--- title: 'Senior Manager, Marketing Operations at TailorCare' canonical: 'https://feeny.ai/job/senior-manager-marketing-operations-tailorcare-united-states-h6k2wv9np3jm' type: 'job' last_seen: '2026-10-30' --- # Senior Manager, Marketing Operations at TailorCare - **Company:** TailorCare - **Location:** United States - **Work type:** remote - **Posted:** 2026-10-17 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/tailorcare2023/jobs/4720748006 ## Job description ## About TailorCare TailorCare is transforming the experience of specialty care. Our comprehensive care program takes a deeply personal, evidence-based approach to improving patient outcomes for joint, back, and muscle conditions. By combining a careful assessment of patients’ symptoms, health histories, preferences, and goals with predictive data and the latest evidence-based guidelines, we help patients choose—and navigate—the most effective treatment pathway for them, every step of the way. TailorCare values the experiences and perspectives of individuals from all backgrounds. We are a highly collaborative, curious, and determined team passionate about scaling a high-growth start-up to improve the lives of those in pain. TailorCare is a remote-first company with a hybrid office in Nashville. Position overview We are seeking an experienced, hands-on Senior Marketing Operations Manager to run and optimize the technology, workflows and processes that support marketing across our B2B and B2C audiences. The Senior Manager of Marketing Operations will manage the administration, optimization and day-to-day execution of TailorCare's marketing technology stack, working to make sure platforms, data and workflows run smoothly and support the goals set by marketing leadership. This role supports the following capabilities: - Consumer acquisition, activation and lifecycle engagement - B2B demand generation and sales enablement - Omnichannel journey orchestration - Personalization and AI enablement - Attribution, reporting and deliverability This person will work closely with product and engineering, following an established software development lifecycle (SDLC), to scope, prioritize and execute marketing capabilities. Strategic Impact Reporting to Marketing leadership, this role plays a hands-on part in improving measurement, maintaining technology investments and supporting personalized, AI-enabled engagement across the buyer and patient journey. Success in this role will contribute to: - Increased patient enrollment, activation and engagement - Better visibility into marketing's contribution to pipeline and revenue - More personalized and coordinated omnichannel experiences - Reduced reliance on external agencies - Increased operational efficiency ## Key areas of ownership - Marketing technology administration and optimization - HubSpot and Customer.io administration and configuration - Deliverability, consent management and operational compliance - UTM tagging standards and attribution reporting support across B2B and B2C - A/B and multivariate testing, including tooling, tracking setup and testing infrastructure - Omnichannel journey design and lifecycle orchestration support - Personalization deployment and AI-enabled content capabilities - Vendor coordination and agency support Required experience - 8+ years in B2B and B2C marketing operations or marketing automation, with a focus on B2C lifecycle: - Acquisition: campaign operations, lead capture - Activation: onboarding and intake journeys, conversion from prospect to enrolled member - Retention and re-engagement: lifecycle triggers, next-best action logic, win-back and reactivation programs - Hands-on expertise with HubSpot, Customer.io or similar platforms - 3+ years managing a team in a fast-paced startup environment - Experience supporting AI-enabled marketing capabilities - Experience in healthcare or regulated industries preferred ## Preferred technical experience - Salesforce integrations - Segment or CDPs - Twilio - GA4 - Looker, Tableau or Power BI - API integrations - Data warehouses and event tracking frameworks - Personalization and experimentation platforms (Claude, Gemini or equivalent), and applying them to campaign production, QA, reporting and measurement ## Preferred attributes - Detail-oriented with strong operational discipline - Highly collaborative and cross-functional - Comfortable in high-growth, evolving environments - Analytical, curious and systems-oriented ## What's In It For You - Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact. - Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville. - Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge. - Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets! - Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution. - Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching. - Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day. TailorCare seeks to recruit and retain staff from diverse backgrounds and encourages qualified candidates to apply. TailorCare is an equal opportunity employer and does not discriminate on the basis of age, sex, gender identity/expression, sexual orientation, color, race, creed, national origin, ancestry, religion, marital status, political belief, physical or mental disability, pregnancy, military, or veteran status. ## About TailorCare ## Company Overview - **One-liner**: TailorCare is a risk-based care navigation company that provides personalized, data-driven support for patients with joint, back, and muscle conditions. - **Entity Type**: Private (startup, series not disclosed) - **Headquarters**: