---
title: 'Senior Manager, Paid Social, DTC at Lunar Solar Group'
canonical: 'https://feeny.ai/job/senior-manager-paid-social-dtc-lunar-solar-group-united-states-e0cntqgy9t9k'
type: 'job'
last_seen: '2026-09-10'
---

# Senior Manager, Paid Social, DTC at Lunar Solar Group

- **Company:** Lunar Solar Group
- **Location:** United States
- **Compensation:** $90k–$110k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-10
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/lunar-solar-group/6cfcfd98-7167-447b-9756-933582b74fe1

## Job description

About Lunar Solar Group: Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.

Our Culture We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data. Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Who We Are Looking For: We are seeking a Senior Manager of Paid Social, DTC to lead high-level account strategy and execution across a portfolio of clients while helping elevate team performance and operational consistency across the Paid Social function. This role is ideal for someone who thrives in a fast-paced agency environment, can independently drive strong business outcomes, and is ready to take on broader leadership responsibility beyond day-to-day media management. The Senior Manager will serve as a strategic lead across accounts, a mentor to junior team members, and a key partner to Associate Directors and cross-functional teams. This role balances hands-on channel expertise with stronger ownership over client leadership, internal guidance, and scalable ways of working.

Job Summary: As a Senior Manager on the Paid Social team, you will be responsible for owning advanced paid social strategy and performance across medium to large client accounts, guiding cross-functional collaboration, and supporting the development of team members and internal best practices. You will be expected to operate with a high degree of autonomy, lead client relationships with confidence, and contribute to stronger executional consistency across the department.

Key Responsibilities:

- Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
- Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving.
- Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms.
- Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation.
- Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives.
- Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking.
- Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes.
- Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans.
- Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation.
- Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.

Skills & Qualifications:

- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
- 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment.
- 2+ years of professional experience managing and scaling paid social campaigns for DTC and/or e-commerce brands.
- Proven ability to independently manage larger or more complex client relationships with limited oversight.
- Demonstrated experience mentoring junior team members and helping raise the quality of work across a team.
- Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization.
- Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations.
- Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders.
- Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities.
- Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
- Prior people management experience is a plus, but not required.

Benefits:

- Competitive salary.
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
- 401k with match

Top Reasons You’ll Love It Here:

- Accelerated career growth and leadership opportunities.
- Direct mentorship and collaboration with senior leaders across departments.
- A talented, supportive, and passionate team that loves what we do.
- Competitive benefits including 100% paid Medical, Dental, Vision, STD, LTD, and Life insurance.
- 401K with company match.
- Generous PTO and holidays, plus a day off during your birthday week!

## About Lunar Solar Group

## Company Overview
- **One-liner**: Lunar Solar Group is a globally recognized growth consultancy that combines marketing expertise with proprietary commerce and AI-driven technology to help DTC and omnichannel brands scale.
- **Entity Type**: Private (Series A)
- **Headquarters**: New York, New York, United States
- **Founded**: 2017
- **Founders**: Not publicly listed (the company was born from frustration with traditional agencies; leadership includes Managing Partner and Chief Growth Officer, but founder names are not disclosed on primary sources)

## Core Business
- **Primary Industry**: Advertising Services / Digital Marketing & Ecommerce Growth Consulting
- **Target Customers**: Direct-to-consumer (DTC) brands, omnichannel retailers, and high-growth ecommerce companies (enterprise and mid-market)
- **Mission or Purpose Statement**: “Grow Beyond” – helping brands break growth barriers at the intersection of technology innovation and digital strategy.

## Products & Services
- **Mission Control**: Proprietary omnichannel data and measurement platform providing attribution, financial forecasting, consumer insights, channel performance, and brand health tracking.
- **Loyalty Landers**: No-code landing page and experience builder that allows teams to deploy personalized post-click experiences for every ad and email in under an hour.
- **Stay AI**: Subscription, retention, and LTV platform that turns subscription programs into performance channels with unique features for CPG and DTC brands.
- **KnoCommerce**: Post-purchase surveying tool to better understand customers and improve attribution.
- **VTagz**: Digital-to-retail marketing solution that delivers shopper rewards via SMS, connecting digital engagement with in-store sales.
- **Service Groups**:
  - **Acquisition (MuteSix)**: Full-funnel acquisition including paid social (Meta, TikTok, influencer), paid search (Google, YouTube), performance creative, and production.
  - **Retention (Enkore)**: Omnichannel lifecycle & loyalty strategy, email & SMS management, loyalty & rewards programs, referral & ambassador programs, subscription/membership programs, mobile apps & push, data & technology management.
  - **Web Experience (No Sleep Studio)**: Ecommerce website design, UX wireframing & UI design, development (Shopify Partner), conversion rate optimization (CRO), landing page development & testing, technology management, website maintenance.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $6M Series A in October 2024 from venture partners and angel investors.
- **Notable Investors/Partners**: Venture partners and angel investors (not named individually in public sources); strategic partners include Sharma Brands (a known talent source).
- **Growth Signals**:
  - Employee headcount of 101 (+37.1% YoY) as of 2026.
  - LinkedIn followers: 15,729 (+90% yearly growth).
  - Acquired MuteSix from Dentsu in October 2024.
  - Operates in 8 countries (US, Argentina, Canada, Philippines, Ghana, Indonesia, India, Bangladesh).
  - Claims to have driven $1.7B in revenue for clients and achieved 95% client satisfaction.
  - Active job postings up 300% year-over-year (8 open roles as of mid-2026).

