---
title: 'Senior Manager of ABM Campaigns at AppZen, Inc.'
canonical: 'https://feeny.ai/job/senior-manager-of-abm-campaigns-appzen-inc-san-jose-872vkdtxjrxs'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager of ABM Campaigns at AppZen, Inc.

- **Company:** AppZen, Inc.
- **Location:** San Jose, CA
- **Compensation:** $140k–$190k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/appzen/d41df516-7e5b-4040-9c76-7cfef2584bb6

## Job description

AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.

At AppZen, we value candidates who are actively using AI tools to enhance productivity, automate repetitive tasks, and solve problems more efficiently. Across all roles, we are looking for team members who leverage AI in meaningful ways to drive impact in their work.

To learn more, visit us at www.appzen.com.

What You'll Do:

Campaign Strategy & Execution

- Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
- Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
- Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
- Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
- Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
- Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas

Cross-Functional Collaboration

- Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
- Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
- Support field marketing and partner marketing initiatives as part of larger integrated programs
- Champion AI-assisted workflows across the demand gen motion, sharing prompts, agents, and automations that make the whole team faster

Measurement & Optimization

- Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense.
- Leverage insights to continuously optimize performance across channels and tactics.
- Own reporting and insights for your campaigns—what worked, what didn't, and why.
- Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts.

What You Bring:

- 5-7 years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS or enterprise software
- Track record of building and optimizing multi-channel campaigns that convert leads into pipeline
- Proficiency with marketing tools such as HubSpot (or Marketo), Salesforce, and ABM platforms (e.g., 6sense, Unify)
- Strong analytical mindset - you're comfortable interpreting data, building reports, and using insights to drive decisions
- Experience collaborating with Sales and SDR teams to drive program success
- Excellent project management skills with an ability to prioritize and multitask in a fast-paced environment
- Experience building AI into marketing workflows (prompt libraries, custom agents, AI-driven automation) is a strong plus
- A test-and-learn attitude with curiosity, creativity, and grit

Why Join AppZen?

- Be part of a fast-growing company at the forefront of AI and finance transformation
- Own and scale programs that directly impact revenue
- Work with a passionate, supportive, and high-performing marketing team
- Competitive compensation, benefits, and growth opportunities

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

You can find our Privacy Notice linked on the bottom of our appzen.com website.

## About AppZen, Inc.

## Company Overview

- **One-liner**: AppZen provides AI-powered finance automation for accounts payable, expense auditing, and corporate card compliance, helping enterprises automate and control spend.
- **Entity Type**: Private (Series D)
- **Headquarters**: San Jose, California, United States
- **Founded**: 2012
- **Founders**: Anant Kale (Co-Founder & CEO), Kunal Verma (Co-Founder & CTO)

## Core Business

- **Primary industries**: Software Development; AI-powered Finance Automation; Spend Management
- **Target customers**: B2B, Enterprise – global companies, including one-third of the Fortune 500, across higher education, life sciences, manufacturing, and more
- **Mission**: "Empower teams with tools that simplify workflows, reduce costs, and drive smarter decisions" using AI for finance operations

## Products & Services

- **Mastermind AI Automation Platform**: The core AI platform that automates finance workflows, integrating with existing AP, expense, and card systems to read, understand, and make real-time decisions on spend data.
- **Expense Audit Automation**: AI-driven auditing of employee expense reports to catch errors, fraud, and non-compliant expenses.
- **Accounts Payable Automation**: End-to-end invoice processing, approval workflows, and duplicate payment prevention, covering the entire spend-to-pay process.
- **Corporate Card Compliance**: Real-time monitoring and auditing of corporate card transactions to ensure policy compliance and reduce risk.

## Market Standing

- **Valuation/Market Cap**: Not publicly disclosed (private company)
- **Key Metric**: Total Funding – $280.6M across 7 rounds (Series D); Estimated Annual Revenue – $25.1M (per LinkedIn data)
- **Notable Investors/Partners**: 500 Global, Resolute Ventures, Redpoint (led Series A); also integrates with SAP Concur, Oracle, NetSuite, and other major finance ecosystems
- **Growth Signals**: 
  - Trained on $50B+ in enterprise spend
  - One-third of the Fortune 500 are customers
  - 312 employees across 5 countries, with offices in the US, UK, and India
  - LinkedIn followers growth of +36.1% yearly, indicating rising brand awareness
  - Active hiring across AI engineering, implementation, and GTM roles (6 open positions at time of research)

## Competitive Advantages

- **Patented AI purpose-built for finance**: Unlike generic automation tools, AppZen's AI is trained on massive enterprise spend data and understands the context of financial documents, continuously learning and adapting to each customer's unique needs.
- **Full spend-to-pay coverage**: Handles everything from inbox management to invoice processing and expense auditing, reducing the need for multiple point solutions.
- **Enterprise trust and scale**: With one-third of the Fortune 500 as customers and over a decade of domain expertise, AppZen has deep credibility in the finance automation market.
- **Fully auditable and transparent**: AI decisions and outputs are designed to be auditable, which is critical for compliance-driven finance teams.
- **Strong integration ecosystem**: Seamlessly works with existing AP, expense, and card workflows, including major ERPs and expense platforms.

## Strategic Focus

- **Expanding agentic AI capabilities**: AppZen is building "agentic AI agents" for accounts payable and expense management, moving beyond simple automation toward autonomous decision-making.
- **Enhancing the Mastermind platform**: Continuously adding new features and capabilities to redefine finance AI, with a focus on predicting issues, identifying opportunities, and optimizing workflows.
- **Global growth and customer success**: Maintaining a strong presence in the US, UK, and India while deepening relationships with enterprise customers and scaling customer success operations.
- **Talent acquisition in AI and engineering**: Actively hiring for AI engineers, backend developers (Golang), and integration specialists to support product innovation.

## Why Work Here

- **Culture**: Emphasizes a "sustainable company where innovative minds create immediate impact in an engaging, collaborative atmosphere" – with values around inclusion, respect, empathy, and giving back to the community.
- **Work model**: A mix of on-site and hybrid roles, with offices in San Jose (CA), Phoenix (AZ), Pune (India), and London (UK). Specific policies vary by role and location.
- **Engineering culture**: Focus on solving complex AI challenges in finance, with opportunities to work on proprietary AI models, large-scale spend data, and integrations with major enterprise systems.
- **Career development**: The company highlights that employees' ideas are valued, growth is supported, and team members are empowered to do their best work.
- **Employee feedback**: Employer rating is 3.4/5 on LinkedIn (244 reviews), with culture rated 3.5 and compensation 3.6 – indicating a collaborative environment with competitive pay, though work-life balance scores slightly lower (3.2).
- **Impact**: Opportunity to work on products used by one-third of the Fortune 500 and to shape the future of finance AI.

## Sources

1. [AppZen Careers](https://www.appzen.com/careers)
2. [AppZen About Us](https://www.appzen.com/about-us)
3. [AppZen Jobs on Lever](https://jobs.lever.co/appzen)
4. [AppZen LinkedIn](https://linkedin.com/company/appzen)
5. [CB Insights AppZen Profile](https://www.cbinsights.com/company/appzen)

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