---
title: 'Senior Manager of Growth, International (UK & Canada) at Nanit'
canonical: 'https://feeny.ai/job/senior-manager-of-growth-international-uk-canada-nanit-new-york-vz5xkehqj83g'
type: 'job'
last_seen: '2026-09-16'
---

# Senior Manager of Growth, International (UK & Canada) at Nanit

- **Company:** Nanit
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-16
- **Apply:** https://www.nanit.com/pages/careers?gh_jid=6115877004

## Job description

About Nanit:

Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.

Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.

About the Role:

We're looking for a Senior Manager of Growth, International to own the D2C businesses in Canada and the UK. You'll partner closely with the VP of Growth to shape regional strategy, informing where to invest, how to prioritize, and what's working, while also driving the day-to-day management of paid media, affiliate programs, and on-site merchandising for these markets. You'll lean on our US Growth team's deep channel expertise, but this is a role for someone who wants a real seat at the table on strategy, not just a mandate to execute someone else's plan.

This role is ideal for someone who's organized, self-sufficient, and comfortable owning a full channel mix and P&L-level thinking remotely. Someone who doesn't need heavy oversight to keep campaigns optimized, sites merchandised, and reporting current, and who brings sharp judgment and a point of view to how these markets should grow.

What You’ll Do:

Strategy & Planning

- Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada
- Bring market-specific insight and point of view to the table. You're not just implementing a US playbook, you're helping adapt and evolve it for these regions
- Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance

Performance Marketing

- Manage the media agency responsible for building and executing paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada, reviewing plans, briefing priorities, and holding the agency accountable to performance targets
- Monitor day-to-day performance and drive optimization decisions (budget pacing, creative rotation, targeting) in partnership with the agency, based on strategy set by the VP of Growth and US Growth team
- Own weekly KPI tracking and reporting across all paid channels
- Manage the affiliate marketing program end-to-end for both markets, including partner setup and ongoing relationship management

Website & Merchandising

- Own website marketing and merchandising for the UK and Canada Shopify storefronts
- Manage on-site content, promotional setup, and merchandising for evergreen and promotional periods
- Partner with the US team on site CRO, A/B testing, and technical improvements, adapting learnings for international markets
- Oversee localization needs, including translation processes and region-specific compliance requirements (e.g., MHRA approval/greenlighting for UK)

Cross-Functional Collaboration

- Partner with the VP of Growth on strategic decisions for the region, from budget shifts to new channel bets
- Lean on the US Growth team's channel experts (Meta/TikTok, Google, email, Amazon) for platform best practices and troubleshooting
- Partner with Brand Marketing & PR to grow awareness in the UK and Canada, supporting regional campaigns and press/media opportunities
- Launch and manage influencer strategy for both markets, from partner identification through campaign execution
- Coordinate with fulfillment, customer service, and international operations partners as needed to support D2C performance

Who You Are:

- 4 to 7 years of experience in performance marketing and/or D2C e-commerce, ideally with international or multi-market exposure
- A track record of not just executing but shaping strategy. You've owned budget decisions, made channel bets, and been accountable for the results
- Experience managing paid campaigns on Meta, Google, and TikTok, either hands-on or through managing an agency partner, with enough platform fluency to brief, question, and hold an agency accountable
- Working knowledge of Shopify, including site merchandising and basic content management
- Experience managing affiliate marketing programs
- Strong organizational skills and a proactive, self-directed working style. You're comfortable owning channels independently and flagging issues before they become problems
- Comfort working across time zones with a primarily US-based team
- Analytical mindset with the ability to read performance data and act on it, even without a dedicated analytics partner

Why You’ll Love Working Here:

- Be a foundational hire in Nanit's international growth story
- High autonomy and ownership over meaningful, revenue-driving channels
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend

EEO, Salary and Location:

This role can be offered as either hybrid or fully remote. For candidates based in North America, we are looking for someone in the Eastern time zone. We are also open to candidates in the greater London area who can work some Eastern time zone hours.

Salary Range: United States: $140,000 to $180,000 USD, Canada: approximately $130,000 to $170,000 CAD, United Kingdom: approximately £80,000 to £105,000 GBP

The base salary is one component of Nanit’s total compensation package, which also includes equity and location specific benefits. Benefits may include healthcare coverage, retirement plans, disability coverage, and life insurance, depending on the country of employment.

Final compensation will be determined based on the candidate’s location, experience, skills, and other relevant job related factors. Currency conversions are approximate and may be adjusted based on current exchange rates and local market benchmarks.

We are proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.

