---
title: 'Senior Manager, Performance Creative Strategy – Fanatics Markets (Remote 6-Month Contract) at Fanatics Betting & Gaming'
canonical: 'https://feeny.ai/job/senior-manager-performance-creative-strategy-fanatics-markets-remote-6-month-3hvbrhkyc37h'
type: 'job'
last_seen: '2026-11-02'
---

# Senior Manager, Performance Creative Strategy – Fanatics Markets (Remote 6-Month Contract) at Fanatics Betting & Gaming

- **Company:** Fanatics Betting & Gaming
- **Location:** United States
- **Compensation:** $70–$80/hr
- **Posted:** 2026-10-29
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/fanaticsfbg/jobs/4472930009

## Job description

## About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

## About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

As a Performance Creative Strategy Senior Manager at Fanatics Betting & Gaming (FBG), you are here to… help us create an entertaining betting proposition that appeals to Fanatics customers. Reporting into the Director of Sportsbook Content, you will play an integral role in the Sportsbook Content team, as well as the wider Fanatics Betting & Gaming. Sportsbook Content Analysts will work to prepare and manage a range of daily custom offers that differentiate the Sportsbook and integrate seamlessly with the features of the Fanatics Betting & Gaming product.

Primary Focus:

As Senior Manager, Performance Creative Strategy at Fanatics Betting & Gaming (FBG), you are responsible for shaping the strategic priorities, audience opportunities and learning agenda behind Fanatics Markets performance creative. You'll uncover the hooks, angles and fan insights most likely to resonate, translate them into clear, inspiring briefs for the internal creative team, and track performance to understand what works and why. This role connects fan insight, creative development and performance results, ensuring learnings continuously inform future briefs across acquisition, engagement and retention. Markets and Sportsbook share many of the same fans, moments and creative systems, so you'll work in close partnership with the OSB Performance Creative team to align priorities, share learnings and avoid duplicating effort.

This is a six-month contract role reporting to the Senior Director, Performance Creative & GTM.

Key Responsibilities:

- Drive the Markets performance creative strategy across paid social, app networks, CTV, affiliates and lifecycle, aligned with business priorities, audience insight and brand positioning.
- Build and maintain the Markets creative variation framework, mapping hooks, angles, reasons to believe, formats and offers to audience and funnel stage.
- Translate business objectives and fan insight into clear, inspiring briefs for the internal creative team, including messaging territories, hook hypotheses, angles and iteration briefs.
- Own the Markets testing agenda, defining what we want to learn, how we measure a win, and which tests run each month.
- Run a high-velocity testing program across hooks, openers, formats, offers and creators, improving hit rate and speed to learning.
- Partner with Media and Analytics to track creative performance, identify winners and fatigue early, and apply learnings to the next round of briefs.
- Write concise test readouts and maintain a living library of what works for Markets audiences, shared with the OSB team so learnings travel across both products.
- Identify performance territories, audience tensions and messaging opportunities to support creative briefs.
- Support brand and full-funnel campaign briefs with clear performance requirements, working with Integrated Marketing and Media so channel, audience, format and measurement needs are set before creative development begins. Partner with the Creative Studio to translate those requirements into effective creative, with the Studio retaining ownership of creative direction and execution.
- Advise Brand and agency partners on hooks, edits, cutdowns, aspect ratios and platform-native versions, so big campaign moments carry through to always-on performance and lifecycle.
- Source fan insight, competitor ad libraries, creator content and platform trends to identify new angles and white space.
- Contribute a strong performance POV to creative insight sessions and brainstorms, working closely with the Creative Studio.
- Share performance learnings and recommendations in GTM forums and monthly reviews.

What You'll Deliver in Six Months:

- A Markets testing agenda and monthly testing cadence, live within your first 30 days.
- A documented creative variation framework for Market.
- A shared testing and learnings rhythm with the OSB Performance Creative team.
- A steady flow of briefs, tests and written readouts, with winners scaled into the always-on mix.
- A learnings library and handover documentation so the work continues after the engagement ends.

How This Role Connects Across the Team:

- Partners closely with the OSB Performance Creative team on shared sport moments, audiences and testing, aligning briefs and calendars, pooling learnings, and adapting proven OSB creative for Market where it fits.
- Partners with the internal producer, who owns production timelines and delivery, to keep briefs, priorities and the content calendar aligned.
- Partners with the Creative Studio and Integrated Marketing to shape high-quality output, providing direction and feedback while respecting executional ownership.
- Partners with Brand and Integrated Marketing to embed performance best practice into campaigns, ensuring work is both distinctive and built to perform across the funnel.
- Partners with Media, Analytics and CRM to define success measures, read results and feed learnings back into strategy.
- Partners with the affiliate team on UGC briefs aligned to channel best practice.
- Works with Legal, Compliance and Creative Operations to keep all creative compliant and aligned with Responsible Gaming standards.

Skills & Qualifications:

- 5+ years of experience in creative strategy, performance creative or brand strategy, ideally within a fast-growing D2C brand, mobile app, sports, gaming or entertainment business.
- Portfolio demonstrating hook-led, insight-driven creative and the performance results behind it.
- Strong knowledge of platform-native creative across Meta, TikTok, YouTube, Snap and app networks, including UGC and creator formats.
- Hands-on experience running creative testing programs at volume.
- Strong analytical skills, with the ability to read performance data and translate it into clear recommendations.
- Excellent storytelling and writing skills, from a 6-second hook to a campaign narrative to a performance readout.
- Experience working across matrixed teams and influencing work you don't directly own.
- Able to ramp quickly and deliver within a fixed-term engagement.
- Willingness to travel occasionally for team meetings and Fanatics events.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit https://benefitsatfanatics.com/

#li-JM3 Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range $70—$80 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our [Candidate Privacy Policy.](https://static1.squarespace.com/static/5ff494b9931735466ce28d5b/t/69de53bde2c02c25e9c38758/1776178110037/Candidate+Privacy+Policy+April+2026.pdf)

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.

