---
title: 'Senior Manager of Sales - Target at Siete Foods'
canonical: 'https://feeny.ai/job/senior-manager-of-sales-target-siete-foods-minneapolis-r2xaxsv6jgvk'
type: 'job'
last_seen: '2026-10-19'
---

# Senior Manager of Sales - Target at Siete Foods

- **Company:** Siete Foods
- **Location:** Minneapolis, MN
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-01
- **Last confirmed live:** 2026-10-19
- **Apply:** https://jobs.lever.co/sietefoods-2/cf091125-8c9b-46de-8723-3164b12e7a86

## Job description

We’re looking for a friendly, organized, and experienced storyteller who’s got a passion for managing and getting it done. Bonus points if you relate to the following:

1. Walking through the doors of Target feels like stepping into vacation.
2. When you close your eyes, you see red and white.
3. You know what puts the “zhay” in Tarzhay
4. You can truthfully say that you’ve never been lost in a grocery store, and yet you go to Target when you want to get lost.
5. You start stories with, “This one time, on POL…”

About You:

- You have a deep understanding of Target, including current trends and how the scale of business can impact other channels

- You connect to your buyer’s brain and heart, combining compelling data with actionable insights, and the throughline is your brand story

- You embody the Juntos es Mejor (Together is Better) spirit because you genuinely enjoy connecting with people and exchanging ideas

- ‘Results,’ ‘Driven,’ and ‘Initiative’ are three words that you live by (and maybe even sticky-noted onto your bathroom mirror at some point in your life).

- Your communication cuts through mumbo-jumbo-yodel-lay-yehaw with precision, punctuality, and poise.

- Instead of “me, myself, I,” you think, “guest, guest, and guest.”

- You have big goals, but no problem is too small for you to lend a helping hand.

- Problem-solving is your idea of a fun pastime—especially when you’ve got a taco in hand.

What You Will Do:

- Lead Sales with Target across all Siete temperature states & categories.

- Create strategies, plans, and selling stories to support Siete’s distribution goals with every shelf revision and transition.

- Ensure Siete’s shelf placement enables brand awareness goals and maximizes on-shelf availability.

- Build and execute a competitive promotion and display strategy that achieves Siete’s net revenue goals and drives Target’s category performance.

- Partner with Siete Shopper Marketing to create a Roundel plan that supports Siete & Target’s business goals.

- Own the sales order forecast and work closely with Sales Planning and Demand Planning to measure progress to plan.

- Represent and advocate internally for Target’s needs, aligning to their evergreen growth pillars of wellness, newness, and seasonal moments.

- Develop, maintain, and elevate relationships with Target team members.

- Manage customer trade spend within annual spending guidelines.

- Partner with Target procurement to minimize out of stocks and ensure display readiness.

- Monitor broker performance against annual objectives and grow broker representatives into brand experts.

- Coordinate with Siete cross-functional leaders and event planners to represent Siete in large Target meeting formats such as visits to Siete HQ, Target’s Innovation Collective, and other high-level meetings.

- Analyze and report back on market conditions, promotion execution, customer issues, and competitive intelligence.

- Represent Siete at industry conferences and trade events.

- Willing to travel up to 15% and attend trade shows.

Your Experience:

- 5+ years relevant selling experience, direct selling experience with Target and WM preferred

- Prior experience in CPG food/beverage is a must.

- Relationship experience with retail/grocery, brokers, distributors, etc.

- Strong knowledge of Syndicated Data (SPINS, Nielsen, Circana, etc.), Target systems experience preferred

## EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement

## About Siete Foods

## Company Overview
- **One-liner**: Siete Foods is a Mexican-American food brand that creates heritage-inspired, better-for-you products like grain-free tortillas, chips, salsas, and sauces, rooted in family and inclusivity.
- **Entity Type**: Private (acquired by PepsiCo in January 2025 for $1.2 billion)
- **Headquarters**: Austin, Texas, USA
- **Founded**: 2014
- **Founders**: The Garza family (including CEO Miguel Garza and his six family members)

## Core Business
- **Primary industry**: Food & beverage (better-for-you, grain-free, Mexican-American cuisine)
- **Target customers**: B2C consumers seeking authentic, heritage-inspired foods with clean, simple ingredients; sold through retail grocery channels and direct-to-consumer online.
- **Mission**: "Boldly build the leading Mexican-American food brand. Embody a Juntos es Mejor culture. Positively impact underserved communities through education, entrepreneurship, and wellness."

