---
title: 'Senior Manager, Organic Growth at Mixbook'
canonical: 'https://feeny.ai/job/senior-manager-organic-growth-mixbook-united-states-sqbwe5gya2a8'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager, Organic Growth at Mixbook

- **Company:** Mixbook
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.gem.com/mixbook/am9icG9zdDr_yR9LvGATV70jp5VA3a4r

## Job description

Position Summary The Senior Manager, Organic Growth will own and evolve Mixbook's organic growth program to drive sustainable traffic, customer acquisition, revenue, and long-term brand authority across traditional search and emerging discovery channels. Reporting to the VP of Growth Marketing, you will develop and execute Mixbook's organic growth and SEO strategy across technical SEO, information architecture, on-page optimization, site discoverability, authority building, and AI/LLM-driven discovery.

As Mixbook's subject matter expert in organic discovery, you will bring deep SEO expertise and strategic vision to identify where Mixbook can increase visibility, capture customer demand, and build authority - partnering closely with Product, Engineering, Brand, Content, and Creative. This role carries strong operational and technical ownership: evaluating information architecture, platform, and site structure decisions, identifying opportunities to improve crawlability and discoverability, and translating organic growth opportunities into clear business requirements and prioritized recommendations. Content is an important lever in that work, and you will identify the search demand, content gaps, and optimization opportunities that help cross-functional teams strengthen organic performance.

You will define the longer-term strategy and roadmap while remaining close to day-to-day execution, balancing strategic planning with hands-on optimization, technical problem-solving, and ongoing performance management. This is a role for someone who can drive near-term results while building a durable, future-ready program that adapts to shifts in AI/LLM-driven discovery, zero-click search, and evolving customer behaviors.

## What You'll Do

- Own and evolve Mixbook's organic growth strategy across technical SEO, information architecture, on-page optimization, site discoverability, authority building, and AI/LLM discovery, setting the longer-term roadmap while driving near-term priorities and day-to-day execution
- Identify and prioritize the highest-impact organic opportunities based on customer search behavior, competitive gaps, business priorities, seasonality, and performance data
- Lead the technical SEO and information architecture roadmap, partnering with Product and Engineering to improve crawlability, indexing, Core Web Vitals, site hierarchy, navigation, taxonomy, URL structures, internal linking, and structured data
- Translate organic growth opportunities and technical findings into clear business cases, implementation requirements, and prioritized recommendations, influencing roadmap decisions across Product, Engineering, and Merchandising, including the SEO implications of platform, CMS, template, and merchandising choices and proactively identifying organic risks tied to major site, platform, and structural changes
- Identify and operationalize scalable improvements across templates, product and category pages, feeds, structured data, and content systems, and build an experimentation roadmap to test what drives growth
- Partner with Brand and Content to translate search demand, customer needs, and authority gaps into content priorities, briefs, and optimization recommendations, including when to create, refresh, consolidate, or strengthen existing assets
- Define Mixbook's organic authority strategy across backlinks, brand mentions, citations, reviews, expert content, and community signals, and manage the SEO vendors who support content and link building
- Own Mixbook's approach to emerging search and answer environments, including Google AI Overviews, ChatGPT, Gemini, Claude, and Perplexity, ensuring priority experiences are structured to serve as authoritative, citable sources even when discovery does not result in a site visit
- Define, track, and report on organic growth KPIs including search visibility, qualified traffic, branded and non-branded demand, CTR, engagement, conversion, revenue contribution, and AI/zero-click visibility, including citation/source inclusion and competitive presence, partnering with Product, CRO, and Analytics to understand and improve end-to-end organic performance
- Champion organic growth and discoverability best practices across the organization, collaborating with Paid Media, CRM, Product, Brand, Content, Product Marketing, Community, and Analytics

## What You'll Need

- 8+ years of experience across SEO, organic growth, or related digital growth roles, with deep hands-on SEO expertise and a strong track record driving organic growth for ecommerce, marketplace, or DTC brands with complex site architectures and large-scale content or product ecosystems
- Proven ability to independently own and operate a holistic organic growth and SEO program as a team of one, setting the longer-term strategy while remaining hands-on in execution, prioritization, technical problem-solving, performance optimization, and vendor management, in an ambiguous, fast-moving environment with competing priorities and limited resources
- Deep expertise across technical SEO, information architecture, site hierarchy and taxonomy, on-page optimization, internal linking, structured data and schema markup, canonicalization, crawl optimization, URL structures, and product/category relationships for large-scale, product-driven websites
- Strong experience partnering with Product and Engineering teams to define requirements, contribute to roadmap prioritization, and navigate product workflows so SEO initiatives get scoped, resourced, and shipped
- Demonstrated ability to identify search demand, content gaps, and authority opportunities through customer behavior, competitive analysis, and performance data, and translate those insights into actionable recommendations for Brand and Content partners
- Strong analytical and experimentation mindset, with a working understanding of how technical SEO, information architecture, content quality, topical authority, internal linking, and brand and external authority signals combine to drive visibility, engagement, conversion, customer acquisition, and revenue
- Strong understanding of modern search ecosystems, including AI/LLM-driven discovery, zero-click experiences, evolving SERP behaviors, and the signals that influence brand visibility, authority, citation, and competitive presence across emerging answer environments
- Experience managing international and localization SEO programs, including regional keyword strategy, content optimization, and translation workflows across multiple markets
- Excellent communication and stakeholder management skills, with the ability to influence without direct authority across Growth, Product, Engineering, Brand, Content, Merchandising, Product Marketing, Community, and Analytics teams
- Hands-on experience with SEO and analytics tools such as Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, Looker, and content/CMS platforms
- Prior experience in a Product Management or SEO Product role is a plus, particularly for candidates who have owned requirements, roadmaps, or feature development with an SEO lens

