--- title: 'Senior Manager, Narrative Intelligence at Affirm' canonical: 'https://feeny.ai/job/senior-manager-narrative-intelligence-affirm-canada-9sq67ff8d66t' type: 'job' last_seen: '2026-11-08' --- # Senior Manager, Narrative Intelligence at Affirm - **Company:** Affirm - **Location:** Canada - **Work type:** remote - **Posted:** 2026-11-05 - **Last confirmed live:** 2026-11-08 - **Apply:** https://job-boards.greenhouse.io/affirm/jobs/8043261003 ## Job description At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most. ## About the Brand & Communications Team The Brand & Communications team crafts and shares Affirm’s story to build trust, elevate our brand, and drive business impact. The Brand Creative team leads conceptually bold, strategically grounded work across channels—from owned content to paid media. The PR & Communications team handles internal and external messaging, ensuring our values show up in media, exec visibility, and employee storytelling. Together, we manage brand strategy, content, campaigns, media relations, and communications. We connect meaningfully with customers, partners, and the public while championing Affirm’s mission. ## About the Role We want more people to understand what makes Affirm different and choose us with confidence. To make that happen, we need a rigorous understanding of our audiences and a clear, measurable view of whether our story is resonating. The Senior Manager, Narrative Intelligence will build the analytical intelligence function behind Affirm’s Brand & Communications strategy. You’ll connect original research, Affirm’s first-party data, brand and media measurement, behavioral signals, and external datasets to understand our audiences, identify what shapes their perceptions, and find where our story can connect more meaningfully. You’ll turn a complex mix of data into a clear point of view that shapes Affirm’s narrative and the work we put into the world. Then you’ll close the loop: defining how we measure narrative performance, determining what is and isn’t working, and identifying what we should do differently as a result. The ambition is to make intelligence an operating system for the work—not a report that arrives after it—and set a new standard for how Brand & Communications uses data to make decisions ## What You’ll Do - Build an evidence-based understanding of our priority audiences. Lead research and analysis into who they are, what they value, how they behave, what they believe about Affirm and the category, and what could change those beliefs. Use segmentation, surveys, behavioral data, and other analytical approaches to identify the variables that matter most. - Develop Affirm’s narrative measurement framework. Define the metrics, methodologies, and baselines we use to evaluate narrative performance across audiences, channels, and time horizons. Partner with Analytics, User Research, Marketing, and other teams to strengthen attribution, experimentation, and our understanding of how narrative and reputation contribute to business outcomes. - Build the team’s intelligence system. Create the tools, dashboards, analytical standards, and shared knowledge base that make audience intelligence and performance data easy to find, interpret, and apply. Help the broader team become more analytically confident over time. - Own the narrative feedback loop. Build a continuous, data-informed picture of how Affirm’s story is landing. Diagnose what is breaking through, what is being misunderstood or ignored, where perceptions are shifting, and what the evidence suggests we should do next. - Connect the evidence. Bring together qualitative research, surveys, brand health, media and social intelligence, search and cultural signals, campaign performance, behavioral data, and Affirm’s own customer and business data. Draw on credible external research about culture, commerce, credit, and the forces shaping how people think and behave. Find patterns, test relationships, surface contradictions, and assess the strength of the evidence. - Turn analysis into narrative strategy. Translate findings into clear implications for Affirm’s positioning, messaging, campaigns, content, and communications planning. Partner with the Head of Story to build and evolve Affirm’s narrative based on what the data tells us. - Design studies that answer consequential questions. Turn ambiguous business and communications questions into testable hypotheses and rigorous research. Choose the right mix of surveys, experiments, observational analysis, and qualitative inquiry to produce evidence the team can act on. ## What We Look For - You’re driven to understand people through data. You’re curious about the beliefs and motivations beneath human behavior and equally interested in whether the evidence supports the story being told. - You’ve spent 12+ years in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related field. You’ve used analysis to shape brand, communications, marketing, product, or creative strategy. - You’re highly fluent in quantitative research and analysis. You’re comfortable with survey design, segmentation, statistical inference, experimentation, measurement design, and large or imperfect datasets. You work directly with data, using tools such as SQL, statistical platforms, data visualization, or business intelligence tools. - You know how to build a complete picture from different forms of evidence. You can integrate qualitative insight and quantitative analysis, account for the limits of each source, and translate concepts such as trust, relevance, reputation, and narrative resonance into thoughtful analytical frameworks. - You turn analysis into decisions. You can take a messy body of evidence, determine which signals matter, and explain what they mean for the narrative, the work, and the choices in front of us. Your conclusions are clear, memorable, and useful to both analytical and creative audiences. - You work well across analytical, strategic, and creative disciplines. You can collaborate credibly with data