---
title: 'Senior Manager, Marketing Analytics at Lola Blankets'
canonical: 'https://feeny.ai/job/senior-manager-marketing-analytics-lola-blankets-new-york-53vn9y32r2pm'
type: 'job'
last_seen: '2026-11-09'
---

# Senior Manager, Marketing Analytics at Lola Blankets

- **Company:** Lola Blankets
- **Location:** New York, NY
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-09
- **Apply:** https://job-boards.greenhouse.io/lolablankets/jobs/4477439009

## Job description

## About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place. We are seeking a Senior Manager, Marketing Analytics will define how Lola measures marketing impact and ensures every marketing dollar is guided by defensible evidence and continuously optimized to maximize ROI and growth.

We're looking for a rigorous, commercially minded analyst who can bring our attribution, incrementality, and MMM results into one system for budget decisions. Reporting directly to the VP, Growth, you'll be the analytical partner to Paid Media, Lifecycle, and Ecommerce, and a key voice in planning and forecasting with Finance and BizOps.

Core Responsibilities

Measurement Strategy & Triangulation

- Own Lola's marketing measurement framework, bringing multi-touch attribution, incrementality tests, and media mix modeling into one triangulated view of channel impact.
- Define how we measure success by channel and across the business: new customers, CAC, marginal CAC, LTV, payback, and contribution margin, with clear standards everyone uses.
- Calibrate attribution against incrementality and MMM results so channel owners have trusted, current targets and guardrails.
- Own the vendor relationship with MMM and MTA partners , including model inputs, validation, refresh cadence, and turning outputs into budget recommendations.

Experimentation & Incrementality

- Build and run Lola's incrementality testing program across paid channels, lifecycle, and offline media (geo-holdouts, conversion lift, on/off tests, matched markets).
- Set experiment design standards, including power, sample size, test duration, and read-out templates, and keep a test log the whole team learns from.
- Support Ecommerce and Lifecycle with A/B test design and analysis for site, offer, and journey tests.
- Measure the impact of brand and upper-funnel investment (CTV, OOH, retail store openings) on branded search, site traffic, and new customer acquisition.

Budget Allocation, Forecasting, & Planning

- Build marginal-return curves by channel and recommend where the next dollar should go to drive incremental margin.
- Partner with Finance and BizOps on new customer and revenue forecasting, scenario planning, and the annual and quarterly marketing budget.
- Model promotional and seasonal economics (e.g. Christmas in August, BFCM) before and after key moments.
- Partner with Lifecycle and BizOps on cohort analysis, repeat purchase, and LTV by channel, offer, and first product, and feed those insights back into acquisition targets.

Reporting, Data, & Tools

- Own the weekly growth scorecard and performance reporting for the VP, Growth and leadership team, with clear commentary on what moved and why.
- Partner with BizOps and Data Engineering on data quality, pipelines, and definitions across Shopify, ad platforms, Northbeam, Klaviyo, and the data warehouse.
- Set standards for tracking, UTMs, and conversion events with channel owners.
- Explore how AI and automation can speed up analysis, anomaly detection, and reporting.

Cross-functional Partnership & Communication

- Serve as the analytical partner to Paid Media, Lifecycle, Ecommerce, Brand, Finance, and BizOps, aligning teams around shared metrics and decision rules.
- Translate complex analysis into clear recommendations for senior leadership, including the tradeoffs and confidence behind each.
- Manage measurement vendors and partners (attribution, MMM, testing tools), including scope and contracts.
- Opportunity to build and lead a small analytics team as the function scales.

This role reports to our VP, Growth. Preference for candidates who can be hybrid in our offices in either New York or Utah.

## Qualifications

- 6+ years in marketing analytics, growth analytics, or marketing science at a high-growth DTC, ecommerce, or consumer business.
- Hands-on experience designing and reading incrementality tests (geo-holdouts, lift studies, matched markets) and applying causal inference methods.
- Working knowledge of multi-touch attribution (Northbeam or equivalent) and media mix modeling, including how to reconcile them when they disagree.
- Strong command of DTC unit economics: CAC, marginal CAC, LTV, cohort payback, and contribution margin.
- Advanced SQL and Excel / Google Sheets; Python or R for statistical modeling; experience with a BI tool (Looker, Tableau, Sigma, or similar).
- Familiarity with Shopify, Meta, Google Ads, and Klaviyo data.
- Proven ability to turn analysis into a clear recommendation and influence senior stakeholders.
- Comfortable operating autonomously in a fast-moving, high-growth environment.

