---
title: 'Senior Manager, Product Design at Strava'
canonical: 'https://feeny.ai/job/senior-manager-product-design-strava-london-6f3nbqevk4cr'
type: 'job'
last_seen: '2026-09-08'
---

# Senior Manager, Product Design at Strava

- **Company:** Strava
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-08
- **Apply:** https://jobs.ashbyhq.com/strava/7423c916-9780-421a-a5d5-62eb0992fc37

## Job description

## ABOUT STRAVA

Strava is the app for active people. With over 200 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey https://www.strava.com/subscription with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

## ABOUT THIS ROLE

The Explore, Live, and Map teams build the surfaces that help athletes discover, navigate, and share their active world in real time — from route planning and turn-by-turn navigation to live activity sharing and place discovery. These are high-stakes, technically rich product areas that sit at the heart of what makes Strava essential to an athlete's day.

As Manager, Product Design, you'll lead design across all three of these verticals — setting design direction, driving craft quality, developing your team of 4 designers, and partnering closely with PM and Engineering leaders across each vertical. You'll be Strava's senior design voice for these areas in London and a foundational hire for what Strava's European design hub becomes — reporting directly to the Senior Director of Product Design.

We follow a flexible hybrid model that translates to more than half of your time on-site in our London office, three days per week.

## WHAT YOU'LL DO

- Own design direction and quality across Explore, Live, and Map — setting the craft bar, making decisions at the feature and project level, and establishing a point of view on where the product should go
- Stay actively in the work: give precise, substantive craft feedback, engage in design decisions at the detail level, and set the standard through your own taste and judgment — not just through management
- Directly manage and develop a team of 4 Product Designers distributed across London, Chamonix, and Berlin — with a focus on craft growth, career development, and raising the quality of their output through consistent, high-quality coaching
- Partner with PM and Engineering leads for each vertical — contributing to product planning, shaping scope, and ensuring design is a meaningful input to decisions early
- Lead design reviews, maintaining a high bar for craft and strategic clarity across all three verticals
- Establish what "good" looks like on this team — through feedback culture, explicit standards, and your own example — so quality is named, expected, and consistently raised
- Represent the London design perspective in conversations with the Senior Director of Product Design and the broader global Design org
- Contribute to Strava's design system, cross-functional design culture, and shared standards across the product org

## WHAT YOU'LL BRING TO THE TEAM

- Demonstrated experience leading Product Design at a senior manager level (or equivalent), with a track record of managing designers and owning design direction across multiple product areas
- Ability to set and articulate a clear design vision — not just reacting to what's in front of you, but establishing a point of view on where the product should go and bringing others along with it
- Still in the work at a high level — you give precise, substantive craft feedback, engage in design decisions at the detail level, and set the bar through your own taste and judgment, not just through oversight
- Demonstrated ability to raise craft and quality across a team — you develop others and build a culture where quality is expected, named, and consistently raised
- Strong cross-functional partnership skills: you've worked alongside PM and Engineering leaders to shape product direction and you know how to hold a point of view in senior conversations
- Experience with consumer product design at meaningful scale — you've worked on products that real people rely on, and you understand the responsibility that comes with that
- Comfortable leading a distributed team across multiple European locations — London, Chamonix, and Berlin
- Based in London or actively relocating

Experience designing for mapping, navigation, real-time data, or location-based products is a plus. Experience with AI-powered product features, health and fitness products, or building design culture in a regional office is also welcome. Familiarity with Strava as a user or designer is a bonus but not required.

For information on benefits, please click here https://docs.google.com/document/d/e/2PACX-1vQaL4k0r5qTzPPaz8ijiQE4zKfTUTfKaT9T5SGrNryOI6myGi7L5PtJs6l5iUF5hmVzFpJl0k6cLxWF/pub.

WHY JOIN US?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

California Consumer Protection Act Applicant Notice https://docs.google.com/document/d/e/2PACX-1vSc8y6On4NlP5s12hf4kmWe_pvenVyQ78TbtVaz_clROhj9ADQ6kY4YScglBIuY2joKFKalOReX7vP_/pub

## About Strava

## Company Overview
- **One-liner**: Strava is an American internet service and mobile app for tracking physical exercise that incorporates social networking features, connecting millions of athletes worldwide.
- **Entity Type**: Private (funded with $151.8M total funding; most recent round likely Series F or equivalent, last major round was Series E in 2017)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2009
- **Founders**: Mark Gainey, Michael Horvath, Davis Kitchel, Chris Donahue, Mark Shaw, and Pelle Sommansson

