---
title: 'Senior Manager, Marketing Operations at Daxko'
canonical: 'https://feeny.ai/job/senior-manager-marketing-operations-daxko-noida-ayfpgnqk77bj'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Manager, Marketing Operations at Daxko

- **Company:** Daxko
- **Location:** Noida, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-08
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.gem.com/daxko/am9icG9zdDoI5Rji91SfrY4R35_8dtG1

## Job description

This role sits at the center of how Daxko's go-to-market engine runs. As Senior Manager, Marketing Operations, you own the quality, completeness, and activation-readiness of our customer and prospect data — the foundation everything else is built on. You'll design the architecture, lead a team of specialists, and make sure the data flowing into our campaigns, segments, and ABM programs is accurate, enriched, and ready to act on.

## What you'll do

- Own data enrichment end-to-end: tool selection, provider management, AI-assisted workflows, and the roadmap for maintaining best-in-class data completeness across the database
- Engineer multi-source enrichment pipelines through Snowflake and Databricks into CDP activation layers, translating pipeline goals into clear data requirements and audience intelligence at scale
- Design and enforce governance standards across field ownership, enrichment source hierarchy, freshness SLAs, and tagging conventions; maintain data dictionaries that serve as the team's source of truth
- Own identity resolution logic, including merge rules, deduplication standards, and record governance, and define the field-level segmentation and trigger criteria that make HubSpot and CDP data immediately activation-ready
- Lead structured experimentation across enrichment sources, segmentation logic, and trigger criteria to improve downstream conversion; evaluate and sunset tools that no longer serve the stack
- Partner with demand gen, martech, and ops stakeholders to align data strategy with pipeline goals, ensuring the stack operates as a connected, high-performing system
- Lead and develop a team of individual contributors: set clear goals, run regular 1:1s, support growth, and hold a high execution standard on QA, documentation, and data accuracy

## What you'll bring

- 5+ years in marketing operations in a B2B SaaS environment
- Expert-level HubSpot experience with direct ownership of database quality, enrichment programs, and MAP data architecture
- Deep, hands-on experience with B2B enrichment platforms and data providers, including multi-source layering and field-level enrichment decisions
- Proven ability to design segmentation and trigger logic from the ground up, translating ICP and campaign criteria into scalable rules in HubSpot
- Experience building AI-assisted enrichment workflows, with sound judgment on output quality, failure modes, and when human review is required
- Working knowledge of how data moves through a B2B MarTech stack, from enrichment provider into CRM through to campaign activation
- Bachelor's degree in business, marketing, or equivalent relevant experience

## Nice to have

- Working knowledge of SQL for data validation and enrichment logic review
- Experience with CDP concepts and how enriched data connects to triggered campaign infrastructure
- Familiarity with ABM platforms, intent data tools, or AI-powered marketing automation
- HubSpot, Salesforce, or Google Analytics certifications

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members.

Some of our favorites include:

🏢 🏡 Hybrid work model 📆 Leave entitlements 🤕 Recently introduced hospitalization/caregiving leaves 🍼 Paid parental leaves (Maternity, Paternity, & Adoption) ⚕️Group Health Insurance 🚵🏽 Accidental Insurance 💲Tax-saving reimbursements 🤑 Provident Fund (PF) 👖 Casual work environments 🎉 Company Events and Celebrations 🏆 Performance achievement awards 💸 Referral bonus 🚀 Learning & Development opportunities

#LI-Hybrid

## About Daxko

## Company Overview
- **One-liner**: Daxko provides integrated software and services for fitness and wellness organizations, including nonprofits, community centers, health clubs, and boutique studios, to streamline operations and enhance member engagement.
- **Entity Type**: Private (backed by GI Partners L.P.)
- **Headquarters**: Birmingham, Alabama, United States
- **Founded**: 1998
- **Founders**: Not publicly available (the company was founded in 1998; current CEO Jeff VanDixhorn joined after a merger in 2018)

