---
title: 'Senior Manager of Sales Development at Analytic Partners'
canonical: 'https://feeny.ai/job/senior-manager-of-sales-development-analytic-partners-singapore-8qdm0111wf9g'
type: 'job'
last_seen: '2026-10-29'
---

# Senior Manager of Sales Development at Analytic Partners

- **Company:** Analytic Partners
- **Location:** Singapore
- **Work type:** hybrid
- **Posted:** 2026-10-28
- **Last confirmed live:** 2026-10-29
- **Apply:** https://jobs.lever.co/analyticpartners/04ae2786-11bc-42bd-975c-b9d406e13d82

## Job description

Analytic Partners is a global leader in commercial measurement and optimization, turning data into expertise for the world’s largest brands for 25 years. Our holistic approach to decisioning is powered by our industry-leading platform and team of experts, who help leaders make better decisions, faster – unlocking business growth and creating powerful customer connections. With clients in 50+ countries and global offices across New York City, Miami, Dallas, Dublin, London, Paris, Singapore, Shanghai, Munich, Poznan, Sydney, Melbourne, Charlottesville and Denver, we’re growing fast. And we’re looking for top talent to join us in shaping the future of analytics. To learn more about what we do, visit analyticpartners.com – and see why we’re recognized as a Leader in the industry by independent research firms Forrester and Gartner.

## Team & Position Overview

We're hiring a Senior Manager of Sales Development: based in our Singapore office. You'll open doors with enterprise marketing leaders, build relationships, and develop qualified new-business opportunities for senior business development colleagues to take forward and close.

The position is hybrid and reports to the Asia Managing Director. This is an individual-contributor role focused on early-stage business development, not managing a sales team or having final negotiations. You'll work closely with local leaders, marketing, and solutions experts, combining in-person events and networking with inbound lead qualification and proactive outbound prospecting.

Our prospects include CMOs, heads of marketing, and other in-house marketing leaders at companies with substantial media and marketing investment. Our enterprise agreements combine consulting services with enterprise SaaS, and sales cycles typically run from 6 months to as long as 18 months for large enterprises. You'll build credibility, understand initial needs, and sustain relationships through that process.

What you’ll be doing:

- Build a pipeline of qualified new-business opportunities through targeted research, cold calling, email outreach, and your own networking.
- Follow up on marketing-generated leads, establish initial relationships, and assess their relevance to our solutions.
- Work with local leaders and marketing to attend relevant industry events, represent Analytic Partners, and turn new connections into ongoing conversations.
- Research target companies, their marketing priorities, and the issues shaping their industries to make outreach relevant.
- Engage CMOs, heads of marketing, and other decision-makers in initial discovery conversations about business goals, measurement challenges, and potential needs.
- Nurture relationships over long enterprise sales cycles, coordinating follow-up with marketing and senior business development colleagues.
- Hand qualified opportunities to senior business development colleagues with clear context on stakeholders, initial needs, and agreed next steps; support continuity as they take ownership of the opportunity and closing process.
- Use thought-leadership content and solutions expertise to help prospects understand our approach to marketing and commercial decision-making.
- Maintain accurate Salesforce records of contacts, activity, qualification findings, and pipeline progress.
- Develop and progress qualified opportunities to support team revenue targets, prioritizing relevance and quality as well as activity.

What we look for in you:

- At least 5-8 years of demonstrated success generating and qualifying enterprise opportunities for marketing data, analytics, or software solutions.
- Experience engaging enterprise marketing decision-makers in initial needs discovery.
- An understanding of consultative enterprise sales, multiple buyer stakeholders, and the persistence required for long sales cycles.
- The ability to discuss how data and analytics can improve marketing returns and business performance, and recognise when to bring in a solutions expert.
- Confidence building professional relationships through local industry events, networking, phone conversations, and written outreach.
- A proactive approach to researching prospects and creating opportunities, alongside effective collaboration with marketing and senior business development colleagues.
- Experience using Salesforce to maintain accurate contact and pipeline records and report on progress.
- Clear communication, active listening, and the ability to build rapport and trust with senior stakeholders.
- The ability to manage multiple prospect relationships and follow-through independently without losing detail or momentum.

Our differentiator is:

Our People!  We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE, PASSION and GROWTH.