## About Nanit

## Company Overview
- **One-liner**: Nanit provides a smart baby monitoring system that uses computer vision, machine learning, and sleep science to track a baby’s sleep, breathing, and development, offering parents personalized insights and peace of mind.
- **Entity Type**: Private (Venture-backed; latest round: $50M in Dec 2025)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2013
- **Founders**: Andrew Berman, Assaf Glazer, Eyal Dreifuss, and Gilad Cohen

## Core Business
- **Primary industry/industries**: Consumer Electronics, Smart Home, Baby Tech, Health & Wellness
- **Target customers**: B2C (new parents and families)
- **Mission or purpose statement**: "Simplified, science-backed insights to help babies and families thrive." The company uses technology and science-backed expertise to go beyond basic monitoring, helping parents move through every phase with more confidence, calm, and connection.

## Products & Services
- **Nanit Smart Baby Monitor (Pro Camera)**: The core hardware product. A wall-mounted camera that uses computer vision and machine learning to track a baby's sleep patterns, breathing motion (via a special Breathing Wear band), and room conditions (temperature, humidity). Provides real-time video, two-way audio, and sound/motion notifications.
- **Nanit Insights (Subscription)**: A premium subscription service that unlocks advanced features like detailed sleep analytics, a personalized sleep schedule generator, a care log, and a "Time-Lapse" video summary of the night. The algorithms learn and adapt over time.
- **Nanit Flex**: A more portable, adjustable stand version of the camera for travel or different room setups.
- **Nanit Sound + Light**: A standalone audio monitor and sound machine that pairs with the Nanit ecosystem.
- **Nanit Insights Memories Plan**: A subscription plan focused on saving and sharing key video moments and milestones.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Total Funding of **$116M** (as of Dec 2025). Annual Revenue estimated at **$7.2M**.
- **Notable Investors/Partners**: Backed by prominent investors including **Rho Ventures**, **Bessemer Venture Partners**, **Upfront Ventures**, and **Aspect Ventures**.
- **Growth Signals**: The company has seen significant headcount growth, with a **43.1% increase year-over-year** (now ~152 employees). It recently closed a **$50M venture round in December 2025**. The company operates in 9 countries and has offices in New York (HQ) and Tel Aviv.

## Competitive Advantages
- **Proprietary Computer Vision & AI**: Unlike many competitors, Nanit uses computer vision and machine learning algorithms trained on billions of hours of sleep data to provide unique insights like breathing motion monitoring and sleep pattern analysis without a wearable device.
- **Science-Backed Approach**: The company collaborates with pediatricians and sleep scientists to inform its product development, creating a strong brand of trust and authority in the parenting space.
- **High Customer Engagement**: The product is a "sticky" part of a new parent's daily routine, creating a highly engaged user base and a strong source of recurring subscription revenue.
- **Award-Winning Product**: Consistently recognized as a top-tier smart baby monitor by major publications (e.g., Wirecutter/NYT).

## Strategic Focus
- **Product Innovation**: Continuing to advance its computer vision and AI algorithms to provide deeper, more personalized sleep and developmental insights.
- **Global Expansion**: Operating in 9 countries with a growing international customer base.
- **Subscription Growth**: Driving adoption of the "Insights" subscription to build a recurring revenue model and deepen customer engagement.
- **Talent Acquisition**: Actively hiring across hardware, software, AI/computer vision, and growth teams to fuel product development and market expansion.

## Why Work Here
- **Mission-Driven Work**: Employees are directly contributing to a product that helps millions of families, making a tangible impact on parents' confidence and babies' health.
- **Cutting-Edge Tech**: The engineering team works on challenging problems in computer vision, machine learning, and embedded systems, with a tech stack that includes PyTorch, TensorFlow, and microservices.
- **Strong Growth Trajectory**: With a recent $50M funding round and rapid headcount growth, the company is in a scale-up phase, offering opportunities for career advancement and impact.
- **Culture & Perks**: The company offers a comprehensive benefits package including equity, performance bonuses, generous parental leave, employee discounts, pet-friendly offices, and commuter benefits. They have a 4.1/5.0 rating on employer review sites.
- **Work Policy**: Primarily **in-office** for roles in New York and Tel Aviv, with a focus on a collaborative, on-site work environment.
- **Diversity & Inclusion**: Offers diversity-based Employee Resource Groups (ERGs).

## Sources
1. [nanit.com - About Us](https://www.nanit.com/pages/about-us)
2. [nanit.com - Product Page](https://www.nanit.com/)
3. [LinkedIn - Nanit Company Page](https://www.linkedin.com/company/nanit)
4. [Built In - Nanit Careers](https://builtin.com/company/nanit)
5. [nanit.com - Careers Page](https://www.nanit.com/pages/careers)

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