---
title: 'Senior Manager of International Marketing at The People Brand'
canonical: 'https://feeny.ai/job/senior-manager-of-international-marketing-the-people-brand-carlsbad-zpn4x9h9bzt6'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Manager of International Marketing at The People Brand

- **Company:** The People Brand
- **Location:** Carlsbad, CA
- **Compensation:** $120k–$140k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-08
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/thepeoplebrand/4b9144f5-5320-4fb2-ad92-f1f2cada2765

## Job description

Senior Manager, International Marketing

Reports to: Head of International Location: North County San Diego, CA | Hybrid (3 days in office)

## About the Company

Our client is an established global lifestyle and footwear brand with a strong heritage in the action sports and outdoor space. The brand is known for combining comfort, style, versatility, and innovation to create products designed for active lifestyles.

With a significant international presence and continued growth across global markets, the company is seeking an experienced International Marketing Manager to help shape and execute its international brand strategy.

## Role Overview

The Senior International Marketing Manager will lead international brand and go-to-market strategy across 35 distributor markets spanning 70 countries, serving as the key liaison between headquarters and international distribution partners.

This role will translate global brand strategy into localized market execution, drive distributor sell-in, lead product collaborations, and partner closely with Retail Marketing, Creative, Sales, Product, and E-Commerce teams across content, retail presence, digital initiatives, and global events.

The ideal candidate is highly organized, collaborative, commercially minded, and comfortable managing multiple international markets and stakeholders simultaneously.

## Key Responsibilities

International Strategy & Distributor Partnerships

- Lead international brand and GTM strategy across 35 distributor markets and 70 countries.
- Serve as the primary marketing liaison between headquarters and international distributors.
- Translate global strategies into actionable local plans across marketing, product, retail, and e-commerce.
- Coordinate seasonal marketing direction, campaign priorities, calendars, and product storytelling.
- Review distributor marketing plans and guide partners on activations, PR, social media, ambassadors, and local events.
- Identify international growth opportunities and support new market launches and transitions.
- Manage international marketing budgets and prioritize investment based on ROI, business objectives, and brand impact.

Sell-In & Distributor Tools

- Develop and distribute seasonal sell-in tools, presentations, templates, and brand resources.
- Build strategic sell-in decks for key products, franchises, and categories.
- Provide international partners with early visibility into seasonal product initiatives and priorities.
- Develop pitch materials highlighting product opportunities, market insights, and growth potential.

Content & Retail Marketing

- Partner with Creative and Brand teams to identify international content needs and support localized content development.
- Support international trade shows and showroom initiatives.
- Partner with Retail Marketing on visual merchandising, fixtures, POP, GWP, concept stores, and shop-in-shop initiatives.
- Coordinate annual international fixture and POP programs alongside Sales, vendors, and distributors.

Global Events & Collaborations

- Support global brand meetings and international distributor programming.
- Help develop and present international marketing strategy.
- Lead international product collaborations from concept through launch, including development, timelines, GTM planning, execution, and post-launch analysis.

E-Commerce

- Partner with E-Commerce to bring digital exclusives and product priorities to international partners.
- Share digital strategies, learnings, and best practices across international markets.
- Support international e-commerce launches and ensure brand, product, and marketing readiness.

Required Experience

- 5+ years of experience in international marketing, brand marketing, or a related discipline.
- Experience managing international distributor and/or franchise partner relationships strongly preferred.
- Demonstrated ability to translate global brand strategy into market-specific execution.
- Experience developing sell-in presentations, pitch decks, and marketing toolkits for external partners.
- Cross-functional experience across Marketing, Sales, Creative, Product, and E-Commerce.
- Consumer brand experience required; footwear, apparel, action sports, outdoor, or adjacent lifestyle categories preferred.
- Experience managing marketing budgets across multiple markets.
- Bachelor’s degree in Marketing, Business, International Business, or related field.
- Ability to travel internationally as needed.

## About The People Brand

## Company Overview
- **One-liner**: The People Brand is a female-founded, owned, and operated talent acquisition agency specializing in executive and professional placements within the outdoor, lifestyle, beauty, wellness, and CPG industries.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Carson, California, United States
- **Founded**: Not publicly available
- **Founders**: Tiffany and Angella (both former HR executives from Nike, Hurley, and Fox Racing - last names not publicly available)

## Core Business
- Primary industry/industries: Talent Acquisition & Recruitment (niche focus on lifestyle, outdoor, beauty, wellness, and CPG)
- Target customers: Startups to Fortune 500 companies across outdoor, lifestyle, beauty, wellness, and CPG sectors; mid-to-executive level job seekers in those industries
- Mission or purpose statement: To connect exceptional talent with leading brands that share their values, prioritizing cultural alignment, work-life balance, competitive compensation, DEI initiatives, and sustainability goals.