- People: We value our people, customers, and partners
- Passion: We love what we do
- Growth: Unlimited growth means unlimited potential

AP is a customer-focused, team-oriented organization where innovation and results are rewarded, and individuals can chart the course of their own careers.

As a woman founded and led company, this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity, equity, and inclusion. In practice this means we will not only work to recruit a diverse workforce, but also maximize the full potential of all of our people. You can read more about our commitment to DEI Here

Additionally, Analytic Partners participates in the E-Verify program in certain locations, as required by law.

#LI-Hybrid

## About Analytic Partners

## Company Overview
- **One-liner**: Analytic Partners provides a commercial analytics platform (GPS‑Enterprise) that helps enterprises measure, forecast, and optimize marketing and business performance through a blend of technology and expert consulting.
- **Entity Type**: Private (Private Equity‑backed)
- **Headquarters**: Miami, Florida, United States
- **Founded**: 2000
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Marketing Analytics / Commercial Analytics (classified as Advertising Services on LinkedIn)
- **Target customers**: B2B, large enterprise brands across industries
- **Mission or purpose**: “Empower businesses to make smarter, data‑driven decisions that foster growth and resilience” – turning data into commercial intelligence.

## Products & Services
- **GPS‑Enterprise® (GPS‑E)**: A SaaS platform that fuses marketing, sales, operations, and finance data to provide holistic insights, forecasting, scenario planning, and ROI optimization.
- **Marketing Mix Modeling (MMM)**: Custom‑built econometric models that measure the financial impact of marketing activations.
- **Agile Learning & Testing**: Fully integrated test‑and‑learn capabilities to design, execute, and measure key business experiments.
- **Consulting & Advisory**: Dedicated teams of data scientists and marketing experts who embed with clients to drive outcomes.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (privately held)
- **Key Metric**: Annual Revenue of **$95 M** (LinkedIn estimate); Total Funding – Private Equity round in February 2022 led by **Onex** (amount undisclosed)
- **Notable Investors/Partners**: Onex (lead investor); no other investors or strategic partners publicly listed
- **Growth Signals**:
  - Headcount of **502 employees**, up **20% YoY** (+103 people)
  - Named a **Leader in The Forrester Wave™: Marketing Measurement and Optimization Services, Q1 2026** (highest in Current Offering and among highest in Strategy)
  - Operates in **7 countries** with offices in the Americas, Europe, Asia, and Australia
  - 25 years of continuous operation in a shifting industry

## Competitive Advantages
- **Proprietary intelligence (ROI Genome)**: A unique dataset and methodology that informs all models and recommendations.
- **Combination of technology + human expertise**: Models are configured by top data scientists and marketing experts, not just a black‑box SaaS.
- **Holistic Commercial Analytics**: Integrates data from marketing, sales, operations, and finance – moving beyond traditional MMM.
- **Transparency**: Clients can dive into the drivers behind insights before sharing results.
- **Longevity and trust**: 25 years of serving recognized global brands.

## Strategic Focus
- Continuing to expand the GPS‑Enterprise platform with more adaptive, cross‑functional capabilities.
- Deepening global presence (recent growth in Europe, Asia, Australia).
- Strengthening thought leadership through the ROI Genome and Forrester recognition.
- Scaling the Customer Engagement Team (consultative analytics) alongside product and engineering.

## Why Work Here
- **Culture**: Described as “energetic, collaborative, passionate” with a focus on strong employee development and lifelong learning.
- **Benefits**: Robust medical/dental/vision, retirement plan with employer match, generous PTO, company holidays, expanded parental leave, continuous professional development support, and fun employee events.
- **Work model**: Not explicitly stated as remote/hybrid; offices exist globally. LinkedIn ratings show work‑life balance at 3.1/5, but culture and career scores are higher (3.9 and 4.0).
- **Engineering culture**: Product and Engineering teams build the tools that power the analytics; roles include Site Reliability Engineer, software engineering, product management.
- **DEI**: The company states a commitment to diversity, equity, and inclusion.

## Sources
1. [analyticpartners.com](https://analyticpartners.com/)
2. [analyticpartners.com/about/who-we-are/](https://analyticpartners.com/about/who-we-are/)
3. [analyticpartners.com/about/careers/](https://analyticpartners.com/about/careers/)
4. [jobs.lever.co/analyticpartners](https://jobs.lever.co/analyticpartners)
5. [linkedin.com/company/analytic-partners](https://www.linkedin.com/company/analytic-partners)

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