---
title: 'Senior Manager, Product Marketing at Benevity'
canonical: 'https://feeny.ai/job/senior-manager-product-marketing-benevity-calgary-ydm9czbegjva'
type: 'job'
last_seen: '2026-09-11'
---

# Senior Manager, Product Marketing at Benevity

- **Company:** Benevity
- **Location:** Calgary, Canada
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/benevity/a392c740-29e3-4e75-b7fc-a7c711886451

## Job description

Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!

As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.

What you’ll do:

## Team Leadership & Coaching

- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.

Strategic Execution (The "Player" Role)

- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.

## What you’ll bring

- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.

Bonus Points

- Previous experience working with CSR, social impact, or nonprofits.

Discover your purpose at work We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you.

Where We Work At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isn’t a buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity. Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com.

## About Benevity

## Company Overview
- **One-liner**: Benevity provides an AI-native enterprise platform for corporate social responsibility, unifying employee giving, volunteering, grants, employee resource groups, challenges, and impact reporting.
- **Entity Type**: Private (late-stage with minority investment; received a $38M minority equity investment from JMI Equity in 2026)
- **Headquarters**: Calgary, Canada
- **Founded**: 2008
- **Founders**: Rick Essex (co-founder)

## Core Business
- **Primary industry/industries**: Corporate Social Responsibility (CSR) software, Employee Engagement, Grants Management, Impact Reporting
- **Target customers**: B2B, primarily large enterprises (965+ purpose-driven clients globally)
- **Mission or purpose statement**: “Be a force of good” — embedding purpose into business strategy while ensuring trust, security, and measurable impact.

## Products & Services
- **Enterprise Impact Platform**: Unified, AI-native SaaS platform for giving, volunteering, grants, employee groups, challenges, and reporting.
- **Donate**: Employee giving module with payroll deduction, company matching, and real-time tax receipts.
- **Volunteer**: Manage and track volunteer hours, including mobile-first experiences for deskless workers.
- **Grants**: Full lifecycle grant management (applications, scoring, disbursement, compliance) with AI-powered grant application summaries.
- **Employee Groups**: ERG management that scales globally, ties participation to business outcomes.
- **Challenges**: Gamified experiences to drive behavior change and daily engagement.
- **Reporting Suite**: Consolidates all impact data into a single “Trusted Impact” number (aggregate dollar value of every hour, dollar, and action).
- **Match Assurance**: Fraud detection and anomaly flagging for donation matching.
- **Global Money Movement**: Disbursement in 200+ countries with 99.7% payment success, automated sanctions/tax/governance compliance, and continuous nonprofit validation for 2.5M organizations.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric – Total Funding**: At least $38M minority equity investment from JMI Equity in 2026; earlier Series C round (amount undisclosed) noted in company timeline.
- **Notable Investors/Partners**: JMI Equity (minority investor)
- **Growth Signals**:
  - Named to Fast Company Most Innovative Companies 2026.
  - Headcount: 742 employees.
  - $16.6B donated to nonprofits through the platform to date; $20.1B in total grants managed.
  - 965+ purpose-driven clients.
  - 27% average increase in employee participation for clients.

## Competitive Advantages
- **Unified platform**: Replaces 5+ point solutions with one integrated system, reducing vendor sprawl and improving audit readiness.
- **AI-native architecture**: Built on a responsible AI governance framework (not bolted-on), offering features like grant application summaries and receipt extraction.
- **Risk mitigation**: Continuous nonprofit validation (2.5M orgs), intelligent fraud detection on every transaction, and automated sanctions/tax compliance — resulting in an average $100k annual tax savings per client.
- **Global scale**: Disburses funds in local currencies across 200+ countries with 99.7% payment success and full tax reconciliation.
- **Nearly two decades of refinement**: Platform has been built and optimized since 2008, with deep regulatory compliance and secure payment infrastructure.

## Strategic Focus
- **AI-first social impact**: Embedding responsible AI across the entire platform to save time on administrative tasks (e.g., receipt extraction, grant scoring) and allow program managers to focus on strategic impact.
- **Employee mobilization**: Expanding offerings for deskless/remote employees, ERG tools, and challenges to increase participation.
- **Unified impact measurement**: Pushing the “Trusted Impact” number as a universal metric to justify CSR spending to CFOs and boards.
- **Continued product innovation**: Recent launches include Employee Groups (2024) and Challenges (2026).

## Why Work Here
- **Culture**: Strong emphasis on diversity, equity, inclusion, and belonging (DEIB) — described as part of Benevity’s DNA with active employee networks (Pride, Black Employee Network) and diverse leadership.
- **Work model**: Hybrid — hub offices for connection/collaboration but flexibility to work in a way that suits individual and team needs.
- **Perks**:
  - 4 weeks of vacation (encouraged to take all days).
  - Flexible health benefits tailored to individual/family needs globally.
  - Parental leave: short-term paid leave, salary top-up for extended leave, and a bonding bonus for any parent.
  - Stock options for all employees (private company).
  - Donation matching and volunteer rewards (company matches donations, rewards volunteer hours with funds to donate).
  - Mental health and wellbeing support: Employee and Family Assistance Program, regular wellbeing sessions, mental health training for leaders.
- **Leadership development**: Internal and external training, ongoing learning opportunities, an online leader hub.
- **Job opportunities**: Currently hiring across multiple roles; careers page at [jobs.ashbyhq.com/benevity](https://jobs.ashbyhq.com/benevity).

## Sources
1. [benevity.com](https://benevity.com/)
2. [benevity.com/join-the-team](https://benevity.com/join-the-team)
3. [benevity.com/about-us](https://benevity.com/about-us?hsLang=en)
4. [ca.linkedin.com/company/benevity](https://ca.linkedin.com/company/benevity)
5. [boards.greenhouse.io/benevity](https://boards.greenhouse.io/benevity/jobs/5219028004)

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