## Core Business
- Primary industry/industries: Fitness technology, Social networking, Consumer software
- Target customers: B2C (individual athletes — runners, cyclists, hikers) and small B2B (employer wellness programs, fitness brands)
- Mission or purpose: To connect athletes to what motivates them and help them find their personal best

## Products & Services
- **Strava (Free Tier)**: Mobile and web app that uses GPS to track outdoor and indoor activities (running, cycling, hiking, swimming, yoga, and dozens more). Includes social feed, leaderboards, and segment challenges.
- **Strava Subscription (Summit/Paid)**: Premium features such as route planning, advanced analytics, segment leaderboard insights, safety features (Beacon), and training log.
- **Strava API & Platform**: Used by third-party apps (e.g., Garmin, Wahoo) and device makers to integrate workout data; also powers brand challenges and employer wellness integrations.
- **Strava Metro**: Aggregate data product for city planners and transportation departments to improve cycling and pedestrian infrastructure.
- **Recover Athletics (acquired 2022)**: Injury prevention and recovery programming integrated into the app.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (most recently valued at $1.5B+ in earlier rounds per news reports)
- **Key Metric**: Annual Revenue ~$163.5M; Total Funding $151.8M across 9 rounds (including debt financing in 2025)
- **Notable Investors/Partners**: Sequoia Capital, Madrone Partners, Jackson Square Ventures
- **Growth Signals**: +63.3% employee headcount growth YoY (363 to 496 employees); 31 active job postings (+63.2% YoY); billions of activity uploads from global community; growing international presence (23+ countries); acquiring talent from top tech firms (Apple, Google, Meta, Airbnb)

## Competitive Advantages
- **Network Effects**: Massive global community of athletes generates billions of activity uploads; leaderboards, segments, and social features create a powerful engagement loop that new entrants cannot easily replicate.
- **Data Moat**: World’s largest database of athletic activity data (GPS routes, effort metrics, weather conditions); this data is used for route recommendations, safety features, and infrastructure planning.
- **Strong Brand & Community Loyalty**: High NPS and brand recognition among runners, cyclists, and outdoor enthusiasts; the app is synonymous with fitness tracking for millions.
- **Platform Lock-In**: Deep integration with Garmin, Wahoo, Apple Watch, and hundreds of other devices makes switching costs high for athletes.

## Strategic Focus
- **AI/ML Personalization**: Heavy investment in AI (hiring Staff AI Engineer, Senior Engineer for ML/Data Products, Platform Engineer for GenAI/ML) to power smarter route recommendations, personalized training insights, and automated content.
- **Safety & Community**: Growing safety features (Beacon, incident detection) and community moderation to maintain trust.
- **International Expansion**: Opening offices in Dublin, Bristol, Denver, and Hanover; hiring regional account managers for APAC and LATAM.
- **B2B & Monetization**: Growing employer wellness partnerships and brand challenge sponsorships to diversify revenue beyond consumer subscriptions.
- **Platform Ecosystem**: Strengthening the developer platform and data partnerships (Strava Metro, third-party integrations).

## Why Work Here
- **Hybrid Work Model**: Employees work from physical offices (San Francisco HQ, Bristol, Denver, Dublin, Hanover) with a hybrid schedule (typical time onsite varies by role).
- **Career Growth**: Provides customized development tracks; many roles offer hands-on impact with a 500-person company that has scale (billions of data points) and startup energy.
- **Compensation**: Competitive salaries (Sr. SWE ~$188K avg, PM ~$142K avg), equity, and comprehensive benefits including dental, health, FSA, mobile phone discount, pet-friendly office, and free snacks/drinks.
- **Diversity & Inclusion**: Offers Employee Resource Groups and is actively hiring diverse talent (explicitly states commitment in career page).
- **Work-Life Balance**: Glassdoor rating of 3.7/5 (Work-Life 3.8, Culture 3.5); the company mission aligns with an active lifestyle (employees encouraged to use the product).
- **Team & Talent**: Strong engineering culture with many hires from Apple, Google, Meta, Airbnb; alumni network includes top tech companies.
- **Internship Program**: 12-week summer internship for software engineering (mentioned in recent posts).

## Sources
1. [strava.com](https://www.strava.com/about)
2. [strava.com](https://www.strava.com/careers)
3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Strava)
4. [builtin.com](https://builtin.com/company/strava)
5. [linkedin.com](https://www.linkedin.com/company/strava-inc.)

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