## About Mixbook

## Company Overview
- **One-liner**: Mixbook is a #1 rated photo book platform that empowers people to design and share life’s most meaningful stories through customizable, high-quality photo goods.
- **Entity Type**: Private (funded with Series A, B, and venture rounds; total funding $20M)
- **Headquarters**: Redwood City, California, USA
- **Founded**: 2006
- **Founders**: Andrew Laffoon, Aryk Grosz

## Core Business
- **Primary industry**: Photo book and personalized photo goods (Software Development / Consumer Goods)
- **Target customers**: B2C – consumers (individuals and families) creating photo books, cards, calendars, prints, and wall art
- **Mission or purpose**: To empower people to be creative and connect deeply with the ones they love

## Products & Services
- **Mixbook Studio**: AI-powered online design tool for creating custom photo books, cards, prints, and calendars. Features include Story Mode (AI auto-creates book from photos and prompts), collaborative editing, and up to 400 pages per book.
- **Mixbook Movies**: A digital memory product that turns photos into a video story (launched 2024).
- **Mobile App (iOS)**: Free app for iPhone/iPad with photo organization and full creation capabilities; Android version in development (waitlist available).
- **Custom Photo Products**: Physical goods including photo books (various sizes and themes), greeting cards, calendars, prints, and wall art.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of $35M (latest available) and Total Funding of $20M (5 rounds, last round in 2010)
- **Notable Investors/Partners**: Investors include multiple unnamed venture funds (Series A from 2007 and 2008, Series B from 2010, venture round 2009). Partners: Martha Stewart, Hallmark, Crayola, PetSmart.
- **Growth Signals**: 115 employees (+7.8% YoY), 21M projects printed, 2B+ photos uploaded, 9.5M+ happy customers, #1 rated photo book by NYT Wirecutter and over 35,000+ 5-star reviews. Expanding into digital memories (Mixbook Movies) and AI-driven design.

## Competitive Advantages
- **#1 Rated in Photo Books**: Consistently top-rated by independent reviewers (NYT Wirecutter, Trustpilot) with over 30,000–35,000 5-star reviews.
- **AI-Powered Tools**: Story Mode and Auto-Create simplify the design process, reducing friction for users.
- **High Customization**: Books up to 400 pages, collaborative editing, and a vast library of themes.
- **Brand Partnerships**: Collaborations with Martha Stewart, Hallmark, Crayola, and PetSmart amplify credibility and reach.
- **19 Years of Operation**: Strong brand trust and operational maturity.

## Strategic Focus
- **AI Integration**: Deepening AI-driven design, photo curation, and image discovery to make memory-making easier.
- **Expansion into Digital**: Launch of Mixbook Movies (2024) signals a move beyond physical goods into digital storytelling.
- **Remote-First Culture**: Scaling a distributed workforce across 12 countries while maintaining a cohesive culture.
- **Mobile Growth**: Developing an Android app to capture a larger mobile user base.

## Why Work Here
- **Culture**: Remote-first company with employees across the US (and 7+ countries). Emphasizes "Pioneer Spirit," "Craftsmanship," and "Courageous Care."
- **Perks**: Flexible time off, comprehensive health coverage, self-care & wellness stipends, parental leave for all families, remote work stipend, equity at every level, performance bonuses, 401k with match + immediate vesting, professional development stipend, tuition assistance, and internal mobility.
- **Work Environment**: Remote-first but provides co-working space memberships. Average tenure ~4 years, indicating strong retention.
- **Engineering Culture**: Cloud-native architecture with modern tech stack; opportunities to work on AI, photo curation, and image discovery. Hiring for future engineering roles (Moldova office), Senior iOS, and Business Development Manager.

## Sources
1. [mixbook.com](https://www.mixbook.com/l/careers)
2. [mixbook.com](https://www.mixbook.com/about-mixbook)
3. [builtin.com](https://builtin.com/company/mixbook)
4. [mixbook.com](https://www.mixbook.com/)
5. [linkedin.com](https://linkedin.com/company/mixbook)

## Other roles at Mixbook

- [Talent Partner](https://feeny.ai/job/talent-partner-mixbook-united-states-854aa5ds84ab) — United States
- [Marketing Operations Manager](https://feeny.ai/job/marketing-operations-manager-mixbook-united-states-tv2z4kgh732q) — United States
- [Future Engineering Opportunities at Mixbook Moldova](https://feeny.ai/job/future-engineering-opportunities-at-mixbook-moldova-mixbook-moldova-q98hmszyadhx) — Moldova