--- title: 'Senior Manager, Marketing & Growth - Procurement at HelloFresh' canonical: 'https://feeny.ai/job/senior-manager-marketing-growth-procurement-hellofresh-new-york-gapqtbw3ygn1' type: 'job' last_seen: '2026-10-20' --- # Senior Manager, Marketing & Growth - Procurement at HelloFresh - **Company:** HelloFresh - **Location:** New York, NY - **Compensation:** $137k–$167k - **Posted:** 2026-10-13 - **Last confirmed live:** 2026-10-20 - **Apply:** https://careers.hellofresh.com/global/en/job/8268132?gh_jid=8268132 ## Job description The Senior Manager will be a key leader within our procurement team, developing and leading a category management strategy to optimize external spend for US and Global Marketing. We are looking for an experienced, high potential, procurement expert to drive internal collaboration, compliance with best practices, and continuous value creation. Your time will be spent… - Collaborating with wide-range of cross-functional leaders to identify value creation opportunities and build effective sourcing strategies for the Marketing category - Developing, tracking and executing a pipeline of initiatives and benefits - Directing complex sourcing events and negotiations across different marketing categories, with a focus on Online Media, Offline Media and Digital Agencies. - Monitoring marketing procurement performance against assigned strategic goals You will... - Leverage expertise, market dynamics and business objectives to develop short and long-term roadmap to deliver commercial value for external marketing spend - Partner with cross-functional leaders in building effective sourcing strategies across a marketing categories based on rigorous analysis and involving all relevant stakeholders - Lead complex sourcing events and negotiations across all marketing spend categories - Implement frameworks for the management of strategic supplier and internal relationships - Implement and monitor key performance indicators/scorecards for suppliers, actively engage stakeholders in the process to ensure the relevant indicators are understood and tracked You are… - Someone with a clear understanding of marketing procurement sourcing best practices - An expert negotiator who has handled multi-million dollar contract negotiations by following/developing a strategic sourcing process - A creative problem solver with a process improvement mindset - Data-driven decision maker who is passionate about bringing that mentality to their work - Detail-oriented – You possess strong organizational skills and consistently demonstrate a methodical approach to all your work - A self-starter – You are highly motivated and passionate; you’re eager to take on new projects without knowing exactly what you will uncover - Proven track record of taking ownership – identifying problems early and driving resolution independently, without waiting to be directed - Agile – You thrive in fast-paced and dynamic environments and are willing to get deep into the weeds where needed - A strong communicator who can easily communicate complex solutions cross functionally and to upper management You have… - 7+ years of experience in marketing procurement and sourcing, experience with marketing procurement preferred - BA/BS degree in business, supply chain or related discipline, CIPS certification a plus, MBA a plus - A successful track record of value creation from data-driven insights in sourcing or supply chain - Vast knowledge and interest in strategic sourcing and continuous improvement processes with demonstrated experience in spend analysis, managing sourcing events, and generating value - Strong quantitative and analytical experience (either through education or professional experience) - Professional training in negotiation practices a plus - Flexibility to travel (up to 10%) if needed - Excellent interpersonal skills with proven ability to build trust and credibility with business partners at different levels You’ll get… - Competitive salary and 401(k) with company match (vesting immediately upon participation) - Generous PTO policy and 4 weeks of parental leave - $0 monthly premium and flexible health plans starting on day one - 85% discount on your HelloFresh subscription and other product offerings - A collaborative, dynamic work environment within a fast-paced, mission-driven company This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors. New York Pay Range $136,710—$167,400 USD ## About HelloFresh ## Company Overview - **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable. - **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange) - **Headquarters**: Berlin, Germany - **Founded**: 2011 - **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson ## Core Business - **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions - **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets. - **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste. ## Products & Services - **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods. - **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods. - **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods. - **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods. - **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods. - **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods. - **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods. ## Market Standing - **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data). - **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025. - **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025. - **Key Metric (Employees)**: +29,000 employees globally. - **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers. - **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands. ## Competitive Advantages - **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization. - **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs. - **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering. - **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets. ## Strategic Focus - **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity. - **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping. - **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency. - **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories. ## Why Work Here - **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation. - **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table." - **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science. - **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day." - **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies. ## Sources 1. [hellofreshgroup.com](https://hellofreshgroup.com/en/) 2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/) 3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh) 4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh) 5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations) ## Other roles at HelloFresh - [International Category Manager (Associate experience) - (M/F/X)](https://feeny.ai/job/international-category-manager-associate-experience-m-f-x-hellofresh-berlin-s43z2qtcyac1) — Berlin, Germany / Paris, France - [[US DC] Senior Manager, Reliability (Controls/Conveyance)](https://feeny.ai/job/us-dc-senior-manager-reliability-controls-conveyance-hellofresh-aurora-rp28qmz6tfa6) — Aurora, IL / Goodyear, AZ / Irving, TX / Newark, NJ / Phoenix, AZ - [[US DC] Associate Maintenance Manager](https://feeny.ai/job/us-dc-associate-maintenance-manager-hellofresh-irving-mjxccfqysan1) — Irving, TX - [[US DC] Manager, Reliability Engineering](https://feeny.ai/job/us-dc-manager-reliability-engineering-hellofresh-aurora-agktrp7pxs36) — Aurora, IL / Irving, TX / Newark, NJ / Phoenix, AZ - [Maintenance Technician II](https://feeny.ai/job/maintenance-technician-ii-hellofresh-goodyear-dp62z4zzkqnj) — Goodyear, AZ - [Warehouse Lead](https://feeny.ai/job/warehouse-lead-hellofresh-edmonton-8jb3kfs9vyet) — Edmonton, Canada - [Senior Account Executive, Retail Media](https://feeny.ai/job/senior-account-executive-retail-media-hellofresh-chicago-9psyzv5zp2ec) — Chicago, IL / New York, NY - [Sous Chef](https://feeny.ai/job/sous-chef-hellofresh-calgary-13ekqmy7h9w2) — Calgary, Canada - [Production Lead [PM Shift]](https://feeny.ai/job/production-lead-pm-shift-hellofresh-calgary-fwgpcy7z1pkf) — Calgary, Canada - [Production Lead [AM]](https://feeny.ai/job/production-lead-am-hellofresh-calgary-hfjvqa6d45hp) — Calgary, Canada