scientists and researchers, then translate the work for writers, strategists, executives, and communications leaders. - You’d rather discover something inconvenient than confirm what everyone already believes. You test assumptions, challenge weak evidence, and follow the data—even when it complicates the current story. Pay Grade - N Equity Grade - 6 Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by Affirm Holdings, Inc. (parent company). CAN base pay range per year: $153,000 - $213,000 This posting is for an existing vacancy. #LI-Remote Remote-first with flexibility built in Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience. ## Benefits designed for you Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights: - Health coverage at no cost: We cover 100% of premiums for employees and their dependents. - Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you. - Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to. - Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount. We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help. For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law. By clicking "Submit Application," you acknowledge that you have read Affirm's [Global Candidate Privacy Notice](https://www.affirm.com/global-candidate-privacy-notice) and consent to the use of your personal information as described. ## About Affirm ## Company Overview - **One-liner**: Affirm is a financial technology company that offers transparent, flexible buy now, pay later (BNPL) installment loans, a debit card, and a savings account, enabling consumers to pay over time without hidden fees. - **Entity Type**: Public (NASDAQ: AFRM) - **Headquarters**: San Francisco, California, United States - **Founded**: 2012 - **Founders**: Max Levchin, Nathan Gettings, Jeffrey Kaditz, Alex Rampell ## Core Business - **Primary industry**: Financial services – point-of-sale lending, digital payments, consumer banking. - **Target customers**: B2C (consumers seeking flexible payment options) and B2B (merchants of all sizes, from SMBs to enterprise retailers). - **Mission or purpose statement**: To deliver honest financial products that improve lives, offering transparency with no late fees or hidden charges. ## Products & Services - **Adaptive Checkout**: An AI-powered checkout flow that optimizes payment options for each consumer. - **AdaptAI**: A suite of AI tools for merchants to personalize offers and manage risk. - **BoostAI**: An AI-driven feature that dynamically adjusts installment terms to increase approval rates. - **Split Pay**: A BNPL product that lets consumers split purchases into biweekly payments. - **Affirm Card**: A Visa debit card that allows cardholders to pay over time at any merchant that accepts Visa. - **Affirm Money Account**: A high-yield savings account and debit card, held with Cross River Bank, Member FDIC. ## Market Standing - **Valuation/Market Cap**: USD 5.17 billion (as of July 2026) - **Key Metric**: Annual Revenue – USD 3.22 billion (trailing twelve months as of Q3 FY2026). Total funding raised (including debt financing) – USD 9.57 billion. - **Notable Investors/Partners**: Partners include Bed Bath & Beyond, Royal Caribbean, Stripe (UK), Google, Costco, and Backcountry. Investors include Morgan Stanley, Sixth Street, and CPP Investments. - **Growth Signals**: Nearly 27 million active consumers, 515,000 active merchants, and over $46 billion in Gross Merchandise Volume (LTM as of March 31, 2026). Revenue grew to $3.22B, and the company achieved positive net income of $52M in FY2025. Headcount increased 1.1% YoY to 2,132 employees, with active job postings up 103.8% year-over-year. ## Competitive Advantages - **Transparency-first model**: No late fees, no compounding interest – a key differentiator in the BNPL space. - **Machine learning underwriting**: Proprietary risk models that evaluate each transaction in real-time, reducing defaults while maintaining high approval rates. - **Large merchant network**: 515,000+ active merchants, including major retailers, providing broad consumer reach. - **Integrated ecosystem**: The Affirm Card and Money Account create a sticky financial platform beyond just checkout loans. ## Strategic Focus - **International expansion**: Currently operating in the U.S., Canada, and the UK, with recent partnerships (e.g., Stripe in UK, Royal Caribbean in UK/Canada) signaling further global growth. - **AI & personalization**: Continued investment in AI tools (AdaptAI, BoostAI) to improve merchant conversion and consumer experience. - **Affirm Card growth**: Driving adoption of the card as a daily payment method, with 4.4 million card active consumers. - **Capital partnerships**: Renewing and expanding capital partnerships (e.g., CPP Investments) to fund loan origination. ## Why Work Here - **Remote-first culture**: Most roles are remote within the employee’s home country, with a simple, transparent compensation structure. - **Generous benefits**: 18 weeks of paid parental leave for birth and non-birth parents, plus a 4-week return-to-work transition at full pay. 20 company-wide paid days off (“Away Days”) to collectively recharge. Flexible time off, mental healthcare programs, and “spending wallets” for tech, food, lifestyle, and family planning. - **Learning & development**: Exciting learning programs to level up growth. - **Employee community**: Active employee resource groups and supportive communities. - **Compensation**: Transparent, flexible, remote-first structure. Example: Senior Software Engineer median salary ~$207,029/year. - **Workplace ratings**: 3.8/5 on LinkedIn (638 reviews), with compensation rated 4.4/5, culture 3.6/5, and work-life balance 3.6/5. - **Engineering culture**: Heavy technical team (29% of workforce in engineering/technical roles), with strong talent from PayPal, Amazon, Google, and Stripe. ## Sources 1. [affirm.com/careers](https://www.affirm.com/careers) 2. [linkedin.com/company/affirm](https://www.linkedin.com/company/affirm) 3. 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