## About Fanatics Betting & Gaming

## Company Overview
- **One-liner**: Fanatics Betting & Gaming is the online and retail sports betting and iGaming subsidiary of Fanatics, building a real-money wagering platform that integrates with the broader Fanatics ecosystem of commerce and collectibles.
- **Entity Type**: Private (subsidiary of Fanatics Inc., which is also private)
- **Headquarters**: New York, New York, USA
- **Founded**: 2021
- **Founders**: Michael Rubin (Founder & CEO of Fanatics)

## Core Business
- **Primary industry**: Online Sports Betting & iGaming (Real-Money Wagering)
- **Target customers**: B2C — sports fans and bettors in the United States
- **Mission or purpose statement**: "Relentlessly enhancing the fan experience" by allowing sports fans to buy, collect, and bet through a unified digital platform.

## Products & Services
- **Fanatics Sportsbook**: A native iOS and Android mobile app for online sports betting, available in 23 states and Washington D.C., covering approximately 95% of the U.S. addressable online sports bettor market. Features include "Fair Play" (refunds single-player prop bets if a player is ruled out early) and "FanCash" (up to 10% cashback on every bet, win or lose, redeemable for merchandise, collectibles, and bonus bets).
- **Fanatics Casino**: An online casino platform available in Michigan, New Jersey, Pennsylvania, and West Virginia, offering slots, blackjack, roulette, live dealer games, and exclusive titles from Fanatics Game Studios (e.g., Fanatics Blackjack, Field Goal Frenzy).
- **Retail Sportsbooks**: Operates 22 retail sports betting locations, including the only sportsbook inside an NFL stadium (Northwest Stadium).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for Fanatics Betting & Gaming as a standalone entity. Fanatics Inc. was valued at $31 billion in a 2022 funding round, though more recent reports suggest a lower valuation in private markets.
- **Key Metric**: Total Funding — Fanatics Inc. has raised significant capital (over $7 billion in total) from investors; FBG is funded internally by Fanatics.
- **Notable Investors/Partners**: Fanatics Inc. investors include Silver Lake, Fidelity Management & Research, SoftBank Vision Fund, BlackRock, and the National Football League (NFL). FBG partners with over 900 sports properties, including major leagues (NFL, NBA, MLB, NHL), players associations, teams, and colleges.
- **Growth Signals**: Claims to be "the fastest growing sportsbook in America." Acquired PointsBet's U.S. business in August 2023 (final state closed April 2024), accelerating market expansion and integrating PointsBet's risk management and trading technology from Banach Technology. 75% of Sportsbook customers use FanCash monthly, with up to 10% of FanCash redeemed on Fanatics.com.

## Competitive Advantages
- **Ecosystem Integration**: Uniquely positioned as the first true sports brand to enter legal sports betting, FBG is tightly integrated with Fanatics Commerce (licensed fan gear, Lids retail stores) and Fanatics Collectibles (trading cards, memorabilia). FanCash can be used across the entire ecosystem, creating a powerful loyalty loop.
- **Massive Existing User Base**: Fanatics has a database of over 100 million global sports fans, providing a built-in acquisition channel that competitors lack.
- **Proprietary Technology**: Built natively on iOS and Android for superior user experience. Acquired Banach Technology (via PointsBet) for advanced quantitative trading and risk management models.
- **Innovative Product Features**: "Fair Play" and "FanCash" are unique differentiators that reduce bettor frustration and increase loyalty.

## Strategic Focus
- **Market Expansion**: Continuing to launch in new states as legalization expands. Recently launched Fanatics Casino web version and standalone app (March 2025).
- **Product Enhancement**: Deepening personalization through the Fanatics ecosystem, leveraging data from commerce and collectibles to offer tailored betting experiences. Investing in exclusive casino game development via Fanatics Game Studios.
- **Technology Leadership**: Building on the Banach Technology acquisition to improve trading, risk management, and in-play betting capabilities.
- **Prediction Markets**: Expanding into prediction markets as part of the broader Fanatics platform.

## Why Work Here
- **Culture**: Described as "fast-paced," "intense," and "relentless" — employees are expected to "jump in at a moment's notice to deliver the win." The company emphasizes a "By Fans, For Fans" ethos and seeks high performers who are passionate about sports and technology.
- **Remote/Hybrid Policy**: Many engineering and corporate roles are listed as "Remote (US)" on the careers page, though some roles may be office-based in New York, Denver, Leeds, or Dublin.
- **Notable Perks**: Opportunity to work at the intersection of sports, technology, and gaming. Employees get to be part of a company that owns the only sportsbook inside an NFL stadium. The company emphasizes employee welfare, wellness, and professional development.
- **Engineering Culture**: Heavy investment in native mobile development (iOS/Android), data engineering, machine learning, and trading systems. Roles include Analytics Engineer, Machine Learning Engineer, Data Platform Engineer, and Engineering Manager for Market Maker.

## Sources
1. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-betting-gaming)
2. [fanaticsinc.com](https://www.fanaticsinc.com/fanatics-sportsbook-online-experience)
3. [fanaticsinc.com](https://www.fanaticsinc.com/join-our-team)
4. [greenhouse.io](https://job-boards.greenhouse.io/fanaticsfbg)
5. [fanaticsinc.com](https://www.fanaticsinc.com/)

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