Nashville, Tennessee, United States - **Founded**: 2023 - **Founders**: Not publicly available (founders not named in search results) ## Core Business - **Primary industry**: Healthcare – musculoskeletal (MSK) care navigation - **Target customers**: B2B – health plans, risk-bearing entities, and employer groups (Medicare Advantage, commercial) - **Mission**: To empower patients to make the best treatment decisions for their unique joint, back, and muscle pain by transforming the care journey into an empowering, easy-to-navigate experience. ## Products & Services - **TailorCare Care Navigation Program** (Service): An end-to-end MSK solution that includes a clinical assessment by a licensed physical therapist, patient education, shared decision-making, provider matching (orthopedic surgeons, PT/OT), and ongoing support. The program is risk-bearing – TailorCare takes full downside risk on MSK spending. - **Clinical Navigator** (Service): Licensed physical therapists who conduct intake assessments, discuss treatment options, coordinate appointments, and track patient progress across the care team. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total funding not publicly reported; investors include **7wire Ventures** and **Valeo Ventures** (per CBInsights) - **Notable Investors/Partners**: 7wire Ventures, Valeo Ventures; acquired RecoveryOne (Dec 2024) and Stabl (date not specified) - **Growth Signals**: - Headcount grew ~50% YoY to 107 employees (as of mid-2026) - Named one of Modern Healthcare’s **2025 Best Places to Work in Healthcare** - LinkedIn followers grew +96.5% over the past year (13,894 total) - Active job postings for roles like Director of Infrastructure & SRE, Data Platform Architect, and Clinical Navigator ## Competitive Advantages - **Risk-bearing model**: TailorCare assumes full downside risk on MSK spending, creating strong alignment with payer partners. - **Data-driven, patient-first approach**: Combines clinical assessments, health history, predictive data, and evidence-based guidelines to personalize care pathways. - **Deeply personal navigation**: Licensed physical therapists (not generalists) handle every patient interaction, improving adherence and outcomes. - **End-to-end integration**: Works within existing health plan networks and coordinates with a preferred network of high-quality specialists. ## Strategic Focus - Scaling a high-growth startup to improve MSK outcomes while reducing costs for payers. - Expanding partnerships with health plans and risk-bearing entities, particularly in Medicare Advantage. - Building out technology and data infrastructure (e.g., hiring a Director of Infrastructure & SRE and a Data Platform Architect) to support growth. ## Why Work Here - **Work Environment**: Remote-first with a hybrid option available in Nashville, TN. Emphasizes flexibility, autonomy, and work-life balance. - **Culture**: Mission-driven, collaborative, inclusive, and focused on meaningful work that directly improves patients’ lives. - **Benefits**: Medical, dental, vision, life, disability insurance from Day 1; employer HSA contribution; generous PTO and holidays; paid parental leave; 401k with employer matching. - **Recognition**: Named a 2025 Best Places to Work in Healthcare by Modern Healthcare. - **Growth**: Employees are empowered with tools, resources, and support to reach their full potential in a rapidly growing company. ## Sources 1. [tailorcare.com](https://www.tailorcare.com/) – Company overview, product details, mission 2. [tailorcare.com/careers](https://www.tailorcare.com/careers/) – Benefits, culture, remote-first policy 3. [greenhouse.io](http://job-boards.greenhouse.io/tailorcare2023) – Current job openings, company description 4. [linkedin.com](https://www.linkedin.com/company/tailorcare) – Employee count, growth, acquisitions, key executives 5. [cbinsights.com](https://www.cbinsights.com/company/tailorcare) – Investors (7wire Ventures, Valeo Ventures), funding details ## Other roles at TailorCare - [VP, Engineering](https://feeny.ai/job/vp-engineering-tailorcare-united-states-8k3wvz4dt690) — United States - [Bilingual Clinical Navigator - PT (Shift: 8:30am - 5:30pm CT)](https://feeny.ai/job/bilingual-clinical-navigator-pt-shift-8-30am-5-30pm-ct-tailorcare-united-states-yj82vv6bbm4a) — United States - [Senior Director, Clinical Operations](https://feeny.ai/job/senior-director-clinical-operations-tailorcare-united-states-w2ydsb4h0tre) — United States - [Member Support Specialist](https://feeny.ai/job/member-support-specialist-tailorcare-united-states-wfmgxpgbmg47) — United States - [Senior Site Reliability Engineer](https://feeny.ai/job/senior-site-reliability-engineer-tailorcare-united-states-2ba5afdz8h5z) — United States - [Care Advocate (Shift: 8:00 - 5:00 pm MST / 9:00 - 6:00pm CST)](https://feeny.ai/job/care-advocate-shift-8-00-5-00-pm-mst-9-00-6-00pm-cst-tailorcare-united-states-as3472wmkh07) — United States - [Senior Product Manager- Patient Experience](https://feeny.ai/job/senior-product-manager-patient-experience-tailorcare-united-states-ahq6v1z5yveb) — United States - [Technical Program Manager](https://feeny.ai/job/technical-program-manager-tailorcare-united-states-qgsvydfpd62k) — United States - [Senior Manager, Marketing Operations](https://feeny.ai/job/senior-manager-marketing-operations-restaurant365-irvine-ca-austin-tx-san-ncewjy1r92cz) — Irvine CA Austin TX San Francisco Bay Area CA Denver, CO - [Senior Manager, Marketing Operations](https://feeny.ai/job/senior-manager-marketing-operations-onboard-united-states-mre9kcwaqbpx) — United States