## What We Offer

- Competitive base salary and annual bonus based on company and individual performance
- 21 days paid vacation + all federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth within Lola Blankets

## About Lola Blankets

## Company Overview
- **One-liner**: Lola Blankets is a design-driven, direct-to-consumer (DTC) brand that creates luxury faux-fur blankets, aiming to deliver "life-changing softness" while supporting breast cancer patients through donations and community initiatives.
- **Entity Type**: Private
- **Headquarters**: Beverly Hills, California, United States
- **Founded**: 2021
- **Founders**: Tommy Higham and Will Higham

## Core Business
- **Primary Industry**: Textile Manufacturing / Consumer Home Goods & Lifestyle Products
- **Target Customers**: B2C (direct-to-consumer), primarily individuals passionate about home comfort, luxury, and fashion-forward design (referred to by the brand as "the details of life"). Also conducts B2B bulk/corporate sales.
- **Mission/Purpose**: To provide "life-changing softness" with a life-changing impact. A core part of their mission is giving back to the cancer community, donating to the Huntsman Cancer Institute and other charities in honor of their mother, Amy Higham.

## Products & Services
- **[Lola Blankets — The Core Product]**: Luxury faux-fur blankets, pillows, and throws. The brand is known for its exceptionally soft fabric and vibrant, fashion-forward colors. The product line also includes apparel, accessories, and candles.
- **[Casa de Lola]** A physical creative retreat and brand experience ("the soft spot of the desert") designed for creators and influencers to slow down and reset, serving as an extension of the brand's lifestyle.
- **[Blankets for the Brave]** A program that provides blankets to breast cancer patients through the Huntsman Cancer Institute, honoring the brand's founding story and commitment to giving back.

## Market Standing
- **Valuation/Funding**: Not publicly available. The company is privately held and growing quickly without public funding rounds.
- **Key Metric — Total Funding**: Not publicly available. The company appears to be privately funded or bootstrapped and is currently profitable enough to scale rapidly.
- **Notable Investors & Partners**: No institutional investors publicly listed. Key executive hires include leaders from *birddogs*, *McKinsey & Company*, and *Teva Pharmaceuticals*. Strategic partners include the Huntsman Cancer Institute.
- **Growth Signals**: Extremely high growth trajectory. Notable data points include **+200% headcount growth year-over-year**, currently employing 36 people. Web traffic has seen +517.4% yearly growth, with a strong digital DTC presence. They have a physical branded space ("Casa de Lola") and have taken activations to major events like Coachella.

## Competitive Advantages
- **Powerful Brand & Origin Story**: A deeply resonant story of honoring the founders' mother, Amy Higham, which drives brand loyalty and a meaningful corporate giving mission (Huntsman Cancer Institute).
- **"Luxury-for-Everyone" Positioning**: They have captured a trend of combining high-fashion, design-forward aesthetics with the comfort/décor category, successfully positioning themselves as a lifestyle brand, not just a blanket company.
- **High Rapid Growth & Brand Momentum**: Demonstrating very strong DTC flywheel with massive traffic growth, high social engagement, and a successful influencer/creator strategy.

## Strategic Focus
- **Retail & Channel Expansion**: Actively hiring for a *Retail Marketing Manager* and a *Bulk/Corporate Sales Account Executive*, indicating a push into physical retail and B2B wholesale.
- **Product Diversification**: Hiring for multiple *Product* and *Merchandising* roles (including a *Color & Print Designer*, *Production Manager*, and *Product Development Manager*) suggests an aggressive expansion of the product line.
- **Brand Experience & Community**: Building out physical experiences ("Casa de Lola") and deepening their creator/influencer network to stay at the forefront of lifestyle marketing.
- **Technology & Operations**: Growing the tech team with a *Senior Digital Product Manager* and *Operations Technology and Systems Engineer*, signaling a move to invest in internal digital tools and scale operations.

## Why Work Here
- **High-Growth Environment**: A genuinely fast-growing company (headcount up 200% YoY) that offers massive "ride the rocket" experience. This translates to great opportunities for career growth and taking on significant responsibility early.
- **Strong Culture & Values**: They explicitly list their values as "Dream Big," "Commit to Excellence," and "Have Fun." Employees consistently cite working with "obsessive attention to detail" in a creative, supportive atmosphere.
- **Robust Benefits & Perks**: Offers a strong package for a fast-growing startup: **21 PTO days + Federal holidays**, full health benefits, a 401(k) plan, **16 weeks of paid parental leave for birth parents** (and 8 weeks for non-birth parents), a "Lola Summer vacation" perk, and 50% off Lola Blankets for friends and family.
- **Remote & Hybrid Flexibility**: Roles are a mix of Remote, New York, and Utah-based. They support flexible work arrangements.
- **Mission-Driven Work**: The opportunity to work for a brand with a core "give back" mission (Huntsman) makes the work feel meaningful beyond the product.

## Sources
1. [lolablankets.com](https://lolablankets.com/pages/careers)
2. [LinkedIn - Lola Blankets](https://www.linkedin.com/company/lola-blankets)
3. [Greenhouse - Lola Blankets Careers](https://job-boards.greenhouse.io/lolablankets)
4. [Greenhouse - Job Posting (Influencer Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4132176009)
5. [Greenhouse - Job Posting (Sys & Integration Manager)](https://job-boards.greenhouse.io/lolablankets/jobs/4212055009)

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