---
title: 'Senior Manager, Performance Creative Strategy at HelloFresh'
canonical: 'https://feeny.ai/job/senior-manager-performance-creative-strategy-hellofresh-brooklyn-32a44wdagdzt'
type: 'job'
last_seen: '2026-11-10'
---

# Senior Manager, Performance Creative Strategy at HelloFresh

- **Company:** HelloFresh
- **Location:** Brooklyn, NY
- **Compensation:** $137k–$167k
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-10
- **Apply:** https://careers.hellofresh.com/global/en/job/8351390?gh_jid=8351390

## Job description

HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team.

Our Performance and Innovation team is an entrepreneurial creative studio that delivers a high volume of creative for our growth partners. You’ll enjoy finding creative solutions that drive performance across paid digital channels, including Meta, TikTok, YouTube and Google.

This is a player-coach role: you’ll set the strategic direction for content while also getting into the work yourself, concepting and reviewing content in close partnership with Copy, Video & Photo Production and Art Direction. You’ll bring strong taste and platform fluency, embrace emerging tools to expand what’s creatively possible, and scale what works.

## What you’ll do

- Lead overall creative strategy across brands, with a strong focus on paid social content
- Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight
- Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels
- Partner with brand marketing teams to build strong creative strategy across our brands
- Identify high-impact testing opportunities and brief assets that align with testing goals
- Build a deep understanding of what performs and what doesn’t, and use it to unlock new paid growth with Product Marketing and Growth Marketing
- Monitor and analyze performance across Performance and Innovation assets to identify optimization opportunities
- Share performance insights and next steps regularly with marketing leadership and creative partners
- Stay current on industry trends, platform updates and emerging tools, and apply them to improve campaign performance
- Collaborate across marketing, product, engineering and data to drive incremental performance across channels

## What you bring

- Bachelor’s degree in Advertising, Business, Marketing, Communications, or equivalent
- 5–7 years of creative strategy or marketing experience, ideally at a start-up or on a high-volume team driving results for a fast-growing business
- Experience writing creative briefs and giving thoughtful feedback on marketing assets
- Experience planning and executing paid social and growth marketing campaigns from start to finish
- Hands-on fluency in creative and performance tools such as Motion (including its AI teammate, Runneth), Meta Ads Manager, TikTok Ads Manager, Figma, Adobe Creative Cloud and Google Sheets
- Familiarity with competitive research tools such as the Meta Ad Library and TikTok Creative Center
- Excellent interpersonal, verbal and written communication skills

You are:

- Someone with a contagious “can-do” attitude who thrives in fast-paced, high-output work
- Passionate about owning projects from start to finish
- Comfortable leading through ambiguity and digging into the details to solve problems

Perks & benefits:

- Competitive salary and 401k match that vests immediately upon participation
- Flexible Spending Account (FSA)
- Pre-tax commuter benefits
- Generous parental leave of 16 weeks, plus PTO and holidays
- $0 monthly premium and other flexible health plans effective your first day
- 85% discount on your HelloFresh subscription (and other product initiatives)
- 15% discount on friends & family meal kit subscriptions
- In-office snacks, weekly catered lunches and fun events
- Company-sponsored outings and Employee Resource Groups
- Collaborative, dynamic, mission-driven work environment

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

New York Pay Range $136,710—$167,000 USD

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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