---
title: 'Senior Manager, Performance Marketing at Whoop'
canonical: 'https://feeny.ai/job/senior-manager-performance-marketing-whoop-boston-675g0ds106rr'
type: 'job'
last_seen: '2026-09-09'
---

# Senior Manager, Performance Marketing at Whoop

- **Company:** [Whoop](https://feeny.ai/companies/whoop)
- **Location:** Boston, MA
- **Compensation:** $130k–$170k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-17
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/whoop/de36ae13-cbfc-4589-a96f-92f57d187826/application

**Skills:** Performance marketing, Growth marketing, Digital acquisition, Paid media, Budget management, Forecasting models, Attribution methodologies, Experimentation frameworks, Conversion optimization, Marketing measurement, AI tools

> Manage global performance marketing programs to drive sustainable member growth through paid acquisition channels. Partner with cross-functional teams to optimize budgets, forecasting, and attribution while leveraging data and AI tools to maximize business impact.

## Job description

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable technology and personalized insights help members improve recovery, sleep, training, and overall health.

WHOOP is hiring a Senior Manager of Performance Marketing to manage global performance marketing programs that drive sustainable member growth. This role will partner closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance teams to maximize marketing effectiveness and business impact. The ideal candidate is a data-driven marketer who thrives in fast-paced environments, balances strategic thinking with operational excellence, and is passionate about leveraging insights to accelerate growth at scale.

## RESPONSIBILITIES:

- Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.
- Develop and manage channel budgets, forecasting models, and investment strategies to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and overall marketing efficiency.
- Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives.
- Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.
- Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.
- Identify and evaluate new acquisition opportunities, platforms, technologies, and partnerships that can unlock scalable growth.
- Partner cross-functionally with Growth Product and Lifecycle Marketing teams to improve attribution, conversion tracking, and end-to-end member acquisition experiences.

## QUALIFICATIONS:

- 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
- Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
- Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
- Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
- Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
- Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
- Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly.
- Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

## About Whoop

## Company Overview
- **One-liner**: WHOOP is a human performance optimization platform that uses a wearable device and 24/7 monitoring to help members improve sleep, strain, recovery, and overall health.
- **Entity Type**: Private (funding stage not publicly available in provided sources)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2012
- **Founders**: Will Ahmed

## Core Business
- **Primary industry**: Wearable health technology, human performance optimization
- **Target customers**: B2C (consumers, athletes) and B2B (professional sports teams, organizations)
- **Mission**: “To unlock human performance and Healthspan.” [whoop.com - About](https://www.whoop.com/us/en/about/)

## Products & Services
- **WHOOP 5.0 + Subscription**: A non-screen wrist-worn wearable with 14+ day battery life that continuously monitors sleep, strain, recovery, heart rate, heart rate variability, and 65+ biomarkers. The platform provides personalized coaching, blood pressure insights, women’s hormonal insights, VO₂ max, heart rate zones, and mental health tracking. Type: Hardware + SaaS subscription. [whoop.com - Homepage](https://www.whoop.com/us/en/)

## Market Standing
- **Valuation/Market Cap**: Not publicly available from provided sources
- **Key Metric**: Not publicly available (annual revenue not disclosed); estimated headcount of 500 employees [Built In Boston](https://www.builtinboston.com/company/whoop)
- **Notable Investors/Partners**: Not disclosed in provided sources
- **Growth Signals**: 500 total employees; hybrid workspace (4 days on-site per week); actively hiring across Engineering, AI/ML, Data & Analytics, Product, and Design; only 0.13% of applicants are hired, indicating high selectivity and strong talent demand. [whoop.com - Careers](https://www.whoop.com/us/en/careers/) | [Built In Boston](https://www.builtinboston.com/company/whoop)

## Competitive Advantages
- Proprietary 24/7 physiological monitoring with advanced sensor technology and an ultra-long battery life (14+ days)
- Deep scientific foundation – founded after reviewing over 500 medical papers
- Personalized coaching and insight delivery based on individual biometric data
- Strong brand recognition among elite athletes and mainstream consumers
- Privacy-first design with encrypted data storage [whoop.com - Homepage](https://www.whoop.com/us/en/)

## Strategic Focus
- Expanding health insights: introducing blood pressure monitoring, women’s hormonal health features, and heart health tracking
- Enhancing AI/ML capabilities (evident from many open AI/ML roles) [jobs.lever.co](https://jobs.lever.co/whoop)
- Deepening enterprise/B2B partnerships with sports organizations and research institutions
- Continuing to build out Healthspan and longevity features

## Why Work Here
- **Hybrid workspace** – employees are on-site 4 days a week in Boston’s “best office” [whoop.com - Careers](https://www.whoop.com/us/en/careers/)
- **Benefits** – flexible time off, above-market compensation, paid parental leave, health support [whoop.com - Careers](https://www.whoop.com/us/en/careers/)
- **Employee Resource Groups** – ADAPT (disability inclusion), BLACK@WHOOP, LGBTQ+ (WHOOP GOOP), Veterans and Military Personnel, Women of WHOOP, Women in Science and Engineering, WHOOP Parents [whoop.com - Careers](https://www.whoop.com/us/en/careers/)
- **High selectivity** – only 0.13% of applicants are hired, reflecting a rigorous, standards-driven culture [whoop.com - Careers](https://www.whoop.com/us/en/careers/)
- **Equal Opportunity Employer** – committed to diversity and inclusion in all employment decisions [whoop.com - Careers](https://www.whoop.com/us/en/careers/)

## Sources
1. [whoop.com - Careers](https://www.whoop.com/us/en/careers/)
2. [whoop.com - About](https://www.whoop.com/us/en/about/)
3. [whoop.com - Homepage](https://www.whoop.com/us/en/)
4. [Built In Boston - WHOOP Office Profile](https://www.builtinboston.com/company/whoop)
5. [jobs.lever.co - WHOOP Job Listings](https://jobs.lever.co/whoop)

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