## Competitive Advantages
- **Proprietary Technology Stack**: A suite of in-house built marketing intelligence, landing page, subscription, surveying, and retail-attribution tools that differentiate Lunar from traditional agencies.
- **Integrated Model**: Combines full-service agency execution (creative, media buying, web development) with its own tech studio and an early-stage investment fund – creating a “system” for growth rather than point solutions.
- **Data-First Approach**: Mission Control platform provides real-time attribution and financial forecasting, enabling data-driven decision making across all channels.
- **Track Record of Innovation**: Incubated multiple successful products (Stay AI, KnoCommerce, VTagz) and made strategic acquisitions (MuteSix) to expand capabilities.

## Strategic Focus
- **AI and Commerce Innovation**: Investing in AI applications for digital-to-retail media buying and marketing automation (funding earmarked for AI projects).
- **Expanding Proprietary Tooling**: Continuing to build Mission Control, VTagz, and other internal platforms to deepen competitive moats.
- **Talent and Scale**: Rapidly hiring (300% increase in job postings) and expanding geographically to support global client base.
- **Integration Post-Acquisition**: Fully integrating MuteSix’s acquisition and media-buying expertise into the broader Lunar platform.

## Why Work Here
- **Remote-First Workspace**: Fully remote environment with flexible hours.
- **Benefits**: Strong industry-aligned salaries, comprehensive health/dental/vision insurance, 401k with matching, and professional development/training opportunities.
- **Culture**: Described as a place for “builders, thinkers, and doers” with a fast-paced, innovative, and entrepreneurial ethos. The company values loyalty to the mission and is not “just another agency.”
- **Growth Trajectory**: Rapidly scaling (37% headcount growth YoY) with opportunities for career advancement in marketing, engineering, design, and data roles.
- **Meaningful Work**: Employees build proprietary tools and work directly with high-growth DTC brands like Olipop and ARMRA, with real impact on client revenue.

## Sources
1. [lunarsolargroup.com](https://lunarsolargroup.com/) – Company website (product descriptions, press releases, values)
2. [linkedin.com](https://www.linkedin.com/company/the-lunar-solar-group) – Employee count, growth, locations, leadership
3. [builtin.com](https://builtin.com/company/the-lunar-solar-group) – Perks, culture, remote workspace, number of employees
4. [lunarsolargroup.com press release](https://lunarsolargroup.com/press-releases/the-lunar-solar-group-raises-6m-series-a/) – Series A announcement
5. [lunarsolargroup.com press release](https://lunarsolargroup.com/press-releases/lunar-acquires-mutesix/) – MuteSix acquisition
6. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/lunar-solar-group) – Current open positions (8 roles)
7. [getincredible.data (via Apollo)](https://app.apollo.io/#/companies/65b0d3a1b68a2f2e8a9f8b1c) – Employee demographics, departures, salary ranges (as referenced in search results)

## Other roles at Lunar Solar Group

- [Senior Director, CRO & Landing Page Strategy](https://feeny.ai/job/senior-director-cro-landing-page-strategy-lunar-solar-group-united-states-wb59zgsfa4q7) — United States
- [Senior Manager, Client Strategy](https://feeny.ai/job/senior-manager-client-strategy-lunar-solar-group-united-states-f34b4289v0na) — United States
- [Manager, TikTok Shop & Affiliate](https://feeny.ai/job/manager-tiktok-shop-affiliate-lunar-solar-group-united-states-jbjqg9p2j690) — United States
- [Senior Manager, Paid Search](https://feeny.ai/job/senior-manager-paid-search-lunar-solar-group-united-states-vzh3d96p857z) — United States
- [Senior Creative Strategist](https://feeny.ai/job/senior-creative-strategist-lunar-solar-group-united-states-kkehf7dywbev) — United States
- [CRM & Lifecycle Marketing Coordinator - Contractor](https://feeny.ai/job/crm-lifecycle-marketing-coordinator-contractor-lunar-solar-group-united-states-9grh043e2et6) — United States
- [Manager, CRM](https://feeny.ai/job/manager-crm-lunar-solar-group-united-states-bjzwvbm5g9bm) — United States