## Core Business
- **Primary industry/industries**: Software Development, Fitness Technology, Health & Wellness SaaS
- **Target customers**: B2B – Nonprofits, community centers, YMCAs, JCCs, health clubs, boutique fitness studios, and multi-location franchise operators
- **Mission or purpose statement**: “To ensure you achieve yours! While you lead, connect, and build healthier communities, we simplify, integrate, and optimize it all for you.” (from [daxko.com](https://www.daxko.com/))

## Products & Services
- **Daxko Operations**: Comprehensive member management and operational tools for community and nonprofit centers of any size. Includes billing, scheduling, front desk operations, access control, and POS.
- **Daxko FitnessForce**: Local payments, biometric access, tax compliance, WhatsApp-native communications, AI-powered insights, and franchise economics for multi-location and franchise operators.
- **Daxko Engage**: Marketing automation and personalized communication platform to drive member engagement, retention, and renewals.
- **Daxko Payments**: Full-service billing and secure payment processing integrated across all platforms.
- **AI Capabilities**: Purpose-built AI tools that automate workflows, improve operational efficiency, and enhance the member experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Private company)
- **Key Metric**: Total Funding – $8.2M across 4 rounds (per LinkedIn); Annual Revenue – approximately $157.8K (estimated by LinkedIn, likely a fraction of actual revenue)
- **Notable Investors/Partners**: Parent company is GI Partners L.P., a private equity firm. The company serves over 19,000 fitness and wellness centers worldwide.
- **Growth Signals**: Headcount of ~600 employees (+2.1% YoY, +18 people); offices in Birmingham (HQ), Bannockburn (IL), Highlands Ranch (CO), Sugar Land (TX), Noida (India), and Homewood (AL); workforce distributed across 8 countries (US, India, Canada, Philippines, Australia, etc.)

## Competitive Advantages
- **Market Dominance**: Powers 40% of fitness and wellness facilities nationwide in the US (per [daxko.com](https://www.daxko.com/company/our-story)).
- **Niche Focus**: Deep specialization in the nonprofit and community fitness sector, making it a go-to platform for YMCAs, JCCs, and similar organizations.
- **Integrated Ecosystem**: Combines member management, billing, marketing automation, payments, and AI into a single platform, reducing the need for multiple vendors.
- **Longevity & Scale**: Operating since 1998 with a large installed base of 19,000+ centers, providing a strong network effect and data moat.

## Strategic Focus
- **AI Integration**: Actively building purpose-built AI features to automate workflows and improve operational efficiency for clients.
- **International Expansion**: Growing global presence with offices in India and serving customers across multiple countries.
- **Product Consolidation**: Unifying multiple brands (e.g., Club Automation merger in 2018) into a cohesive product suite for different customer segments (nonprofits, clubs, studios).

## Why Work Here
- **Culture & Values**: Emphasizes diversity, equity, and inclusion with employee resource groups. Mission-driven work supporting community health and wellness (from [daxko.com](https://www.daxko.com/company/careers)).
- **Work Policy**: Hybrid workspace – flexible combination of remote and on-site work. Typical time on-site is flexible (per [builtin.com](https://builtin.com/company/daxko)).
- **Perks & Benefits**: Unlimited paid time off, paid parental leave, top-notch health insurance, fitness perks, retirement plans, and employee assistance program (from [daxko.com](https://www.daxko.com/company/careers)).
- **Growth & Development**: Self-learning platforms, in-depth training, specialized leadership training and events (from [daxko.com](https://www.daxko.com/company/careers)).
- **Community Impact**: Impact Days for community service, allowing employees to give back (from [daxko.com](https://www.daxko.com/company/careers)).
- **Engineering Culture**: Senior roles available in .NET, Salesforce, and test automation; distributed team across US and India.

## Sources
1. [daxko.com – Company Overview](https://www.daxko.com/)
2. [daxko.com – Our Story](https://www.daxko.com/company/our-story)
3. [daxko.com – Careers Page](https://www.daxko.com/company/careers)
4. [LinkedIn – Daxko Company Page](https://linkedin.com/company/daxko)
5. [Built In – Daxko Profile](https://builtin.com/company/daxko)

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