## Products & Services
- **Executive & C-Suite Recruitment**: Headhunting and placement for senior leadership roles within target industries.
- **Functional Recruitment Services**: Specialized placements across Marketing/Communications, Design/Graphic Design, Pattern Making/Technical Design, Product Development/Production, Merchandising, Sales, eCommerce/Digital, Finance/Accounting/Planning, Supply Chain/Operations, Human Resources/Talent Acquisition, Customer Service, Retail Stores and Operations, and Technical/Engineering.
- **Consultative Talent Strategy**: A collaborative approach with clients to define and strategize roles before initiating a search, leveraging the founders' HR leadership experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, no disclosed funding)
- **Key Metric**: 9 out of 10 success rate in hiring; maintains a low attrition rate for placements.
- **Notable Investors/Partners**: Not publicly available (no disclosed investors). Partner brands span startups to Fortune 500 companies in their target sectors.
- **Growth Signals**: Expanding job postings via their Lever careers page ([jobs.lever.co/thepeoplebrand](https://jobs.lever.co/thepeoplebrand)), indicating active recruitment for their own team.

## Competitive Advantages
- **Industry Specialization**: Deep domain expertise in outdoor, lifestyle, and CPG sectors, which they call being "outdoor, lifestyle & CPG EXPERTS." This niche focus differentiates them from generalist agencies.
- **Founder-Led Experience**: Founded by former HR executives from top lifestyle brands (Nike, Hurley, Fox Racing) with 20+ years of in-house HR experience, giving them insider knowledge of both client and candidate needs.
- **Transparency**: Unique in the agency space for sharing salary information and company names upfront with candidates, a stated departure from typical industry practices.
- **Cultural Fit Emphasis**: Invests significant time understanding company culture and candidate values, with a stated policy: "If we wouldn't place our own loved ones in a role, we certainly wouldn't place you there either."
- **Personalized, Low-Volume Approach**: A "do things the right way" mentality that avoids rushing placements, resulting in high success and low attrition rates.

## Strategic Focus
- Deepening partnerships with forward-thinking brands that prioritize work-life balance, DEI, and sustainability.
- Leveraging their consultative HR background to provide high-touch, strategic talent solutions rather than transactional recruitment.
- Utilizing AI tools to support parts of the hiring process (reviewing applications, analyzing resumes, identifying verification signals).
- Building on their reputation as a female-founded, owned, and operated firm to attract mission-aligned clients and talent.

## Why Work Here
- **Culture & Values**: The agency itself prides itself on being a culture-first organization, emphasizing trust, mutual respect, and true partnership. They seek to work with brands that share these values.
- **Work Environment**: Based in Carson, CA, with a mix of on-site and hybrid roles posted for their own team. Positions include full-time roles in locations like Carson, CA and Detroit, MI.
- **Transparency**: As an employer, they use AI tools to support hiring but also tout radical transparency (sharing salary and company names) as a core principle, suggesting a straightforward, honest internal culture.
- **Team & Leadership**: Founded and led by two experienced, purpose-driven HR leaders with a “do the right thing” mentality. You'd be learning from veterans who deeply understand the talent landscape.
- **Impact**: Work directly with top-tier lifestyle and CPG brands, placing talent that drives those industries forward. The agency's small, specialized nature means your work has a direct impact on client success.

## Sources
1. [The People Brand - Official Website](https://thepeoplebrandusa.com/)
2. [The People Brand - About Page](https://thepeoplebrandusa.com/about)
3. [The People Brand - Candidates Page](https://thepeoplebrandusa.com/candidates)
4. [The People Brand - Careers Page (Lever)](https://jobs.lever.co/thepeoplebrand)
5. [The People Brand - Job Board Portal](https://jobs.thepeoplebrandusa.com/)

## Other roles at The People Brand

- [Merchandise Planner](https://feeny.ai/job/merchandise-planner-the-people-brand-carlsbad-atmfa23pgq49) — Carlsbad, CA
- [Head of Supply Chain](https://feeny.ai/job/head-of-supply-chain-the-people-brand-st-paul-e0cgedtcckbf) — St Paul, MN
- [Assistant Technical Designer](https://feeny.ai/job/assistant-technical-designer-the-people-brand-newport-beach-d33axa9vh84w) — Newport Beach, CA
- [Technical Design Manager](https://feeny.ai/job/technical-design-manager-the-people-brand-newport-beach-he9jec1crr2f) — Newport Beach, CA
- [Senior Swim Technical Designer](https://feeny.ai/job/senior-swim-technical-designer-the-people-brand-newport-beach-77n0yww0g8kb) — Newport Beach, CA
- [Talent Acquisition Partner](https://feeny.ai/job/talent-acquisition-partner-the-people-brand-irvine-416zgaca2z6z) — Irvine, CA
- [Global Head of Sales](https://feeny.ai/job/global-head-of-sales-the-people-brand-manhattan-beach-56jfre309bas) — Manhattan Beach, CA
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