angeles-92nqctdv3y1v) — Los Angeles, CA