## Products & Services
- **Grain Free Tortillas & Tortilla Chips**: Almond flour-based tortillas and chips, the original product line.
- **Enchilada Sauces, Taco Seasonings, Botana Sauces**: Shelf-stable cooking sauces and seasonings.
- **Mexican Cookies (Galletas)**: Traditional-style cookies made with simple ingredients.
- **Vegan Beans**: Refried beans without animal products.
- **Grain Free Puffs**: Puffed snacks made from grain-free flours.
- **Potato Chips & Salsas**: Classic snack offerings with a Mexican-American twist.

## Market Standing
- **Valuation/Market Cap**: Acquired by PepsiCo for $1.2 billion (January 2025)
- **Key Metric**: Annual revenue not publicly disclosed; acquisition price of $1.2B indicates strong market position.
- **Notable Investors/Partners**: PepsiCo (parent company since 2025); products available in 40,000+ retail locations.
- **Growth Signals**: Rapid expansion from a single almond flour tortilla sold in an Austin co-op to national distribution; acquisition by PepsiCo signals major scaling ambitions.

## Competitive Advantages
- **Authentic heritage positioning**: Rooted in real Mexican-American family recipes, not a corporate brand.
- **Clean-label, better-for-you focus**: Grain-free, vegan, and simple ingredients appeal to health-conscious consumers.
- **PepsiCo distribution muscle**: Post-acquisition, Siete gains access to PepsiCo’s vast supply chain and retail relationships, accelerating shelf placement.
- **Strong brand loyalty**: Cult-like following among Latino and health-conscious communities; mission-driven storytelling.

## Strategic Focus
- **Post-acquisition growth**: Leveraging PepsiCo’s resources to expand into new categories, increase retail penetration, and scale production while preserving brand identity.
- **Innovation pipeline**: Continuing to develop new heritage-inspired products that meet dietary needs (grain-free, vegan, etc.).
- **Community impact**: Deepening work in underserved communities through education, entrepreneurship, and wellness initiatives.

## Why Work Here
- **Culture**: "Family first, family second, business third" – strong emphasis on work-life balance, humility, and inclusivity. Core value: *Juntos es Mejor* (Together is Better).
- **Work environment**: On-site in Austin with onsite gym, sauna, and company-provided lunch 2–3x per week. No Meeting Fridays, Summer Friday Program, and 13 company holidays.
- **Benefits**: Flexible time off, paid parental leave, employer-covered medical premiums, 401(k) with match, tech stipend, fertility benefits (Kindbody), and free Siete products.
- **Growth trajectory**: Joining a beloved brand now backed by PepsiCo offers stability and opportunity for career advancement in a high-growth food company.

## Sources
1. [jobs.lever.co](https://jobs.lever.co/sietefoods-2) (careers page)
2. [sietefoods.com](https://sietefoods.com/) (main site)
3. [sietefoods.com/about/careers](https://sietefoods.com/about/careers) (benefits & culture)
4. [sietefoods.com/about/our-story](https://sietefoods.com/about/our-story) (mission & history)
5. [pepsico.com](https://www.pepsico.com/newsroom/press-releases/2025/pepsico-completes-acquisition-of-siete-foods) (acquisition details)

## Other roles at Siete Foods

- [Digital Marketing Lead](https://feeny.ai/job/digital-marketing-lead-siete-foods-austin-90q8wd0rkx4v) — Austin, TX
- [Operational Quality Assurance Manager](https://feeny.ai/job/operational-quality-assurance-manager-siete-foods-austin-64w7v9dqyfr3) — Austin, TX
- [Documentation and Regulatory Specialist](https://feeny.ai/job/documentation-and-regulatory-specialist-siete-foods-austin-3nmfrq1x427f) — Austin, TX
- [Supply Planner](https://feeny.ai/job/supply-planner-siete-foods-austin-p683szsdzs0s) — Austin, TX
- [Product Developer](https://feeny.ai/job/product-developer-siete-foods-austin-nvgnxwhdehda) — Austin, TX